Week of March 30 Morning News Ratings: Today Stays in Lead
NBC’s Today retained the top spot in the March 30‑week morning news ratings, drawing 2.963 million total viewers and 615,000 adults 25‑54. ABC’s Good Morning America slipped 1% week‑over‑week to 2.904 million viewers but was up 5% year‑over‑year in total audience. CBS Mornings lagged far behind with 1.736 million viewers, down 3% from the prior week. All three programs posted declines in the key demo compared with the previous week.
Jeff Shell Reportedly Out as Paramount President
Jeff Shell has been removed as president of Paramount Skydance after allegations and a legal dispute with crisis‑communication specialist RJ Cipriani over a claimed $150 million debt. This follows his 2023 ouster from NBCUniversal amid misconduct allegations. Shell was hired in...
MS NOW Names Executive Producers for 4 New Shows
MS NOW announced four new executive producers to lead its upcoming shows launching in June, part of a broader schedule revamp unveiled in March. Patrick McMenamin will helm Stephanie Ruhle's two‑hour morning block, while Rebekah Dryden follows Ali Velshi to...
The Publicis-Microsoft Deal Is Bigger Than You Think
Microsoft has appointed Publicis Groupe as its global media agency of record and simultaneously launched an AI partnership that will blend Microsoft’s tools, technology, and data with Publicis’s client capabilities. The agreement covers a media business segment valued at roughly $1.2 billion,...
Lippe Taylor and Twelvenote Rebrand as /Prompt, Betting on AI-Native Future
Lippe Taylor and its sister agency Twelvenote have unified under the single brand /prompt, discarding their legacy names. The AI‑focused joint venture launched in 2023 now becomes the agencies' sole identity, with CEO Paul Dyer remaining at the helm. Historically...
News Outlets Share Coverage Plans for Historic Artemis II Launch
NASA is set to launch Artemis II on April 1, 2024, sending a four‑person crew—Commander Reid Wiseman, pilot Victor Glover, astronaut Christina Koch, and Canadian astronaut Jeremy Hansen—on a ten‑day lunar orbit test flight. The mission will ride the Space Launch System (SLS) and...
Top Shelf: How Patrón Stays Premium With Craft and Conviction in a Digital World
Patrón Tequila, now under Bacardi, is defending its super‑premium status amid a wave of more than 700 new entrants since 2019. The brand doubles down on quality, transparency and craft, highlighted by its additive‑free campaign that spells out the simple...
Our Lego Agency’s Jennifer Berry on Building Connected Commerce Beyond Channels
Lego’s in‑house Our Lego Agency now unites commerce, creativity and retail under a single operating model, eliminating traditional channel silos. The agency focuses on delivering seamless, audience‑first experiences across direct‑to‑consumer (DTC), partner retailers and physical stores. AI tools are deployed...
Virtual Vanguard Recap: Jim Lecinski
The Virtual Vanguard recap with Northwestern professor Jim Lecinski highlighted that AI’s next wave in marketing hinges on intent, sequencing, and disciplined execution rather than merely adopting new tools. While a universal playbook remains elusive, CMOs are converging on emerging...
Week of March 16 Cable News Ratings: MS NOW Grows in Primetime and Total Day
In the Nielsen week of March 16, 2026, MS NOW was the only basic cable news network to increase total viewership in both primetime and total‑day, posting a 3% rise in each segment. Fox News remained the leader in absolute primetime viewers but...
EXCLUSIVE: Leaked Pitchdeck Reveals Amazon’s Pitch to Get Advertisers on Rufus
Amazon is preparing to roll out Sponsored Ads on its AI‑driven shopping assistant Rufus, moving the feature from open beta to a general‑availability launch. The leaked pitch deck reveals that advertisers will be charged on a cost‑per‑click (CPC) basis and...
What the Netflix–Warner Music Deal Really Means for Artists and Brands
Warner Music Group has signed a multi‑year, first‑look agreement with Netflix, giving the streamer priority access to documentary series and films about WMG’s legendary and contemporary artists. The partnership taps Netflix’s growing reputation for premium music documentaries and provides Warner...
These 9 Shoptalk Conversations Are Shaping Commerce’s Future
Shoptalk in Las Vegas showcased the industry’s anxiety and optimism about commerce’s next evolution, from AI‑driven chatbots to search‑embedded shopping. Key conversations highlighted retailers such as Home Depot and technology firms like Stratacache grappling with omnichannel strategies. Google announced a partnership with...
Yahoo Wants to Turn Your Inbox and Search History Into an Advertiser’s Dream
Yahoo unveiled Yahoo Scout, an AI‑driven intelligence layer that fuses first‑party intent data from its search, mail and content properties, positioning the company as a cookieless advertising platform. At the 2026 NewFronts, it introduced Planner, an AI‑powered inbox feature that converts...
LG Makes Its Home Screen Premium Ad Real Estate at NewFronts
LG Ad Solutions and LG Electronics unveiled a suite of new advertising tools at the IAB NewFronts, featuring a seamless home‑screen experience that embeds full‑frame video directly into the TV interface. The company introduced programmatic home‑screen ad formats, live‑tune‑in previews,...
The Atlantic Takes Its Journalism to Sea in Three-Year Cruise Ship Partnership
The Atlantic has struck a three‑year partnership with luxury cruise line Seabourn, embedding its writers, editorial programming, and subscription access aboard the line’s voyages starting this fall. The deal combines advertising, sponsorship, and a subscription enablement model, culminating in a...
5 Questions for… CNBC’s Morgan Brennan on New Show, Morning Call
CNBC is debuting a new early‑morning program, “Morning Call,” anchored by veteran Morgan Brennan. The show premieres Monday, March 23 at 5 a.m. ET and promises high‑energy market insights, global developments, and a rotating panel of top business leaders. Brennan highlighted the...
The Power of Founder-Led Brands
The article spotlights the growing power of founder‑led brands, featuring SolComms founder Bruno Solari, Bogg creator Kim Vaccarella, and Madison Reed founder Amy Errett. Each founder stresses mission‑driven authenticity and direct customer feedback as engines for growth. Both Bogg and...
Google’s Juanjo Duran Talks Streaming and His Keys to Success
Juanjo Duran, a veteran Google executive, highlighted vertical videos—low‑budget, portrait‑oriented series—as a multi‑billion‑dollar growth engine reshaping streaming. He explained Google’s plan to partner with studios, surface vertical content on the Google TV mobile app, and embed Google Pay for frictionless...
Brand Placements Fuel Growth in the Ad-Skip Era
As audiences increasingly skip traditional commercials, brands are turning to authentic product placements to maintain relevance. EightPM’s partnership with 7‑Eleven led to a subtle integration on the hockey rink in the series Heated Rivalry, illustrating the power of early, low‑touch...
Entries Are Open for ADWEEK Fastest Growing Agencies 2026
ADWEEK has opened entries for its 2026 Fastest Growing Agencies ranking, inviting agencies worldwide to submit three years of revenue data. Participants must certify figures through audited statements or a CEO/CFO notarized letter, though actual revenues remain private and only...
Hotels.com Gets Refreshingly Literal in New Brand Push
Hotels.com launched a global brand campaign titled “It’s All in the Name,” featuring literal‑humor ads that play on the platform’s straightforward name. The spots – “Chicken Fingers” and “Headphones” – debuted on U.S. TV on March 17 and underscore the brand’s...
Week of March 2 Evening News Ratings: Newscasts See Growth in Demo
ABC World News Tonight retained its position as the nation’s most‑watched evening newscast during the week of March 2, 2026, drawing 8.901 million total viewers and a 7% rise in the coveted Adults 25‑54 demographic. NBC Nightly News posted solid gains, up 2% in...
Disney Sells Out 98th Oscars Ad Inventory, Pricing Up Double Digits
Disney Advertising announced that its entire ad inventory for the 98th Oscars has been sold out, driven by strong marketplace demand after last year’s broadcast. The company raised 30‑second spot prices to $1.7‑$2.3 million, a double‑digit increase over 2024, and secured...
BDG Names Avi Zimak Chief Commercial Officer in Dual Leadership Update
Bustle Digital Group announced Avi Zimak as chief commercial officer and promoted Amber Estabrook to chief business officer of prestige revenue and partnerships. Zimak arrives with more than 25 years in digital media, ad tech and premium publishing, most recently as chief...
How Archer Roose Is Flipping the Wine Industry on Its Head with CMO Conley Downing
Archer Roose Wines, led by CMO Conley Downing, is reshaping the wine category with canned formats and a humor‑first brand voice aimed at Gen Z. The company posted 41% year‑over‑year revenue growth by expanding occasions such as concerts, flights, and cruises,...
Coinbase’s Oscars Ad Turns a Video Game NPC Into a Financial Rebel
Coinbase debuted a new Oscar‑time commercial titled “Your Way Out,” featuring a video‑game non‑playable character who rebels against his scripted existence. The ad, created by Isle of Any and directed by Oscar Hudson, positions the crypto platform as a pathway...
AdgeAI Is the Latest Acquisition in Publicis’ AI Shopping Spree
Publicis Groupe announced the acquisition of Israel‑based predictive creative analytics platform AdgeAI, adding the firm to its $970 million AI investment plan for 2026. AdgeAI’s machine‑learning engine forecasts which creative assets—video, images, text or GIFs—will drive the strongest engagement and business...
Nielsen’s New Insights Could Help Shift Ad Budgets in the Upfront
Nielsen unveiled a new upfront planning guide that offers a granular look at ad‑supported TV viewership across linear, FAST and AVOD platforms, with a focus on the 18‑49 demographic and sports audiences. The study shows adults 18‑49 allocate 63.8% of...
11 AI Tools That Ad Creatives Can’t Stop Using Now
The article surveys eleven AI-powered solutions that have become staples for advertising creatives, highlighting how these tools are reshaping concept development, strategic planning, and production. Creative leaders across agencies shared the single AI application that most transformed their workflow, ranging...
Suntory Beverage and Food Europe CMO François Bazini Departs
François Bazini, the chief marketing officer of Suntory Beverage and Food Europe, is leaving after more than 11 years across seven countries. He joined the group from Pepsi in 2014, rose through Beam Suntory’s spirits division, and most recently revived brands...
Exclusive: Playboy Names Phillip Picardi Chief Brand Officer and Editor in Chief
Playboy announced Phillip Picardi as its new chief brand officer and editor‑in‑chief, marking a high‑profile editorial overhaul. Picardi, who reshaped Teen Vogue and founded the queer‑focused publication them, previously served as chief brand officer at Weight Watchers and consulted for...
Stop Marketing Like the Brand You Envy
Suntory’s Schweppes team copied a premium Roku gin bar takeover, creating a striking activation that dazzled but proved unscalable. The CFO’s question about rolling the concept to hundreds of venues exposed a mismatch between high‑touch marketing and the low‑margin soft‑drink...
Paramount Could Face a High Cost for Changing CNN
Paramount Skydance is pursuing the acquisition of Warner Bros. Discovery’s portfolio, which includes the news network CNN. CNN projects $1.8 billion in revenue for 2026, making it a valuable asset. Critics warn that CEO David Ellison’s close relationship with former President...
OffBall and Togethxr Team Up on a New Playbook for Sports Media
OffBall and Togethxr announced a strategic partnership that merges OffBall’s sports‑culture coverage with Togethxr’s women’s‑sports focus. Togethxr reported $30 million in 2025 revenue and profitability, while OffBall has more than doubled its revenue to approach mid‑seven figures. The deal gives each...
Telemundo Kicks World Cup Marketing Into High Gear: Sweeping Coverage, New Campaign
Telemundo, the exclusive Spanish‑language home of the 2026 World Cup in the U.S., announced a massive 700‑hour coverage slate that will air live for all 104 matches and run from 8 a.m. to 1 a.m. daily. The network will stream every game...
Paramount Scores a Top Sports Ads Exec From Amazon Ahead of Upfront
Paramount announced two senior hires ahead of its upcoming upfront: Danielle Carney, former Amazon Ads head of live sports and video sales, will become head of U.S. ad sales, and Chris Brady, ex‑Tribeca Enterprises president, will serve as EVP of...
Week of Feb. 9 Cable News Ratings: Total Viewers Grow
For the week of Feb 9 2026, Fox News, MS NOW, and CNN all recorded higher total viewership, with Fox News maintaining its lead in primetime and total‑day audiences. Fox News posted a 5% rise in primetime total viewers (2.768 million) and a 7%...
Week of Feb. 9 Evening News Ratings: Nightly News Gets Olympic Boost
NBC Nightly News anchored from Milan posted week‑to‑week gains in both total viewers and the coveted Adults 25‑54 demo, buoyed by its Milano‑Cortina 2026 Olympic coverage. The broadcast recorded 7.797 million total viewers and 1.24 million demo viewers, up 8% and 13% respectively,...
Kantar Media Rebrands as Fifty5Blue Post-PE Carve-Out
Kantar Media has completed its private‑equity carve‑out and rebranded as Fifty5Blue, retaining its core products Ibope, TGI and TechEdge while keeping its 4,500‑person workforce in London. CEO Patrick Béhar positions the new name as a signal of transparency and independence...
How CBS Survived and Thrived With a 50-State Scavenger Hunt for Survivor 50
CBS celebrated Survivor's 50th season with a real‑world scavenger hunt called the Survivor 50 Challenge, hiding 50 immunity idols across all 50 states. The two‑year‑long effort, led by Tool and Paramount, attracted roughly 40,000 participants who solved clues, completed one‑day adventures...
