Macca’s NZ and McCann NZ Launch Logo-Free Campaign to Spotlight Iconic Breakfast Range
McDonald’s New Zealand and agency McCann NZ have rolled out a logo‑free campaign for the Breakfast Range, centering on close‑up images of Hotcakes, McMuffins and coffee. The creative hinges on the "am‑mmmm" idea, turning the morning routine into a sensory ritual without any logo or product copy. The campaign runs on OOH, dynamic sites, digital, social, radio and PR, targeting the 6‑10:59 am window. Executives say the approach leverages iconic menu recognition to cut through a price‑driven breakfast category.
7-Eleven Launches In-House Agency ‘The Corner Shop’ with First Major Campaign for Coffee
7‑Eleven Australia has created an in‑house creative agency called The Corner Shop, led by former Movember executive Hugh Miller. The new team launched its first major effort, the "Expect Nothing. Get Everything" campaign, aimed at reshaping consumer views of the...
Former Clems, DDB + TBWA Executive Launches AI Platform Tackling Marketing’s Briefing Problem
Richie Taaffe, a veteran of DDB, Clemenger BBDO and TBWA, has launched Deece, an AI‑driven marketing platform aimed at fixing the chronic briefing problem. Australian ADMA data shows only 43% of marketers meet brief‑writing competency expectations, while Deece users report...
The Flâneur in the Age of the Algorithm: Keith Scriven Launches Flâneur Perspective
Marketing strategist Keith Scriven has launched Flâneur Perspective, an agency built to operate in an AI‑native environment. The firm combines strategy, social and paid media, content production, and AI implementation into a single integrated model. Scriven argues that many brands...
Move With Nicole Launches New Digital Ecosystem ‘Bace’ via Dirt
Female‑led creative studio Dirt has unveiled Bace, a global digital fitness ecosystem co‑created by YouTube star Nicole McPherson (Move With Nicole) and performance coach Bodie Larden. Dirt handled everything from naming and visual identity to website development, positioning Bace as a long‑term...
VANDAL Partners with University of Technology Sydney to Explore Creative Generative AI in the Future of Hybrid Animation
VANDAR has teamed up with the University of Technology Sydney to embed generative AI into hybrid animation workflows. The partnership, funded by an Australian Research Council Discovery Project, will launch a series of school‑focused animated films that spotlight scientific figures....
Emotive Promotes Sebastian Revell to Chief Strategy Officer
Emotive announced the promotion of Sebastian Revell to Chief Strategy Officer, a year after he joined as executive strategy partner. In his expanded role, Revell will direct brand, creative, content and connection strategy while driving overall growth, capability and culture....
Tabcorp Appoints Dentsu as Media Agency
Australian wagering giant Tabcorp has appointed global media agency Dentsu to take over its media planning and buying, ending a long‑standing relationship with OMD. The change follows a closed agency review and reflects Tabcorp’s desire for more technology‑driven, automated media...
Bellamy’s Organic Launches New Australian FIFA World Cup 2026 Sponsorship Campaign via Optimo
Bellamy’s Organic, an official FIFA World Cup 2026 sponsor, has launched an Australian consumer campaign through agency Optimo. Running from June 1 to July 30, the initiative features a 12‑week tram wrap in Melbourne, an eight‑week light‑rail wrap in Sydney, and a suite...
IMAA Announces Largest-Ever Cohort for Pitch-Chella Program
Independent Media Agencies Australia (IMAA) announced a record‑size 2026 Pitch‑Chella cohort, with 24 agency teams from 22 member firms across the country. The teams will develop written pitches for a national media campaign supporting the anti‑bullying charity You Can Sit...
DoorDash Turns Delivery Bags Into Podcast Hosts in New ‘Bag Chat’ Campaign via Clemenger BBDO
DoorDash has debuted “Bag Chat,” a short‑form podcast series starring two animatronic delivery bags, developed by Clemenger BBDO. The improv‑driven episodes—30‑40 seconds each—cover topics from reality TV to temperature preferences and are rolling out on Instagram and YouTube with an...
Sunsweet Launches New Influencer Campaign ‘Snack the Unexpected’ via Havas Red
Havas Red’s new creator‑marketing unit CRed launched "Snack the Unexpected," an influencer‑driven campaign for Sunsweet Prunes across Australia and New Zealand. Eight creators from beauty, lifestyle, comedy, gaming, fashion and music festivals integrated the fruit into unexpected daily moments, shifting...
James Hurman Launches New Book ‘Future Demand’ Delivering Research-Backed Answer to Marketing’s Most Expensive Mistake
Advertising effectiveness specialist James Hurman has released *Future Demand*, a book that challenges the industry’s reliance on short‑term sales metrics to evaluate ad spend. The work argues that measuring only immediate sales undervalues investments that build brand equity and future...
Australian Government Launches First National Perimenopause Awareness Campaign via Ogilvy
The Australian Government has launched its first national perimenopause awareness campaign, created by Ogilvy. The multi‑channel effort—spanning TV, digital, social, audio and out‑of‑home—targets women aged 35‑55 while also reaching younger women, health professionals and support networks. A dedicated website (health.gov.au/perimenopause)...
CB Hot Suit Takes: Alana Stocks, Founder and CEO, Circul8
Alana Stocks, founder and CEO of Circul8, sat down for a CB Hot Suit Takes interview to discuss her unconventional path into advertising and the agency’s evolution over two decades. She highlighted the 2014 Tinder takeover campaign created with Amnesty...