ATTA Releases 2026 Adventure Travel Trends & Insights Report
The Adventure Travel Trade Association (ATTA) released its 2026 Adventure Travel Trends & Insights report, based on a survey of 329 operators worldwide. While revenue still rose in 2025, growth slowed as firms shifted focus from volume to efficiency, margins and diversified, smaller‑group offerings. Sixty‑one percent of respondents expect higher net profits in 2026, though confidence dipped slightly, and more than half are pursuing sustainability certifications. The report also highlights that roughly 75% of trip spend stays in local economies, underscoring adventure travel’s economic impact.
PROMPERÚ Integrates AI Technology Into Peru.Travel to Enhance Trip Planning
Peru’s tourism authority PROMPERÚ has launched an AI‑powered Virtual Travel Assistant on the official site peru.travel, becoming the first Latin American country to offer a global, AI‑driven trip‑planning tool. The multilingual SaaS solution draws on real‑time data to generate personalized...
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How AdventureWEEK Has Helped Position Cabo Verde as a Rising Hiking Destination
Adventure Travel Trade Association (ATTA) and Cabo Verde’s Institute of Tourism (ITCV), backed by the World Bank, hosted the first African AdventureWEEK in February 2026. Fourteen international tour operators from ten countries spent ten days hiking the volcanic islands of...
TIME Names Mountain Lodges of Nepal – Manang a World’s Greatest Place 2026
TIME has named Mountain Lodges of Nepal’s Manang lodge one of the World’s Greatest Places to Stay in 2026. The 14‑room, stone‑built property sits at 3,500 m and offers heated beds, ensuite bathrooms and gourmet cuisine, creating an upscale base‑camp in...
Volcanoes Safaris Partnership Trust Launches Kyambura Chimpanzee Monitoring Project in Partnership with Uganda Wildlife Authority
Volcanoes Safaris Partnership Trust (VSPT) has launched the Kyambura Chimpanzee Monitoring Project in Uganda’s Queen Elizabeth National Park, partnering with the Uganda Wildlife Authority (UWA) and the Jane Goodall Institute. The initiative creates the first permanent, science‑based monitoring program for...
G Adventures Marks First ‘Jane Goodall Day’ With Trip Collection
G Adventures announced its first “Jane Goodall Day” on April 3, 2026, honoring Dr. Jane Goodall’s 92nd birthday. The travel company unveiled a new Jane Goodall Collection featuring 19 wildlife‑focused trips across 16 destinations, from Borneo to Antarctica. Each itinerary bears...
Behind the Brand: Why Hurtigruten's Evolution Matters for the Travel Trade
In early 2024 Hurtigraten and HX split, leaving Hurtigraten as the pure‑play Norwegian coastal cruise brand. The company now markets two distinct products—year‑round Original Voyages along the historic Bergen‑to‑Kirkenes route and premium Signature Voyages on the Svalbard and North Cape lines....
Odyssey Debuts Industry-First Partnership Program Following Insights From Cycle Summit and ATWS
Odyssey, the New Zealand‑based tour‑management platform, announced a One Year Transition Program after gathering insights from Cycle Summit and the 2025 Adventure Travel World Summit. The 12‑month partnership moves system‑build and data migration into operators’ peak season, eliminating mid‑season disruption. By...
Why Brazil’s Remote Outdoors Are Becoming a Haven for Foreign Women
Foreign women traveling solo are discovering Brazil’s remote natural wonders as safe, empowering havens. Stories collected by ecotourism platform PlanetaEXO reveal experiences in the Amazon, Jalapão, Pantanal, Chapada Diamantina and Mount Roraima, where hospitality from local communities, especially women, reshapes safety perceptions....
Europe’s $464 Billion Adventure Travel Market Isn’t One Market at All
Europe’s adventure‑travel market is valued at $464 billion, with 73 % of outbound travelers open to adventure. The ATTA report shows that national preferences differ sharply: Germany balances nature and social motives, the Netherlands prioritises active exploration, France and Spain focus on...
Heritage Expeditions Announces New Ship Heritage Discoverer and New Expedition Cruise Adventures
Heritage Expeditions announced the addition of Heritage Discoverer, a 108‑metre, purpose‑built expedition ship set to join its fleet in May 2027. The vessel, formerly the Silver Explorer, carries a 1A ice class rating, 130 passenger capacity and a 15‑person expedition team....
Exclusive Pre- and Post-Event Delegate Trips at AdventureELEVATE Europe 2026
Adventure travel association ATTA’s member Primitivo Travel has unveiled two exclusive delegate trips surrounding AdventureELEVATE Europe 2026. A pre‑event itinerary (May 16‑18) takes participants from Madrid to Vielha for horseback riding in Segovia, a Numancia history tour, and mountain biking or...
Spring 2026 Small-Ship Adventure Travel News & Trends
AdventureSmith Explorations reports Alaska remains its top market, comprising nearly half of 2026 bookings and filling fast for the April season. The company notes a shift in Antarctica travel, with penguin hatching now occurring in December and record‑breaking southernmost positions...
Golden Experiences & Travel Achieves Fourth Consecutive Year of Carbon Neutral Certification in Galapagos
Golden Experiences & Travel’s Galapagos fleet has earned its fourth consecutive international carbon‑neutral certification, confirming that emissions are measured, reduced, and offset under recognized standards. The company quantified its footprint, implemented reduction strategies, and purchased verified carbon credits, reinforcing its...
Travel Trends Podcast Launches Season 7 with New Themes and Industry Conversations
The Adventure Travel Trade Association’s Travel Trends Podcast launched Season 7 on March 4, introducing five new thematic tracks that explore Sun Holidays, Luxury Hotels, Agentic AI, Loyalty, and Experiences. Hosted by Dan Christian, the series brings founders, CEOs, and senior executives...