Brian Solis

Brian Solis

Publication
0 followers

Digital anthropologist, author, and futurist, known for his expertise in digital marketing trends, customer experience, and innovation.

Act Now: Hesitation Lets Others Claim Your Spot
SocialApr 13, 2026

Act Now: Hesitation Lets Others Claim Your Spot

Just heard this... When you hesitate or over think, someone else takes your spot. Life doesn't care about potential. The world rewards those who step forward. So, stand up, and go act like the universe owes you a seat at the...

By Brian Solis
AI Tax: Hidden Human Labor Behind Low-Quality AI Content
SocialApr 11, 2026

AI Tax: Hidden Human Labor Behind Low-Quality AI Content

AI Tax" is the hidden, often invisible, cost of working with artificial intelligence. It describes the additional human labor required to review, correct, rewrite, and validate low-quality, generic AI content, aka AI Slop.

By Brian Solis
Upgrade Your Mindset, Not Just Your Tools
SocialApr 6, 2026

Upgrade Your Mindset, Not Just Your Tools

Thank you @davidarmano 🙏 Most books about change tell you how to keep up. Mindshift quietly calls that out for what it is; survival thinking. Brian Solis makes a sharper point: in a world where disruption is constant, reacting is a losing...

By Brian Solis
90-Day AI Blueprint: Executives' Action Plan
SocialApr 4, 2026

90-Day AI Blueprint: Executives' Action Plan

My dear friend and former Altimeter Group partner @CharleneLi and co-author Dr. Katia Walsh, one of the world's first chief AI officers, have a new book out. 🙌 This might be the book executives and boards didn't know they need until...

By Brian Solis
AI‑First Requires Bold Vision, Not Business‑as‑Usual
SocialApr 1, 2026

AI‑First Requires Bold Vision, Not Business‑as‑Usual

“We’re not being bold enough. We’re not being visionary enough, and we are falling into the habits that we have had during every technological revolution, to fit it into the box of business as usual,” https://briansolis.com/2026/04/beyond-digital-transformation-the-ai-first-business-revolution/

By Brian Solis
AI Chatbot Uncovers Design Demand, Drives €1B Revenue
SocialMar 31, 2026

AI Chatbot Uncovers Design Demand, Drives €1B Revenue

IKEA deployed an AI chatbot named Billy to handle level-one customer service inquiries. It reportedly resolved ~57% of those engagements. They also analyzed the other 43%, which pointed to customer demand for interior design help. IKEA spun up a design...

By Brian Solis
AI Reveals Leaders Mistaking Adoption for Reinvention
SocialMar 31, 2026

AI Reveals Leaders Mistaking Adoption for Reinvention

AI is exposing which leaders are still confusing adoption with reinvention. I joined Geoff Nielson on Digital Disruption to talk about AI maturity, workflow redesign, leadership, and why AI is ultimately a test of vision. If your strategy ends with efficiency and...

By Brian Solis
AI Freed Time, but High Performers Chase New Projects
SocialMar 29, 2026

AI Freed Time, but High Performers Chase New Projects

AI was supposed to free up time, instead, high performers, and me, fill the void with more exciting AI-powered projects.

By Brian Solis
CHROs Must Co‑Create Human+AI Work Blueprint
SocialMar 29, 2026

CHROs Must Co‑Create Human+AI Work Blueprint

CHROs must lead the next reinvention of work, but they can't do it alone. To reimagine work takes a joint workstream to rethink how roles and tasks can be reimagined with human+AI+AI agents. My new @ServiceNow report was written to help...

By Brian Solis
AI Is Humanity's Next Enabling Force, Like Fire
SocialMar 29, 2026

AI Is Humanity's Next Enabling Force, Like Fire

AI is often compared to the discovery of fire, the invention of the wheel, or even electricity. Those comparisons are dramatic, but they’re not entirely wrong. These weren’t just inventions. They were enabling forces. They expanded what humanity could do,...

By Brian Solis
AI Output Now Outpaces Centuries of Human Writing
SocialMar 27, 2026

AI Output Now Outpaces Centuries of Human Writing

In 2025, AI written output surpassed centuries of human output. We are witnessing a shift from written record to synthetic and humans are prompting it (for now). Source @ARKInvest

By Brian Solis
AI Evolution: Cognitive Darwinism Reshapes Leadership and Life
SocialMar 26, 2026

AI Evolution: Cognitive Darwinism Reshapes Leadership and Life

"cognitive darwAInism and a futurist coming home." "This year, after seven years away from #SXSW, Brian walks back into Austin with exactly that same sharp surgical anthropologist’s eye, now pointed straight at generative AI, augmented intelligence and what this all does...

By Brian Solis
Reframe Prompts: Let AI Think Within the Present
SocialMar 21, 2026

Reframe Prompts: Let AI Think Within the Present

***WWAID*** Most people prompt AI from inside their current worldview. WWAID changes the frame. It asks: if intelligence were native to this moment, this problem, this opportunity, what would AI do? That question pushes beyond your assumptions into the unknown,...

By Brian Solis
Unified AI Architecture Bridges Knowing‑Doing Gap
SocialMar 18, 2026

Unified AI Architecture Bridges Knowing‑Doing Gap

AI is falling short because most organizations haven’t built the architecture to turn insight into action. In my latest @Forbes article, I explore why closing the gap between knowing and doing requires unified AI, data, workflows, and governance. This makes...

By Brian Solis