Augmented IQ Unlocks the New Human Advantage
Delivered my first @SXSW keynote in 7 years. It was a proud moment. I promised everyone in the room that I'd upload the deck, and as promised, here you go! "Augmented IQ And The New Human Advantage" ➡️ https://briansolis.com/2026/03/augmented-iq-and-the-new-human-advantage/
AI: Augment, Not Replace—Visual Metaphor via Sora
For my presentation at @SXSW on augmenting vs automating work with AI, I was experimenting with Sora to create a visual metaphor. What do you think?
Redesign Work with AI, Not Just Cut Jobs
Everyone’s asking the wrong question about AI and jobs. The issue isn’t what AI will replace. It’s how leaders will redesign work so humans and AI create outcomes neither could achieve alone. Companies that use AI to cut costs may...
Forbes Publishes Brian Solis’ Latest AI Research: The Biggest Mistake Companies Are Making With AI Agents
Forbes highlighted Brian Solis' new ServiceNow research warning that many firms treat AI agents as simple cost‑cutting tools rather than strategic collaborators. Solis argues that this narrow view limits AI’s potential and outlines a seven‑phase blueprint for human‑AI partnership, from...
AI Erodes Entry-Level White-Collar Jobs, Not Mass Unemployment
"University Degrees for Yesterday's Market" 🤯 AI isn’t taking jobs at scale…yet. @Anthropic’s new labor-market report shows the gap between what AI can do in theory and what companies are actually using it to do today. The real early signal isn’t...
Human‑AI Collaboration Unlocks Exponential Work Transformation
I didn't write this to add to the noise about AI replacing jobs. I wrote it because the real story...human + AI achieving things neither can alone...needs to be the real story. "Work Reimagined" is a blueprint for exponential performance...
AI Darwinism Can Unleash New Potential of Energy Workforce – Enlit Magazine
Brian Solis, Head of Global Innovation at ServiceNow, urged energy executives at the Baker Hughes Annual Meeting to view artificial intelligence as a tool for workforce augmentation rather than mere automation. He introduced the concept of “AI Darwinism,” arguing that...
Physical AI: The Next Leap for Human‑Device Workforce
In this follow-on clip, I unpack why physical AI (and world models) is the next major leap. It introduces an entirely new kind of workforce: intelligent devices and humanoids working alongside people. The move from pilot to production won’t be...
Brian Solis Recognized for Coining the Generation-C Psychographic Profile
Brian Solis, former Altimeter analyst, is being celebrated for creating the Generation‑C (Gen C) psychographic profile in 2012. Unlike traditional generations defined by birth years, Gen C groups people by a constantly connected, digital‑first mindset. The concept has resurfaced as marketers recognize...
AI Is a Tool, Not a Strategy—Ask Three Questions
AI isn’t the strategy. It’s the capability. Automation makes yesterday faster. Reinvention creates what’s next. Before you roll out agents + use cases, answer 3 leadership questions: 1) Where are we going? 2) Why does it matter? 3) How will we get there? That’s...
Baker Hughes Invites Brian Solis to Keynote Its Annual Meeting in Florence, Italy
Baker Hughes has invited digital futurist Brian Solis to deliver the keynote at its 2026 Annual Meeting in Florence, Italy. The event, now in its 27th year, will spotlight "The Next Industrial Renaissance: Unlocking Human Potential in the Age of...
