MAG International Picks Oliver Chislett as Group Head of Programmatic
Media Agency Group International (MAG International) has appointed Oliver Chislett as Group Head of Programmatic. Chislett arrives with two decades of media‑sales and trading experience from firms such as Spotify, News UK, CarGurus, Etisalat and JCDecaux. In his new role he will shape MAG’s global, platform‑neutral programmatic strategy and push an omnichannel, performance‑first approach. He also highlighted the MENA region as a high‑growth market despite recent instability.
PR Consultancy Impact Metrics Launches in the GCC
Karim Geadah has launched Impact Metrics, a PR consultancy in the GCC that embeds key performance indicators into every communications strategy. The firm promises measurable business impact by aligning storytelling with metrics such as visibility quality, audience relevance, and engagement...
Song without Beats Powers Magdi Yacoub Donation Campaign
The Magdi Yacoub Heart Foundation launched “The Most Important Beat” campaign to fund treatment for children with congenital heart disease in developing nations. In partnership with Publicis Middle East and streaming platform Anghami, regional singers Abu and Dina El Sherbiny created a...
Urban Company Says ‘We’re Here for You’ with Stories From the People of the UAE
Urban Company launched the ‘UC Heroes’ campaign in the UAE, featuring video testimonials from its service professionals and adding personalized thank‑you cards and fridge magnets to each appointment. The initiative also awards a ‘UC Heroes’ badge to workers, highlighting their...
Publicis Groupe Middle East Appoints Chief AI Officer to Drive Next Phase of AI Transformation
Publicis Groupe Middle East has created a Chief AI Officer position and appointed Zachary Bambach to lead its regional AI agenda. Bambach, who spent over a decade at Epsilon and within Publicis, will oversee the integration of the group’s proprietary...
How AAC Increased Revenue by 75%, ROI by 55% with WhatsApp Marketing
Arabian Automobiles Company (AAC), Nissan’s exclusive distributor in the UAE, partnered with Omnicom Media MENA and 360Dialog to replace traditional website lead forms with click‑to‑WhatsApp ads. The conversation‑led approach fed authenticated leads directly into AAC’s CRM, enabling real‑time engagement and...
Créo Global Strengthens Performance and SEO Capabilities with Senior Hires
Créo Global announced senior hires to boost its performance marketing and SEO capabilities. Salman Plasterwala joins as Performance Lead, bringing over a decade of experience with brands such as Emirates, Philips and Mercedes‑Benz. Jayesh Jain comes aboard as SEO Lead, known for...
Leaders Advise ‘Showing up’ over Silence; ‘Presence with Intent’ over Performance
Regional leaders in communications, creative and media warn that retreating during the Middle East’s geopolitical and economic turbulence erodes brand relevance. They argue that staying visible with intentional, empathetic messaging—rather than silence or noisy “business‑as‑usual”—preserves market share and builds trust....
How Rest, FLC Marketing Re-Framed Sleep in a Heat-Driven Market
Rest introduced its Evercool by Rest bedding line in the UAE, positioning cooling as a core sleep requirement rather than a luxury feature. The campaign, orchestrated by FLC Marketing, used a three‑phase "Cool Sleep System" to move consumers from awareness...
Ocean World Builds Market Reputation Through a Year-Long Brand Positioning
SV Digital spent a year reshaping Ocean World’s portfolio of nine yacht brands, creating a unified brand architecture and digital presence. Five previously unbranded sub‑brands received full naming, logos, and e‑commerce sites, while the agency produced a 171‑piece content library...
Resilience and Leadership in Current Circumstances
Anouschka Menzies, co‑founder and co‑CEO of Bacchus, outlines how consistent leadership and internal resilience are essential for agencies navigating uncertain periods such as the pandemic. She stresses that agencies must act as steady partners, offering measured advice and clear communication...
Anghami Brings Seven Arab Musicians to Release Song on Connection, Community
Anghami released the collaborative single "Aktar Men Ayya Waqt" (More Than Ever), bringing together seven prominent Arab musicians from diverse generations and regions. The track, recorded across multiple locations and sung in Levantine and Khaleeji dialects, underscores the platform’s ability...
HRE Development Appoints Ahmed Mashaal as Group Marketing Director
HRE Development announced the appointment of Ahmed Mashaal as Group Marketing Director, a move aimed at bolstering its brand and accelerating growth in the UAE real‑estate sector. Mashaal brings a portfolio of luxury residential and hospitality projects across the GCC...
Dubai Police, RTA Reveal Campaign Urging People to ‘Drive Like Their Mum’s Watching’
Dubai Police and the Roads & Transport Authority have launched a light‑hearted "drive like your mum’s watching" campaign to curb everyday risky driving habits such as tailgating, sudden braking, distracted driving and unnecessary lane changes. The initiative uses a mother‑voice...
Private View by Umniah by Beyon’s Dina Al Daoud
Dina Al Daoud, director of Umniah by Beyon, reviews five Ramadan‑season campaigns – WABA’s culturally‑rich visual narrative, Birkenstock’s reflective tradition‑focused spot, Al‑Futtaim IKEA’s humor‑laden small‑talk vignette, Careem’s platform‑driven aid initiative for Gaza, and UNHCR’s dignity‑centered generosity message. Each piece leverages regional...