The Guardian Draws on Its Past for New Campaign
The Guardian has refreshed its iconic 1980s "Points of View" television spot with a new campaign called "The Whole Picture," released to mark its 205th birthday. The updated ad re‑engages original director Paul Weiland and features veteran actress Kathy Burke, who appeared in the original commercial. Burke breaks the fourth wall to argue that today’s readers need truth from real people, not AI‑generated content or billionaire spin. The message ties the paper’s historic commitment to comprehensive journalism to current concerns about polarization and misinformation.
How Brands Are Advertising AI
The advertising sector is grappling with how to market AI amid a flood of hype, misinformation, and growing consumer fatigue. Agencies are shifting focus from sheer visibility to building credibility, emphasizing proof over promises. Industry leaders warn that AI discussions...
Holly McCandless-Desmond on Reshaping Her Creative Education
Photographer Holly McCandless‑Desmond booked her first global campaign at 21, but the pressure to prove herself soon gave way to a focus on boundaries and meaningful collaborations. When COVID halted her film‑school plans, she pivoted to photography, shooting socially‑distanced portraits and...
CR’s Guide to the 2026 UK Degree Shows
Creative Review has compiled a comprehensive calendar of undergraduate art and design degree shows across the UK for summer 2026. More than 30 universities and colleges will host public exhibitions between early May and early July, covering disciplines from graphic...
The Monthly Interview: Johanna Jaskowska
Johanna Jaskowska, a digital artist known for viral Instagram AR filters, is now exploring artificial intelligence in fashion, beauty, and art. Speaking at the Offf festival in Barcelona, she argued that AI is often mis‑marketed as a plug‑and‑play solution that...
New Campaign From Casper Aims to Help You Relax
Casper has rolled out its first major advertising push in four years with a three‑film series called “Daymares.” The spots, created by agency Orchard and directed by Jeff Low, depict everyday stressors that melt away when users lie on a...
Times Radio Campaign Aims to Offer Clarity Amidst the Chaos
Times Radio, the news outlet of The Times, launched the “Understanding the News Starts with Listening” campaign this month. Developed by Mosaic, the embedded agency at News UK, the campaign uses striking close‑up images of world leaders’ mouths on billboards in...
Not Wieden+Kennedy Creates Identity for Premier Jumping League
Not Wieden+Kennedy has crafted the visual identity and launch film for the Premier Jumping League (PJL), a new global equestrian jumping circuit. The agency built the brand around the sport’s signature rail, creating a dynamic logo that captures the horse’s...
The Ad Industry, AI and the Environment
AI has moved from experiment to a nine‑figure strategic race in advertising, with Publicis Groupe pledging an extra €300 million (≈$327 million) through 2027 for proprietary AI platforms. Competing holding groups are matching that spend, driving rapid adoption across agencies and networks. The...
Legora Calls on Jude Law to Make Legal AI Look Good
Legora, the legal‑AI platform, has launched a new advertising campaign starring actor Jude Law to make its technology feel more compelling. Created by Swedish agency NoA Åkestam Holst, the hero film and supporting spots appear on out‑of‑home screens in London, New York, Los Angeles and...
French Garden Centre Gamm Vert Releases ‘Grow It Yourself’ Groceries
French garden‑centre chain Gamm vert has rolled out a new "Grow’ceries" campaign in partnership with Ogilvy Paris. The initiative repurposes familiar supermarket packaging – tomato‑sauce cans, soup cartons, pesto jars and crisps packets – to contain seeds and young plants for home...
Illustrator Shunpei Kamiya on Process and Industry Changes
Tokyo-based illustrator Shunpei Kamiya describes the challenge of keeping a consistent visual voice while juggling analogue and digital methods. He notes that Japan’s prolonged economic stagnation has hit the publishing sector hard, driving down illustration fees, especially for book covers....
Wise Highlights the Pitfalls of Traditional Banks in OOH Campaign
Wise has launched its "Be Smart. Get Wise" campaign in the UK, using a side‑by‑side out‑of‑home (OOH) approach that pits its ads against a fictitious competitor called Unwise. The visual contrast, displayed on more than 6,000 London Tube panels and...
KitKat’s Little Breaks Campaign Rewards Those Who Look Twice
KitKat’s new “Little Breaks” campaign, created by VML UK, transforms the iconic logo into a canvas of hand‑drawn scenes that reward viewers who take a second look. The OOH placements, including a high‑profile spot at London’s O2 Arena during an...
An Oral History of… Biff, Chip and Kipper
Biff, Chip and Kipper debuted in 1986 as part of the Oxford Reading Tree and have become a cornerstone of early‑grade literacy worldwide. Co‑created by writer Roderick Hunt and illustrator Alex Brychta, the series now exceeds 800 titles, is translated into...