TFM Digital Launches ‘That F*cking Marketing (TFM) Podcast’
TFM Digital has launched the "That F*cking Marketing" podcast, a weekly audio series that cuts through generic Australian marketing advice. The inaugural season debuts three episodes featuring CEO Taylor Fielding, CCO Mathew Fielding, and guests such as Mamamia CEO Natalie Harvey and Blondee Salons founder Faith Williams. The show highlights that roughly $6 billion AUD (about $4 billion USD) is wasted annually on ineffective ad spend and challenges industry orthodoxies, especially around Meta spending. Episodes are now available on all platforms, with new releases each week.
AKQA Australia Lures Ex BBH, BBDO Strategist Kyle Duckitt for Executive Strategy Director Role
AKQA Australia has appointed globally‑awarded strategist Kyle Duckitt as Executive Strategy Director, bolstering its senior leadership. Duckitt will report to Managing Director Justine Leong and collaborate with the agency’s creative, design, data, and technology heads. He brings more than a...
Omnicom and Volkswagen Launch Dedicated Global Agency Bernbach
Omnicom has launched Bernbach, a dedicated global agency for Volkswagen that merges creative, media, and transformation services under one roof. Led by CEO Damir Maric and Global Chief Creative Officer Frank Hahn, the unit honors advertising legend Bill Bernbach while...
ATime&Place Launches Digital Experience & Entertainment Practice (DEEP) to Transform How Brands Connect with Gen Z and Gen Alpha
Independent agency ATime&Place has unveiled its Digital Experience & Entertainment Practice (DEEP), a new division that blends creative, product, and technology services to build brand‑owned entertainment, digital products, and gaming experiences. The move targets Gen Z and Gen Alpha, whose combined spending...
Cosmos Unveils New Brand Campaign ‘TRAVEL DEALS YOU CAN TRUST’ via Town Square
Cosmos, a 65‑year‑old value tour operator, has launched a new brand campaign titled “Travel Deals You Can Trust” across Australia and New Zealand. Developed with Melbourne‑based agency Town Square, the campaign spotlights low‑cost, no‑frills tours that deliver reliable, experience‑rich travel. It...
CB Hot Suit Takes: Alex Carr, Co-Founder / CEO, Queen Charles
Alex Carr, co‑founder and CEO of the UK‑based agency Queen Charles, rose from a Saatchi & Saatchi graduate scheme to leading award‑winning work. His team’s Project Revoice, a Cannes Grand Prix winner, gave voice‑loss patients a digital identity, blending creativity with social impact....
Australian Retirement Trust’s ‘Awaken Your Super’ Tops Cubery Hot List for Q1 2026
Australian Retirement Trust’s ‘Awaken Your Super’ campaign, created by M + C Saatchi, topped Cubell’s Q1 2026 Hot List, which ranks ads based on consumer recall. The ad outperformed Telstra’s ‘Wherever We Go’ (second) and Allianz’s ‘Flight of the Finch’ (third). Cubell also launched...
Iconic Skipping Girl Reimagined as ‘Scrolling Girl’ in Dairy Farmers’ Call to Get Aussie Kids Moving Again in New Campaign...
Dairy Farmers, together with creative agency The Royals, has transformed Melbourne’s historic Skipping Girl neon sign into a new "Scrolling Girl" installation to spotlight rising screen‑time concerns among Australian children. The campaign, backed by research from YouGov, launches a 10‑week...
The Advertising Industry Has a Producer Problem. And AI Just Made It Worse.
The Australian advertising sector is confronting a producer shortage that AI has amplified. Mass redundancies, shrinking margins and a wave of AI‑generated content have exposed a skills gap, especially as agencies grapple with $50k AUD (≈$33k USD) triple‑bid jobs. In‑house...
CB Hot Suit Takes: Danielle Moeller, Founder and Director, Town Square
Danielle Moeller, founder of Melbourne‑based independent agency Town Square, transitioned from a 13‑year client‑side career to launch her own shop while raising three young children. The agency distinguishes itself with roughly 30% of its business coming from cause‑related clients, highlighted...
Polestar Australia and Designteam Set a New Benchmark for Automotive Launch Experiences
Polestar Australia partnered with design agency Designteam to unveil the Polestar 5 electric performance GT through a narrative‑driven "Story Studio" experience. The launch unfolded in two phases—a national reveal and a showcase at the Melbourne International Motor Show—featuring a three‑act journey...
APAC Industry Mentorship Program Assisterhood Expands to Singapore and Extends Application Deadline to Wednesday 15 April
Assisterhood, the APAC‑wide mentorship platform for underrepresented talent in advertising, marketing, media, tech and related fields, has pushed its 2026 application deadline to 15 April. The volunteer‑run program, founded in Brisbane in 2018, has already helped more than 320 mentees across...
Hip-Hop Artists Church & AP Release ‘WX1’ Track for Auckland Transport Campaign via FEDERATION
The episode spotlights the new track “WX1” by hip‑hop duo Church & AP, created for an Auckland Transport advertising campaign. The hosts break down the song’s lyrical references to local landmarks, bus routes, and the city’s transport infrastructure, highlighting how...
Macquarie Centre Launches A/W 2026 Season with New Digital-First Campaign via iD Collective
Macquarie Centre has teamed with iD Collective to roll out a digital‑first Autumn‑Winter 2026 campaign, spotlighting its premium fashion mix. The effort features Australian actress‑singer Tammin Sursok and model Francesca Hung modeling collections from Aje, Polo Ralph Lauren, Witchery and Zara. iD...
CB Hot Suit Takes: Jarrick Lay, Business Director & Founder, SICKDOGWOLFMAN
Jarrick Lay, founder of the boutique agency SICKDOGWOLFMAN, sat down for Campaign Brief’s Hot Suit Takes series to discuss his unconventional path into advertising and the launch of Slather, a consumer brand that diverges from the firm’s traditional services model. He...
60 Days of Prepmas Delivers Exceptional Christmas Results for Kitchen Warehouse
Block’s 60 Days of Prepmas radio campaign drove Kitchen Warehouse’s Christmas sales up 43% year‑on‑year, while store traffic rose 17% and website visits climbed 18% versus the prior holiday period. The initiative ran from 27 October to 25 December 2025, delivering a fresh 24‑hour radio...
Rodd & Gunn Appoints The Thoughtful Agency for Full-Service Digital Performance in Australia
Rodd & Gunn, the New Zealand premium menswear brand, has appointed The Thoughtful Agency as its full‑service digital performance partner for the Australian market. The collaboration will manage the brand’s e‑commerce operations and its hospitality division, The Lodge Group, delivering...
Anchor Launches Disruptive ‘Pour Patrol’ Coffee Experience for Zero Lacto via Eleven PR + TBWA\NZ
Anchor partnered with Eleven PR, TBWA New Zealand and Sealegs to launch the Pour Patrol, New Zealand’s first amphibious coffee vessel, as part of its Zero Lacto “Welcome Back to Dairy” campaign. The barge rolled onto Auckland’s northern beaches and served roughly...
Rare Perth Brings Media Capability Fully In-House as the Final Step in Integrated Agency Model
Perth’s largest independent creative communications firm Rare has fully brought its media capability in‑house, ending its licensing agreement with Hearts & Science. The integration folds planning, buying and partnership functions into Rare’s Client Solutions unit, completing a three‑year restructuring that...
Bestads Best TV / Film of the Week: Griffin’s ‘Life Needs A Biscuit’ via Motion Sickness
Griffin’s new brand platform, *Life Needs A Biscuit*, rolls out a 24‑film micro‑documentary series that captures ordinary moments across a day in New Zealand. Directed by acclaimed filmmaker Florian Habicht, the series debuted on lifeneedsabiscuit.com and was selected as Bestadsontv’s Best...
SharkNinja Powers Sales Surge Through Retail Media Campaign via Zitcha and Market Media
SharkNinja partnered with Zitcha and Market Media to run an always‑on retail media campaign across Noel Leeming’s in‑store screens, on‑site displays, EDMs and off‑site social ads. The full‑funnel effort generated more than 830,000 impressions, 6,400 clicks and delivered a return...
FreshChoice Turns City2Surf Fun Run Into a World-First Virtual Shopping Spree with ‘Add to Cart’ Launch via Dentsu Creative Aotearoa
FreshChoice partnered with dentsu Creative to turn Christchurch’s City2Surf fun run into a world‑first virtual shopping experience. RFID tags in runners’ bibs added free grocery items to a digital ‘cart’ when participants passed under prize arches. The activation culminated in...
Liquorland Teams up with Aussie Stars for a Campaign that Is ‘Legendary’ via Bashful
Liquorland has rolled out a new "Legendary" campaign with creative agency Bashful, starring Australian icons Andy Allen, Adam Gilchrist, Bailey Smith and Charlie Curnow. The TV commercial showcases low‑carb lager travla and low‑calorie mixed‑drink brand Barry in everyday party scenarios....
Belong Turns Reddit Hacks Into National Media Campaign via OMD and Pembleton
Belong, an Australian telecom brand, launched the “Simple Solutions” national campaign with OMD and Pembleton, converting Reddit conversations into a media‑led showcase of its “Just BE” platform. The activation curates authentic community‑sourced advice and amplifies it across Reddit, out‑of‑home billboards...
Natalie Dean-Weymark: Stop Calling It a Step Backwards. If You’re Not Ready for Flexible Work in 2026, You Already Are.
Natalie Dean‑Weymark argues that resistance to flexible work reveals outdated management cultures and threatens competitiveness. She highlights how rigid, office‑centric models impede women’s progression into senior roles and stifle talent retention. Dean‑Weymark stresses that flexible, outcome‑based operating models are already...
Scott Dettrick: Everyone’s a Creator Now. So, Let’s Make It Mean Something
Scott Dettrick argues that the creator economy is reshaping how ideas are produced and consumed, with anyone able to launch a brand or cultural moment from a phone. He highlights examples like Australia’s Aunty Donna and Korean influencer YUQI, showing...
Little Village Creative Appoints Gemma Browne as General Manager to Support Continued Growth
Little Village Creative announced the appointment of Gemma Browne as its new General Manager, a part‑time role designed for flexibility. Browne brings more than 14 years of digital marketing and agency‑operations experience, including a 60% cut in reporting time through...
GWM Loudly Launches Tank 300 Plug-In Hybrid Under ‘BE MORE TANK’ Platform via Thinkerbell
Great Wall Motors (GWM) unveiled the Tank 300 plug‑in hybrid in Australia and New Zealand, anchoring the launch to its ‘BE MORE TANK’ campaign created by Thinkerbell. The vehicle uses GWM’s Hi4‑T Hybrid Intelligent 4WD system, promising true 4×4 capability while delivering...
CB Hot Suit Takes: Celia Wallace, Founder + Director, Three Are One
Celia Wallace, founder and director of the boutique agency Three Are One, rose to prominence after a Saatchi & Saatchi scholarship and a breakout T‑Mobile "Life for Sharing" campaign that lifted sales 52% during the 2008‑09 recession. The campaign’s brand‑first approach...
AWARD Lab GenAI Sprint Launches with Leonardo.ai and OMA
AWARD has teamed with Leonardo.ai and the Outdoor Media Association to launch the first AWARD Lab GenAI Sprint, a competition for AWARD Crash and Uni alumni that runs May 7‑9. Teams use Leonardo.ai to generate creative concepts for a non‑profit brief...
Mars Petcare Spotlights Canine Oral Health in Pedigree Dentastix Campaign via Colenso BBDO
Mars Petcare has rolled out a global "Good Dogs Have Bad Mouth" campaign for Pedigree Dentastix, aiming to make canine oral health impossible to ignore. The initiative highlights that eight in ten dogs face dental issues and positions Dentastix as...
This Is Flow Wins $16M Cranky Health Media Pitch
Australian media agency This is Flow has won the $16 million (≈$10.6 million USD) Cranky Health media account, covering its flagship The Man Shake and three sister brands. The agency will handle all media planning and buying across traditional, performance and e‑commerce...
Havas Pharma Agency Bastion Brands Begins Planned Leadership Succession
Havas Group ANZ announced a planned leadership transition at its health communications agency Bastion Brands. Founder Simon Davies will step away from the Australian business at the end of June to spend time with family overseas and later support Havas...
2degrees and TBWA New Zealand Launch ‘Ring Ring’ to Stop the Scroll and Start the Call
New Zealand telecom provider 2degrees, together with TBWA New Zealand, has introduced Ring Ring – a limited‑edition thumb ring engraved with a phone number to nudge users toward voice calls instead of endless scrolling. The campaign follows research showing over two‑thirds...
Honda Turns to The Isley Brothers to Prove CR-V Hybrid Smoothness in New Campaign via Special
Honda Australia unveiled its 2026 CR‑V hybrid, extending the e:HEV powertrain across the model range to attract entry‑level hybrid buyers. The launch is anchored by a single‑take commercial that mounts a record player on the roof, playing The Isley Brothers’...
The Many Acquires Majority Stake in Immersive Technology Studio CatalystXR
The Many, a global creative firm, has acquired a majority stake in Australian immersive‑technology studio CatalystXR. The deal combines The Many’s strategic and creative expertise with CatalystXR’s XR, VR, AR and large‑scale interactive capabilities, allowing both firms to deliver deeper,...
Howatson+Company Takes Out Grand Prix for Selleys ‘If You Can Take It, It’s Yours’ at 2025 OMA Creative Awards, Wins...
Howatson+Company’s Selleys "If You Can Take It, It’s Yours" campaign captured the Grand Prix at the 2025 OMA Creative Awards, turning a Sydney roadside billboard into a hands‑on product demonstration. The stunt glued a kayak, arcade machine, cricket bat, toolbox...
Kubota Hard Launches New Brand Platform ‘Love Tough’ in Australia and New Zealand via VML
Kubota has launched a new brand platform called “Love Tough” across Australia and New Zealand in partnership with agency VML. The campaign shifts focus from machinery specs to the people who operate the equipment—farmers, contractors and landowners—celebrating their pride in hard...
RMK Management Turns the Agency Reel on Its Head with a Horror Short That’s Worth Watching
Australian talent and crew agency RMK Management launched a seven‑minute horror short titled *The Voice Over* as its showreel, featuring the full spectrum of its represented talent. The darkly comedic film serves as a proof‑of‑concept for RMK’s cross‑disciplinary model, allowing...
BAFTA and Cannes Lions Grand Prix-Winning Duo Smith & Foulkes Sign with SEDONA Productions in Australia and New Zealand
Australian production house SEDONA announced that acclaimed directing duo Smith & Foulkes have signed for commercial representation across Australia and New Zealand. The pair, celebrated for the Honda Grrr spot that won Cannes Lions Grand Prix, a BAFTA, an Annie and an Oscar...
Former Colenso BBDO Managing Partner Lucy Cole Joins Goldilocks as General Manager
Goldilocks has hired former Colenso BBDO Managing Partner Lucy Cole as its General Manager, marking the first senior appointment for the agency model built to serve Westpac New Zealand. Cole brings over a decade of senior agency experience, including leadership roles at...
LUMO Launches Motion-Enabled DOOH ‘Subtle’ Across Auckland CBD
LUMO has launched Subtle, a motion‑enabled digital out‑of‑home (DOOH) format, on six roadside screens across Auckland’s central business district and fringe. The screens—LUMO‑Anzac, Beach, Ports, Ponsonby, Sturdee and Victoria Park—are the first in New Zealand approved for subtle motion after a...
Bestads Best of the Week Reviewed by Jen Speirs, Chief Creative Officer, Droga5, Dublin
Jen Speirs, Chief Creative Officer of Droga5 in Dublin, judged this week’s Bestadsontv.com “Best of the Week” awards. The winners include Maxibon’s "GO FULL COOKIE" for Best TV, Tesco Mobile’s "Your second most important network" for Best Print, Mycar Tyre’s "The...
Initiative Promotes Paige Wheaton to National Managing Director Role
Media agency Initiative has promoted Paige Wheaton to National Managing Director, giving her national responsibility for business performance, operating model, and client partnerships. The move is part of CEO Jo McAlister’s leadership realignment to improve national alignment and operational excellence...
Monster & Bear Unveils New Leadership Team as Co-Founder Sarah Hickey Goes Full-Time Directing
Melbourne‑based production studio Monster & Bear announced that co‑founder Sarah Hickey will exit day‑to‑day leadership to pursue full‑time directing, beginning with Gristmill Productions’ *Little Lunch* Season 2 in May 2026. The company introduced a refreshed leadership team, appointing Samantha Haines as Head...
Melbourne Holocaust Museum Appoints TAG to Elevate Social Strategy
The Melbourne Holocaust Museum has engaged digital growth consultancy TAG to overhaul its social media strategy, emphasizing a purpose‑driven, future‑focused approach. The partnership will spotlight the museum’s corporate engagement programs, aiming to deepen business‑sector understanding of Holocaust history and prejudice....
Lululemon Taps EVH as Australian PR and Communications Agency
Lululemon has appointed EVH as its Australian public‑relations and communications agency, effective immediately. The partnership follows two high‑profile campaigns featuring global ambassadors Min Woo Lee and Lewis Hamilton that boosted brand visibility. Lululemon now operates 38 stores across Australia, a market it entered...
Australian Eggs Reclaims Its ‘OG’ Status in Satirical Big Chocolate Social Film via Liquid Ideas
Australian Eggs refreshed its "The Easter OG" platform for 2026 with a social‑first hero film created by Liquid Ideas. The satirical "Big Chocolate" boardroom spot positions real eggs as the original Easter hero and underscores a dual‑play with chocolate. The...
2026 Young Lions Australia Winners Announced
Advertising Council Australia announced the five winners of the 2026 Young Lions Competition, who will represent the nation at Cannes Lions in June. The teams earned top spots in film, digital, PR, media and marketing by pitching creative solutions for...
RSL Queensland Declares ‘The ANZAC Spirit Lives Here’ in New Work via Rumble Strategic Creative
RSL Queensland has launched a new ANZAC Day campaign in partnership with independent agency Rumble Strategic Creative. The initiative features five hero films that translate the timeless values of mateship, respect, sacrifice, tradition and community into contemporary stories. Distributed across...