Toby Morris Joins Growing COUSIN Stable
COUSIN, an Australian production company, has signed director Toby Morris to its roster. Morris, a prolific freelancer with 85 million video views and work featured at TIFF, St Kilda, and commercial campaigns for the Singapore Navy, The Iconic, Kia and Instagram, joins as a permanent director. The signing underscores COUSIN’s strategy to build a diverse roster of bold storytellers. Morris is now available for commercial and creative projects through COUSIN.
BMF Australia Recognised in 2025 Global Grand Effie Contenders List for ALDI ‘Shop ALDI First’
BMF Australia’s partnership with ALDI Stores Australia has earned the ‘Shop ALDI First’ campaign a spot among the 2025 Global Grand Effie Contenders. The list, curated by Effie Worldwide, features 47 campaigns from 27 industry sectors across 60 countries. BMF...
Bestads Best TV of the Week: Consejo Profesional De Agrimensores’ ‘Study Surveying’ via FROM
Bestadsontv.com, the global showcase arm of Campaign Brief, highlighted the Argentine ad “Study Surveying” by Consejo Profesional de Agrimensores, produced by agency FROM. The spot was selected by guest judge Lisa Fedyszyn, CCO of Special, New Zealand, for its witty take on...
Revolut Launches New ‘Smarter Money’ Campaign with Hawthorn Football Club via Eyes and Ears
Revolut has launched a new integrated campaign, “Smarter Money. The Hawks Way,” in partnership with the Hawthorn Football Club and creative agency Eyes and Ears. The five‑digital‑film series places four Hawthorn players on the club’s training pitch to showcase Revolut’s...
Fresho Appoints TAG to Drive Digital Growth
Fresho, a leading order‑management SaaS for food distributors, has appointed digital growth consultancy TAG to run its advertising and creative strategy across Australia‑New Zealand, the United Kingdom and the United States. The partnership focuses on a data‑led acquisition approach designed to...
Specsavers Unveils New OOH Work on Australia’s Longest Street Poster Site via Specsavers Creative
Specsavers has launched a 95.45‑metre out‑of‑home takeover on Swan Street in Richmond, Australia’s longest street poster site. The in‑house Specsavers Creative team installed 21 panels on one side asking "Loooooooooong sighted?" and a single panel on the opposite side asking...
Kitchen Warehouse Tackles Mother’s Day Panic with New ‘REMUMBER’ Campaign via Block
Kitchen Warehouse, partnering with creative agency Block, unveiled the "REMUMBER" campaign to combat the annual "Mother’s Day Panic" in Australia. The initiative centers on a simple mnemonic—"REMUMBER 10.05.26"—to prompt shoppers to secure gifts early. It will roll out across radio,...
The Republic of the Marshall Islands Appoints RUN Aotearoa to Lead Global Tourism Rebrand
The Republic of the Marshall Islands has hired New Zealand indie agency RUN Aotearoa to create a new global tourism identity and brand platform. The project, backed by U.S. Economic Development Administration funding, includes an in‑market visit for research, photography, and community...
Breville Launches New Global “Millions of Mornings” Campaign via Common Ventures
Breville has unveiled the global “Millions of Mornings” campaign, created with creative consultancy Common Ventures, to celebrate its Barista Express espresso machine. The initiative showcases authentic morning coffee rituals captured in six major cities, emphasizing the product’s role as a...
Maje and SANDRO Appoint MCMPR as Integrated Communications Agency in Australia
French fashion labels Maje and SANDRO have hired Australian agency MCMPR as their integrated communications partner across Australia. The agency will manage PR, influencer, showroom and storytelling initiatives for both brands, which operate 14 Maje and 15 SANDRO stores nationwide....
Elevate Communication Promotes Amanda Gormley to General Manager
Elevate Communication, a Brisbane‑based integrated agency, has promoted Amanda Gormley to General Manager. Gormley, who joined in October 2025 as Communications Director, brings more than 18 years of strategic communications, reputation, and issues‑management experience from senior roles in Australia and...
Gangbusters Launches a New Model for Creative Work
Gangbusters, a new creative studio founded by former Paper Moose Creative Director Jeremy Willmott, is debuting a fixed‑price sprint model that pairs brands directly with senior creative talent. Each sprint costs $20,000 AUD (about $13,200 USD) and delivers concept development, a playbook, and...
CB Hot Suit Takes: Alex McManus, Partner and General Manager, Motion Sickness
Alex McManus, partner and general manager of New Zealand agency Motion Sickness, sat down for a CB Hot Suit Takes interview. He reflected on his unconventional path from law student to client‑service lead, highlighted award‑winning work such as the ‘Keep it Real Online’...
Sleepmaker Launches New Integrated Campaign ‘Change Your Mattress, Change Your Sleep’ via Dig
SleepMaker’s Performance mattress range has launched an integrated campaign titled “Change Your Mattress, Change Your Sleep,” created by Dig in partnership with media agency Kaimera. The campaign spotlights the brand’s patent‑pending Smart Suspension Technology, which promises cooler nights and reduced...
Coco Republic Launches New ‘Shifting Spaces’ Autumn / Winter ’26 Campaign via The Idea Shed
Luxury furniture brand Coco Republic has launched its Autumn/Winter ’26 collection through a new brand platform called Shifting Spaces, created with creative commerce agency The Idea Shed. The campaign spotlights a ‘small spaces’ range, weaving a day‑long visual narrative that...
Grada Reinvents Its Distinctive Brand Design for Decaf Launch via Weave
Australian specialty coffee liqueur brand Grada has unveiled Midnight Decaf, its first decaf offering, with a bold new packaging system created by creative agency Weave. The design retains Grada’s signature blue while adding a vibrant orange accent, gold foil detailing,...
Kyra Bartley Joins COUSIN as Its Second Director
COUSIN, a boutique production house founded in late 2025, has added acclaimed director Kyra Bartley as its second director, expanding its representation into Australasia. Bartley leaves Finch after eight years, bringing Cannes, D&AD and a 2024 SHOTS Director of the...
Betty’s Burgers Appoints Independent Shop Superhuman as New Media Agency
Betty’s Burgers, the Australian burger chain with 75 restaurants, has hired independent media agency Superhuman to lead its media strategy, planning and buying. The partnership comes as the brand rolls out new store openings and burger launches, seeking to reach...
Pedigree Launches New Global Campaign ‘Good Then, Better Now’ via Colenso BBDO
Pedigree has unveiled a new global advertising campaign titled “Good Then, Better Now,” developed with creative agency Colenso BBDO. The campaign leans on nostalgic childhood photos and home videos submitted by dog owners worldwide to reinforce Pedigree’s long‑standing reputation in...
CB Hot Suit Takes: Ben Walker, Chief Doer / CEO, Those That Do
Ben Walker, CEO of independent agency Those That Do, shares how a graduate scheme in a shared advertising building thrust him into the industry. He highlights the Lifebuoy campaign, which he turned from a small tactic into a commercially viable...
Made By Dyslexia Launches New Film to Reshape Dyslexia Search Results via Clemenger BBDO
Made By Dyslexia, together with Clemenger BBDO, has launched a global short film titled “What is dyslexia?” to claim the top spot on Google’s Knowledge Panel for the most common search query about the condition. The animated piece, starring Jeremy Irons,...
One New Zealand Changes Name to ‘Twos NZ’ This Conservation Week to Highlight Remote Toilet Tech-Led Revolution for Nature via...
One NZ temporarily rebranded as Twos NZ during Conservation Week to spotlight a new partnership with New Zealand's Department of Conservation (DOC). The Connected Conservation pilot installs smart sensors in about 50 remote toilets, huts and wastewater systems, feeding real‑time...
Louis&Co Welcomes Jonathan May to the Roster
Louis&Co announced the addition of Jonathan May to its roster as a director, photographer, and storyteller. May, a nine‑time Head On Portrait Prize finalist who won the award in 2013, brings a portfolio that spans major brands such as Commonwealth Bank,...
Thinkerbell Scores Webby Win for Mattel Brickshop
Australian creative studio Thinkerbell captured the Webby Award for Best Direct Response with its Mattel Brickshop “Little Listings” campaign. The agency also earned three additional Webby nominations—for AI/ML work with Menulog / Just Eat, original music for a TAC safety project, and...
Brand Isn’t New, but How Businesses Operationalise It Is – Chello Research Finds
Chello’s new benchmark report, based on 1,200 minutes of interviews with brand and marketing leaders across 25 firms, confirms that while 86% of executives view brand as a critical growth driver, most organisations still house it within marketing. The study...
WPP Media and Six Rival Universities Disrupt Graduate Recruitment with IGNITION ’26
WPP Media has joined forces with six Australian universities to launch IGNITION ’26, a six‑week media‑strategy sprint that replaces traditional classroom assignments and CV screening. Undergraduate teams will create a cross‑channel campaign for the youth anti‑bullying charity Dolly’s Dream, with...
Physie Finds Its Feel-Good in First National Campaign via Elevencom and Pearman Media
BJP Physie, a century‑old Australian dance‑sport organization, has launched its first national advertising campaign in partnership with creative agency Elevencom and media buyer Pearman Media. The "find your feel‑good at Physie" campaign rolls out on bus‑sides, BVOD, YouTube and social...
Colgate Keeps the Smiles Coming with Extended AFL Partnership and New Campaign via VML
Colgate‑Palmolive has renewed its partnership with the Australian Football League, remaining the Official Smile of the AFL. A new hero campaign created by VML features Carlton captain Patrick Cripps, highlighting oral‑health benefits and personal resilience. The deal adds naming rights to...
Kill Boring Dead Takes Three Webby Nods Home, Proving “Weird” Wins at the Webby Awards
Australian agency Kill Boring Dead (KBD) secured a Webby Award in the Social & Games – Weird category for its Loctite “Museum of Second Chances” campaign, while also earning a nomination in Arts, Culture & Lifestyle against heavyweights like Taylor Swift...
CB Hot Suit Takes: Tom Ootes, Managing Director / Agency Principal, SAUCE.
Tom Ootes, Managing Director and Agency Principal of SAUCE, rose from a journalism, law and commerce background to buying the agency he once joined as a creative. He highlights two flagship campaigns: the “Selfish Prick” anti‑drink‑driving effort for SA Police,...
Bestads Best TV/Film of the Week: Fuck Cancer’s ‘Beat Cancer Off’ via VML Health
The nonprofit Fuck Cancer, in partnership with VML Health, launched the "Beat Cancer Off" campaign to raise prostate‑cancer awareness using a cheeky animated film, original song, and a new tracking app. The creative hinges on a Health Professionals Follow‑up Study...
VaynerMedia Australia Expands Leadership to Meet Demand for Social-First Marketing
VaynerMedia Australia announced the addition of four senior specialists to its leadership team, reflecting the agency’s response to the accelerating shift of consumer attention and ad spend toward social platforms. The hires—Elle Batchelor, Sophie Tschuchnigg, Belle Brown and Nathan Bramley—bring...
Burger in Front, Party Out Back: McDonald’s NZ Debuts the Cheeseburger with a Mullet via McCann NZ, FleishmanHillard Aotearoa +...
McDonald’s New Zealand rolled out a limited‑time "Cheeseburger with a Mullet" – nicknamed the McMullet – after a social‑media buzz around adding an extra slice of cheese at the back of a cheeseburger. The campaign, created with McCann NZ, FleishmanHillard Aotearoa...
WiredCo Joins OpenAI’s ChatGPT Ads Pilot in Australia
WiredCo, an award‑winning brandformance agency, has joined OpenAI’s ChatGPT Ads pilot in Australia, bringing Boost Mobile and THE ICONIC on board as the first local brands. The agency is creating conversational ad units that sit natively within ChatGPT, targeting the...
OMO Australia Teams up with Arsenal’s Aussie Footballers to Champion Outdoor Play and Tackle the ‘Gender Activity Gap’ in New...
OMO Australia has joined forces with Arsenal Women’s Football Club to launch the "It Starts Outside" campaign, part of Unilever’s Dirt Is Good platform. The initiative spotlights Australian football stars Kyra Cooney‑Cross, Steph Catley and Caitlin Foord, urging parents to...
Scape Turns Student-Inspired Stories Into National Campaign via Jane Doe Creation
Jane Doe Creation launched “You Had To Be There,” an integrated campaign for Scape that turns student‑inspired moments into national brand storytelling across YouTube, TikTok, Twitch, Meta, Reddit and out‑of‑home. The mixed‑media films showcase everyday campus connections, from hallway greetings to shared...
Youth Off The Streets Shows Cascading Effect of Tiny Gestures in Campaign via Innocean + PHD
Youth Off The Streets launched a new campaign with Innocean Australia, PHD Media and UnLtd to illustrate how tiny gestures can transform the lives of at‑risk youth. The ads feature real stories of Layla, who escaped domestic violence and now...
Supplement Brand Staje Launches with Brand Strategy and Voice Identity via Willow & Blake
Staje, a new supplement brand for women, launched with a line of stage‑specific multivitamins that pair clinically proven ingredients with beadlet capsule technology. The brand partnered with Australian agency Willow & Blake to develop a theatrical brand voice and positioning...
Quilton Wraps up Its New Plastic-Free 3-Ply Rolls in New Animated Campaign via 10 Feet Tall
Quilton has introduced a plastic‑free, paper‑wrapped 3‑ply toilet‑paper roll and unveiled an animated campaign created by 10 Feet Tall. The hero film features whimsical Cupids on a cloud‑based production line, set to a heavy rock soundtrack, to portray each roll as a...
Nexxen Launches Enhancements to ‘nexAI DSP Assistant’ to Amplify ‘Full-Funnel’ Campaign Outcomes
Advertising technology firm Nexxen unveiled major upgrades to its AI‑driven demand‑side platform, the nexAI DSP Assistant. The enhancements expand the assistant’s role to pre‑campaign quality assurance, real‑time mid‑flight optimization, and post‑campaign analytics, while a new user interface simplifies workflow and...
Dance Music Magazine Mixmag Appoints Culture-First Agency Noisy to Drive ANZ Growth
Mixmag ANZ, the world’s largest dance‑music magazine, has signed a partnership with culture‑first agency noisy to accelerate its growth across Australia and New Zealand. The deal covers content creation, brand campaigns and real‑world activations, linking Mixmag’s local audience to noisy’s nightlife...
BCM Group Launches Search Works, to Unify Owned, Earned and Paid in an AI Era
Queensland‑based BCM Group has launched Search Works, a data‑driven brand visibility platform that replaces traditional SEO with an adaptive SEO/GEO model tailored for AI‑powered search. The service, led by Managing Director Lukas Temple, already secured new clients Youi Insurance and...
Fourteen Australians Appointed to Judge Cannes Lions 2026, Including Film Craft Chair
Australia’s representation on the Cannes Lions International Festival of Creativity jury expands to 14 senior leaders for the 2026 awards, up from nine in 2025. The jurors cover categories from audio and design to sustainability and health, with Pip Smart chairing...
The Research Agency Appoints Senior Team to Accelerate Growth of Brand Tracking Capability
The Research Agency (TRA) has created two senior roles to accelerate its TRA Tracking brand‑tracking platform. Ben Farnsworth joins as the first Sales Director, tasked with driving new‑business growth across enterprise and high‑growth clients. Tessa Tripp is appointed Head of...
Bestads Best TV of the Week: Unibet’s ‘Let Sport Win You Over’ via La Maison Créative Justement
Unibet’s new commercial “Let Sport Win You Over,” produced by Paris agency Justement, was crowned Bestads Best TV of the Week. The retro‑futuristic spot shows emotionless robots abandoning code to chase a ball, using sport as a universal connector. Executive...
SEEK Shows Why Finding the Right Candidate Is More Important than Ever for Small Businesses in New Campaign via Droga5...
SEEK, together with Droga5 ANZ (part of Accenture Song), launched a new multi‑channel campaign aimed at small and medium enterprises in Australia and New Zealand. The ads use a mock‑documentary style featuring a fictional owner, Maria, to dramatise how a bad...
CB Hot Suit Takes: James Mackinnon, Managing Director & Partner, TABOO
James Mackinnon, Managing Director and Partner at The TABOO Group, discusses his unconventional path into advertising, sparked by a clever Range Rover ad. He highlights the agency’s most successful work, notably the Corona “From Where You’d Rather Be” campaign, which...
Southern Cross Travel Insurance Urges Travellers Not to Leave Their Holiday to Chance in New Campaign via Quantum Jump Sydney
Southern Cross Travel Insurance has rolled out the "Don’t leave it to chance" campaign, created by Quantum Jump Sydney, to spotlight travel‑insurance relevance using real claim data. The initiative coincides with the release of SCTI’s Future of Travel report, which...
FORWARD Is Back: Fergus Kibble Returns to Lead the PR Agency He Founded, Announces Partnership with Two Palms Media
After a 12‑month hiatus, Australian consumer PR agency FORWARD is relaunched by founder Fergus Kibble, who reacquired the brand following GrowthOps’ 2025 collapse. The revival coincides with a strategic partnership with Two Palms Media, a social‑first creative firm, to deliver...
TFM Digital Launches ‘That F*cking Marketing (TFM) Podcast’
TFM Digital has launched the "That F*cking Marketing" podcast, a weekly audio series that cuts through generic Australian marketing advice. The inaugural season debuts three episodes featuring CEO Taylor Fielding, CCO Mathew Fielding, and guests such as Mamamia CEO Natalie...