90-Day AI Blueprint: Executives' Action Plan
My dear friend and former Altimeter Group partner @CharleneLi and co-author Dr. Katia Walsh, one of the world's first chief AI officers, have a new book out. 🙌 This might be the book executives and boards didn't know they need until now. It's called "Winning with AI: The 90-Day Blueprint for Success." And just like the title suggests, this book tells you what to actually do with it. Your 90 days start now. ⏱️ ➡️ https://a.co/d/06PdRhfN
AI‑First Requires Bold Vision, Not Business‑as‑Usual
“We’re not being bold enough. We’re not being visionary enough, and we are falling into the habits that we have had during every technological revolution, to fit it into the box of business as usual,” https://briansolis.com/2026/04/beyond-digital-transformation-the-ai-first-business-revolution/
AI Chatbot Uncovers Design Demand, Drives €1B Revenue
IKEA deployed an AI chatbot named Billy to handle level-one customer service inquiries. It reportedly resolved ~57% of those engagements. They also analyzed the other 43%, which pointed to customer demand for interior design help. IKEA spun up a design...
AI Reveals Leaders Mistaking Adoption for Reinvention
AI is exposing which leaders are still confusing adoption with reinvention. I joined Geoff Nielson on Digital Disruption to talk about AI maturity, workflow redesign, leadership, and why AI is ultimately a test of vision. If your strategy ends with efficiency and...
AI Freed Time, but High Performers Chase New Projects
AI was supposed to free up time, instead, high performers, and me, fill the void with more exciting AI-powered projects.
CHROs Must Co‑Create Human+AI Work Blueprint
CHROs must lead the next reinvention of work, but they can't do it alone. To reimagine work takes a joint workstream to rethink how roles and tasks can be reimagined with human+AI+AI agents. My new @ServiceNow report was written to help...
AI Is Humanity's Next Enabling Force, Like Fire
AI is often compared to the discovery of fire, the invention of the wheel, or even electricity. Those comparisons are dramatic, but they’re not entirely wrong. These weren’t just inventions. They were enabling forces. They expanded what humanity could do,...
AI Output Now Outpaces Centuries of Human Writing
In 2025, AI written output surpassed centuries of human output. We are witnessing a shift from written record to synthetic and humans are prompting it (for now). Source @ARKInvest
AI Evolution: Cognitive Darwinism Reshapes Leadership and Life
"cognitive darwAInism and a futurist coming home." "This year, after seven years away from #SXSW, Brian walks back into Austin with exactly that same sharp surgical anthropologist’s eye, now pointed straight at generative AI, augmented intelligence and what this all does...
Reframe Prompts: Let AI Think Within the Present
***WWAID*** Most people prompt AI from inside their current worldview. WWAID changes the frame. It asks: if intelligence were native to this moment, this problem, this opportunity, what would AI do? That question pushes beyond your assumptions into the unknown,...
Unified AI Architecture Bridges Knowing‑Doing Gap
AI is falling short because most organizations haven’t built the architecture to turn insight into action. In my latest @Forbes article, I explore why closing the gap between knowing and doing requires unified AI, data, workflows, and governance. This makes...
Augmented IQ Unlocks the New Human Advantage
Delivered my first @SXSW keynote in 7 years. It was a proud moment. I promised everyone in the room that I'd upload the deck, and as promised, here you go! "Augmented IQ And The New Human Advantage" ➡️ https://briansolis.com/2026/03/augmented-iq-and-the-new-human-advantage/
AI: Augment, Not Replace—Visual Metaphor via Sora
For my presentation at @SXSW on augmenting vs automating work with AI, I was experimenting with Sora to create a visual metaphor. What do you think?
Redesign Work with AI, Not Just Cut Jobs
Everyone’s asking the wrong question about AI and jobs. The issue isn’t what AI will replace. It’s how leaders will redesign work so humans and AI create outcomes neither could achieve alone. Companies that use AI to cut costs may...
Forbes Publishes Brian Solis’ Latest AI Research: The Biggest Mistake Companies Are Making With AI Agents
Forbes highlighted Brian Solis' new ServiceNow research warning that many firms treat AI agents as simple cost‑cutting tools rather than strategic collaborators. Solis argues that this narrow view limits AI’s potential and outlines a seven‑phase blueprint for human‑AI partnership, from...
AI Erodes Entry-Level White-Collar Jobs, Not Mass Unemployment
"University Degrees for Yesterday's Market" 🤯 AI isn’t taking jobs at scale…yet. @Anthropic’s new labor-market report shows the gap between what AI can do in theory and what companies are actually using it to do today. The real early signal isn’t...
Human‑AI Collaboration Unlocks Exponential Work Transformation
I didn't write this to add to the noise about AI replacing jobs. I wrote it because the real story...human + AI achieving things neither can alone...needs to be the real story. "Work Reimagined" is a blueprint for exponential performance...
AI Darwinism Can Unleash New Potential of Energy Workforce – Enlit Magazine
Brian Solis, Head of Global Innovation at ServiceNow, urged energy executives at the Baker Hughes Annual Meeting to view artificial intelligence as a tool for workforce augmentation rather than mere automation. He introduced the concept of “AI Darwinism,” arguing that...
Physical AI: The Next Leap for Human‑Device Workforce
In this follow-on clip, I unpack why physical AI (and world models) is the next major leap. It introduces an entirely new kind of workforce: intelligent devices and humanoids working alongside people. The move from pilot to production won’t be...
Brian Solis Recognized for Coining the Generation-C Psychographic Profile
Brian Solis, former Altimeter analyst, is being celebrated for creating the Generation‑C (Gen C) psychographic profile in 2012. Unlike traditional generations defined by birth years, Gen C groups people by a constantly connected, digital‑first mindset. The concept has resurfaced as marketers recognize...
AI Is a Tool, Not a Strategy—Ask Three Questions
AI isn’t the strategy. It’s the capability. Automation makes yesterday faster. Reinvention creates what’s next. Before you roll out agents + use cases, answer 3 leadership questions: 1) Where are we going? 2) Why does it matter? 3) How will we get there? That’s...
Baker Hughes Invites Brian Solis to Keynote Its Annual Meeting in Florence, Italy
Baker Hughes has invited digital futurist Brian Solis to deliver the keynote at its 2026 Annual Meeting in Florence, Italy. The event, now in its 27th year, will spotlight "The Next Industrial Renaissance: Unlocking Human Potential in the Age of...