Citizen Watch CMO on 50 Years of Eco-Drive Tech, Gen Z Style and Narrative-Driven Creative
Citizen Watch commemorates 50 years of its Eco‑Drive light‑powered technology with the "Powered by Any Light" campaign, showcasing everyday light sources as power for its watches. The brand pivots toward narrative‑driven creative aimed at Gen Z and millennials, using pop‑culture visuals and influencers to highlight sustainability and style. CMO Carla Wilke emphasizes that younger buyers care more about values, aesthetics, and brand alignment than technical specs. Citizen leverages weekly consumer surveys, Harris Poll data, and omnichannel experiences to keep the story fresh and relevant across digital and retail touchpoints.
Basis Wants To Help Marketers Bring Agentic AI Into Media Planning
Basis introduced Compass, an agentic campaign‑planning platform that integrates directly with its DSP and other buying systems. The solution synthesizes advertisers' first‑party data and broader market signals to auto‑generate omnichannel media strategies and audience personas. Early adopter SMZ found the...
Eight Pro Tips on Using Real-Time AI Language Translation in B-to-B Events
B-to-B event organizers are increasingly adopting real-time AI language translation to serve global, multilingual audiences. Platforms such as Wordly and Voxo offer affordable, software‑based solutions that can be set up in minutes and include features like ASL support, customizable glossaries,...
‘Treat’ Culture, COVID and Lack of 5-Year Plan Colors Gen Z Spending
The National Retail Federation’s State of Retail & the Consumer report reveals that Gen Z’s spending is dominated by a “treat culture,” where limited budgets are directed toward low‑ticket, feel‑good items. Pandemic‑driven uncertainty has shortened their financial planning horizon to...
What Does A Beta Test Of A Sell-Side Agent Look Like?
Publishers are experimenting with sell‑side agents—LLM‑powered sales bots that negotiate ad inventory on their behalf. An open‑source framework donated by AdCP to Prebid now lets companies build and test these agents, with early pilots at The Weather Company and data‑clean‑room...
Why Programmatic Quality Control Needs To Focus On The Bid Request, Not Domains
Programmatic buyers have traditionally relied on domain‑level whitelists and blacklists to clean up inventory. The article argues that domains are merely containers and that true quality control must happen at the bid‑request level, where signals such as device, geo and...
When Aflac Integrates AI Into Customer Service — And When It Doesn’t
Aflac has launched a six‑month generative‑AI pilot in its 450‑person call centers, where the system listens to calls and supplies agents with instant information, even updating addresses automatically. The initiative, involving about 300 employees from marketing, claims, finance and legal,...
Event Profs Weigh in on the Biggest EuroShop 2026 Trends
EuroShop 2026 in Düsseldorf drew over 81,000 visitors and 1,840 exhibitors, reaffirming its role as the retail industry’s global barometer. Attendees highlighted a surge in next‑gen LED lighting, immersive holographic demos, and hybrid material installations that marry natural textures with...
PR Roundup: Target Targets Families, White House Reframes Deportation, AI and CEO Trust
Target announced spring price cuts on about 3,000 items, focusing on busy families and expanding its baby‑care offerings. The White House, via Deputy Chief of Staff James Blair, asked Republicans to shift immigration messaging from “mass deportations” to targeting violent...
Beauty Brand Clarins Rolls Out U.S. Mobile App to Assist Shoppers In-Store
Clarins has relaunched its mobile app in the United States after a successful pilot in the United Kingdom, extending the rollout to Canada, Australia, France and other markets. The app uses a hybrid native‑web architecture that leverages existing mobile site...
Healthy Growth In The Age Of AI
Thorne’s Chief Growth Officer Mary Beech reports that AI engines now drive about 5% of new customer acquisition, up from zero a year ago. To capitalize on this shift, Thorne has restructured its marketing function into a growth laboratory that...
The Boring Infrastructure That Could Make Agentic AI Happen For Ad Tech
MadConnect has made its Intelligent Connectivity Layer (ICL) generally available, offering a plug‑and‑play infrastructure that links CRMs, CDPs, clean rooms, DSPs and other ad‑tech systems. Built to natively support the open‑source Model Context Protocol (MCP), ICL acts as a switchboard...
Take Control of AI in Your Organization: A PR Leader’s Guide to Governance Done Right
PR leaders are urged to adopt practical AI governance. Andrea Gils Monzón outlines steps: map the AI footprint, create a one‑page usage guide, vet vendors, enforce transparent disclosure, and collaborate across HR, IT, and legal. The approach emphasizes lean, inclusive,...
Inside a TikTok Outage: A Practical Playbook for PR and Social Teams
In late January TikTok experienced a nationwide outage after a power failure at a U.S. data center disrupted video uploads, comments and personalized feeds. The glitch coincided with a controversial Terms of Service update, amplifying user distrust and prompting many...
What Each Generation Really Wants From B-to-B Events—And What the Data Says
New research reveals that B‑to‑B event attendees across four generations share a strong appetite for micro‑communities, authenticity, and local culture, while still demanding distinct experiences. AI‑powered networking is favored by 66% of respondents, and 84% say they want to bring...
Steal-Worthy C-Suite Event Ideas From the Super Bowl LX Innovation Summit
During Super Bowl LX, the Bay Area Host Committee and the NFL launched the inaugural Innovation Summit at SFMOMA, drawing over 500 C‑suite executives and VIPs. The eight‑hour, white‑glove event featured YouTube as presenting partner alongside speakers from FanDuel and...
Land O’Lakes CMO Aims to Change Rural America’s Image
Land O’Lakes, a $16.2 billion farmer cooperative, launched the Modern Rural Collective toolkit and a Getty Images stock‑photo collection to reshape how entertainment depicts rural America. The initiative, unveiled at a Sundance panel, offers creators authentic story‑elements, demographics and diverse imagery....
Gold Medal CTV
The 2026 Winter Olympics in Milan is drawing about 20 million U.S. viewers each day, with NBC’s Peacock platform delivering more streaming hours than the last two Games combined. Advertisers are abandoning traditional “Be Right Back” filler and deploying real‑time, native...
How Oura Is Bringing Its Story to the Olympics
Oura Ring has been named the official wearable for Team USA at the Milan‑Cortina Winter Olympics, providing athletes and medical staff with real‑time sleep, recovery and metabolic data. The partnership, which also covers all Olympic and Paralympic athletes through the...
Date Brand Joolies Ignites Growth in ‘Sleepy’ Category With Vibrant Packaging, Micro-Influencers
Joolies, a California‑grown Medjool date brand, revamped the sleepy dried‑fruit category with vibrant mint‑green stand‑up pouches and clear tubs, targeting younger shoppers. Leveraging nano‑influencers under 5,000 followers, the brand emphasized authentic lifestyle messaging rather than clinical claims. The strategy propelled...
Retail Influence Vs. Conversion: Turning Sports Advertising Awareness Into Action
Sports advertising continues to capture massive audiences, but only 1% of viewers make an immediate purchase while 43% express interest. The gap reflects modern, multi‑screen consumer behavior, positioning sports slots as demand‑creation engines rather than direct‑response channels. Brands are responding...
Q4: Omnicom’s IPG Merger Is An AI Test Case
Omnicom reported Q4 results after closing its $13.5 billion acquisition of Interpublic Group, positioning AI as the chief growth driver for the merged firm. The company highlighted its Omni platform, now integrated with Acxiom’s Real ID and Flywheel’s Commerce Cloud, to...
If You’re Not Tracking These 10 PR KPIs in 2026, You’re Already Behind
The article outlines ten essential PR KPIs that have evolved for 2026, integrating AI-driven metrics such as Share of Search Influence and Emotion‑Weighted Sentiment. Traditional measures like Share of Voice remain core, but new dimensions assess message semantics, outlet authority,...
Three CMOs Weigh in on the Power of a Marketing Campaign Tagline
The article gathers insights from three chief marketing officers—True Religion, Rambler and Shutterfly—on why campaign taglines still matter. True Religion’s 2025 holiday tagline “Wrapped in True” doubles as a gifting cue and a brand‑value statement. Rambler’s playful “Chug Life” taps...