Recent Posts
News•Feb 27, 2026
Can We Talk About Whether LHF Brands Should Learn From Silk Cut?
The article argues that LHF‑owned brands should study Silk Cut’s historic navigation of advertising bans, highlighting how the cigarette maker turned strict regulation into a catalyst for bold, indirect marketing. It notes that today’s alcohol and other restricted‑product marketers face similar constraints, forcing them to balance creativity with moral responsibility. By examining Silk Cut’s legacy, the piece suggests that inventive, compliant campaigns can sustain brand relevance without crossing ethical lines. Ultimately, it calls for a strategic blend of ingenuity and accountability.
By Campaign UK
News•Feb 27, 2026
BBC Spotlights Glasgow in Next Iteration of 'Made of Here' Campaign
The BBC has unveiled the latest iteration of its "Made of Here" campaign, this time spotlighting Glasgow. Produced by BBC Creative and the BBC Scotland Brand, the visual rollout features a striking sunset over the city alongside iconic cultural references...
By Campaign UK
News•Feb 27, 2026
Neverland Promotes Laura Kinzett to CSO
Neverland announced that Laura Kinzett has been promoted to Chief Strategy Officer, succeeding Lola Neves. Kinzett, who previously led the agency’s planning department, will now steer brand‑building and client‑growth initiatives. The move reflects Neverland’s focus on data‑driven strategy as it...
By Campaign UK
News•Feb 27, 2026
‘Just because You Can Do It Doesn’t Mean You Should’: PepsiCo's Sorin Patilinet on AI and Marketing Restraint
PepsiCo’s global marketing effectiveness lead, Sorin Patilinet, cautions that the proliferation of AI tools will not automatically grant a competitive edge. While AI can generate endless creative variations, the true differentiator will be human judgment and disciplined restraint in campaign...
By Campaign UK
News•Feb 26, 2026
Campaign Big Global Awards 2026: Winners Revealed
The Campaign Big Global Awards 2026 have announced their winners, with agencies from Europe, Asia, Africa and the Americas taking top honors. VCCP and Serviceplan emerged as the most celebrated firms, each securing multiple category wins. The results underscore the...
By Campaign UK
News•Feb 26, 2026
WPP Launches New Elevate28 Strategy with Four Core Divisions and £500m Savings
WPP unveiled its Elevate28 strategy, reorganising the group into four core divisions and targeting £500 million in savings over the next three years. The plan places media at the centre of growth, reflecting a shift after a 5.4% revenue decline in...
By Campaign UK
News•Feb 26, 2026
Uncommon Hires Lola Neves as Head of Planning
Uncommon has appointed Lola Neves as its new head of planning, bringing a seasoned strategic mind to the agency. Neves previously served as chief strategy officer at Neverland, where she oversaw multi‑channel brand initiatives. Her move reflects Uncommon’s ambition to...
By Campaign UK
News•Feb 26, 2026
Digital Performance Group Supergroup Acquires Digital Media Agency
Supergroup, a digital performance specialist founded in 2023, announced the acquisition of a digital media agency, marking its sixth merger and acquisition within a single year. The deal expands Supergroup's service portfolio and client base, reinforcing its rapid growth trajectory....
By Campaign UK
News•Feb 26, 2026
IPA Names DEI Champions on iList 2026 Shortlist
The Institute of Practitioners in Advertising (IPA) has released the iList 2026 shortlist, highlighting agencies that have demonstrated outstanding diversity, equity and inclusion (DEI) initiatives. The shortlist features a select group of agencies that will be interviewed by a panel...
By Campaign UK
Deals•Feb 26, 2026
Supergroup Acquires Digital Media Agency in Sixth M&A Since 2023
Supergroup, a digital performance group, announced the acquisition of a digital media agency, marking its sixth M&A transaction since its launch in 2023. The deal was reported on February 26, 2026, and the financial terms were not disclosed.
Campaign UK
News•Feb 25, 2026
Brave Bison Appoints Ed Knights as Head of Growth
Brave Bison, the UK‑based influencer‑marketing and digital‑media platform, has named Ed Knights as its new Head of Growth. Knights joins from senior roles at Born Social and M&C Saatchi Performance, where he led performance‑driven campaigns for major brands. The appointment...
By Campaign UK
News•Feb 25, 2026
EE and Kevin Bacon Part Ways After 14 Years
EE announced it is ending its 14‑year partnership with actor Kevin Bacon, who has been the brand’s voiceover since 2012. The telecom giant will replace Bacon with popular radio and TV presenter Nick Grimshaw, who will begin recording new ads...
By Campaign UK
News•Feb 25, 2026
Jameson Celebrates St. Patrick’s Day with Activations
Jameson Irish Whiskey marked St. Patrick’s Day with a series of high‑visibility activations across the UK, featuring a branded food‑truck, pop‑up bars, and a multi‑media partnership with the English Football League (EFL). The campaign leveraged live match broadcasts, digital content,...
By Campaign UK
News•Feb 24, 2026
Advertisers Must Seize Initiative to Make Most of Once‑in‑a‑generation Change
The International Society of Brand Advertisers (ISBA) has announced that brands must act collectively to capitalize on a once‑in‑a‑generation market shift driven by digital transformation, AI, and evolving consumer expectations. In his first 100 days, the new ISBA chief highlighted...
By Campaign UK
News•Feb 23, 2026
The Industry’s Creative Confidence Is Under Attack. Here’s How We Fight Back
AI's rapid adoption is eroding creative professionals' confidence, as algorithms increasingly generate visual and textual content. However, the article argues that uniquely human traits—vulnerability, intuition, and emotional nuance—remain irreplaceable drivers of breakthrough ideas. It suggests that creatives should leverage AI...
By Campaign UK
News•Feb 20, 2026
Trio of Lloyds Ads Highlights the Realisation of "Long-Held Dreams"
Lloyds Bank has rolled out a new series of advertisements under its "Bank on Lloyds" brand platform. The creative work was produced by Publicis Go, a bespoke agency team assembled for the project. The campaign highlights the realisation of long‑held...
By Campaign UK