CMSWire » CRM/Customer Experience

CMSWire » CRM/Customer Experience

Publication
0 followers

Customer experience, CRM and digital workplace news impacting sales.

Breaking the Martech Value Plateau
NewsMar 19, 2026

Breaking the Martech Value Plateau

Most organizations tap only 57% of their primary martech platform’s capabilities, leaving nearly half of their investment idle. The shortfall is attributed to strategic misalignment rather than technology limitations. Platforms like Adobe Experience Cloud offer real‑time AI‑driven personalization, yet many...

By CMSWire » CRM/Customer Experience
LavaCon Content Strategy Conference Charlotte 2026
NewsMar 19, 2026

LavaCon Content Strategy Conference Charlotte 2026

The LavaCon Content Strategy Conference will convene in Charlotte, North Carolina, from October 25‑28, 2026. Over 70 sessions and hands‑on workshops will explore content strategy, operations, technical communication, and a dedicated AI track. Attendees include senior content strategists, documentation managers,...

By CMSWire » CRM/Customer Experience
How CX Teams Are Adding AI Without Starting Over
NewsMar 17, 2026

How CX Teams Are Adding AI Without Starting Over

Customer experience (CX) leaders face pressure to modernize while avoiding disruptive full‑platform migrations. A growing number are choosing to layer AI on top of existing tools such as Zendesk instead of replatforming. Using Kustomer’s AI‑powered overlay, teams gain automation, smarter...

By CMSWire » CRM/Customer Experience
Gartner Marketing Symposium/Xpo London 2026
NewsMar 16, 2026

Gartner Marketing Symposium/Xpo London 2026

Gartner’s Marketing Symposium/Xpo will convene senior marketing leaders in London on May 11‑12, 2026. The two‑day event emphasizes AI, growth strategy, and customer experience across brand activation, CMO leadership, and demand generation. Attendees will participate in data‑driven sessions, workshops, and the exclusive...

By CMSWire » CRM/Customer Experience
The Repeat Contact Problem: The Back-Office Answer
NewsMar 12, 2026

The Repeat Contact Problem: The Back-Office Answer

Contact centers are achieving agent performance targets, yet customers keep calling back. Research from Aberdeen shows the bottleneck lies after the interaction, in back‑office processes rather than front‑line agents. The article explains how linking operational data to agent workflows and...

By CMSWire » CRM/Customer Experience
Gartner Customer Service & Support Conference Denver 2026
NewsFeb 24, 2026

Gartner Customer Service & Support Conference Denver 2026

Gartner’s Customer Service & Support Conference will convene in Denver from November 4‑6, 2026, gathering service leaders, technology providers, and analysts. The two‑day event emphasizes extracting ROI from AI investments, positioning service as a growth engine, and redefining success metrics...

By CMSWire » CRM/Customer Experience
Contact Centre Strategies Summit Toronto 2026
NewsFeb 19, 2026

Contact Centre Strategies Summit Toronto 2026

The Contact Centre Strategies Summit Toronto 2026 will take place February 24‑25 at the Old Mill Toronto Hotel, offering both in‑person and virtual attendance. Organized by Strategy Institute, the two‑day event targets leaders from financial services, retail, telecom, healthcare, public...

By CMSWire » CRM/Customer Experience