
Leaders Overestimate AI Impact, Missing Workflow Integration Gap
When you ask leaders whether their organizations are actually operating differently, whether decisions are faster, outcomes more autonomous, models of work truly reinvented, the honest answer is often a hesitant, “no.” This creates an enterprise transformation gap between AI that thinks at the individual level and AI that can execute across workflows. https://www.forbes.com/sites/briansolis/2025/10/21/beyond-automation-how-strategic-leaders-harness-ai-for-business-transformation/
Act Now: Hesitation Lets Others Claim Your Spot
Just heard this... When you hesitate or over think, someone else takes your spot. Life doesn't care about potential. The world rewards those who step forward. So, stand up, and go act like the universe owes you a seat at the...

AI Tax: Hidden Human Labor Behind Low-Quality AI Content
AI Tax" is the hidden, often invisible, cost of working with artificial intelligence. It describes the additional human labor required to review, correct, rewrite, and validate low-quality, generic AI content, aka AI Slop.

Upgrade Your Mindset, Not Just Your Tools
Thank you @davidarmano 🙏 Most books about change tell you how to keep up. Mindshift quietly calls that out for what it is; survival thinking. Brian Solis makes a sharper point: in a world where disruption is constant, reacting is a losing...

90-Day AI Blueprint: Executives' Action Plan
My dear friend and former Altimeter Group partner @CharleneLi and co-author Dr. Katia Walsh, one of the world's first chief AI officers, have a new book out. 🙌 This might be the book executives and boards didn't know they need until...

AI‑First Requires Bold Vision, Not Business‑as‑Usual
“We’re not being bold enough. We’re not being visionary enough, and we are falling into the habits that we have had during every technological revolution, to fit it into the box of business as usual,” https://briansolis.com/2026/04/beyond-digital-transformation-the-ai-first-business-revolution/

AI Chatbot Uncovers Design Demand, Drives €1B Revenue
IKEA deployed an AI chatbot named Billy to handle level-one customer service inquiries. It reportedly resolved ~57% of those engagements. They also analyzed the other 43%, which pointed to customer demand for interior design help. IKEA spun up a design...

AI Reveals Leaders Mistaking Adoption for Reinvention
AI is exposing which leaders are still confusing adoption with reinvention. I joined Geoff Nielson on Digital Disruption to talk about AI maturity, workflow redesign, leadership, and why AI is ultimately a test of vision. If your strategy ends with efficiency and...
AI Freed Time, but High Performers Chase New Projects
AI was supposed to free up time, instead, high performers, and me, fill the void with more exciting AI-powered projects.
CHROs Must Co‑Create Human+AI Work Blueprint
CHROs must lead the next reinvention of work, but they can't do it alone. To reimagine work takes a joint workstream to rethink how roles and tasks can be reimagined with human+AI+AI agents. My new @ServiceNow report was written to help...

AI Is Humanity's Next Enabling Force, Like Fire
AI is often compared to the discovery of fire, the invention of the wheel, or even electricity. Those comparisons are dramatic, but they’re not entirely wrong. These weren’t just inventions. They were enabling forces. They expanded what humanity could do,...

AI Output Now Outpaces Centuries of Human Writing
In 2025, AI written output surpassed centuries of human output. We are witnessing a shift from written record to synthetic and humans are prompting it (for now). Source @ARKInvest

AI Evolution: Cognitive Darwinism Reshapes Leadership and Life
"cognitive darwAInism and a futurist coming home." "This year, after seven years away from #SXSW, Brian walks back into Austin with exactly that same sharp surgical anthropologist’s eye, now pointed straight at generative AI, augmented intelligence and what this all does...
Reframe Prompts: Let AI Think Within the Present
***WWAID*** Most people prompt AI from inside their current worldview. WWAID changes the frame. It asks: if intelligence were native to this moment, this problem, this opportunity, what would AI do? That question pushes beyond your assumptions into the unknown,...

Unified AI Architecture Bridges Knowing‑Doing Gap
AI is falling short because most organizations haven’t built the architecture to turn insight into action. In my latest @Forbes article, I explore why closing the gap between knowing and doing requires unified AI, data, workflows, and governance. This makes...