Changan Automobile Appoints Ogilvy as Global Social and Digital Partner
Chinese automaker Changan Automobile has hired global agency Ogilvy as its strategic partner for worldwide social media and website management. The deal spans Europe, Latin America, the Middle East & Africa, and Asia‑Pacific, leveraging Ogilvy’s AI‑driven “One Team, One Platform, One Process” operating model. Changan’s “Vast Ocean Plan 2.0” aims to double overseas sales to 1.5 million units by 2030, and the partnership is designed to create a consistent, locally resonant brand identity. Ogilvy will provide end‑to‑end services from market intelligence to content localization and performance optimization.
Cynthia Zhang Elevated to CEO of PHD China
Omnicom Media’s PHD agency has elevated Cynthia Zhang to CEO of its China operation. Zhang, a former COO with more than two decades in media and marketing, has been with PHD since 2021 and is credited with deepening client relationships...
Publicis Groupe Vietnam Boosts Creative and Business Leadership with New Appointments
Publicis Groupe Vietnam announced three senior appointments to reinforce its creative and business leadership. Thiti “Moss” Boonkerd was named Executive Creative Director of Leo Vietnam, bringing Cannes Lions Gold 2024 and One Asia Grand Prix 2025 accolades from Leo Thailand....
Oreo Goes Golden as Mondelez India Launches New Campaign and Vanilla Flavour Twist
Mondelez India has launched Oreo Golden, a vanilla‑flavoured twist on the classic chocolate sandwich biscuit, rolling out the product across neighbourhood stores, supermarkets and quick‑commerce platforms. The brand introduced a multi‑channel campaign featuring a carnival‑themed film that highlights spontaneous joy,...
Dentsu Indonesia and Wardah Tackle Hidden Hearing Challenge with ‘Hear in Hijab’ Innovation
Dentsu Indonesia and beauty brand Wardah have launched Hear in Hijab, an award‑winning hearing‑aid that clips onto a hijab as a brooch. The lightweight 12‑gram device captures sound outside the fabric and wirelessly delivers up to 100 dB of enhanced clarity...
VIM, IMPACT BBDO + BBDO Pakistan Serve up Brand Activism with ‘No Dishcrimination Dinner Set’
VIM, Unilever’s flagship dishwashing brand, teamed with IMPACT BBDO and BBDO Pakistan to launch the “No Dishcrimination Dinner Set,” a six‑plus‑one plate set that eliminates separate utensils for domestic workers. The Ramadan‑timed campaign combined a provocative film, influencer amplification, and retail...
Monks Brings AI-Led ‘Creative Intelligence’ to APAC Market via Monks.Flow Ecosystem
Monks, the AI arm of S4Capital, launched its Creative Intelligence engine across APAC as part of the Monks.Flow ecosystem. The cloud‑native solution fingerprints video and static assets, attaching granular metadata to performance data so marketers can pinpoint which creative elements...
Timezone India Celebrates Mother’s Day with a Campaign that Lets Moms Take the Lead
Timezone India launched the "Let Your Mom Beat You at Timezone" Mother’s Day campaign, swapping traditional cards for hands‑on fun across its arcade, bowling, and air‑hockey venues. The mock‑documentary film highlights families cheering moms as they dominate games, reinforcing a...
RC Cola Zero Sugar Film via GIGIL Philippines Shows Zero Doesn’t Mean Less
RC Cola launched its Zero Sugar variant with a cinematic film crafted by GIGIL Philippines. The spot follows a man who discovers a "zero" coin that transforms his surroundings into zeros, culminating in him drinking the new product. The creative...
Cathay Celebrates 80 Years of Shared Journeys with ‘The Journey Home’ via Leo Hong Kong
Cathay Pacific marked its 80th anniversary by unveiling “The Journey Home,” a short film created with Leo Hong Kong and directed by veteran filmmaker David Tsui. The narrative follows a mother‑daughter separation and reunion, weaving in nostalgic Easter eggs that reference...
Brandmovers India and Titan Smart Explore How Mothers Really Experience Time
Titan Smart launched the “Mom’s Standard Time” campaign on Mother’s Day, created by Brandmovers India, to illustrate how mothers experience time differently than the clock shows. The film pairs mothers with their children in candid interviews, then reveals smartwatch‑derived data...
Thu Nguyen Named CEO of Dentsu Vietnam
Dentsu announced Thu Nguyen as CEO of its Vietnam operation, effective May 1, 2026. Nguyen, a two‑decade veteran of the Vietnamese marketing scene, previously founded Ambient Digital, which was later absorbed into dentsu. As Deputy CEO, he drove integration across capabilities and...
Canva Invites Anyone to ‘Make Anything A Thing’ in New Brand Platform via Quality Meats, Chicago
Canva unveiled its new brand platform, “The Thing That Makes Anything A Thing,” emphasizing that even the smallest idea can become a movement with its tools, now powered by the conversational Canva AI 2.0. The launch featured a mysterious squirrel statue...
Havas Thailand Scores Marketing and Media Mandate for Budweiser 0.0 FIFA World Cup 2026™
Havas Thailand has been named the lead marketing and media partner for AB InBev’s Budweiser 0.0 FIFA World Cup 2026 campaign in Thailand. The agency will combine data intelligence, media strategy and cultural insight to deliver a locally resonant yet globally consistent brand...
Kansai Nerolac Puts Perma NoHeat to the Test in Public Spaces via New Activation
Kansai Nerolac Paints Limited tested its heat‑reflective coating Perma NoHeat on temple pathways in Southern India. Temperature sensors recorded up to 15 °C lower surface heat on treated sections, giving devotees a cooler barefoot experience. The activation, co‑created with agency Tribes,...
VELUX Explores the Magic Above Us in New Global ‘Planes’ Campaign via Twenty, Copenhagen
VELUX, in partnership with Copenhagen agency Twenty, has launched the global brand film “Planes,” a poetic story that follows a child’s fascination with aircraft and a skylight that opens her room to the sky. The campaign, built around the platform...
Vitasoy Relaunches ‘Stand by Me’ with Dentsu GBA to Celebrate Human Connection
Vitasoy has teamed with dentsu GBA to relaunch its iconic “Stand by Me” campaign, emphasizing everyday human connections. The rollout spans TV, digital video, social platforms and out‑of‑home placements, including a dominant presence in Hong Kong MTR stations. Three short films...
Serena Williams Celebrates the Spirit of Padel in New Global Heineken 0.0 Campaign via Le Pub
Heineken® 0.0 has signed tennis icon Serena Williams as its global brand ambassador, anchoring a multi‑year campaign that celebrates padel, one of the fastest‑growing social sports. The launch featured Williams stepping in as a surprise teammate for a Miami Open Match game...
Ogilvy India Pauses the Chaos in New Spot for Mother Dairy Flavoured Milk
Ogilvy India has unveiled a new television spot for Mother Dairy’s flavored‑milk range, targeting young, on‑the‑move consumers. The ad, starring Bollywood actress Tamannaah Bhatia, frames the drink as a quick, grab‑and‑go pause amid a hectic day, anchored by the line...
WMP and BBDO Bangkok Urge Women to Stop Giving Violence Another Chance
The Women and Men Progressive Movement Foundation, in partnership with BBDO Bangkok, launched the "Second Chance" campaign to urge women to stop tolerating violence. The initiative resurrected murdered influencer Gigi Supitcha using deep‑fake technology and a short film, all without...
Bestads Best of the Week Reviewed by Lisa Fedyszyn, CCO, Special, New Zealand
Campaign Brief’s Bestads weekly roundup, judged by New Zealand CCO Lisa Fedyszyn, highlighted standout work across TV, print, outdoor and interactive media. The TV category crowned Consejo Profesional de Agrimensores’ humorous "Study Surveying" spot, while Volkswagen’s visceral print piece "Eyes Where You...
Gatorade and INNORED Redefine Sponsorship by Giving Son Heung-Min Time Back
Gatorade and INNORED have opted not to produce new ads for Son Heung‑min during the 2026 World Cup, instead reusing last year’s campaign to free the star’s schedule. The decision reframes sponsorship as a tool for performance, giving Son more...
Flipkart and Kinnect India Turns ‘Double Sale’ Into ‘Sale on Sale’ with SASA LELE 2.0
Flipkart and Kinnect India have revived their viral summer promotion with SASA LELE 2.0, branding it as India’s first “Sale pe Sale” – a sale stacked on another sale. The campaign doubles the discount experience across categories, from electronics to apparel, and leans heavily...
Publicis Groupe Hong Kong Adds Rhys Turner as Head of Creative Technology
Publicis Groupe Hong Kong has appointed Rhys Turner as its inaugural Head of Creative Technology, a role created to embed AI, data and innovation into the agency’s creative work. Turner, an Australian technologist with two decades of experience spanning agency,...
Apple and TBWA\Media Arts Lab Shanghai Spotlight Real Apple Watch Rescue Stories
Apple and TBWA Media Arts Lab Shanghai launched a Chinese‑language podcast, “Thankfully, I’m Wearing It,” to showcase real‑life rescues enabled by Apple Watch health and safety features. The series, hosted by Li Jing, highlights three personal stories where Emergency SOS,...
Brave and Company Wins Taman Safari Indonesia Group for Cross-Market KOL Campaign
Indonesian agency Brave and Company has been hired by Taman Safari Indonesia Group to run a regional influencer (KOL) campaign for its Bali attractions, targeting family travelers in Malaysia and South Korea. The agency will manage the full influencer strategy,...
Directors Think Tank and Director Zaim Rosli Launch Quiet Confidence in Motion for Zeekr
Directors Think Tank and Havas Malaysia unveiled Zeekr Malaysia’s latest commercial, “Quiet Confidence in Motion,” directed by acclaimed filmmaker Zaim Rosli. The spot departs from the brand’s typical high‑octane car ads, opting for a measured tempo, clean visuals, and a...
GSK Singapore Launches National Shingles Awareness Campaign “Wait For What?”
GlaxoSmithKline Singapore, together with Klick Health, has launched a national shingles awareness campaign titled “Wait For What?” that runs from March through June 2026. The multilingual effort features local celebrities Chen Shu Cheng, Richard Low and Zhu Hou Ren and spans TV, radio, digital, out‑of‑home and healthcare...
Publicis Groupe APAC Opens Singapore AI Hub to Scale Marketing Tech Globally
Publicis Groupe APAC has inaugurated an AI Development Hub in Singapore to accelerate the creation and global rollout of proprietary marketing technologies. Backed by the Singapore Economic Development Board, the hub builds on Publicis’s recent acquisition of Lotame and its...
Apple Korea Leans Into Fan Culture with MacBook Neo ‘NCT Edition’
Apple Korea tapped the fervent NCT fan base by releasing a special “NCT edition” of its MacBook Neo video, embedding the fan‑coined phrase “Neo Got My Mac.” The citrus‑colored laptop mirrors NCT’s Neon Green fandom hue, sparking a wave of meme‑driven...
Countdown to New York Festivals Advertising Awards 2026 Entry Deadline: Thursday, April 23
Entries for the New York Festivals Advertising Awards 2026 close on Thursday, April 23, giving creatives, agencies, and brands worldwide a final day to submit work that showcases bold ideas, measurable impact, and creative effectiveness. The 2026 edition expands its in‑person judging program...
Ogilvy Singapore’s ‘Vaseline Verified’ Dominates 2026 Clio Awards Picking up 12 Gold Statues
Ogilvy Singapore’s ‘Vaseline Verified’ campaign captured 12 Gold statues at the 2026 Clio Awards, cementing its status as the most awarded campaign worldwide over the past year. The initiative also amassed nine Cannes Lions—including a Titanium Lion—and two Grand Prix,...
Bestads Best of the Week Reviewed by Zane Radcliffe, ECD, McCann, UK
Zane Radcliffe, Executive Creative Director at McCann UK, judged Bestads' weekly roundup, highlighting standout work across TV, print, outdoor and interactive media. The TV winner, “Beat Cancer Off,” links frequent ejaculation to a 22% lower prostate‑cancer risk, while the print winner,...
Hephzibah Pathak Named the New Chief Executive Officer of WPP Creative in India
Advertising giant WPP announced that Hephzibah Pathak will serve as CEO of WPP Creative in India, overseeing the network’s flagship agencies such as Ogilvy, VML, AKQA, and Landor. Pathak will continue as executive chairperson of Ogilvy India, making her the...
VML Singapore, Scoot and Singapore Tourism Board Turn Merlion Into Gen Z Travel Guide
VML Singapore, low‑cost carrier Scoot and the Singapore Tourism Board launched #MerlionMadeMeDoIt, a TikTok‑centric campaign that reimagines the Merlion as an 80s glam‑rock star to steer Gen Z travelers toward lesser‑known city spots. The initiative ran a five‑market contest—Indonesia, Malaysia, Australia,...
Havas Media Network India Appoints Archana Aggarwal as Chief Growth Officer
Havas Media Network India has appointed Archana Aggarwal as Chief Growth Officer, reporting to CEO Mohit Joshi. Aggarwal, a former Vice President of Media at Airtel, will steer growth across Havas Media, PivotRoots, Havas Play and Arena Media, leveraging the...
Kansai Nerolac and ULKA Launch Excel Everlast Paint to 86,000 Feet Above Earth in Extreme Test
Kansai Nerolac partnered with ULKA India to launch a stratospheric balloon carrying its Excel Everlast paint to 86,000 feet, the highest altitude ever used for testing a consumer‑grade exterior paint. The payload endured temperatures below –64 °C, unfiltered UV radiation and near‑vacuum pressure, returning...
True5G + Accenture Song Thailand Explore ‘Unsaid Love’ in True Love True Connection Campaign
True5G has teamed up with Accenture Song Thailand to launch the “True Love True Connection” campaign, positioning its 5G network as a conduit for deeper human emotion rather than just speed. The centerpiece is a film that asks viewers when they...
Applebox Asia Signs Director JH Beetge for Singapore, Malaysia and Thailand
Applebox Asia announced the addition of Sydney‑based director JH Beetge, also known as JH Walker, to its roster for Singapore, Malaysia and Thailand. Beetge’s portfolio spans VFX‑intensive narrative films and intimate performance‑driven pieces, emphasizing human truth and visual craftsmanship. He...
Britannia Tiger Krunch Launches Interactive Anti-Bullying Campaign ‘Tiger Hero Hunt’
Britannia Tiger Krunch has launched "Tiger Hero Hunt," an interactive anti‑bullying campaign that uses a QR code on its snack pack to guide children through a WhatsApp‑based storytelling experience. Participants navigate bullying scenarios, choose responses, and unlock a personalized Tiger...
WPP Media Wins Strategic Media Mandate for KFC and Pizza Hut Singapore
WPP Media has been selected as the integrated media agency for KFC Singapore and Pizza Hut Singapore after a competitive pitch. The agency will handle media strategy, planning and buying, using its AI‑driven WPP Open platform to turn consumer insights...
Ogilvy APAC and Quad China Launch Tuborg’s New Global Campaign “You Don’t Have To”
Ogilvy APAC and Quad China have launched Tuborg's new global campaign “You Don’t Have To,” aimed at young people overwhelmed by social‑media pressure and performance anxiety. The rollout features two global films directed by Cannes Lions Grand Prix‑winning director Terence Neale,...
Havas Play Singapore Names Teresa Goh GM
Havas Media Network Singapore appointed Teresa Goh as General Manager of Havas Play Singapore, the agency’s entertainment, sports and culture hub. Goh will oversee client partnerships, integrated campaign development and business expansion across social, content, influencer and performance‑marketing services. The...
Sunsilk Reimagines ‘Smooth’ Platform with Silktopia Film by The Friday Vietnam
Sunsilk has revitalized its iconic "Mượt như Sunsilk" tagline in Vietnam by launching the Silktopia film, a whimsical world where everything is smooth. Created with The Friday Vietnam, the short film quickly went viral, sparking TikTok challenges and user‑generated parody...
Ravindra Jadeja Showcase ‘Unnatural’ Natural Energy in New Ganesh Sattu Film
Ganesh Consumer Products has launched a new advertising film for its high‑protein Ganesh Chana Sattu, featuring Indian cricket star Ravindra Jadeja. Created by TBWA Lintas, the campaign portrays the natural ingredient as a source of "unnatural" energy, using exaggerated visuals of Jadeja’s...
Flipkart and Leo India Turn Billy Bowden’s Iconic Signals Into Real-Time Shopping Moments
Flipkart has teamed with Leo India to turn umpire Billy Bowden’s iconic cricket gestures into real‑time shopping triggers on its platform. Viewers snap a photo of a signal during a live match, send it to a WhatsApp bot, and receive...
Samsonite Launches QUANTHOM Series for Modern Professionals via Blak Labs and Wonderwerks
Samsonite unveiled the QUANTHOM series, a premium luggage line aimed at modern professionals, accompanied by a gravity‑defying film created with Blak Labs Singapore and Wonderwerks. The collection blends sleek aesthetics with rugged durability, featuring the Aero Trac™ Whirl Suspension System,...
OPPO Rolls Out New F33 Series Campaign Featuring Indian Cricket Star KL Rahul
OPPO India unveiled its new F33 Series with the "Zindagi Ka Frame Wide Karo" campaign, starring cricket star KL Rahul and creator Satish Ray. The film shows a mountain trek that turns into spontaneous selfies, highlighting the phone’s wide‑angle front camera...
The Ogilvy Group Hong Kong Names Duffy Lau CEO and Sarah-Leith Izzard CCO: Appoints Leadership Team Across Ogilvy and Grey
The Ogilvy Group Hong Kong announced a senior leadership overhaul, promoting Duffy Lau from Grey Hong Kong Managing Director to CEO of the combined group and elevating Sarah‑Leith Izzard to Chief Creative Officer. Connie Ho, previously Ogilvy Hong Kong’s CSO, will now serve as CSO for...
Clear Tackles Hair Loss in Turkey with ‘Scalp Before Skin’ Campaign via Ogilvy Singapore
Clear, Unilever’s scalp‑care brand, teamed with Ogilvy Singapore to launch the “Scalp Before Skin” campaign in Istanbul on World Health Day. The initiative reframes scalp health as a preventive step, targeting Turkish men aged 25‑35 who are increasingly interested in...