McCann Singapore Teams up with Adobe to Scale AI-Driven Creative Production for Brands
McCann Singapore has entered a strategic partnership with Adobe to embed generative AI tools such as Adobe Express, Firefly, and object‑compositing services into brand‑centric creative workflows. The alliance will run live pilots with select regional clients, provide priority technical support, and fund extensive AI training for McCann’s creative teams. A joint data‑creative intelligence lab will prototype new formats and measure AI‑driven performance metrics. Both firms also introduced a Creative AI Usage Charter to govern brand safety and responsible AI use.
Havas Moonfolks Elevates Leadership with Erwin Airlangga as CSO and Multiple Promotions
Havas Moonfolks appointed Erwin Airlangga as Chief Strategy and Growth Officer, bolstering its strategic leadership in Indonesia. The move accompanies promotions of Yuni Isdiyatiningsih, Sanchar Roy, Deriz Syarief and Airin Aprila to senior roles across trading, commerce, operations and client...
Kinnect Launches #ChangeTheDefaultSettings Film for Aditya Birla Capital
Kinnect India released a digital film titled #ChangeTheDefaultSettings for Aditya Birla Capital on International Women’s Day. The spot spotlights entrenched systemic defaults that often overlook women’s financial journeys, using a visual of outdated code being interrupted and rewritten. It aligns with the...
Urbanrise Launches “Welcome to the Celebrity Life” Campaign for Whispers of Sky
Urbanrise, a leading South Indian developer, unveiled the “Welcome to the Celebrity Life” advertising campaign for its new luxury project Whispers of Sky in Chennai. The campaign, created by Dentsu Creative, stars designer Gauri Khan in two films directed by...
PregaNews Film Encourages Conversations Around Postpartum Depression This Women’s Day
India’s leading pregnancy detection brand PregaNews has launched a digital film ahead of International Women’s Day to spark open conversations about postpartum depression. The short film highlights how many new mothers silently endure emotional and physical strain, normalising these challenges...
Havas Malaysia Strengthens Leadership with Promotions and New Appointments
Havas Malaysia announced a wave of senior promotions and new hires to reinforce its next‑phase growth strategy. Bowie Tiong was elevated to General Manager, expanding oversight of business performance and client leadership. New appointments include Ie‑Tsen Cheng as Business Director,...
GIGIL Philippines’ New OOH Campaign for Grab Puts a Spotlight on the Drivers They Empower
GIGIL Philippines launched an innovative out‑of‑home (OOH) billboard for Grab that flips between day and night to illustrate how each ride funds a driver’s child’s education. The visual features a Grab motorcycle with school supplies by day and a shadowed...
Foodpanda and GUT Asia Unveil New Brand Platform ‘Make Life Delicious’
foodpanda has unveiled a new brand platform called “Make Life Delicious” in partnership with agency GUT Asia. The campaign, directed by Henry Scholfield, features the brand’s mascot Pau Pau in a series of five short films that showcase foodpanda as a...
Colgate-Palmolive APAC’s Samir Singh to Lead APAC Tambuli Awards Grand Executive Jury
Samir Singh, Executive Vice President for Marketing, APAC at Colgate‑Palmolive, has been appointed President of the Grand Executive Jury for the 2026 Asia Pacific Tambuli Awards. The awards, organized by the University of Asia and the Pacific School of Media...
THE SHOUT GROUP and Tropicana Twister Scale Up ‘Multiply the Goodness’ for Ramadan and Raya
THE SHOUT GROUP and Tropicana Twister are relaunching the award‑winning “Multiply the Goodness” campaign for Ramadan and Raya, scaling it from a seasonal kindness drive to a lasting social‑impact platform. This year the focus shifts to Project 100, a partnership with Epic...
Home Credit India Turns Hesitation Into Confidence in Vibrant New Holi Film
Home Credit India launched #KahoEMIKoHaan, a Holi‑themed brand campaign that reframes credit decisions from hesitation to confidence. The musical film depicts everyday Indians pausing over EMI choices and then embracing aspirations with Home Credit’s financing solutions. The initiative highlights the...
MAD STARS 2026 Names Raja Rajamannar, Aurora Straton and Tara McKenty to Executive Jury
MAD STARS announced the first three members of its 2026 Executive Jury—Raja Rajamannar, former CMO of Mastercard; Aurora Straton, Creative Lead at Google; and Tara McKenty, CCO of AKQA Australia & New Zealand. The trio will oversee the final judging rounds and select the...
Heineken Unveils Global ‘Cheers To All Fans’ Campaign in Australia via Le Pub + VML Italy
Heineken has launched its global “Cheers To All Fans” campaign in Australia, created by Le Pub and VML Italy, to leverage fandom as a social catalyst across football, Formula 1 and music festivals. Commissioned research shows 75% of fans use their fandom...
Skincare Brand QV Launches First Global Campaign ‘Skincare For Life’ via Those That Do
Australian skincare staple QV has launched its first ever global campaign, “Skincare for Life,” created by the Sydney‑based agency Those That Do. The multi‑platform effort will run across Australia, New Zealand, the Middle East, Southeast Asia and China, featuring TV, out‑of‑home,...
KAIFUN Asks “What Will You Bring to the Table?” In New Campaign via ROCK YU Creative Taiwan
Rock YU Creative Taiwan re‑imagined Sichuan chain KAIFUN’s messaging by shifting from menu‑centric ads to emphasizing the social moments of group dining. The agency leveraged the Mandarin colloquialism “kaifun” as an invitation to share conversation, launching the “What will you bring...
IProspect Indonesia’s Faheem Merchant: When AI Kills the Click, Brands Must Earn Inclusion
iProspect Indonesia’s Faheem Merchant warns that generative AI is ending the era of click‑centric digital advertising and ushering an intent‑driven economy. Brands must shift from demographic targeting to solving the user’s problem at the exact moment an AI model decides...
Cheil India Creates “Many Me’s in Me” Campaign for Samsung Galaxy Book5
Cheil India unveiled a brand film for Samsung’s Galaxy Book5 titled “Many Me’s in Me,” portraying a Gen Z protagonist navigating multiple creative identities. The ad positions the laptop’s AI capabilities—AI Select, Photo Remaster, and Copilot—as seamless enablers rather than technical...
Swaraj Tractors and MS Dhoni Extend Partnership Into Next Growth Phase
Swaraj Tractors, part of the Mahindra Group, has renewed its endorsement deal with former Indian cricket captain MS Dhoni, extending the partnership into a new growth phase. The agreement will see Dhoni front integrated campaigns, including the freshly launched "Bharosa" advertising...
Hakuhodo Bangkok Brings Humour to Utilities with PEA “Quick Click. Life Slick.” Campaign
Hakuhodo Bangkok unveiled the “Quick Click. Life Slick.” campaign to promote the Provincial Electricity Authority’s new digital hub, PEA Sabuy Service, which bundles five electricity‑related functions into a single online portal. The effort uses humor and the Thai notion of...
GIGIL Turns Manila’s Party District Into Hawkins for Netflix’s Stranger Things 5
GIGIL Philippines transformed Manila’s Poblacion nightlife into a full‑scale Hawkins, recreating five iconic bars to mirror each season of Netflix’s Stranger Things 5. Fans toured the immersive bar crawl, sampling themed drinks and encountering the series’ villain Vecna. The activation drove over...
LenDenClub Campaign Targets Younger Investors with Relatable Money Moments
LenDenClub, the Indian peer‑to‑peer lending platform, launched the "Bring Swag to Your Portfolio" campaign featuring four short digital films starring actor Suchit Vikram Singh as "Mr. Swag." The humor‑driven videos showcase disciplined lending and steady earnings as a way to...
Cars24 Launches Campaign Offering Lifetime Warranty and 30-Day Return Policy for Used Cars
Cars24, India’s leading auto‑tech platform, has launched a brand campaign with agency Talented that introduces two industry‑first guarantees for used‑car buyers – a Lifetime Warranty and a 30‑day Return Policy. The campaign features CEO Himanshu Ratnoo presenting “family promises” in...
American Eagle Taps Bollywood Talent for India-Led ‘Great Jeans for Everyone’ Campaign
American Eagle has rolled out its ‘Great Jeans for Everyone’ campaign in India, featuring Bollywood newcomers Ananya Panday and Lakshya as global ambassadors. The initiative, crafted by Vayner Media, spotlights the brand’s heritage of comfortable, lived‑in denim tailored to Indian...
Bajaj Broking Makes Investing Simple for Indians with ‘Seedhi Simple Investing’ Campaign
Bajaj Broking rolled out the "Seedhi Simple Investing" campaign during the T20 World Cup, positioning its platform as an easy‑to‑use solution for Indian investors. The ads use everyday confusion—like unclear washroom signs or lift buttons—to illustrate how the Bajaj app...
Ogilvy Malaysia + Scentify Launch Xiaohongshu CNY Drama ‘Fabric Scented, Fortune Granted’
Ogilvy Malaysia partnered with home fragrance brand Scentify to launch a Chinese New Year drama series on Xiaohongshu called “Fabric Scented, Fortune Granted.” The episodic social drama promotes Scentify’s new Golden Breeze scent as the “lucky scent of the year,”...
XL and SALVO Launch Ramadan Film Showing How Ultra 5G+ Reduces Digital Disruptions
XL and advertising agency SALVO unveiled a Ramadan‑themed film in Indonesia to showcase XL’s Ultra 5G+ service. The commercial follows a young woman returning home for the holy month whose urgent work request is resolved in seconds thanks to ultra‑fast, reliable...
Cadbury 5 Star and Cricket Scotland Celebrate World Cup Qualification With ‘Do Nothing’
Cadbury 5 Star has teamed up with Cricket Scotland to celebrate the team’s unexpected qualification for the 2026 ICC Men’s T20 World Cup. The partnership riffs on Cadbury’s long‑running “Eat 5 Star, Do Nothing” slogan, positioning Scotland’s “do nothing” route into the tournament as a...
Four in a Row for Ogilvy as Asia’s Creative Network of the Year in 2025 Campaign Brief Asia Creative Rankings:...
Ogilvy has been named Asia’s Creative Network of the Year for the fourth consecutive year in the Campaign Brief Asia Creative Rankings. The rankings aggregate award wins from 12 leading global and regional award shows covering the 2024‑2025 calendar period....
Asian Paints and Kinnect Brings Cricket to Life with New Musical Anthem Across India
Asian Paints, in partnership with creative agency Kinnect, launched the "Rang De India" cricket anthem to celebrate India’s passion for the sport. The high‑energy track, composed by Sameer Uddin and voiced by Sunidhi Chauhan and Vishal Dadlani, is part of Asian Paints’ role as the...
Edelman Wins Singapore Tourism Board Public Relations Mandate
The Singapore Tourism Board (STB) has appointed Edelman as its public‑relations agency for a two‑year and two‑month term, with an option to extend for three additional years. The partnership aims to support STB’s Tourism 2040 roadmap by enhancing storytelling, media relations,...
Maybank Partners with Alchemy79 and Directors Think Tank for Chinese New Year Campaign
Maybank Malaysia joined forces with creative agency Alchemy79 and the Directors Think Tank, led by filmmaker Sling Ng, to launch the Chinese New Year 2026 film *Blessings All Around*. The cinematic piece reframes traditional CNY wishes by spotlighting love, connection and...
TNB’s Chinese New Year Film “Roaring Blessings” Encourages Empathy over First Impressions
Tenaga Nasional Berhad (TNB) launched its 2026 Chinese New Year film “Roaring Blessings,” produced by Chariot Agency and directed by Quek Shio Chuan. The short film uses a lion‑dance troupe storyline, following disciplined leader Ming and a physically limited boy Kenny, to...
KFC Thailand Flips Chinese New Year Traditions with Crispy, Collectible Whole Fried Chicken
KFC Thailand has launched a Chinese New Year campaign that replaces traditional festive foods with a whole, golden fried chicken, turning the fast‑food staple into a symbol of prosperity. The initiative blends cultural superstitions about whole animals with modern Thai...
Hero MotoCorp + FCB Interface Create Futuristic Glamour X Campaign with Robotic Love Story
Hero MotoCorp teamed with FCB Interface India to launch a futuristic Glamour X campaign that tells a robotic love story, emphasizing the bike’s sleek design and advanced features such as cruise control. The ad runs across television and digital channels, timed...
Taco Bell Korea Partners with GUT Asia to Launch “Love at First Tilt” Valentine’s Campaign
Taco Bell Korea teamed with creative agency GUT Asia to launch the “Love at First Tilt” Valentine’s campaign, running from Valentine’s Day through White Day. The initiative repurposes the brand’s signature Taco Tilt—mirroring the dramatic lean seen in K‑drama kisses—to...
Dentsu Creative Isobar Says Brands Must Now Behave Like Creators with ‘New-Age Social’
Dentsu Creative Isobar has unveiled New‑Age Social, a creator‑first operating philosophy set to launch in the second half of 2025. The model reorganizes social teams to include creators, editors, producers and platform‑native storytellers, aligning creative development with media intelligence and...