Ogilvy India Helps Mother Dairy Launch India’s First Naturally Degradable Milk Pouch
Mother Dairy, in partnership with Ogilvy India, unveiled India’s first naturally degradable milk pouch on World Environment Day. The new packaging, designed to break down in soil, will be rolled out across Delhi NCR with an initial volume of roughly 2 million packs per day. Ogilvy’s digital campaign features a cinematic film that follows the pouch’s journey from a garbage truck to the earth, underscored by a soundtrack from Swanand Kirkire. The launch positions Mother Dairy as a pioneer in sustainable dairy packaging in the Indian market.
GOODSTUPH Singapore Opens the Kitchen on AI Creativity with New Masterclass Series
GOODSTUPH Singapore has unveiled Open Kitchen, the city’s first rotating dine‑and‑learn AI marketing masterclass, powered by its AI‑first division AI.YAH. The inaugural session runs on June 9 from 6 pm to 10 pm at Overlap, The Working Capitol, with tickets priced at S$388...
TikTok Shop Turns Its 6.6 Mega Birthday Sale Into a Bizarre Birthday Party via The Friday Vietnam
TikTok Shop leveraged its 6.6 Mega Birthday Sale to spotlight the often‑overlooked Shop button, partnering with creative agency The Friday Vietnam. The campaign, titled “Touch Shop, Fall in Love With Deals,” features a surreal birthday‑party film where guests kiss the...
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[Ai]magination Shanghai Premieres Provocative AI Film at CCI France Chine Gala
At the 2026 CCI FRANCE CHINE gala in Shanghai, the AI studio [Ai]magination debuted "I WON," a short film that imagines a humanoid CEO out‑performing human leaders on every traditional business metric. The narrative argues that AI’s dominance stems not from replacing people...
VML India and Saint-Gobain India Challenge Perceptions of Fragile Glass in New Film
VML India has unveiled a brand film for Saint‑Gobain India that confronts the long‑standing belief that glass is fragile. The ad uses a familiar scene of children playing cricket near a window to demonstrate the strength of modern toughened glass....
Audacity Bangkok Launches New Campaign for SCGJWD Logistics
Audacity Bangkok has unveiled a new film campaign for SCGJWD Logistics, one of ASEAN’s largest integrated logistics and supply‑chain providers. The spot positions SCGJWD as a reliable, professional partner that helps businesses of any scale unlock potential, moving the brand...
Vested Finance Launches ‘The Global Investing Specialist’ Brand Campaign
Vested Finance has launched a new brand campaign called “The Global Investing Specialist,” aimed at Indian investors seeking exposure to international markets. The initiative underscores the platform’s exclusive focus on global assets, including U.S. stocks, ETFs, UCITS funds, private markets,...
GIGIL Philippines Turns Filipino Stress Expression Into New Campaign for GrabMart
GIGIL Philippines has unveiled a new GrabMart commercial titled “Tambling,” riffing on the Filipino slang for stress and frustration. Directed by Kiran Koshy, the short film follows a sleep‑deprived mother juggling late‑night demands until she discovers GrabMart can handle the...
Flipkart Targets Students with Major Tech Discounts in ‘Back to Campus’ Sale
Flipkart launched its 2026 “Back to Campus” sale from May 22 to May 28, offering steep discounts on a wide range of AI‑enabled laptops, tablets, wearables and audio gear. The promotion highlights new releases such as the Apple MacBook Air M5, Samsung...
MAD STARS Issues Final Call for 2026 Entries Ahead of June 15 Deadline
MAD STARS, the premier Asian marketing and advertising festival, has issued its final call for 2026 entries, with a June 15 deadline and regular‑rate submissions closing on May 29. The 19th edition introduces a revamped category framework split into SOLUTION and POSITIVE...
Imaginary Friends Malaysia and Directors Think Tank Create New TikTok Shop Campaign for when the Deal Is Too Good to...
Imaginary Friends Malaysia teamed with Directors Think Tank to launch TikTok Shop Malaysia’s “Jimat Gila” campaign, a two‑video series that pushes a 70% discount to surreal extremes. The spots blend chaotic visuals with humor, deliberately ignoring obvious danger to spotlight...
Bestads Best of the Week Reviewed by Gavin Shore, Executive Creative Director, McCann Leeds
Bestadsontv.com’s weekly "Best of the Week" roundup was judged by Gavin Shore, Executive Creative Director at McCann Leeds. The TV category crowned Yape’s "Moments" ad for its authentic Mother’s Day narrative, while Domino’s "Yes, I Do" took Best Outdoor with...
Contract Advertising and LupinLife Launch Film for Softovac Starring Varun Dhawan
LupinLife Consumer Healthcare has launched a digital‑first campaign for its digestive‑wellness brand Softovac, starring Bollywood star Varun Dhawan. Created by Contract Advertising, a VML Company, the film uses humor to confront the stigma of constipation and is being rolled out on...
Hakuhodo International Indonesia Names Daisuke Yanaoka Country Director and Group COO
Hakuhodo International Indonesia appointed Daisuke Yanaoka as Country Director and Group COO, succeeding Yuzuru Iguchi. Yanaoka, formerly President Director of H3, brings a client‑focused, aggressive leadership style. The change is part of HIID’s drive to become a Creative Technology Company, emphasizing...
Bestads Best TV / Film of the Week: Hornbach’s ‘A Stupid, Useless Board’ via HeimatTBWA, Berlin
Hornbach, the European home‑improvement retailer, teamed with its agency HeimatTBWA to launch the spring campaign “A Stupid, Useless Board.” The film, judged by TBWA’s Laura Paikkari, uses a discarded piece of wood to illustrate limitless DIY possibilities. It blends humor...