Leo Hong Kong Brings a Human Touch to Cathay Cargo’s Digital Solutions
Cathay Cargo has launched a new campaign, created with Leo Hong Kong, that spotlights its industry‑first digital solutions through three short films. The videos illustrate real‑time status updates, instant booking modifications, and rapid generation of detailed loading diagrams, emphasizing speed and precision. By framing technology in human‑centered stories, the campaign aims to reduce friction and boost customer confidence in cargo shipping. The effort positions Cathay Cargo as a forward‑looking leader in digital logistics innovation.
Vaseline Launches Gluta-Hya in Nepal with ‘ShowStopper Skin’ Street Activation
Vaseline introduced its Gluta‑Hya skin‑care line in Nepal through a street‑level activation called “ShowStopper Skin.” The event placed influencers on a pink carpet in public spaces, turning everyday foot traffic into a live brand experience. Organizers highlighted the product’s clinically...
ATTACK and CJ WORX Turn Fragrance Tech Into Behaviour with ‘Tap Tap, Pull Pull, Hug Hug’
ATTACK Detergent, in partnership with CJ WORX, launched a Thailand‑wide campaign that turns its micro‑encapsulation fragrance technology into everyday gestures. The "Tap Tap, Pull Pull, Hug Hug" routine lets consumers activate scent by tapping shoulders, stretching fabric or hugging, making freshness a visible behavior....
Bestads Best of the Week Reviewed by Benjamin Bregeault, Executive CD, Ogilvy Paris
Bestadsontv.com’s weekly roundup was reviewed by Benjamin Bregeault, Executive Creative Director at Ogilvy Paris. The selections highlighted Griffin’s “Life Needs a Biscuit” as Best TV, SOS Oceano’s “No Blue, No Green” as Best Print, Dude Wipes’ “For Your” as Best Outdoor, and Boysen Paint’s “Boysen...
XPENG Thailand and YDM Launch ‘The Pink Code’ to Redefine Pre-Entry Vehicle Safety
XPENG Thailand and YDM launched The Pink Code on International Women’s Day, a software‑defined safety feature that activates before a driver enters the vehicle. The system uses an eight‑digit code in the XPENG app to trigger ambient lighting, motion sensors...
IKEA Alsulaiman and FP7 McCann Rewards Customers for Getting Lost with Step Buy Step
IKEA Alsulaiman launched Step Buy Step on World Health Day 2026, a wellness‑led in‑store program created with FP7 McCANN. Customers receive a BRÄSLET bracelet; walking 4,000 steps unlocks a 10 % discount for IKEA Family members. The activation aligns with Saudi Vision 2030’s Quality of...
Domino’s Turns up the Indulgence with Big Big 6-in-1 Cheese Burst Pizza
Domino’s Pizza India launched the Big Big 6‑in‑1 Cheese Burst Pizza, a massive 24‑slice square pie that packs six distinct flavors in a single offering. The new version adds the Cheese Burst option, coating each slice with a rich, gooey cheese layer...
Apple Launches ‘HVL’ with 360-Degree Shot on iPhone Campaign in Vietnam
Apple Vietnam has launched a new “Shot on iPhone” campaign featuring the 360‑degree music video “HVL” by rapper MCK. The trailer was captured with eight synchronized iPhone 17 Pro devices, using Ultra‑Wide lenses, ProRes RAW and Apple Log 2 for high‑fidelity color. Hidden Easter eggs...
Boost Milkshake Finds ‘The New Secret of Mahi Energy’ in VML India Campaign
Boost Milkshake, a Hindustan Unilever brand, has launched "The New Secret of Mahi Energy" with VML India, featuring cricket legend MS Dhoni. The social‑first, month‑long campaign blends out‑of‑home billboards in Mumbai, Chennai, Guwahati and a national digital push, targeting Gen Z fans...
Cathay and Leo Hong Kong’s New Campaign Dials up the Chaos for Hong Kong Rugby Sevens
Cathay Pacific and Leo Hong Kong have launched a high‑octane campaign to mark the 50th anniversary of the Hong Kong Rugby Sevens, reinforcing the tournament’s reputation as the world’s biggest rugby party. The activation rebranded Twickenham’s iconic Scrummery pub to...
Anak Launches New Brand for National Space Agency of Singapore
Singapore has launched the National Space Agency (NSAS) as an autonomous entity, announced at the Singapore Space Summit 2026. Global branding firm Anak created a new visual identity and tagline, "Spaceborne, Earthready," to convey that space technology directly impacts daily...
IKEA Singapore and The Secret Little Agency Turn Its Allen Key Into Jewellery with ALLËNKI
IKEA Singapore teamed up with The Secret Little Agency to launch ALLËNKI, a piece of jewellery that doubles as a functional allen key. The accessory reimagines the iconic tool in an industrial‑streetwear aesthetic, hanging from a chain while still capable...
M25 Global Producers Series: Prodigious Bangkok’s Jeffrey Chow on a Non-Linear Path to Leadership
In episode 4 of the m25 Global Producers Series, Prodigious Bangkok Managing Director Jeffrey Chow outlines his non‑linear journey from motion‑control cameraman to chief growth officer and now producer leader. He argues that modern producers must translate ambition into executable, scalable...
Dentsu Lab, D.A.V. Public School and Classteacher Launch AI-Powered ‘Bullying Decoder’
Dentsu Lab, D.A.V. Public School and Classteacher have launched the AI‑powered Bullying Decoder, a system that taps unused audio feeds from existing CCTV cameras to detect verbal bullying patterns in classrooms. The solution aggregates sentiment, tone and repetition data into...
SAFE SPACE STUDIOS by Nilkamal Homes and Tgthr Give Creators a Home for Content
Nilkamal Homes, partnered with tgthr., has launched SAFE SPACE STUDIOS, converting its retail stores into free, after‑hours content‑creation studios for digital creators. The initiative debuted at the Bengaluru flagship store and will roll out to other Indian cities. Creators can...
Mumbai Indians and Kinnect India Turn Fandom Into Family with ‘Fans Nahi Fam’
Mumbai Indians has partnered with Kinnect India to launch the "Fans Nahi Fam" campaign, positioning its supporters as family rather than mere fans. The initiative spans films, key visuals, branding and on‑ground activations, aiming to embed the team deeper into...
Gerety Winners Now Included in Campaign Brief Asia Creative Rankings
The Gerety Awards have been added to the Campaign Brief Asia Creative Rankings, meaning that from 2026 onward any Gerety‑winning work will earn points in the region’s benchmark rankings. The move aligns the awards’ global executive‑jury perspective with Campaign Brief’s...
Shield Insurance Broker and VML Thailand Turn Hard Sell Into Binge-Worthy Micro Drama
Shield Insurance Broker, together with VML Thailand, launched an innovative social‑media campaign for its After Shit Happens Service, turning a traditionally hard‑sell insurance proposition into a binge‑worthy micro‑drama series. The series delivers every feature and benefit through fast‑paced, cliff‑hanger storytelling...
Koki Ito and Jirapat Kanchanosot Named Group Co-CEO’s at Hakuhodo International Thailand
Hakuhodo International Thailand announced a new leadership structure, appointing Koki Ito as Group CEO and Jirapat Kanchanosot as Group Co‑CEO. Naoyuki Kawakita will serve as Head of ASEAN and Country Chairman, overseeing regional strategy. The changes support the “One Country, One Management” model...
Café De Coral and Dentsu Hong Kong Bring Local Slang and Pop Culture to Breakfast Campaign
Café de Coral has launched a new Scrambled Egg Breakfast campaign in partnership with dentsu Hong Kong, introducing the brand platform “Hong Kong flavour is a must.” The initiative taps the Cantonese Gen Z slang “MNYY” to frame breakfast as an essential, feel‑good ritual....
SAFI and MBCS Empower Young Malaysian Women Through Biasiswa Siswi Raya Campaign
MBCS Malaysia and halal personal‑care leader SAFI have launched a new Raya film and the third‑year Biasiswa Siswi SAFI scholarship, a RM 1 million (≈ $210,000) programme supporting young Malaysian women. The brand film, “Memperindahkan Versi Terbaikmu,” follows Bunga, an aspiring artist confronting financial...
Saatchi & Saatchi India Launches New Spot for Captain Steel to Spotlight TMT Rebars
Saatchi & Saatchi India has produced a new television spot for Captain Steel featuring cricket legend Sourav Ganguly. The ad educates Indian homebuilders on the tensile strength role of TMT rebars compared with cement’s compressive function. By framing the technical product as...
OldTown White Coffee Launches Hot & Cold Range Across Asia via ‘Your Favourites Made Cold’
OldTown White Coffee has introduced a Hot & Cold product range in Malaysia, Singapore, Hong Kong and China under the “Your Favourites Made Cold” campaign, developed with digital agency Kingdom Digital. The new line dissolves seamlessly in both hot and...
Kunal Roy Joins VML India as Managing Partner + Shekhar Khanna Named CSO
VML India announced two senior leadership hires, naming Kunal Roy as Managing Partner – West & Growth Lead and Shekhar Khanna as Chief Strategy Officer. Roy arrives with over two decades of agency experience, most recently as CEO of Dentsu...
Sunquick and Havas Malaysia Celebrate “Air Tangan Mak” In Ramadan & Raya Campaign
Sunquick has teamed up with Havas Malaysia to launch a Ramadan and Hari Raya campaign built around the Malay concept of “air tangan mak”, the mother’s caring touch. The film showcases Sunquick as both a refreshing drink and an ingredient...
Maybank Unveils 2026 Raya Film “Berkat Mak” With Alchemy79 and Directors Think Tank, Celebrating the Enduring Values of Family
Maybank unveiled its 2026 Raya film “Berkat Mak,” a heartfelt story that follows a mother’s quiet gestures—most notably a yellow food container—as her children grow and leave home. The narrative weaves present‑day Hari Raya scenes with past family milestones, underscoring unconditional...
Naga DDB Tribal Malaysia Brings Care and Craft Back to Raya Gifting with “Sampul Dodol”
Malaysia’s Naga DDB Tribal agency launched “Sampul Dodol,” a handcrafted Raya gift that replaces generic envelopes with traditional dodol confectionery. The initiative frames the labor‑intensive sweet as a metaphor for nurturing client relationships, emphasizing care, attention, and shared effort. By...
AdFest 2026 Releases New Batch of Finalists
AdFest 2026 announced its second round of finalists, adding ten new award categories to the competition. The new categories cover Brand Experience, Digital & Social, Direct, Effective, Outdoor, PR, Sustainable, Digital Craft, Film Craft, and Print & Outdoor Craft. Notable...
TikTok Shop Turns Shopping Into Shoppertainment in New Fishermen Integrated Spot
TikTok Shop partnered with Fishermen Integrated to launch the Ramadan‑Raya campaign “Bazar Direka Untuk …”, turning the shopping journey into a curated shoppertainment experience. The initiative runs from 1 March to 13 March 2026 and blends product curation, creator‑led content, original music and...
Watsons Malaysia Celebrates Raya with ‘The Raya Glam Stage’ Campaign via MBCS
Watsons Malaysia, in partnership with Omnicom’s MBCS, launched the “Pentas Raya Glam” campaign to celebrate the Hari Raya festive season. The multi‑channel activation features a humorous film starring local celebrities, a #WatsonsPentasGlamRaya dance challenge on Instagram and TikTok, and in‑store sensory...
Hakuhodo Appoints Naoyuki Kawakita as ASEAN COO + Yuta Sasaki as Vietnam Group President
Japanese advertising giant Hakuhodo announced two senior appointments to accelerate its ASEAN strategy. Naoyuki Kawakita, currently Group President of Hakuhodo International Vietnam, will become ASEAN Regional COO, overseeing an 800‑person network and focusing on regional integration and data‑driven marketing. Yuta...
Flipkart Celebrates Ugadi with ‘Ugadi vs Yugadi’ Campaign by 22feet India
Flipkart has launched the ‘Ugadi vs Yugadi’ campaign with agency 22feet India, targeting the harvest festival celebrated in Andhra Pradesh, Telangana and Karnataka. The activation uses the regional pronunciation debate as a humorous hook, directing users to a microsite where...
Audacity Bangkok Creates New Campaign for My Chewy Reclaiming the Brands Name
Thai confectionery staple My Chewy, the nation’s best‑selling fruit‑flavoured milk candy, has struggled with consumers calling it by its packaging or flavour rather than its actual name. Audacity Bangkok responded with an emotional online film that asks viewers what name...
Astro Teams with Naga DDB Tribal on Raya Platform Celebrating the Power of Togetherness
Astro has teamed with advertising agency Naga DDB Tribal to launch its 2026 Ramadan‑Raya campaign, “Bila Bersama, Lagi Jadi,” centered on the traditional pelita panjut lamp as a symbol of togetherness. The initiative features a 15‑minute short film, a batik‑inspired...
Fernleaf and Havas Malaysia Launch SmartGro Campaign for Digital-First Kids
Fernleaf has teamed with Havas Malaysia to roll out the SmartGro campaign, spotlighting its upgraded growing‑up milk formulated for digital‑first children. The new blend adds lutein to filter blue‑light exposure while retaining DHA, high protein, calcium, and essential vitamins. A...
Tina Chen Joins WPP Media as CEO in China
WPP Media announced Tina Chen as its new Chief Executive Officer for China, beginning a co‑CEO transition with outgoing leader Rupert McPetrie on March 30 that will run through June 30, 2026. Chen arrives from Shiseido China, where she oversaw a comprehensive digital transformation as...
Kenstar Launches New Air Cooler Campaign Featuring Rajkummar Rao and Patralekha
Kenstar has rolled out a new air‑cooler video campaign starring Bollywood actors Rajkummar Rao and Patralekha. The promotion showcases the brand’s India‑first air‑cooler range, which carries a 5‑Star BEE energy rating and a five‑year warranty. Advanced features such as BLDC...
Huggies Puts Priceless Luxury Items in the Line of Fire in ‘Expensive Sh*t’ Teaser via McCann NZ + NY
Huggies, together with McCann New York and McCann New Zealand, launched the “Expensive Sh*t” campaign to showcase the blow‑out protection of its Little Snugglers diapers. The stunt features a live‑streamed hour where eighteen newborns crawl over half a million dollars of designer...
Real Customers Inspire CSC’s New ‘Made for Me’ Brand Campaign via HERO and The Media Store
Commonwealth Superannuation Corporation (CSC) has launched its new “Made for Me” brand platform, a refresh aimed at its Australian Public Service and Defence Force members. Developed with creative agency HERO and media partner The Media Store, the campaign tells the...
Bestads Best TV of the Week: Telstra’s ‘Wherever We Go 2’ via Bear Meets Eagle On Fire with +61
Bestadsontv.com named Telstra’s “Wherever we go 2” the Best TV of the Week. The ad, created by Bear Meets Eagle On Fire with +61, continues the whistling duet narrative introduced in the original campaign. Guest judge Adam Bodfish of McCann Birmingham highlighted...
Urban Ladder and Lowe Lintas Launch City-First Campaign Leveraging Regional Insights
Urban Ladder teamed with Lowe Lintas India to launch a city‑first advertising campaign built on the agency’s proprietary “State of States” cultural study. The platform tailors messaging for each major Indian city, from Mumbai to Hyderabad, highlighting furniture as a...
Cashfree Payments Celebrates Unique Business Journeys in New Campaign via Talented
Cashfree Payments, India’s leading payments gateway, has unveiled the “One of Your Kind” brand campaign, produced by Talented and At All Odds. The film showcases the distinct growth stories of partners such as BigBasket, Third Wave Coffee and Redbus, positioning...
Royal Stag and FCB Neo Decode Rohit Sharma’s Success in ‘Code of Large’ Campaign
Royal Stag, in partnership with FCB Neo, launched the data‑driven "Royal Stag Code of Large" campaign featuring cricketer Rohit Sharma and mental‑conditioning coach Paddy Upton. The initiative uses an AI‑powered RS Code Finder that translates four success traits—Selfless, Driven, Fearless, Inspiring—into personalized video...
The Leaf Creates Creator-Led Film for OPPO Find X9
The Leaf, a Bengaluru‑based agency, launched a short‑form film for OPPO showcasing the Find X9 through the day of a Gen Z creator. The narrative follows the creator’s multiple roles—from yoga to directing and late‑night art—using rapid cinematic cuts that mirror modern...
THE SHOUT GROUP and RHB Celebrate Inclusion Education in 2026 Raya Film
RHB Bank has launched its 2026 Raya film, “Ruang Harapan,” created with long‑time partner THE SHOUT GROUP. The short film dramatizes the true story of Siti Rahayu Baharin and the Buku Jalanan Chow Kit (BJCK) initiative, which grew from a...
McCann Singapore Teams up with Adobe to Scale AI-Driven Creative Production for Brands
McCann Singapore has entered a strategic partnership with Adobe to embed generative AI tools such as Adobe Express, Firefly, and object‑compositing services into brand‑centric creative workflows. The alliance will run live pilots with select regional clients, provide priority technical support,...
Havas Moonfolks Elevates Leadership with Erwin Airlangga as CSO and Multiple Promotions
Havas Moonfolks appointed Erwin Airlangga as Chief Strategy and Growth Officer, bolstering its strategic leadership in Indonesia. The move accompanies promotions of Yuni Isdiyatiningsih, Sanchar Roy, Deriz Syarief and Airin Aprila to senior roles across trading, commerce, operations and client...
Kinnect Launches #ChangeTheDefaultSettings Film for Aditya Birla Capital
Kinnect India released a digital film titled #ChangeTheDefaultSettings for Aditya Birla Capital on International Women’s Day. The spot spotlights entrenched systemic defaults that often overlook women’s financial journeys, using a visual of outdated code being interrupted and rewritten. It aligns with the...
Urbanrise Launches “Welcome to the Celebrity Life” Campaign for Whispers of Sky
Urbanrise, a leading South Indian developer, unveiled the “Welcome to the Celebrity Life” advertising campaign for its new luxury project Whispers of Sky in Chennai. The campaign, created by Dentsu Creative, stars designer Gauri Khan in two films directed by...
PregaNews Film Encourages Conversations Around Postpartum Depression This Women’s Day
India’s leading pregnancy detection brand PregaNews has launched a digital film ahead of International Women’s Day to spark open conversations about postpartum depression. The short film highlights how many new mothers silently endure emotional and physical strain, normalising these challenges...