Recent Posts
News•Feb 19, 2026
LenDenClub Campaign Targets Younger Investors with Relatable Money Moments
LenDenClub, the Indian peer‑to‑peer lending platform, launched the "Bring Swag to Your Portfolio" campaign featuring four short digital films starring actor Suchit Vikram Singh as "Mr. Swag." The humor‑driven videos showcase disciplined lending and steady earnings as a way to add stability and confidence to young investors' portfolios. Each film tackles common financial anxieties—market volatility, lock‑in periods, shrinkflation, and passive‑income myths—while positioning LenDenClub’s short‑tenure loans as a calm alternative. The series is distributed across YouTube, Instagram, LinkedIn and Twitter to broaden reach.
By Campaign Brief Asia
News•Feb 18, 2026
Cars24 Launches Campaign Offering Lifetime Warranty and 30-Day Return Policy for Used Cars
Cars24, India’s leading auto‑tech platform, has launched a brand campaign with agency Talented that introduces two industry‑first guarantees for used‑car buyers – a Lifetime Warranty and a 30‑day Return Policy. The campaign features CEO Himanshu Ratnoo presenting “family promises” in...
By Campaign Brief Asia
News•Feb 18, 2026
American Eagle Taps Bollywood Talent for India-Led ‘Great Jeans for Everyone’ Campaign
American Eagle has rolled out its ‘Great Jeans for Everyone’ campaign in India, featuring Bollywood newcomers Ananya Panday and Lakshya as global ambassadors. The initiative, crafted by Vayner Media, spotlights the brand’s heritage of comfortable, lived‑in denim tailored to Indian...
By Campaign Brief Asia
News•Feb 17, 2026
Bajaj Broking Makes Investing Simple for Indians with ‘Seedhi Simple Investing’ Campaign
Bajaj Broking rolled out the "Seedhi Simple Investing" campaign during the T20 World Cup, positioning its platform as an easy‑to‑use solution for Indian investors. The ads use everyday confusion—like unclear washroom signs or lift buttons—to illustrate how the Bajaj app...
By Campaign Brief Asia
News•Feb 17, 2026
Ogilvy Malaysia + Scentify Launch Xiaohongshu CNY Drama ‘Fabric Scented, Fortune Granted’
Ogilvy Malaysia partnered with home fragrance brand Scentify to launch a Chinese New Year drama series on Xiaohongshu called “Fabric Scented, Fortune Granted.” The episodic social drama promotes Scentify’s new Golden Breeze scent as the “lucky scent of the year,”...
By Campaign Brief Asia
News•Feb 17, 2026
XL and SALVO Launch Ramadan Film Showing How Ultra 5G+ Reduces Digital Disruptions
XL and advertising agency SALVO unveiled a Ramadan‑themed film in Indonesia to showcase XL’s Ultra 5G+ service. The commercial follows a young woman returning home for the holy month whose urgent work request is resolved in seconds thanks to ultra‑fast, reliable...
By Campaign Brief Asia
News•Feb 16, 2026
Cadbury 5 Star and Cricket Scotland Celebrate World Cup Qualification With ‘Do Nothing’
Cadbury 5 Star has teamed up with Cricket Scotland to celebrate the team’s unexpected qualification for the 2026 ICC Men’s T20 World Cup. The partnership riffs on Cadbury’s long‑running “Eat 5 Star, Do Nothing” slogan, positioning Scotland’s “do nothing” route into the tournament as a...
By Campaign Brief Asia
News•Feb 16, 2026
Four in a Row for Ogilvy as Asia’s Creative Network of the Year in 2025 Campaign Brief Asia Creative Rankings:...
Ogilvy has been named Asia’s Creative Network of the Year for the fourth consecutive year in the Campaign Brief Asia Creative Rankings. The rankings aggregate award wins from 12 leading global and regional award shows covering the 2024‑2025 calendar period....
By Campaign Brief Asia
News•Feb 16, 2026
Asian Paints and Kinnect Brings Cricket to Life with New Musical Anthem Across India
Asian Paints, in partnership with creative agency Kinnect, launched the "Rang De India" cricket anthem to celebrate India’s passion for the sport. The high‑energy track, composed by Sameer Uddin and voiced by Sunidhi Chauhan and Vishal Dadlani, is part of Asian Paints’ role as the...
By Campaign Brief Asia
News•Feb 16, 2026
Edelman Wins Singapore Tourism Board Public Relations Mandate
The Singapore Tourism Board (STB) has appointed Edelman as its public‑relations agency for a two‑year and two‑month term, with an option to extend for three additional years. The partnership aims to support STB’s Tourism 2040 roadmap by enhancing storytelling, media relations,...
By Campaign Brief Asia
News•Feb 16, 2026
Maybank Partners with Alchemy79 and Directors Think Tank for Chinese New Year Campaign
Maybank Malaysia joined forces with creative agency Alchemy79 and the Directors Think Tank, led by filmmaker Sling Ng, to launch the Chinese New Year 2026 film *Blessings All Around*. The cinematic piece reframes traditional CNY wishes by spotlighting love, connection and...
By Campaign Brief Asia
News•Feb 16, 2026
TNB’s Chinese New Year Film “Roaring Blessings” Encourages Empathy over First Impressions
Tenaga Nasional Berhad (TNB) launched its 2026 Chinese New Year film “Roaring Blessings,” produced by Chariot Agency and directed by Quek Shio Chuan. The short film uses a lion‑dance troupe storyline, following disciplined leader Ming and a physically limited boy Kenny, to...
By Campaign Brief Asia
News•Feb 16, 2026
KFC Thailand Flips Chinese New Year Traditions with Crispy, Collectible Whole Fried Chicken
KFC Thailand has launched a Chinese New Year campaign that replaces traditional festive foods with a whole, golden fried chicken, turning the fast‑food staple into a symbol of prosperity. The initiative blends cultural superstitions about whole animals with modern Thai...
By Campaign Brief Asia
News•Feb 16, 2026
Hero MotoCorp + FCB Interface Create Futuristic Glamour X Campaign with Robotic Love Story
Hero MotoCorp teamed with FCB Interface India to launch a futuristic Glamour X campaign that tells a robotic love story, emphasizing the bike’s sleek design and advanced features such as cruise control. The ad runs across television and digital channels, timed...
By Campaign Brief Asia
News•Feb 16, 2026
Taco Bell Korea Partners with GUT Asia to Launch “Love at First Tilt” Valentine’s Campaign
Taco Bell Korea teamed with creative agency GUT Asia to launch the “Love at First Tilt” Valentine’s campaign, running from Valentine’s Day through White Day. The initiative repurposes the brand’s signature Taco Tilt—mirroring the dramatic lean seen in K‑drama kisses—to...
By Campaign Brief Asia
News•Feb 15, 2026
Dentsu Creative Isobar Says Brands Must Now Behave Like Creators with ‘New-Age Social’
Dentsu Creative Isobar has unveiled New‑Age Social, a creator‑first operating philosophy set to launch in the second half of 2025. The model reorganizes social teams to include creators, editors, producers and platform‑native storytellers, aligning creative development with media intelligence and...
By Campaign Brief Asia