Britannia Tiger Krunch Launches Interactive Anti-Bullying Campaign ‘Tiger Hero Hunt’
Britannia Tiger Krunch has launched "Tiger Hero Hunt," an interactive anti‑bullying campaign that uses a QR code on its snack pack to guide children through a WhatsApp‑based storytelling experience. Participants navigate bullying scenarios, choose responses, and unlock a personalized Tiger Hero comic strip that can be featured in the popular *Champak* magazine. The initiative, created by VML, leverages AI to generate custom comics and videos at scale and is supported by TV commercials, a dedicated microsite, and on‑ground activations at regional melas.
WPP Media Wins Strategic Media Mandate for KFC and Pizza Hut Singapore
WPP Media has been selected as the integrated media agency for KFC Singapore and Pizza Hut Singapore after a competitive pitch. The agency will handle media strategy, planning and buying, using its AI‑driven WPP Open platform to turn consumer insights...
Ogilvy APAC and Quad China Launch Tuborg’s New Global Campaign “You Don’t Have To”
Ogilvy APAC and Quad China have launched Tuborg's new global campaign “You Don’t Have To,” aimed at young people overwhelmed by social‑media pressure and performance anxiety. The rollout features two global films directed by Cannes Lions Grand Prix‑winning director Terence Neale,...
Havas Play Singapore Names Teresa Goh GM
Havas Media Network Singapore appointed Teresa Goh as General Manager of Havas Play Singapore, the agency’s entertainment, sports and culture hub. Goh will oversee client partnerships, integrated campaign development and business expansion across social, content, influencer and performance‑marketing services. The...
Sunsilk Reimagines ‘Smooth’ Platform with Silktopia Film by The Friday Vietnam
Sunsilk has revitalized its iconic "Mượt như Sunsilk" tagline in Vietnam by launching the Silktopia film, a whimsical world where everything is smooth. Created with The Friday Vietnam, the short film quickly went viral, sparking TikTok challenges and user‑generated parody...
Ravindra Jadeja Showcase ‘Unnatural’ Natural Energy in New Ganesh Sattu Film
Ganesh Consumer Products has launched a new advertising film for its high‑protein Ganesh Chana Sattu, featuring Indian cricket star Ravindra Jadeja. Created by TBWA Lintas, the campaign portrays the natural ingredient as a source of "unnatural" energy, using exaggerated visuals of Jadeja’s...
Flipkart and Leo India Turn Billy Bowden’s Iconic Signals Into Real-Time Shopping Moments
Flipkart has teamed with Leo India to turn umpire Billy Bowden’s iconic cricket gestures into real‑time shopping triggers on its platform. Viewers snap a photo of a signal during a live match, send it to a WhatsApp bot, and receive...
Samsonite Launches QUANTHOM Series for Modern Professionals via Blak Labs and Wonderwerks
Samsonite unveiled the QUANTHOM series, a premium luggage line aimed at modern professionals, accompanied by a gravity‑defying film created with Blak Labs Singapore and Wonderwerks. The collection blends sleek aesthetics with rugged durability, featuring the Aero Trac™ Whirl Suspension System,...
OPPO Rolls Out New F33 Series Campaign Featuring Indian Cricket Star KL Rahul
OPPO India unveiled its new F33 Series with the "Zindagi Ka Frame Wide Karo" campaign, starring cricket star KL Rahul and creator Satish Ray. The film shows a mountain trek that turns into spontaneous selfies, highlighting the phone’s wide‑angle front camera...
The Ogilvy Group Hong Kong Names Duffy Lau CEO and Sarah-Leith Izzard CCO: Appoints Leadership Team Across Ogilvy and Grey
The Ogilvy Group Hong Kong announced a senior leadership overhaul, promoting Duffy Lau from Grey Hong Kong Managing Director to CEO of the combined group and elevating Sarah‑Leith Izzard to Chief Creative Officer. Connie Ho, previously Ogilvy Hong Kong’s CSO, will now serve as CSO for...
Clear Tackles Hair Loss in Turkey with ‘Scalp Before Skin’ Campaign via Ogilvy Singapore
Clear, Unilever’s scalp‑care brand, teamed with Ogilvy Singapore to launch the “Scalp Before Skin” campaign in Istanbul on World Health Day. The initiative reframes scalp health as a preventive step, targeting Turkish men aged 25‑35 who are increasingly interested in...
Kuaishou Amplifies Deaf Voices with “Streaming Out Loud” Campaign via TOPic & Loong China
Kuaishou teamed with TOPic & Loong China to launch the “Streaming Out Loud” campaign, using AI‑driven sign‑language recognition and a voice avatar to make deaf live‑commerce streams audible to hearing viewers. A pilot with deaf streamer @Jingjing attracted over 700,000 viewers and...
Stray Kids’ Felix Fronts Gong Cha’s New Global Campaign From Jung Von Matt HANGANG
Gong cha has launched a new global brand platform fronted by Stray Kids member Felix, developed by Jung von Matt HANGANG. The campaign shifts the tea brand from an occasional treat to an everyday lifestyle vibe, targeting 18‑34‑year‑old female consumers. It emphasizes customization through a...
Leo Singapore Enlists a Real Nigerian Prince to Tackle Counterfeit Vaseline in Nigeria
Vaseline has launched a WhatsApp‑based authentication tool in Nigeria, created by Leo Singapore, to combat the surge of counterfeit skincare products. The free Vaseline Authenticator lets shoppers scan QR codes or send product photos to verify authenticity within seconds. The...
Spoor and FP7 McCANN MENAT Launch ‘The Birdwatcher’ to Protect Wind Farm Wildlife
Spoor and FP7 McCANN MENAT have unveiled The Birdwatcher, a data‑driven initiative that turns AI‑powered wildlife monitoring into a publicly accessible experience. The Sky Intelligence Platform continuously tracks bird movements up to 1.5 km away with at least 95% accuracy, delivering real‑time insights...