3 Golden Insights From NBC Sports’ Social Strategy During the Milan Winter Olympics
NBC Sports leveraged its social platforms during the Milan‑Cortina Winter Olympics to treat the event as both sport and culture, targeting anyone with a smartphone. The team re‑imagined the 8 p.m. ET recap as a feature‑film‑style experience, extending conversation 24/7. Their strategy rested on three pillars—competition, fun, and cultural relevance—and produced three actionable insights for future coverage. The approach sets a new template as NBC looks ahead to the 2028 Los Angeles Summer Games.
Why the Inbox Is the New Algorithm
At Adweek’s Social Media Week 2026, brand leaders argued that newsletters are experiencing a renaissance as a reliable alternative to algorithm‑driven social feeds. Executives from Rare Beauty, Betches, and UTA highlighted that owned email lists give brands direct access to...
Calling All Soccer Fans: Axe Wants to See Your Craziest Game Day Outfits
Axe has launched a World Cup‑themed costume contest on TikTok, inviting fans to showcase their most over‑the‑top FIFA outfits for a chance to win 82 tickets to seven matches, including a quarter‑final in Miami. The promotion leverages Unilever’s tier‑one World...
The Critics Who Panned Justin Bieber’s Coachella Set Missed the Point
At Coachella, Justin Bieber opened a laptop and streamed his own YouTube videos, turning the performance into a live feed of his catalog rather than a conventional concert. The set reflects a broader shift toward platform‑first content, where creators prioritize...
Brita’s Unhinged Shark Reveals 4 Lessons About Winning Over Gen Z
Brita partnered with VaynerMedia to launch a surreal social campaign featuring a cartoon shark singing “At Least I’m Hydrated.” The chaotic, meme‑ready video went viral, capturing Gen Z attention and spilling over to older audiences. At AD Week, senior marketers outlined four...
Google Is Migrating Dynamic Search Ads to AI Max
Google is migrating its Dynamic Search Ads (DSA) into AI Max, the AI‑driven hub for Search advertising, and has taken AI Max out of beta for worldwide use. Voluntary migration begins this week, with an automatic upgrade of all DSA,...
Meta Has Made Child Exploitation a Cost of Doing Business
Meta faced two recent jury verdicts— a $375 million penalty in New Mexico for child‑exploitation violations and liability in Los Angeles for a woman’s mental‑health harms—yet advertisers have not altered spend. The article notes Meta’s history of large fines (FTC $5 billion, Ireland €1.2 billion≈$1.3 billion,...
Former Airbnb and 72andSunny Execs Team Up to Bridge the Brand-Business Divide
Former Airbnb marketing chief Musa Tariq and former 72andSunny creative lead Tim Jones have left stealth mode to launch Science x Story, a consultancy aimed at reconciling brand creativity with business strategy. The duo cites a chronic disconnect: agencies excel at storytelling...
JCPenney Brings Its Battle Against Fashion Elitism to Women’s Basketball
JCPenney has launched Inside Lane, a program that partners the retailer with five collegiate and professional women’s basketball athletes to showcase affordable, shoppable outfits. The looks are pulled from existing collections and offered in a wide range of sizes and price...
Nespresso’s Gen Z Glow-Up: Dua Lipa, Iced Drinks, and a Bold New Visual World
Nespresso is rolling out a new creative platform aimed at Gen Z, anchored by a partnership with pop star Dua Lipa. The campaign introduces a line of iced coffee beverages and a bold visual language that blends street‑style graphics with the...
AppLovin’s CEO Is No Longer Board Chair and Two Top Execs Are Stepping Down
AppLovin’s co‑founder and CEO Adam Foroughi relinquished his role as board chair, handing the position to Wynn Resorts chief executive Craig Billings. Foroughi will remain CEO and keep a board seat, emphasizing a focus on strategic execution. The company also...
Build Your First AI Agent at Social Media Week
At ADWEEK’s Social Media Week on March 15, Code and Theory will run a hands‑on workshop teaching marketers how to build their first AI agents. Attendees will leave with three functional agents—a Trend Pulse Report, a Partnership Evaluator, and an Analytics...
EXCLUSIVE: Intuit Is Shutting Down Its Ad Network for Small Businesses
Intuit announced it will shut down SMB MediaLabs, the ad network launched in 2023 to let advertisers reach QuickBooks users. The platform was intended to create a new revenue stream by leveraging small‑business data. The closure comes less than three...
Week of March 30 Evening News Ratings: NBC News and CBS News Grow
NBC Nightly News and CBS Evening News both posted gains, moving into positive territory for total viewers and the key 25‑54 demo during the week of March 30, 2026. ABC World News Tonight’s demo lead narrowed to just 25,000 viewers, its smallest...
ADWEEK TV Advantage: Could Upfront Week Change Permanently?
Upfront week is returning with major players like Netflix, Disney, and Paramount showcasing ad inventory, but the format faces pressure from streaming entrants that have flooded the market with digital inventory. The traditional TV upfront, a fixture since the 1960s,...
