Recent Posts
News•Feb 27, 2026
Home Credit India Turns Hesitation Into Confidence in Vibrant New Holi Film
Home Credit India launched #KahoEMIKoHaan, a Holi‑themed brand campaign that reframes credit decisions from hesitation to confidence. The musical film depicts everyday Indians pausing over EMI choices and then embracing aspirations with Home Credit’s financing solutions. The initiative highlights the company’s reach—over 2 crore customers across 53,000 points‑of‑sale in 625 cities—and promotes its transparent, technology‑led loan products. The campaign is live on YouTube, Instagram, Facebook, X and LinkedIn.
By Campaign Brief Asia
News•Feb 26, 2026
MAD STARS 2026 Names Raja Rajamannar, Aurora Straton and Tara McKenty to Executive Jury
MAD STARS announced the first three members of its 2026 Executive Jury—Raja Rajamannar, former CMO of Mastercard; Aurora Straton, Creative Lead at Google; and Tara McKenty, CCO of AKQA Australia & New Zealand. The trio will oversee the final judging rounds and select the...
By Campaign Brief Asia
News•Feb 26, 2026
Heineken Unveils Global ‘Cheers To All Fans’ Campaign in Australia via Le Pub + VML Italy
Heineken has launched its global “Cheers To All Fans” campaign in Australia, created by Le Pub and VML Italy, to leverage fandom as a social catalyst across football, Formula 1 and music festivals. Commissioned research shows 75% of fans use their fandom...
By Campaign Brief Asia
News•Feb 26, 2026
Skincare Brand QV Launches First Global Campaign ‘Skincare For Life’ via Those That Do
Australian skincare staple QV has launched its first ever global campaign, “Skincare for Life,” created by the Sydney‑based agency Those That Do. The multi‑platform effort will run across Australia, New Zealand, the Middle East, Southeast Asia and China, featuring TV, out‑of‑home,...
By Campaign Brief Asia
News•Feb 25, 2026
KAIFUN Asks “What Will You Bring to the Table?” In New Campaign via ROCK YU Creative Taiwan
Rock YU Creative Taiwan re‑imagined Sichuan chain KAIFUN’s messaging by shifting from menu‑centric ads to emphasizing the social moments of group dining. The agency leveraged the Mandarin colloquialism “kaifun” as an invitation to share conversation, launching the “What will you bring...
By Campaign Brief Asia
News•Feb 24, 2026
IProspect Indonesia’s Faheem Merchant: When AI Kills the Click, Brands Must Earn Inclusion
iProspect Indonesia’s Faheem Merchant warns that generative AI is ending the era of click‑centric digital advertising and ushering an intent‑driven economy. Brands must shift from demographic targeting to solving the user’s problem at the exact moment an AI model decides...
By Campaign Brief Asia
News•Feb 24, 2026
Cheil India Creates “Many Me’s in Me” Campaign for Samsung Galaxy Book5
Cheil India unveiled a brand film for Samsung’s Galaxy Book5 titled “Many Me’s in Me,” portraying a Gen Z protagonist navigating multiple creative identities. The ad positions the laptop’s AI capabilities—AI Select, Photo Remaster, and Copilot—as seamless enablers rather than technical...
By Campaign Brief Asia
News•Feb 23, 2026
Swaraj Tractors and MS Dhoni Extend Partnership Into Next Growth Phase
Swaraj Tractors, part of the Mahindra Group, has renewed its endorsement deal with former Indian cricket captain MS Dhoni, extending the partnership into a new growth phase. The agreement will see Dhoni front integrated campaigns, including the freshly launched "Bharosa" advertising...
By Campaign Brief Asia
News•Feb 20, 2026
Hakuhodo Bangkok Brings Humour to Utilities with PEA “Quick Click. Life Slick.” Campaign
Hakuhodo Bangkok unveiled the “Quick Click. Life Slick.” campaign to promote the Provincial Electricity Authority’s new digital hub, PEA Sabuy Service, which bundles five electricity‑related functions into a single online portal. The effort uses humor and the Thai notion of...
By Campaign Brief Asia
News•Feb 20, 2026
GIGIL Turns Manila’s Party District Into Hawkins for Netflix’s Stranger Things 5
GIGIL Philippines transformed Manila’s Poblacion nightlife into a full‑scale Hawkins, recreating five iconic bars to mirror each season of Netflix’s Stranger Things 5. Fans toured the immersive bar crawl, sampling themed drinks and encountering the series’ villain Vecna. The activation drove over...
By Campaign Brief Asia