Adventure Travel News (ATTA)

Adventure Travel News (ATTA)

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Adventure travel trade/industry news.

Bentonville Is Having Its Moment — And It's Only Getting Started
NewsJun 8, 2026

Bentonville Is Having Its Moment — And It's Only Getting Started

Bentonville, Arkansas, is cementing its reputation as a premier adventure‑travel hub with the 2026 opening of OZ Trails Bike Park, the state’s first lift‑served mountain‑bike facility. The park features over 20 miles of purpose‑built downhill trails, a high‑speed quad lift,...

By Adventure Travel News (ATTA)
Intrepid Travel Launches ‘Stay Intrepid’ as It Expands Its Accommodation Portfolio
NewsMay 29, 2026

Intrepid Travel Launches ‘Stay Intrepid’ as It Expands Its Accommodation Portfolio

Intrepid Travel has launched Stay Intrepid, a brand of curated experience‑led accommodations. The initial portfolio includes six properties—five in Australia and one in Morocco—each emphasizing local culture and responsible tourism. The stays can be booked independently of Intrepid’s tours and...

By Adventure Travel News (ATTA)
Backroads’ New Custom Performance E-Bike Rolls Out in Honor of National Bike Month
NewsMay 25, 2026

Backroads’ New Custom Performance E-Bike Rolls Out in Honor of National Bike Month

Backroads, the luxury adventure travel leader, is rolling out a custom titanium performance e‑bike for its biking trips in the US and Europe starting June 2026. The lighter, responsive bike is designed for longer distances and sustained climbs, expanding the...

By Adventure Travel News (ATTA)
AdventureELEVATE Latin America Goes to Lima with an Agenda Built Around Alquimia
NewsMay 19, 2026

AdventureELEVATE Latin America Goes to Lima with an Agenda Built Around Alquimia

The Adventure Travel Trade Association (ATTA) will host AdventureELEVATE Latin America in Lima, Peru from June 16‑18 2026, under the theme “Alquimia.” The three‑day program blends a hands‑on Day of Adventure, a gastronomy‑focused keynote, and both local and regional marketplace sessions that...

By Adventure Travel News (ATTA)
How Destinations Can Move From Managing Overtourism to Actively Reshaping Demand: The Case of Catalonia
NewsMay 18, 2026

How Destinations Can Move From Managing Overtourism to Actively Reshaping Demand: The Case of Catalonia

Barcelona’s overtourism sparked protests, prompting Catalonia to pair regulatory measures with a proactive demand‑shaping strategy. In 2025 the Catalan Tourist Board, together with GLP Films, launched a regional storytelling campaign highlighting the Pyrenees, coastal Costa Brava and lesser‑known villages to...

By Adventure Travel News (ATTA)
Maine Office of Tourism Partners With Mindtrip to Power AI-Driven Trip Planning Across The Pine Tree State
NewsMay 11, 2026

Maine Office of Tourism Partners With Mindtrip to Power AI-Driven Trip Planning Across The Pine Tree State

Mindtrip, an AI‑powered travel platform, has teamed up with the Maine Office of Tourism to convert the content on VisitMaine.com into custom, conversational itineraries. The integration lets visitors ask natural‑language questions and receive instant, region‑specific recommendations, complete with maps, images...

By Adventure Travel News (ATTA)
Protecting Your Business and Your Travelers From Payment Fraud
NewsMay 8, 2026

Protecting Your Business and Your Travelers From Payment Fraud

Adventure travel operators face rising payment fraud as bookings become more digital and cross‑border. A Flywire survey shows 71% of luxury travelers worry about payment security and 67% have disputed a travel‑related charge, while Mastercard predicts $15 billion in annual fraudulent...

By Adventure Travel News (ATTA)
Wilderness Group Invites Travelers to Look Up: A Guide to Stargazing Across the UK and Ireland
NewsMay 6, 2026

Wilderness Group Invites Travelers to Look Up: A Guide to Stargazing Across the UK and Ireland

The Wilderness Group, which operates Wilderness Scotland, Ireland and England, is promoting astro‑tourism by showcasing its dark‑sky destinations across the UK and Ireland. It highlights Scotland’s Dark Sky Parks, Ireland’s Atlantic‑facing reserves, and England’s northern parks as prime locations for...

By Adventure Travel News (ATTA)
G Adventures Spotlights How Tree Growing Is Transforming Lives, Not Just Landscapes
NewsMay 4, 2026

G Adventures Spotlights How Tree Growing Is Transforming Lives, Not Just Landscapes

G Adventures has broadened its Trees for Days program to 22 community partners, impacting over 200,000 people and aiming for six million trees under active stewardship by next month. The initiative emphasizes long‑term tree growth tied to livelihood creation, women’s economic...

By Adventure Travel News (ATTA)
Heritage Expeditions Plays Crucial Role in Professor Tim Flannery’s Rediscovery of a Marsupial Extinct for 6,000 Years
NewsApr 29, 2026

Heritage Expeditions Plays Crucial Role in Professor Tim Flannery’s Rediscovery of a Marsupial Extinct for 6,000 Years

Heritage Expeditions partnered with renowned mammalogist Tim Flannery to locate the Ring‑tailed Glider (Tous ayamaruensis), a marsupial thought extinct for 6,000 years. The small‑ship cruise company supplied logistics, coastal scouting, and guest participation during multiple Indonesian Explorer voyages that led to...

By Adventure Travel News (ATTA)
WTM Latin America 2026 Concludes with Record-Breaking Figures, Reinforces Responsible Tourism, and Confirms 2027 Dates
NewsApr 28, 2026

WTM Latin America 2026 Concludes with Record-Breaking Figures, Reinforces Responsible Tourism, and Confirms 2027 Dates

WTM Latin America 2026 wrapped up with record participation, showcasing a 10.75% jump to 35,463 attendees and a 13% rise in exhibiting brands to 936. High‑value visitors surged 75%, driven by a 115% increase in travel agents, while the meeting‑scheduling...

By Adventure Travel News (ATTA)
ATTA Releases 2026 Adventure Travel Trends & Insights Report
NewsApr 22, 2026

ATTA Releases 2026 Adventure Travel Trends & Insights Report

The Adventure Travel Trade Association (ATTA) released its 2026 Adventure Travel Trends & Insights report, based on a survey of 329 operators worldwide. While revenue still rose in 2025, growth slowed as firms shifted focus from volume to efficiency, margins...

By Adventure Travel News (ATTA)
PROMPERÚ Integrates AI Technology Into Peru.Travel to Enhance Trip Planning
NewsApr 20, 2026

PROMPERÚ Integrates AI Technology Into Peru.Travel to Enhance Trip Planning

Peru’s tourism authority PROMPERÚ has launched an AI‑powered Virtual Travel Assistant on the official site peru.travel, becoming the first Latin American country to offer a global, AI‑driven trip‑planning tool. The multilingual SaaS solution draws on real‑time data to generate personalized...

By Adventure Travel News (ATTA)
How AdventureWEEK Has Helped Position Cabo Verde as a Rising Hiking Destination
NewsApr 13, 2026

How AdventureWEEK Has Helped Position Cabo Verde as a Rising Hiking Destination

Adventure Travel Trade Association (ATTA) and Cabo Verde’s Institute of Tourism (ITCV), backed by the World Bank, hosted the first African AdventureWEEK in February 2026. Fourteen international tour operators from ten countries spent ten days hiking the volcanic islands of...

By Adventure Travel News (ATTA)
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