Recent Posts
News•Feb 22, 2026
Employment Hero Brings Confidence to Payday Super Compliance in New AI-Led Brand Campaign
Employment Hero has launched the AI‑driven “Payday Super: Easy” brand campaign to educate Australian employers about the mandatory Payday Super reforms due 1 July 2026. The campaign highlights a research‑backed gap, with 58% of businesses unaware of the change and 70% fearing compliance risk. It promotes HeroClear, an integrated super‑clearing service embedded in payroll, as the practical solution. The rollout spans ATL, OOH, audio, BVOD and social channels, underscoring Employment Hero’s AI‑first, end‑to‑end payroll platform strategy.
By Campaign Brief
News•Feb 22, 2026
Dulux Weathershield Debuts Its Toughest Paint yet in New Campaign via Clemenger BBDO
Dulux has launched an upgraded version of its flagship exterior paint, Dulux Weathershield, featuring the company’s new Maxi‑Flex technology that allows the coating to expand and contract with building surfaces. The reformulated paint promises superior resistance to dirt, mould, algae,...
By Campaign Brief
News•Feb 22, 2026
Red Rooster Champions Australia’s Heartland in New Brand Campaign via Leo Australia
Red Rooster, Australia’s first chicken shop, has unveiled a sweeping brand campaign developed with Leo Australia. The rollout features two 30‑second TV commercials, shorter cuts, and a full suite of social, digital, OOH, PR and in‑store assets. Filmed in authentic...
By Campaign Brief
News•Feb 22, 2026
Steelers Strip Back to ‘Officially Unsponsored’ Kits in Bold Sponsorship Play via Ogilvy
The Australian Steelers wheelchair rugby team has unveiled an “Officially Unsponsored” campaign, stripping its green‑and‑gold kit to all‑white uniforms with QR codes where sponsor logos would sit. The QR codes direct fans to SponsorSHOP, a digital marketplace that showcases naming‑rights,...
By Campaign Brief
News•Feb 20, 2026
SPC Global Reappoints Dialogue as Communications Partner
SPC Global has reappointed Dialogue as its retained communications partner to provide strategic counsel and execution as the group accelerates growth across Australia and the wider Asia‑Pacific region. The partnership will cover ASX disclosures, media relations, leadership visibility and issue...
By Campaign Brief
News•Feb 20, 2026
Sounds Gay, Count Us All In: Auckland Goes All Out for Pride via Dentsu Aotearoa
Dentsu Aotearoa partnered with Auckland’s Big Gay Out festival, launching the free dentsu Studio Suite interactive experience. Over 400 attendees recorded personal Pride messages that were fed into D4, the agency’s dynamic creative optimisation platform, and broadcast across five major...
By Campaign Brief
News•Feb 19, 2026
CeraVe Launches Haircare Range with Athlete-Led ‘Game-Changing Hydration’ Campaign via 2045
CeraVe has entered the Australian hair‑care market with a dermatologist‑developed Anti‑Dandruff and Gentle Hydrating line. The launch is supported by creative agency 2045 and a "Game‑Changing Hydration" campaign that positions scalp health as a performance issue. Australian athletes Thanasi Kokkinakis...
By Campaign Brief
News•Feb 18, 2026
VEGEMITE VEGEMITE Partners up with Gout Gout in New Campaign via Thinkerbell Thinkerbell
The episode details VEGEMITE's new partnership with teenage sprint star Gout Gout, launched through Thinkerbell's 'Makes ’Em Mitey' campaign. It highlights the creative rollout—including secret jar releases, a joint film, OOH ads, and a custom gold‑and‑diamond VEGEMITE toast necklace—designed to position...
By Campaign Brief
News•Feb 18, 2026
Media33 Appoints Ex-Spark Foundry Managing Director Pete Butler to Managing Partner Role
Media33 announced the appointment of Pete Butler, former Managing Director of Spark Foundry, as its new Managing Partner effective 1 March 2026. Butler will collaborate with the executive team to drive the agency’s next growth phase, enhance client partnerships, and boost strategic and...
By Campaign Brief
News•Feb 17, 2026
Football Australia Reprises Iconic ‘Til It’s Done’ for New CommBank Matildas Campaign via Ogilvy
Football Australia, in partnership with Ogilvy, has launched a new campaign featuring the iconic "Til it’s Done" slogan to rally support for the CommBank Matildas ahead of the 2026 AFC Women’s Asian Cup. The film pairs the unofficial national anthem...
By Campaign Brief
News•Feb 17, 2026
Advertising Leader Jane Callister Joins Impala Talent
Jane Callister, a 30‑year advertising veteran, has joined Impala Talent as a senior recruitment partner. Her career spans top agencies such as Publicis UK, JWT, DDB, TBWA, and M&C Saatchi, giving her deep operational insight. Callister will apply this expertise...
By Campaign Brief
News•Feb 17, 2026
Countdown to SBS Media Sustainability Challenge with $500k Free Advertising Inventory up for Grabs – Applications Close 5pm AEDT, March...
The 2026 SBS Media Sustainability Challenge invites brands and agencies to compete for $500,000 in free advertising inventory. Applications close at 5 pm AEDT on March 6, and entrants must submit a 30‑second TV script plus a 500‑word rationale. The competition focuses...
By Campaign Brief
News•Feb 16, 2026
Havas Red Appoints Erin Sing to Executive Director, Melbourne Role
Havas Red has named Erin Sing as Executive Director of its Melbourne office, adding to a year of strong local wins and the launch of a new Havas Village. Sing arrives with more than 16 years of in‑house and agency experience,...
By Campaign Brief
News•Feb 16, 2026
‘Voting. It’s A Good Thing’: New Campaign via Fuller Launches Ahead of SA State Election
Independent agency Fuller has launched the "Voting: It’s A Good Thing" campaign ahead of South Australia’s state election on March 21. The initiative, built on a rigorous behaviour‑change framework developed with Behaviour ID’s Mat Crompton, reframes voting as a series...
By Campaign Brief
News•Feb 16, 2026
Good Drinks Australia Launches ‘Love at First Cider’ Valentine’s Day Campaign for Magners
Good Drinks Australia has unveiled a Valentine’s Day campaign for Magners Irish Cider called “Love at First Cider.” The campaign features a series of playful illustrations that incorporate the gold foil from Magners’ iconic brown pint bottle, forming elements like...
By Campaign Brief
News•Feb 16, 2026
OMD NZ Names Blair Alexander as New CEO
Omnicom Media’s OMD New Zealand announced Blair Alexander as its new CEO, effective 2 March, reporting to OM NZ chief Nikki Grafton. Alexander brings more than two decades of agency leadership, most recently steering IPG’s three New Zealand media brands—FCB Media, UM and...
By Campaign Brief
News•Feb 16, 2026
2026 CB HOT LIST: AGENCIES RANKED 11-20
Campaign Brief’s 2026 CB Hot List has unveiled the agencies ranking 11 to 20, selected from more than 200 Australian and New Zealand firms. The list spotlights agencies whose 2025 work earned the Seen+Noted distinction for creativity and effectiveness. This mid‑tier...
By Campaign Brief
News•Feb 16, 2026
Australian Financial Review Launches New ‘It’s Not For Everyone’ Campaign via Howatson+Co
Australian Financial Review (AFR) has unveiled a new brand campaign titled “It’s Not For Everyone,” created with advertising agency Howatson+Company. The campaign positions the newspaper as the daily habit of ambitious Australians, highlighting a success‑mindset that spans corporate leaders, entrepreneurs,...
By Campaign Brief
News•Feb 16, 2026
My Plan Manager Leans Into Its Name in New National Campaign via Showpony
My Plan Manager, Australia’s leading NDIS plan manager, launched a national 360° campaign with agency Showpony to turn its generic‑sounding name into a brand asset. The ads use comedic misunderstandings, inspired by “Dude, Where’s My Car?” and “Who’s on First?”,...
By Campaign Brief
News•Feb 16, 2026
Honeycomb Strategy Promotes Jason Morris as Head of Client Service
Honeycomb Strategy, the Melbourne‑based behavioural science and market research firm, has promoted Jason Morris to the newly created Head of Client Service role, consolidating its quantitative and qualitative teams under one leader. The appointment follows a milestone year that saw...
By Campaign Brief
News•Feb 16, 2026
Edge Marketing Strengthens AI-Led Search Capability with Appointment of Luke Gosha
Edge Marketing has appointed award‑winning AI and SEO specialist Luke Gosha as Head of Search & AI Strategy, bringing over a decade of international experience from London agency StrategiQ to its Australian operations. Gosha will lead the integration of AI‑led...
By Campaign Brief
News•Feb 16, 2026
Beyond the Brief: Unpacking the Creative Behind Mirvac’s ‘Building The Imagine Nation’ Campaign
Mirvac launched its first ever integrated brand campaign, "The Imagine Nation," marking a shift from project‑centric messaging to a unified brand narrative after 54 years. The campaign was built on a strategic "One Mirvac" architecture that aligns its residential, retail,...
By Campaign Brief