Quilton Wraps up Its New Plastic-Free 3-Ply Rolls in New Animated Campaign via 10 Feet Tall
Quilton has introduced a plastic‑free, paper‑wrapped 3‑ply toilet‑paper roll and unveiled an animated campaign created by 10 Feet Tall. The hero film features whimsical Cupids on a cloud‑based production line, set to a heavy rock soundtrack, to portray each roll as a gift for the consumer’s bum. The campaign extends Quilton’s long‑running “Love Your Bum” platform and will run on BVOD, social, digital display and out‑of‑home channels. The initiative underscores Quilton’s commitment to sustainability and brand‑centric storytelling.
Nexxen Launches Enhancements to ‘nexAI DSP Assistant’ to Amplify ‘Full-Funnel’ Campaign Outcomes
Advertising technology firm Nexxen unveiled major upgrades to its AI‑driven demand‑side platform, the nexAI DSP Assistant. The enhancements expand the assistant’s role to pre‑campaign quality assurance, real‑time mid‑flight optimization, and post‑campaign analytics, while a new user interface simplifies workflow and...
Dance Music Magazine Mixmag Appoints Culture-First Agency Noisy to Drive ANZ Growth
Mixmag ANZ, the world’s largest dance‑music magazine, has signed a partnership with culture‑first agency noisy to accelerate its growth across Australia and New Zealand. The deal covers content creation, brand campaigns and real‑world activations, linking Mixmag’s local audience to noisy’s nightlife...
BCM Group Launches Search Works, to Unify Owned, Earned and Paid in an AI Era
Queensland‑based BCM Group has launched Search Works, a data‑driven brand visibility platform that replaces traditional SEO with an adaptive SEO/GEO model tailored for AI‑powered search. The service, led by Managing Director Lukas Temple, already secured new clients Youi Insurance and...
Fourteen Australians Appointed to Judge Cannes Lions 2026, Including Film Craft Chair
Australia’s representation on the Cannes Lions International Festival of Creativity jury expands to 14 senior leaders for the 2026 awards, up from nine in 2025. The jurors cover categories from audio and design to sustainability and health, with Pip Smart chairing...
The Research Agency Appoints Senior Team to Accelerate Growth of Brand Tracking Capability
The Research Agency (TRA) has created two senior roles to accelerate its TRA Tracking brand‑tracking platform. Ben Farnsworth joins as the first Sales Director, tasked with driving new‑business growth across enterprise and high‑growth clients. Tessa Tripp is appointed Head of...
Bestads Best TV of the Week: Unibet’s ‘Let Sport Win You Over’ via La Maison Créative Justement
Unibet’s new commercial “Let Sport Win You Over,” produced by Paris agency Justement, was crowned Bestads Best TV of the Week. The retro‑futuristic spot shows emotionless robots abandoning code to chase a ball, using sport as a universal connector. Executive...
SEEK Shows Why Finding the Right Candidate Is More Important than Ever for Small Businesses in New Campaign via Droga5...
SEEK, together with Droga5 ANZ (part of Accenture Song), launched a new multi‑channel campaign aimed at small and medium enterprises in Australia and New Zealand. The ads use a mock‑documentary style featuring a fictional owner, Maria, to dramatise how a bad...
CB Hot Suit Takes: James Mackinnon, Managing Director & Partner, TABOO
James Mackinnon, Managing Director and Partner at The TABOO Group, discusses his unconventional path into advertising, sparked by a clever Range Rover ad. He highlights the agency’s most successful work, notably the Corona “From Where You’d Rather Be” campaign, which...
Southern Cross Travel Insurance Urges Travellers Not to Leave Their Holiday to Chance in New Campaign via Quantum Jump Sydney
Southern Cross Travel Insurance has rolled out the "Don’t leave it to chance" campaign, created by Quantum Jump Sydney, to spotlight travel‑insurance relevance using real claim data. The initiative coincides with the release of SCTI’s Future of Travel report, which...
FORWARD Is Back: Fergus Kibble Returns to Lead the PR Agency He Founded, Announces Partnership with Two Palms Media
After a 12‑month hiatus, Australian consumer PR agency FORWARD is relaunched by founder Fergus Kibble, who reacquired the brand following GrowthOps’ 2025 collapse. The revival coincides with a strategic partnership with Two Palms Media, a social‑first creative firm, to deliver...
TFM Digital Launches ‘That F*cking Marketing (TFM) Podcast’
TFM Digital has launched the "That F*cking Marketing" podcast, a weekly audio series that cuts through generic Australian marketing advice. The inaugural season debuts three episodes featuring CEO Taylor Fielding, CCO Mathew Fielding, and guests such as Mamamia CEO Natalie...
AKQA Australia Lures Ex BBH, BBDO Strategist Kyle Duckitt for Executive Strategy Director Role
AKQA Australia has appointed globally‑awarded strategist Kyle Duckitt as Executive Strategy Director, bolstering its senior leadership. Duckitt will report to Managing Director Justine Leong and collaborate with the agency’s creative, design, data, and technology heads. He brings more than a...
Omnicom and Volkswagen Launch Dedicated Global Agency Bernbach
Omnicom has launched Bernbach, a dedicated global agency for Volkswagen that merges creative, media, and transformation services under one roof. Led by CEO Damir Maric and Global Chief Creative Officer Frank Hahn, the unit honors advertising legend Bill Bernbach while...
ATime&Place Launches Digital Experience & Entertainment Practice (DEEP) to Transform How Brands Connect with Gen Z and Gen Alpha
Independent agency ATime&Place has unveiled its Digital Experience & Entertainment Practice (DEEP), a new division that blends creative, product, and technology services to build brand‑owned entertainment, digital products, and gaming experiences. The move targets Gen Z and Gen Alpha, whose combined spending...