Mango Communications Rebrands to FleishmanHillard Aotearoa
Mango Communications Aotearoa has officially rebranded as FleishmanHillard Aotearoa, joining the global FleishmanHillard network under Omnicom Oceania. The move links the New Zealand agency to more than 250 PR, social and activation specialists across Australia and New Zealand, and provides access to advanced tools and insights. Co‑located with McCann Group NZ and GRC Partners, the agency will deepen collaboration across Omnicom’s Earned centre of excellence. Existing client work for brands such as McDonald’s, Samsung, New Balance, AMEX and Booking.com will continue under the new banner.
CB Hot Suit Takes: Matilda Hobba, Co-Founder, Pembleton
Matilda Hobba, co‑founder and Director of Projects at Pembleton, left a PR role at 20 to join a Bunnings advertising team, launching her career in agency work. She cites two recent campaigns—Belong’s telco family‑tech narrative and Evil Ray’s sunscreen brand...
TXT ‘HAPPY’ to 414: Skinny Turns Customers’ Calls Into Ads in New Campaign via Colenso BBDO
New Zealand telco Skinny, partnered with Colenso BBDO, launched a four‑week campaign that inserts short pre‑recorded ads into customers’ phone calls. Participants text “HAPPY” to 414, opt‑in, and receive up to 10‑second ad breaks during calls, earning entries to win...
Communications Strategist Rachel Abad Launches Behaviour-Change Consultancy Looped-In
Communications strategist Rachel Abad has launched Looped‑in, a behaviour‑change consultancy aimed at embedding audience insight, concept testing and behavioural frameworks into communications planning. Abad brings 15 years of experience working with major Australian organisations such as the Level Crossing Removal...
Bendigo Bank Backs Grassroots with ‘Footy Grows Here’ AFL Sponsorship Platform via Dig
Bendigo Bank has teamed with independent agency Dig to launch the "Footy grows here" sponsorship platform, linking its elite AFL partnerships with grassroots football communities. The rollout begins with Adelaide and Geelong football clubs, showcasing the bank’s long‑standing support for...
Beyond the Brief: How TBWA NZ Reframed Health Through Optimism for Southern Cross
TBWA NZ partnered with Southern Cross to launch the “Feel Good Project,” a health‑insurance campaign built around optimism and real member stories. The brief focused on shifting the tone of health conversations from heavy to hopeful, using authentic joy rather...
Sexual Health Victoria Launches New ‘Unusual Discharge?’ Campaign to Tackle STI Crisis
Sexual Health Victoria (SHV) has launched the statewide "Unusual Discharge?" campaign to confront a sharp rise in sexually transmissible infections. Gonorrhoea cases have jumped 52% and chlamydia exceeds 22,000 diagnoses in the past year, while only 16% of Australians have...
Dentsu Creative Launches DC3 Graduate Program for Next Era of Creativity Across Australia
Australian advertising giant Dentsu Creative has launched DC3, a graduate program running from May to December designed to reshape entry pathways into the creative industry. The three‑month rotations expose participants to strategy, client leadership, earned and social teams, giving them...
Jack Daniel’s Turns up the Volume at Melbourne Race Week with “Loudest” Off-Track Fan Experience Campaign via Today the Brave
Jack Daniel’s, celebrating its fourth year with the McLaren Mastercard Formula 1 team, launched a “loudest” off‑track fan experience during Melbourne Race Week. The week‑long activation turned venues such as The Espy, The Middle Park Hotel and Crown into music‑filled hubs, featuring...
Luna Laure Joins Clockwork Films National Roster
Clockwork Films announced that Australian director Luna Laure has joined its national roster, bolstering the company’s creative talent pool. Laure, an award‑winning documentary maker known for the 2022 ABC film *Walking Man*, brings a strong visual identity forged in music‑video work with...
Nissan Middle East and TBWA\RAAD Turn Car Cabin Into Combat Arena with ‘CarJitsu Showdown’ ~ Helmed by Aussie Expat TBWA\RAAD...
Nissan Middle East partnered with TBWA\RAAD to launch the inaugural CarJitsu Showdown, turning the cabin of a Nissan Magnite into a live combat arena. The sold‑out event at Dubai's Coca‑Cola Arena attracted over 10,000 spectators and featured professional grappler Vincent...
Samsung Galaxy S26 Launches in Australia with New ‘The Elephant in the Room’ Microdrama Series via Clemenger BBDO
Samsung Australia partnered with Clemenger BBDO to launch the Galaxy S26 series through “The Elephant in the Room,” a three‑part vertical micro‑drama streamed on social, BVOD, SVOD and Samsung TV Plus. The campaign showcases the S26 Ultra’s 100× zoom, Privacy Display and Nightography...
Video Futures Collective Stands up as an Independent Industry Body
The Video Futures Collective (VFC) has transitioned from an informal think‑tank to a formal, independent non‑profit industry association, uniting eight major Australian streaming and video advertising players such as Amazon Prime, Disney Advertising, Netflix, and YouTube. The body will concentrate...
The New Yorker’s Creative Director Nicholas Blechman to Speak Exclusively at Vivid Sydney
Award‑winning illustrator Nicholas Blechman, Creative Director of The New Yorker, will deliver an exclusive keynote at Vivid Sydney’s Midweek Minds series on 3 June 2026. The event, held at the State Library of New South Wales, will explore how the century‑old...
Posca Hydrate Steps up to Support Australian Steelers in ‘Officially Unsponsored’ Campaign
Posca Hydrate, an Australian hydration‑soda startup, has been named Official Drinks Partner of Wheelchair Rugby Australia and the Australian Steelers, joining the ‘Officially Unsponsored’ campaign that strips kits of branding in favor of QR‑coded blank canvases. The partnership includes hand‑delivered...
Amazon Australia Partners with Jordan Mailata to Tackle Packaging Waste in Campaign via Poem
Amazon Australia has named NFL Super Bowl champion Jordan Mailata as its Packaging Reduction Officer in a new sustainability campaign with Poem. The role focuses on minimizing added packaging while protecting items, building on a tripling of orders shipped without...
Brisbane Builds on Soaring Demand with Next Iteration of ‘Brisbane Favours the Bold’ Campaign via Bigfish, Content Lion and Dentsu...
Brisbane’s tourism board has launched the third phase of its "Brisbane Favours the Bold" campaign, created with Bigfish Design, Content Lion and dentsu Queensland. From January to September 2025 the city attracted 7.1 million domestic travellers and generated $9.9 billion in visitor...
AAMI Kicks Off the 2026 AFL Season with New TV Commercial ‘Luck of the Bounce’ via Leo
AAMI has launched a new TV commercial called “Luck of the Bounce” to mark the start of the 2026 AFL season. The spot, directed by Stephen Carroll and produced by FINCH, highlights the sport’s unpredictable nature and colorful characters. It...
Social-First Agency Two Palms Media Appoints Scott Walker as Executive Creative Director
Two Palms Media, the Sydney‑based social‑first agency, has hired Scott Walker as Executive Creative Director and forged a strategic partnership with his Ferocious studio. Walker brings a cross‑industry background in advertising, film and entertainment, aligning with Two Palms' belief that...
Discovery Parks Introduces ‘Australia’s First Official Bark Manager’ in New Campaign via Born
Discovery Parks has introduced Bruce, a red Border Collie, as Australia’s first Official Bark Manager in a character‑led campaign created with agency Born. The initiative merges traditional storytelling with AI‑assisted production, using tools like Nano Banana, ElevenLabs and Unreal Engine...
Telstra Business Launches New ‘Tame Your Tech’ Campaign via In-House Agency Roam
Telstra Business introduced the “Tame your Tech” campaign to promote its Managed IT Services, developed by the newly formed in‑house creative agency Roam. The centerpiece is an animated film where sentient cables move from anticipation through chaos to a controlled...
Beyond the Brief: Inside SnackaChangi’s ‘One Chip per Kiwi’ Campaign – a Triumphant Trainwreck
SnackaChangi and Pitchblack Partners launched a "one chip per Kiwi" stunt that turned an impossible sampling brief into a nationwide content engine. By framing the absurd promise as a media‑driven narrative and later handing over the unspent sampling budget, the...
The Jacky Winter Group Launches Capital Virtues – Reframing Creative Commerce as a Virtue
The Jacky Winter Group has launched Capital Virtues, a specialist agency that supports artists navigating both traditional practice and creator‑led marketing. The new division positions artistic integrity, authorship, and long‑term value above algorithms and follower counts. It builds on the...
Punchy Digital Media Rebrands as Punchy Studio
Punchy Digital Media has rebranded as Punchy Studio, signaling its shift from a niche animation shop to a full‑service visual communications agency. The company now offers design, motion graphics, visual storytelling, and creative production for government, NGOs, and purpose‑driven clients....
Edge Marketing Strengthens Team with Key Hires and Promotions to Power Next Phase of Growth
Independent agency Edge Marketing announced several senior hires and internal promotions to strengthen its paid media, digital account, and creative capabilities. Tika Hasborth joins as Senior Paid Media Strategist to lead social advertising, while Jasmine Hefty becomes Digital Account Manager...
Honda Lawn & Garden Demonstrates Durability in Series of Extreme Experiments via Howatson+Co
Honda’s Lawn & Garden division launched an extreme durability campaign with Howatson+Co, featuring high‑altitude drops, four‑winch pulls and concrete submersion to prove its mowers can’t be broken. The visual stunt is crafted for fast‑moving digital platforms, turning reliability into shareable...
Equip Super Launches ‘Super Equipped’ Campaign via Cummins&partners, an Octopus and a Chicken
Equip Super has launched the “Super equipped” campaign with cummins&partners, introducing octopus and chicken mascots to break the visual monotony of the superannuation sector. The characters embody two consumer archetypes – the disengaged “chicken” and the proactive “octopus” – to...
Spicy Chicken Wing Appears Ahead of Wingstop Flagship Opening in New Stunt via Hello
Wingstop generated buzz in Parramatta Square with a giant, spicy chicken wing stunt orchestrated by creative agency Hello, prompting widespread social media chatter. The stunt heralded the opening of Wingstop’s Australian flagship store on March 13, positioned in a youthful,...
Logitech Launches New ‘Charger Not Needed’ Campaign for Light-Powered Keyboard via UMM
Logitech ANZ, together with agency UMM, has launched a billboard campaign in Sydney promoting its new Signature Slim Solar+ keyboard, which runs without a charger by harvesting any light source. The ads, displayed at Wynyard and Town Hall stations, highlight...
2degrees Introduces Blue Chameleon to Show Kiwis Why Turning Blue Pays Off via TBWA\NZ
2degrees has launched a new integrated campaign featuring a blue chameleon to promote its "Fighting for Fair" platform and encourage Kiwis to switch for cost savings. The 60‑second hero film, directed by Matt Devine and enhanced with ALT VFX, follows...
‘The Bondi Feeling’ Campaign Invites Sydneysiders to Rediscover the Fun of Bondi
Waverley Council has unveiled "The Bondi Feeling" campaign, a multi‑channel destination marketing effort aimed at re‑engaging Sydneysiders with Bondi’s beaches, lifestyle and local businesses. The initiative features a hero illustration by Beck Feiner, a slate of high‑profile events from Bondi Live...
The Research Agency Accelerates Growth with New Sydney HQ and Senior Promotions
The Australian arm of The Research Agency (TRA) is scaling rapidly, expanding its Sydney team from four to fourteen employees and moving into a newly refurbished Surry Hills headquarters that can accommodate up to thirty staff. The relocation follows a...
Advance Care Planning Urges Aussies to Plan Ahead This Advance Care Planning Week 2026 in New Campaign via Binge Creative
Advance Care Planning Australia, together with Binge Creative, is launching a national campaign for Advance Care Planning Week (16‑22 March 2026). The theme, “Your story, your choice”, urges Australians to document their health‑care preferences before a crisis. The story of...
CB Hot Suit Takes: Lisa Sutton Gardner, Founder / Director, Enigma
Lisa Sutton Gardner, founder and director of Enigma, reflects on a 38‑year advertising career that began after reading Ogilvy. She highlights Enigma’s new "Here for Good" brand platform for Newcastle Permanent, built on human insight and designed to be unignorable....
Ete Davies Joins LePub as Global COO
LePub has appointed Ete Davies as Global Chief Operating Officer, adding depth to its executive team as the agency accelerates international growth. Davies will steer global business operations, client delivery, and product management, aiming to make the agency’s creative services...
G Flip Reignites ‘All Fired Up’ for Paramount+ X AFC Women’s Asian Cup Campaign via Hello
Paramount+ and creative agency Hello have teamed with ARIA‑winning artist G Flip to relaunch Pat Benatar’s classic “All Fired Up” as the official anthem for the AFC Women’s Asian Cup 2026. The reworked track will feature across Paramount+ live coverage, radio play, streaming platforms...
West Coast Eagles Unveils ‘All The Way West’ via Newly Appointed Agencies Carat WA + Hypnosis
West Coast Eagles has appointed Carat and Hypnosis as its agencies of record, launching the new brand platform "All The Way West" across broadcast, out‑of‑home, press and digital channels. The campaign spotlights fans and community members, positioning the "West" identity...
Wedderspoon Mānuka Honey Harnesses the Power of NZ Sunshine in Brand Refresh via True
Wedderspoon, a legacy New Zealand Mānuka honey brand, partnered with agency True to overhaul its brand architecture, visual identity, and packaging. The refresh introduced the "Mānuka Powered by Sunshine" platform, reframing honey from a medicinal commodity to a bright, daily ritual....
The Limitless Equation Podcast Brings 150 Industry Leaders Together to Tackle Self-Doubt
More than 150 media, marketing and creative leaders convened in Sydney for The Limitless Equation’s “Self‑Doubt: The Invisible Pandemic” event. Hosted by podcast founder Chloe Hooper, the gathering highlighted research showing 80% of women experience low self‑belief and featured speakers...
Heineken Drives Fan Connections at Aussie Grand Prix with Immersive Activation via Momentum
Heineken teamed with creative agency Momentum to stage an immersive fan activation at the Formula 1 Qatar Airways Australian Grand Prix, debuting its global “Cheers To All Fans” platform in Australia. The experience featured a seven‑metre‑high bar, live DJ, a national...
Australia Post Connects All 2,655 Postcodes in Nationwide Brand Campaign From Droga5 ANZ
Australia Post has launched its biggest national brand campaign, covering all 2,655 postcodes across the country. Developed with Droga5 ANZ, Accenture Song and a village of partner agencies, the rollout includes hero films, out‑of‑home, digital and social assets that spotlight local people,...
WPP Media Appoints Nancy Lan to Lead Mindshare Sydney Client Portfolio
WPP Media announced that Nancy Lan will lead Mindshare’s Sydney client portfolio, overseeing brands such as Unilever, IKEA, uBank and Blackmores. Lan arrives with more than two decades of leadership across Australia, Asia and Europe, including senior roles at Virgin...
ACAM Launches Australia’s Inaugural AI Readiness System for Marketers; THE ICONIC First to Use
The Australian Centre for AI in Marketing (ACAM) has unveiled AI‑Results Transformation (ART), the nation’s first end‑to‑end system for embedding AI into marketing performance. THE ICONIC became one of the inaugural adopters, using ART to create responsible, data‑driven customer experiences....
Mobile Skin Scans Hit Regional Aussies in New Campaign for Westfund and the Australian Skin Cancer Foundation via ABEL
ABEL, Westfund Health Insurance, and the Australian Skin Cancer Foundation have launched a national campaign offering free 3D mobile skin scans in regional Australia. The initiative brings world‑first 3D scanning technology directly to communities, removing cost and access barriers. Using...
Engineers Australia Rewrites F1 History with Launch of ‘In Her Corner’ Campaign via Bastion
Engineers Australia and Bastion are launching the “In Her Corner” campaign at the Australian Grand Prix, renaming Turn 6 to honor engineers Laura K. Müller and Hannah Schmitz. This marks the first time a Formula 1 corner is named after women, aligning...
Sabco Launches New Campaign for Its All-New Cleaning Brand Neet via DPR&Co
Sabco has introduced Neet!, a new cleaning brand sold exclusively at Bunnings Warehouse in Australia and New Zealand. The brand, developed with agency DPR&Co, features a youthful "Chuck the Muck" positioning aimed at first‑time, younger cleaning consumers. Its launch includes...
The One Centre Group Creates and Scales the Brands of Tomorrow with ‘Zephyr One’ Launch
The One Centre Group has rebranded its 2019 investment Zephyr Social as Zephyr One, joining its constellation of specialist branding firms. The 12‑person agency now offers commercial strategy, performance media, and creative services through its proprietary System One model. Founders...
Taubmans Backs Everyday Aussie Painters in New ‘Making Painters’ Platform via Sunday Gravy
Australian heritage paint brand Taubmans, together with creative agency Sunday Gravy, has unveiled the “Making Painters” platform, a brand campaign that positions the company as the ally of everyday painters. The initiative embraces the messy realities of home painting—faded colours,...
Agent99 and Born to Host Free Senior Marketer Webinar ‘Bravery, Budget & Bullsh*t: What Actually Drives Impact’ at 12pm, March...
Agent99 PR and Born are hosting a free webinar titled “Bravery, Budget & Bullsh*t: What Actually Drives Impact” on March 12 at noon, aimed at senior marketers. The session will dissect where brands overspend and pinpoint tactics that deliver genuine commercial...
Thinkerbell Aotearoa General Manager Jessica Allison Departs Agency After Two Years
Jessica Allison has left Thinkerbell Aotearoa after nearly two years as General Manager. She joined the agency in April 2024, bringing senior experience from Herd MSL, Publicis Groupe NZ and Mango Melbourne. During her tenure she instituted new structures, processes and a rigor...