Recent Posts
News•Mar 1, 2026
QBE and Sydney Swans Mark 40‑year Partnership with Integrated Campaign via The Core Agency
QBE Insurance marks 40 years with the Sydney Swans, one of the longest-running sports sponsorships in Australia. To celebrate, The Core Agency rolled out an integrated campaign featuring out‑of‑home billboards, a digital video series and season‑long online activations. The partnership highlights the QBE Sydney Swans Academy, which has produced AFL leaders like Callum Mills and Isaac Heeney, and continues its Goals for Good program, donating $1,000 for every goal scored. Since 2018 the initiative has raised over $400,000 for community groups.
By Campaign Brief
News•Mar 1, 2026
Yo-Chi X DTP Partnership Brings Youth Myki to Life with My-Chi Monday Blitz via Snack Drawer
Yo‑Chi, the Gen Z‑focused snack brand, has partnered with Victoria’s Department of Transport and Planning (DTP) and creative agency Snack Drawer to launch “my‑Chi Monday.” The eight‑week campaign runs until 23 March, offering Youth myki holders a 20% discount on Yo‑Chi purchases every Monday. The...
By Campaign Brief
News•Mar 1, 2026
Newcastle Permanent Is “Head and Heart Approved” In New Creative Platform via Enigma
Newcastle Permanent launched a new creative platform called “Head and Heart Approved,” developed by indie agency Enigma. The campaign visualizes the tension between rational and emotional decision‑making, positioning the bank as a choice both the head and heart can agree...
By Campaign Brief
News•Feb 27, 2026
Traffic Launches the All-New Farizon SV Into Australia with a Bold ‘Vantastic’ Campaign
Farizon Auto, part of Geely Holding Group, has launched the all‑new Farizon SV electric commercial van in Australia through Jameel Motors, backed by Traffic’s integrated "Vantastic" campaign. The SV targets trades, fleet operators and last‑mile delivery services, offering electric performance...
By Campaign Brief
News•Feb 26, 2026
Publicis Groupe ANZ CCO Dave Bowman Named to NYF Advertising Awards Global Executive Jury
Publicis Groupe Australia & New Zealand’s Chief Creative Officer Dave Bowman has been appointed to the 2026 New York Festivals Advertising Awards Executive Jury. The jury, led by Andrea Diquez of GUT, comprises 15 top creative leaders from agencies and...
By Campaign Brief
News•Feb 26, 2026
Padua College Launches New Brand Positioning ‘Motivating Every Purpose’ via The Fuel Agency
Padua College has unveiled a new brand positioning, “Motivating Every Purpose,” developed by The Fuel Agency. The platform emphasizes the school’s Catholic ethos and a holistic approach that nurtures academic, spiritual, emotional, and social growth. A refreshed visual identity, brand...
By Campaign Brief
News•Feb 25, 2026
AFL Celebrates the Feeling of Footy in New Brand Campaign ‘If You Feel It, You’re in on It’ via TBWA
Australia’s AFL has unveiled a new brand campaign, "If you feel it, you’re in," developed with agency TBWA to kick off the 2026 Toyota AFL Premiership Season. The campaign centers on the iconic “specky”—high‑flying marks—and uses fans’ emotional reactions to...
By Campaign Brief
News•Feb 24, 2026
Brother Marks New Step in Brand Direction with New Campaign ‘For When It Matters’ via Banter
Brother has launched a new Australian brand platform and campaign titled “For When It Matters” in partnership with creative agency Banter. The initiative moves the brand away from pure product‑centric messaging toward a human‑focused narrative that highlights the quiet reliability...
By Campaign Brief
News•Feb 24, 2026
The One Centre Powers Bold New World360 Rewards Brand for Flight Centre Travel Group
Flight Centre Travel Group (FCTG) unveiled World360 Rewards, a global travel‑loyalty program created with branding agency The One Centre, at a blue‑carpet launch in Sydney on 19 February. The program promises faster point accumulation and redemption across more than 500...
By Campaign Brief
News•Feb 23, 2026
Industry Leader Mark Coad Joins 24 Hour Business Plan as Partner and Senior Advisor
24 Hour Business Plan (24HRBP) announced that veteran marketer Mark Coad has joined the firm as a Partner and Senior Advisor. Coad, who has led major agencies such as IPG Mediabrands Australia and OMD, will advise on strategy, leadership, governance...
By Campaign Brief
News•Feb 23, 2026
McCann Group NZ Appoints Zac Stephenson as Managing Director, Media; Terri Collier Promoted to Newly-Created Chief Client Officer Role
McCann Group New Zealand announced Zac Stephenson as Managing Director, Media, effective 9 March, and promoted Terri Collier to the newly created Chief Client Officer role. The duo, who previously collaborated at DDB, will steer the agency’s shift toward a fully integrated,...
By Campaign Brief
News•Feb 22, 2026
Employment Hero Brings Confidence to Payday Super Compliance in New AI-Led Brand Campaign
Employment Hero has launched the AI‑driven “Payday Super: Easy” brand campaign to educate Australian employers about the mandatory Payday Super reforms due 1 July 2026. The campaign highlights a research‑backed gap, with 58% of businesses unaware of the change and 70% fearing...
By Campaign Brief
News•Feb 22, 2026
Dulux Weathershield Debuts Its Toughest Paint yet in New Campaign via Clemenger BBDO
Dulux has launched an upgraded version of its flagship exterior paint, Dulux Weathershield, featuring the company’s new Maxi‑Flex technology that allows the coating to expand and contract with building surfaces. The reformulated paint promises superior resistance to dirt, mould, algae,...
By Campaign Brief