Repco, Thinkerbell and Initiative Win Marketing Award for Bringin’ the Bathurst Bus Tours
Repco captured the Most Innovative Marketing Award at the 2025 Australian Automotive Aftermarket Expo for its "Bringin’ The Bathurst" campaign, executed as the Bathurst Bus Tours. Developed with agency Thinkerbell and Omnicom’s Initiative, the activation spanned TV, out‑of‑home, social and race‑day experiences, turning the iconic Bathurst 1000 buildup into a fan‑centric narrative. The campaign featured historic racing moments and a surprise reunion of legends, resonating with both die‑hard motorsport fans and newcomers. Industry analysts named the ad a top‑performing 2025 spot, highlighting its storytelling and emotional pull.
Tourism Central Australia Invites Travellers to ‘Head for the Heart’ in New Work via Showpony
Tourism Central Australia, with creative agency Showpony, has unveiled the "Head for the Heart" campaign to reposition the Red Centre as a multi‑dimensional, emotionally resonant destination. Backed by the Australian Government’s Targeted Regional Tourism Support Package and administered by Austrade,...
Macquarie Centre Invites Shoppers to “Where It All Begins” In New Brand Campaign via FABRIC
Macquarie Centre, owned by GPT Group, launched the "Where It All Begins" brand campaign on May 25, 2026. Developed by creative agency FABRIC and rolled out across digital, out‑of‑home and BVOD, the campaign positions the centre as Sydney’s north‑side hub for fashion,...
TBWA, Deakin + Swinburne Research Shows Human Judgement Still Drives Best AI Creative Work
Academic research from Deakin and Swinburne analyzing 371 entries to TBWA Australia’s DISRUPT AI Film Festival finds that while generative AI cuts production costs dramatically—some films made for under A$1,000 (about $660)—the most compelling works still rely on human judgement,...
EBay Live Doubles Down on Gaming-Led Fandom and Collectables Culture in Campaign via Dentsu
eBay Australia, together with agency dentsu, has rolled out an integrated eBay Live campaign across YouTube, TikTok and Meta, timed for Star Wars Day. The initiative pairs the platform’s real‑time auction format with top gaming creators, including Fortnite star Lachlan Power,...
Northern Territory Proves It’s ‘None of a Kind’ in New Tourism Campaign via KWP + Partners
Tourism and Events NT has launched the "None of a Kind" campaign, developed by KWP + Partners, to attract Australian and New Zealand travelers from May to July 2026. The multi‑channel effort spans TV, outdoor, streaming, print, digital and social, showcasing iconic...
Tap4Change Launches First Campaign Platform with Koala in a Blond Wig via All Good Collective
Tap4Change, an Australian donation platform, launched its first digital campaign with All Good Collective, featuring a koala in a blond wig for wildlife charity People For Nature and hair‑salon brand Franck Provost. The platform routes 100% of donor money to...
Aussie-Born Platform Envato Unveils ‘Creative Flow: Activated’ Global Campaign via SuperHeroes
Envato, the Australian‑born marketplace for creative assets, has unveiled the "Creative Flow: Activated" campaign in partnership with New York‑based agency SuperHeroes. The initiative positions Envato as an all‑in‑one subscription that bundles AI tools, stock footage, music, graphics, and fonts to keep...
IREN Acquires Awaken as Founder Chris Parker Joins to Lead Global Brand Strategy
IREN announced the acquisition of Awaken, a creative and media agency that will cease independent operations and join IREN under executive agreements. Founder and CEO Chris Parker will lead IREN’s global brand and marketing strategy, integrating Awaken’s content expertise into...
Muzz, Stickman and Ronald McDonald Named New Zealand’s Most Loved Advertising Mascots
Creative effectiveness firm Cubery surveyed New Zealand consumers to rank the nation’s most loved advertising mascots. The study placed V Energy’s Muzz at #1, Pak’nSave’s Stickman second, and Ronald McDonald third. Cubery’s senior consultant Wil Logan explained that mascots deliver emotional...
VANDAL Sets Edith Cowan University’s New City Campus in Motion
VANDAL partnered with Edith Cowan University to craft a motion‑based brand identity for ECU City, the university’s new $853 million (≈ $560 million USD) vertical campus in Perth’s CBD. Over 15 months the agency developed a flexible visual language and a suite of motion...
Landor Partners with Museum of Contemporary Art Australia on Landmark AI Exhibition
Landor Australia teamed with the Museum of Contemporary Art Australia to launch *Data Dreams: Art and AI*, featuring a generative identity system called Data Dreamscape. The AI‑driven tool let visitors type personal dream memories, which were transformed into unique artworks,...
Alpha Keri Relaunches with New Social-First Campaign and TikTok Debut via The Social CliQ
Alpha Keri, the Australian skin‑care brand owned by Mentholatum, has relaunched with a social‑first campaign led by The Social CliQ, debuting on TikTok. The repositioning targets women aged 25 and over, pairing a modern visual identity and updated formulations with...
Supernormal Signs A.J. Greenwood
Supernormal has added director A.J. Greenwood to its talent roster, bringing a performance‑led filmmaker with a theatre background and a track record of emotionally resonant commercials. Greenwood previously led work at Finch, creating campaigns for brands such as Google, Canva,...
2026 FIFA World Cup Audiences Are Growing and Fragmenting in Australia, Nexxen Forecast Finds
Nexxen released a forecast report on Australian viewership for the 2026 FIFA World Cup, using its proprietary data to map how fans will consume the tournament across linear TV, streaming and digital platforms. The study finds that 88% of Australians...
LIA Creative LIAisons Virtual Coaching Program Kicks Off by Pairing 250 Emerging Talents with Global Industry Luminaries
LIA’s Creative LIAisons Virtual Coaching program launched its 2026 cohort, matching 250 emerging creatives with three senior industry coaches each, totaling 750 mentor slots. Since its 2021 inception, the initiative has paired over 1,500 mentees with an equal number of...
FUJIFILM Australia Launches New ‘FUJINON: The Soul of Fujifilm’ Brand Platform via Supersolid
FUJIFILM Australia introduced the new brand platform “FUJINON: The Soul of Fujifilm,” rolled out through an integrated campaign created with independent agency Supersolid. The centerpiece is the “Forest Bathing” film, a triptych shot entirely on FUJINON lenses attached to X...
Biozet Attack Shows How a ‘Cleverer Clean’ Frees You to Be ‘Not so Clever’ with Your Clothes in New Brand...
Biozet Attack, a KAO Australia laundry brand, has launched a new “Cleverer Clean” campaign developed by Communicado. The multi‑platform effort, featuring a 3‑D brain visual and a hero film about an over‑confident waiter, runs on CTV, BVOD, SVOD, cinema, OOH,...
The Inspired Unemployed Pull Back the Curtain on Building ARRIVAL in New Documentary Series
Nearly a year after its 2025 launch, Australian travel platform ARRIVAL debuted a four‑part documentary series that chronicles its creation from concept to execution. The episodes, released weekly on The Inspired Unemployed and ARRIVAL’s YouTube channels, showcase the founders’ journey,...
Bestads Best TV / Film of the Week: Flipkart’s ‘SASA LELE 2.0’ via Kinnect India
Flipkart’s summer‑sale film “SASA LELE 2.0,” produced by Kinnect India, was crowned Bestads Best TV/Film of the Week. The spot, judged by Freddie Coltart, Creative Director at McCann New Zealand, builds on last year’s viral campaign with a “sale‑on‑sale” concept, doubling the hype and offers....
IMAA’s Pitch-Chella 2026 Opens Entries for Australia’s Next Generation of Media Talent
Independent Media Agencies Australia (IMAA) has opened applications for its 2026 Pitch‑Chella program, the third edition of the talent‑development initiative for indie agency professionals. The competition invites teams with five years or less experience to create a strategic brief for...
Energy Safe Victoria Calls Out Risky Electrical DIY Behaviour in Latest Campaign via DPR&Co
Energy Safe Victoria has partnered with DPR&Co to launch an updated "Electrical DDIY – Don’t Do It Yourself" campaign, targeting a broader demographic that includes women and culturally and linguistically diverse (CALD) communities. The initiative builds on research showing many...
Ali Wong Dials up the Pressure on Big Telco Pricing in Latest Vodafone Work via Howatson+Co
Vodafone has launched the next phase of its Ali Wong campaign with Howatson+Company, positioning the brand as a cheaper alternative to traditional big‑telco pricing. The ads feature a tongue‑in‑cheek legal‑team skit that underscores the message that a premium telco experience...
ANZ NZ Appoints MBM as New Media Agency; Ends Long-Standing Partnership with PHD + Omnicom
ANZ New Zealand has appointed MBM, the Publicis Group’s media arm, as its new media agency, ending a 15‑year relationship with PHD and Omnicom. The decision followed a competitive RFP that evaluated five agencies on strategy, technology and marketing effectiveness. MBM...
Suzuki Swift Hybrid Positioned as Perfect Gift for Mum in Mother’s Day Campaign via ATime&Place
Suzuki Automotive, together with creative agency ATime&Place, launched a Mother’s Day campaign in Australia promoting the Suzuki Swift Hybrid. The promotion offers a $500 fuel voucher (≈ $330 USD) via Mother’s Day Card Coupons for customers who purchase a new Swift Hybrid...
South Australia Police Activates All Units in Latest Recruitment Campaign via NATION
South Australia Police (SAPOL) has launched the "Find Where You Belong In Blue" recruitment drive, activating every unit—from mounted officers to divers—across TV, cinema, radio, outdoor and digital channels. The campaign, produced by NATION for the Government Advertising and Insights...
CB Hot Suit Takes: Priya Patel, CEO, McCann NZ
Priya Patel, CEO of McCann New Zealand, discusses her passion for the blend of creativity and commercial impact that drew her to advertising. She highlights marquee campaigns—including McDonald’s in NZ/Australia, Marks & Spencer, Westpac Australia, and Vogel’s bread—that have shaped cultural conversations. Patel...
Westpac NZ Brings People-Powered Rescue Chopper to Life in First Campaign via Goldilocks
Westpac New Zealand has partnered with Goldilocks, its Omnicom‑run agency model, to launch the first “Chopper Appeal” campaign. The centerpiece is a 60‑inch hero TV commercial that shows a rescue helicopter assembled entirely from people, symbolising community “people power” rather than...
2045 Appoints Three Senior Hires From Leading Agencies Amid Agency Growth
AI‑driven creative shop 2045 announced three senior hires as it scales. Charlie Brookes joins as Associate Creative Director from DDB/Clemenger BBDO, Connie Platania becomes Senior Business Manager from Dentsu, and Stella Tsakiris is added as Senior Designer from Sunday Gravy. The trio...
Woolworths Puts Lead Creative Account Out to Pitch Across Australia and New Zealand
Woolworths has opened a formal pitch for its lead creative agency across Australia and New Zealand, ending M+C Saatchi’s tenure that began in 2017. The retailer will keep existing agency partners active during the review, while TBWA\ continues to manage the Everyday Rewards...
The Creative Industry Has a Women Problem. A New Event Series Just Called It Out.
A new quarterly event series called In The Room debuted in Melbourne, gathering 30 senior women from the city’s creative, PR, strategy and marketing sectors. Co‑created by executive coach Kat Francis and recruitment firm no sunday blues, the forum focused...
Rubii Sees Swell in Interest From Indie Agencies as AI Shifts From Hype to Operational Backbone
Australian‑built Rubii, an AI‑powered media operating system, is signing independent agencies such as JOY, Thinkerbell, Cool Media and others, marking a surge in adoption. The platform consolidates fragmented campaign delivery, reporting and finance workflows into a single AI‑driven solution, promising...
Betty’s Burgers Picks free.studio for Next-Stage Brand Project
Betty’s Burgers, the Australian quick‑service restaurant owned by Retail Zoo, has selected agency free.studio to lead the next stage of its brand work. The engagement, awarded after a competitive pitch, will encompass brand strategy, creative development and a fully integrated...
Never. Always. Launches ~ a New Kind of Agency, Blending AI-First Thinking with a No-Layers Model
Brad Stevens, former DEPT and M+C Saatchi leader, has launched Never. Always., an agency that discards traditional hierarchies in favor of a layer‑free, senior‑only structure. The firm pairs experienced creatives directly with clients and embeds AI throughout the workflow to speed...
Sundance Fitness Media and CityFitness Group Announce New Strategic Partnership
Sundance Fitness Media announced an exclusive advertising partnership with CityFitness Group, New Zealand’s largest gym network serving over 250,000 members across 65 locations, with six more slated for 2026. The deal expands Sundance’s trans‑Tasman footprint, making it the only media company...
Countdown to Gerety Awards Final Deadline: Friday, May 15
The 2026 Gerety Awards have set their final submission deadline for May 15, 2026. Organizers emphasize the awards’ focus on work that resonates and sparks conversation across the global creative community. The jury panel, featuring international creatives, will share insights via...
CB Hot Suit Takes: Andrew Siwka, Founder and Managing Partner, The Royals
Andrew Siwka, founder and managing partner of The Royals, sat down for Campaign Brief’s Hot Suit Takes Q&A. A former marine biologist, he entered advertising after a brief stint at Grey and never looked back. He highlighted the agency’s recent...
CB Exclusive: Mosh Puts Family Judgement in the Spotlight for New Weight Loss Campaign
Mosh and its women‑focused brand Moshy have launched a "Weight Loss Without The Judgement" campaign that puts family criticism at the centre of a POV horror‑style video. The spot, directed by in‑house talent Yarno Rohling, dramatizes unsolicited advice during dinner...
Enthral Unveils New Earned-First Positioning Alongside New Hires and Client Wins
Enthral marks its 12th anniversary by unveiling an earned‑first agency positioning and bolstering its team with new creative, production and PR specialists. The firm won two high‑profile accounts – Celsius, which generated a 40.5 million earned reach from a sold‑out C‑Store...
Social OOH Advertising Scale up ON THE HOUSE Expands Network with 50 New Locations Across Australia Following $1.7M Capital Raise
ON THE HOUSE announced a national expansion, adding 50 digital dispensers to Australian restrooms after a $1.7 million seed raise (≈$1.1 million USD). The new machines provide free, organic, biodegradable period products, having already dispensed over 13,000 items to nearly 3,000 women....
A Melbourne Startup Set Out to Do Hosting Better. 301,048 Australians Agreed
VentraIP, Australia’s largest privately owned web hosting and domain registrar, announced it has surpassed 301,000 Australian customers. The milestone underscores a shift away from consolidated, overseas‑owned providers toward locally controlled services. VentraIP has grown without venture capital, maintaining 100% Australian...
FLEX Launches on 9Now with Brand “Casting Call”
FLEX, a Bondi‑based micro‑reality series, has launched on Australia’s streaming service 9Now and on TikTok and Instagram. The show delivers daily 1‑2 minute unscripted episodes and a weekly 22‑25 minute installment, marking the country’s first foray into the global micro‑drama...
Salter Brothers Hospitality Launches New ‘World’s Apart’ Digital Platform via Nightjar
Salter Brothers Hospitality partnered with digital studio Nightjar to launch Worlds Apart, a unified platform that aggregates its four luxury brands—Ardour Hotels & Estates, Bannisters Hotels, Spicers Retreats, and independent retreat hotels—into a single, experience‑first destination. The site organizes content...
ACAM Unlocks AI Action for Australia’s Not-for-Profits with New ‘AI for Good’ Series
The Australian Centre for AI in Marketing (ACAM) is rolling out a four‑week online series called “Unlocking the Power of AI for Good,” aimed at helping Australian not‑for‑profits (NFPs) apply artificial intelligence responsibly. Backed by IBM and developed with input...
Country Music’s Newest Star Bobby Doggins Signs Deal with Woodstock Bourbon & Cola in New Audio-Led Campaign via Kerfuffle
Woodstock Bourbon & Cola has launched an audio‑led marketing campaign anchored by a debut Spotify single, “The Wood Life,” performed by emerging country artist Bobby Doggins. The initiative, created by independent agency Kerfuffle, pairs the bourbon brand’s laid‑back “good life”...
Budget Direct Opens a Portal to the Future to Highlight $1.5b in Payouts in New Work via 303
Budget Direct has launched "Portal," the latest installment of its Insurance Solved campaign created with agency 303. The sci‑fi ad spotlights the insurer’s $1.5 bn (≈$1 bn) in claim payouts over the past year and runs across TV, cinema, BVOD, SVOD, online,...
El Jannah Appoints Alt/Shift/ as Social Agency
Independent agency alt/shift/ has been appointed to run El Jannah’s organic social media across TikTok, Instagram, Facebook and YouTube. The partnership will deliver always‑on content, recurring series and real‑time social moments that showcase the brand’s Lebanese hospitality and charcoal‑chicken craft. El Jannah...
No Sunday Blues Debuts ‘In The Room’ Career Series to Support Senior Women in Melbourne’s Creative Industries
no sunday blues, a creative‑focused recruitment firm, launched the In The Room career series in partnership with Coach Kat, gathering 30 senior women from Melbourne’s creative, PR, strategy and marketing fields. The kickoff event, titled Career Strategy & Self Advocacy,...
EXIT Signs Performance Director Olivia Altavilla
EXIT Films announced the addition of director Olivia Altavilla, known for her emotionally authentic commercial storytelling rooted in her Italian‑Venezuelan heritage. Altavilla emphasizes real‑life details, nuanced casting, and purposeful camera work to create memorable, human‑focused narratives. The agency’s managing partner...
BMF Australia Takes Out the Retail Global Grand Effie for ALDI Australia’s “Shop ALDI First”
Australian agency BMF Australia has captured the Retail Global Grand Effie at the 2025 Global Best of the Best Effie Awards for its work on ALDI Australia’s “Shop ALDI First” campaign. The award pits Gold and Grand Effie winners from...