BBH and Charities Partner to Launch the School Food Project
British advertising agency BBH has created the brand identity for the School Food Project, a new coalition of charities focused on improving nutrition in U.S. schools. The visual system will anchor a national awareness campaign slated to launch in September 2024. BBH’s work includes a logo, color palette, and messaging framework designed to resonate with parents, educators, and policymakers. The partnership aims to channel public attention and private funding toward healthier school meals.
Wilkinson Sword Enlists Boxer Anthony Joshua to Promote Its Upgraded Quattro Razor
Wilkinson Sword has tapped heavyweight boxer Anthony Joshua to front its newly upgraded Quattro razor campaign. The advertising work, produced by digital agency Buddy Media, showcases the razor’s enhanced blade technology and ergonomic design. The partnership aims to revitalize the...
Producers Call on Brands to Back Indies, Claim Holdcos Prioritise Agency Profit
The Independent World Producers Alliance (IWPA) issued an open letter urging brands to channel advertising spend directly to independent production companies. The alliance claims that holding‑company structures in the agency world prioritize internal profit over the creative output of indie...
What’s Wrong with Media Planning?
Media planning is increasingly being treated as a low‑budget, fast‑track function, according to industry veteran Pippa Glucklich. She warns that the role is underfunded, rushed, and reduced to rigid frameworks, stripping away the human insight that drives effective campaigns. The...
Dove Awards Seven-Figure Influencer Brief
Unilever’s Dove has awarded a seven‑figure micro‑influencer marketing brief to a creative communications agency after a four‑way competitive pitch. The brief targets micro‑influencers to drive authentic engagement for Dove’s personal‑care products. The deal underscores Dove’s shift toward performance‑based, socially resonant...
The Standard's Dan Locke to Join The Independent in New Tie-Up
Independent Media has finalized a partnership that places The Standard’s digital operations under the control of The Independent. As part of the deal, Dan Locke, the former head of digital at The Standard, will join The Independent’s team to oversee...
Campaign and Marketing Week to Co-Host Sessions as Campaign House Returns to Cannes Lions
Campaign and Marketing Week will co‑host a series of sessions at Cannes Lions 2026, aligning with Haymarket’s broader week‑long slate of activities at the premier advertising festival. The partnership positions the publications alongside industry leaders, offering live panels, workshops, and...
UK Marketing Budgets Revised Upwards Despite Geopolitical Unrest
UK advertisers are lifting their marketing budgets despite ongoing geopolitical unrest, according to a new Campaign report. The upward revisions signal a strategic push to preserve competitive advantage as market challenges persist. While exact figures were not disclosed, analysts estimate...
Adidas Reviews £377m Global Media Account
Adidas is conducting a review of its global media contract valued at £377 million (approximately $483 million). The current agency handling the spend is EssenceMediacom, part of WPP Media. The review could lead to a renegotiation of fees or a switch to...
Anglian Home Improvements Unveils Brand Refresh by The Gate
Anglian Home Improvements, the UK’s long‑standing home‑renovation specialist, has launched a brand refresh created by agency The Gate. The new visual identity and tagline “The nation’s favourite” highlight the company’s six‑decade legacy and the trust it has built with homeowners....
“Big Ideas, Flawlessly Executed”: Why Creative Agencies Are Doubling Down on Design
Creative agencies are increasingly appointing chief design officers as design becomes a core revenue driver. The trend reflects client demand for integrated branding, user experience, and product design that goes beyond traditional advertising. Agencies report that design‑focused services now account...
Rob Gold Named EMEA Leader at B2B Marketing Company Trilliad
Rob Gold has been appointed as the EMEA leader for Trilliad, a fast‑growing B2B marketing firm. Gold joins Trilliad after serving as president of Dentsu’s B2B division, where he oversaw multi‑market campaigns and agency integration. The move positions Trilliad to...
Vax Selects The7stars Following Six-Agency Pitch
Vax has appointed the UK agency the7stars to run its 2025 media account, valued at $36.5 million (approximately £26 million). The decision came after a six‑agency pitch, highlighting the7stars’ ability to deliver integrated brand solutions. COMvergence projects the account to surpass $40 million...
Pinterest Turns to Real Life Amid Social Media Backlash
Pinterest is shifting focus from purely digital inspiration to tangible, real‑world experiences after facing criticism over algorithm changes and perceived over‑commercialization. The company announced a series of pop‑up retail events in major U.S. cities, partnering with brands to let users...
The Fight for Media Strategy: Will Agencies or In-House Teams Win?
New research reveals that almost 50% of brands intend to shift media strategy and audience planning in‑house within the next two years. While agencies acknowledge the trend, many report that the migration is not yet materialising at scale. The study...