Morgan Stanley Forecasts Fiscal Second-Quarter EPS of $1.74
Morgan Stanley projects Apple’s fiscal second‑quarter earnings per share at $1.74, aligning with Street estimates despite rising memory costs. The firm cites strong iPhone, Mac and Services demand, plus upcoming catalysts such as an AI‑enhanced Siri at WWDC and a potential foldable iPhone, to offset margin pressure. Morgan Stanley maintains an Overweight rating with a $315 price target, forecasting a modest multiple expansion that could lift the stock toward $300 by September. The outlook balances short‑term cost headwinds against a favorable seasonal window and robust cash‑flow generation.
UBS Raises Price Target From $280 to $287 but Maintains Neutral Rating
UBS analyst David Vogt raised Apple’s price target to $287 from $280 while maintaining a neutral rating. The adjustment reflects modest upside in iPhone estimates and solid demand for the Neo and Mac mini models. Vogt also upgraded earnings expectations,...
TD Cowen: 15% Revenue Growth, 10% Growth Guidance
TD Cowen analyst Krish Sankar reaffirmed a Buy rating on Apple with a $325 price target, forecasting more than 15% year‑over‑year revenue growth for the March quarter. He also expects the company to guide June‑quarter revenue up roughly 10% YoY,...
Expectations for the Quarter
Analysts expect Apple to post Q2 revenue of roughly $109.7 billion, with estimates ranging from $107.1 billion to $115.4 billion. The earnings‑per‑share consensus sits at $1.95, spanning a low of $1.56 and a high of $2.16. Both Yahoo Finance and TipRanks report similar...
The Economist Interview: Hints at the Future Direction of the Company
Apple’s newly appointed CEO, Tim Ternus, faces the challenge of reviving the company’s AI momentum. Analyst Horace Dediu predicts Apple could expand its installed base from 2.5 bn to 4.5 bn devices over the next 15 years, creating a massive platform for AI...
Office Hours Live Q&A with Horace Dediu: Friday May 1, 2026
Asymco is hosting an Office Hours Live Q&A with analyst Horace Dediu on Friday, May 1, 2026, at 12 PM ET/9 AM PT. The session will dissect Apple’s fiscal‑quarter‑2 2026 earnings, which many consider a historic performance. Participation is limited to Asymco One subscribers, though non‑subscribers...
What’s the Consensus on $AAPL?
Apple (AAPL) enjoys a strong analyst consensus, with an average price target of $297.46 and 31 Buy ratings versus just 2 Sell ratings among 48 analysts. Citi and Morgan Stanley stand out, each assigning a higher $315 target, reflecting above‑average...
John Ternus Has Left Big Shoes to Fill
Apple announced that longtime CEO John Ternus will step down after a 15‑year tenure. Under his leadership, device shipments rose from 2.5 bn to 4.5 bn, while services now account for over 40% of AI‑related revenue. The company faces mounting pressure to...
IDC: Apple Grows 33.3% in China as Market Declines 3.3% in Q1 2026
Apple’s iPhone shipments in China surged 33.3% year‑over‑year in Q1 2026, lifting its market share to roughly 19%. The overall Chinese smartphone market contracted 3.3% to 69 million units, driven by memory‑chip shortages and higher component costs. Huawei reclaimed the top spot...
IPhone vs Android Switching Rates
The 2026 SellCell Smartphone Loyalty Survey shows iPhone loyalty climbing to 96.4%, up from 91.9% in 2021, while Android loyalty sits at 86.4%. Switching rates remain starkly different: only 3.6% of iPhone users switch versus 13.6% of Android users, making...
Apple and Amazon Partner on Satellite Deal
Amazon announced it will acquire Globalstar, bolstering its Leo low‑Earth‑orbit satellite initiative. The deal also formalizes a partnership with Apple, allowing iPhone and Apple Watch models to tap Globalstar’s existing and planned LEO constellations for connectivity. Apple will continue to...
Omdia Releases First Estimate for Q1 PC Unit Shipments
Omdia’s first Q1 2026 estimate shows global PC shipments reaching 64.8 million units, a 3.2% year‑over‑year rise. Notebooks accounted for 50.8 million units, up 2.6%, while desktops grew 5.4% to 14.0 million. Apple outperformed the market, expanding its share at roughly double the industry...
Bank of America Raises Apple Price Target to $325 From $320
Bank of America increased its price target for Apple Inc. to $325, up $5 from the prior $320, while maintaining a Buy rating ahead of the company’s fiscal Q2 earnings. BofA projects Q2 revenue of $113 billion and earnings per share...
The Inevitability of Combining the Digital and Physical Worlds
Apple’s Vision Pro is being piloted in microsurgical eye procedures, letting surgeons work hands‑free while viewing digital overlays. In a recent interview, Apple’s Greg Joswiak described AI as a marathon and positioned spatial computing as an early‑innings, inevitable technology. The...
All of a Sudden, Everyone Is Doomed Except Apple
Horace Dediu predicts the upcoming MacBook Neo could double Apple’s Mac user base within a decade, sparking talk that the PC market may be on the brink of a shift toward macOS. The commentary, published on Asymco, mixes satire with...
Apple Studio Display XDR Now Cleared for Diagnostic Radiology
Apple’s Studio Display XDR has received FDA clearance for diagnostic radiology, allowing U.S. radiologists to view medical images on the consumer‑grade monitor. The display supports DICOM presets on macOS 26.4, eliminating the need for dedicated imaging screens. Priced at $2,899,...
Asymco One: Mobile Computing
In a 2026 interview, Horace Dediu reflects on his early Nokia venture, Project Melissa, which tried to deliver news on phones in 2001 but collapsed due to DRM and limited distribution. He later shifted to strategy work, analyzing Microsoft’s mobile...
Asymco One Office Hours Live Q&A with Horace Dediu: April 8, 2026 → Full Recording & Transcript
In this Asymco Office Hours live Q&A, Horace Dediu and guest GeneMonster discuss Apple’s exposure to geopolitical risk, especially the potential fallout from China‑Taiwan tensions and broader US‑China friction. They examine how Apple’s supply‑chain diversification to India, Vietnam, and other...
Gartner Adds Their Mac Q1 Estimate to the Pile
Gartner’s Q1 2026 estimate shows Apple’s Mac sales jumped 12.7% year‑over‑year, reaching 6.7 million units and a 10.6% share of the global PC market. That places Apple in fourth position behind Lenovo, HP and Dell, up from a 9.8% share a...
Mac Mini and Mac Studio Orders Booming
Apple’s Mac mini and Mac Studio are experiencing unprecedented order volumes, leading to shipping delays of four to five months. The delays coincide with Apple’s recent rollout of M5‑based MacBook Pro and Air models, hinting at an upcoming M5 refresh...
IPad at 16
Apple celebrated the iPad’s 16th anniversary, marking a decade‑plus of market dominance since its 2010 launch at $499. The tablet introduced Apple’s first custom A4 chip and quickly sold a million units in its first month, eventually reaching roughly 910 million...
Morgan Stanley Has a Stark Message for Investors in Apple
Morgan Stanley’s AlphaWise Global Smartphone Survey shows iPhone upgrade intentions climbing to a record 37%, driven largely by a 9‑point surge in China. The net switching rate to Apple hit an all‑time 11%, the only positive figure among major brands,...
IPhone Sales Continue to Surge Into February – Bernstein
Apple’s iPhone 17 line drove a 26% year‑over‑year increase in global sell‑through for February, according to Bernstein analysts. Unit sales for the iPhone 17 are up 20% versus the iPhone 16 across the September‑January period, with the base model accounting...
KeyBanc Maintains a Lack of Clarity of Thought
KeyBanc issued a client note on Apple that reads like jargon‑filled prose, citing a 37% month‑over‑month rise in indexed spending and an 11% year‑over‑year increase, well above February’s 4% gain. The bank attributes the surge to product launches in March...
The Motley Fool Asks: Where Will Apple Stock Be in 5 Years?
The Motley Fool projects Apple’s share price to reach roughly $410 in five years, implying a 10.5% annualized return. The analysis assumes the current price‑to‑earnings multiple of 31.5 will ease to about 30 while diluted earnings per share grow at...
Can a Company Outlive Its Founder? Microsoft at 51, Apple at 50 and The Auteur Theory of Business
Microsoft and Apple, both founded by 1955‑born dropouts, have passed the half‑century mark and demonstrated that founder departures need not signal decline. Bill Gates and Steve Jobs built platforms that attracted early adopters, yet the companies’ real growth accelerated under...
Analysis: Mac Grew 16% and iPad Grow 15% in China in the Fourth Quarter of 2025
Apple’s Mac sales in China rose 16% year‑over‑year in Q4 2025, reaching 700,000 units and 6% market share, while iPad shipments grew 15% to 2.3 million units, capturing 25% of the tablet market. Both categories posted growth despite a broader slowdown in...
Mac Market Share to Grow From 9% to 12% in 2026
TrendForce now expects global notebook shipments to contract 14.8% year‑over‑year by 2026, deepening the industry correction. In contrast, Apple’s notebook shipments are projected to grow 7.7% YoY, pushing Mac market share from roughly 9% to 12% by the end of...
We Know that Macs Last Longer in Use. How Much Longer?
A new Omnissa analysis shows Macs and iPhones outlast Windows PCs and Android devices in enterprise environments. Macs typically remain in service for five years, compared to three years for Windows laptops, and only 17% are replaced within a year...
The iPhone 50 Years From Now – and Why Apple Won’t Have AI Execs
Apple’s Tim Cook affirmed that the iPhone will still be a core product fifty years from now, with a special 70th‑anniversary edition slated to debut a new camera system. In the same interview, Cook dismissed the notion that Apple could...
Melius Highlights FCF While Reiterating Buy on Apple
Melius analysts highlighted Apple’s strong free cash flow as a key valuation driver and reiterated a buy recommendation. The firm noted Apple’s upcoming product wave—including the iPhone 17e, refreshed iPad Air, new MacBook Air and Pro, Studio Displays, MacBook Neo,...
The Biggest Bundle?
The article traces how newspapers became dominant by bundling diverse content types—news, sports, lifestyle, and ads—leveraging continuous‑feed presses, the telegraph, and rail distribution. The internet later unbundled each component, precipitating a 45% drop in U.S. newspaper circulation and the loss...
Apple TV Is a Categorization Failure
Apple TV marks its 19th anniversary, having evolved from a modest streaming box into a smart‑home hub. The device straddles hardware and service categories, resembling a Mac Mini with an A‑series chip but priced for low margins. Analysts argue that...
Mac Fastest Growing PC Brand in India in Q4 2025
Apple’s Mac emerged as the fastest‑growing PC brand in India during Q4 2025, posting a 24% year‑over‑year increase. The Indian PC market reached a record 15.9 million units in 2025, but Omdia forecasts a 9.8% contraction in 2026 due to rising component...
“There’s So Much Left” In iPhone: Tim Cook
Apple’s iPhone generated a record $85.2 billion in quarterly revenue, underscoring sustained demand across all regions. The flagship device is set to celebrate its 20th anniversary next year, yet sales momentum shows no signs of waning. Tim Cook highlighted Apple’s enduring...
Tim Cook: Apple Just Had Best Launch Week Ever for First-Time Mac Customers
Apple CEO Tim Cook announced that the MacBook Neo’s launch week was the strongest ever for first‑time Mac customers, indicating a significant influx of new users. The device debuted on March 11, 2026, and early data suggests roughly half of...
Apple, Samsung Dominate 2025 List of Highest-Shipping Models Across Regions
Apple and Samsung captured the top two shipping slots worldwide in 2025, according to Counterpoint Research. Apple’s iPhone 16 5G led premium markets in North America, Europe and APAC, while Samsung’s Galaxy A16 5G was the sole Android in North America’s top five. In...
Apple Lost More than 20,000 Talented Staff in 2025
Apple’s employee turnover is alarmingly high, with a 58% annual churn rate that translates to roughly 96,000 departures across the company. When retail turnover is stripped out, estimates still suggest 20,000‑30,000 skilled developers, marketers and managers leave each year. Recent...
‘No Near-Term Catalyst,’ KeyBanc on Apple Stock
KeyBanc analyst Brandon Nispel says Apple lacks a near‑term catalyst, keeping the stock’s upside limited despite a neutral sector‑weight rating. The firm’s consumer‑spending tracker shows a 9% month‑over‑month decline in February, adding uncertainty to demand. KeyBanc raised its FY2026 revenue...
Tim Cook Squashes Retirement Rumors, Says He ‘Can’t Imagine Life without Apple’
Apple CEO Tim Cook appeared on ABC’s Good Morning America to dismiss circulating retirement rumors, stating he has never indicated an intention to step aside. Cook emphasized his deep love for his role, recalling his 28‑year tenure at the company....
Rosenblatt Lifts Price Target on Apple by $1, Maintains Netural Rating
Rosenblatt Securities nudged its Apple price target from $267 to $268 while keeping a Neutral rating. The adjustment follows Apple’s launch of the low‑cost MacBook Neo and the budget‑oriented iPhone 17e, expanding its affordable hardware lineup. Apple projects Q2 FY2026...
First Footage of X-Plane 12 on Vision Pro
X-Plane 12, the industry‑leading flight simulator, will be available on Apple Vision Pro via a companion app this spring. The experience relies on visionOS 26.4 and Nvidia’s CloudXR 6.0 to stream the simulator from Mac, Windows, or Linux machines in...
Qualcomm Faces Loss of Apple Business, Rated ‘Underperform’ by Bank of America
Bank of America downgraded Qualcomm to an 'Underperform' rating, citing an imminent $7‑$8 billion revenue loss as Apple phases out Qualcomm’s modem chips by fall 2027. The analyst notes that the smartphone chip market is maturing, with rivals like Samsung and...
MacBook Neo May Boost Revenue By 0.5% While Expanding Into Student Market – Gene Munster
Apple’s upcoming MacBook Neo is expected to generate roughly $2 billion in annual revenue, adding about 0.5% to the company’s total sales next year. The low‑cost laptop could lift the Mac segment’s revenue by approximately 6% over fiscal 2025’s $34 billion base....
China’s Android Shipments Plunge as Inventory Builds in Contrast to iPhones: Jefferies
China’s smartphone shipments plunged 16% in January, driven largely by a surge in Android inventory. Jefferies reports Android’s rolling six‑month inventory days jumped 26, while iPhone inventory days slipped by two, indicating stronger demand for Apple devices. Android flagship models...
Is Apple Pivoting?
Apple’s recent launch of the iPhone 17e and MacBook Neo has sparked speculation that the company is pivoting toward low‑end markets. The article argues this view is misguided, noting Apple does not segment its portfolio by price alone. Instead, Apple...
Apple Introduces the New iPad Air, Powered by M4
Apple unveiled the latest iPad Air, now powered by the M4 chip and equipped with up to 8 GB of RAM. The new processor promises a substantial performance uplift over the previous generation, delivering faster CPU and GPU speeds. Apple kept...
Apple Services in Europe: Scale and Growth
Since October 2023 Apple has begun publishing average monthly App Store user numbers for 27 EU member states, updating the figures semi‑annually. Analysis of three data points from 2023 through July 2024 shows a consistent rise in active users across the region,...
Apple Pay Aiming Launch in India This Year
Apple plans to roll out Apple Pay in India by the end of 2026, pending regulatory clearance and fee agreements with card issuers. The launch will include the Tap to Pay on iPhone feature, enabling NFC‑based contactless payments at retail...
Apple to Start Assembling Mac Mini in the United States This Year
Apple will begin assembling the Mac mini in the United States in 2026, a notable shift for a product that makes up about five percent of global Mac sales. The 2024 redesign introduced the first major update since 2010, pairing...