Anglian ‘The Nation’s Favourite’: Window of Opportunity
Anglian Home Improvements has rolled out the "The Nation’s Favourite" brand platform, debuting a TV, BVOD and radio campaign that underscores its 60‑year legacy of trusted home‑improvement services. Developed by The Gate with data‑driven media from Medialab, the ads showcase a range of British homes and stress reliability over cheap deals. The launch follows Anglian’s 2024 acquisition of rival Everest, cementing its status as the UK’s largest window, door and conservatory supplier. Targeting "home improvers" who make renovation choices jointly, the campaign leverages addressable TV and co‑viewing channels to reach decision‑making households.
Simply Social Reels in Princes Group Digital Overhaul
Princes Group, the owner of brands such as Branston, Napolina and Crosse & Blackwell, has hired digital agency Simply Social to overhaul its UK organic social strategy, content creation and community engagement. The agency won a competitive pitch to become...
Sebastian Dreyfus Lands Senior EMEA Role at Sparks
Global brand experience agency Sparks has hired Sebastian Dreyfus as Managing Director for EMEA, reporting to President Melissa Levy and based in London. Dreyfus arrives with more than 25 years of agency leadership, most recently steering a turnaround at Adgistics...
Patagonia Unites Marketing and Purpose for New Role
Patagonia has created its first senior director of marketing and impact for the EMEA region, appointing Amanda Calder‑Mclaren to fuse brand storytelling with environmental and social initiatives. The role will steer how the outdoor‑apparel maker communicates its values and delivers...
Bray Leino Brings Home the Bacon with Mr Porky Win
Bray Leino has been appointed the new creative and media agency for Mr Porky, the UK’s best‑selling pork scratchings brand owned by Tayto Group. The agency previously delivered the 2021 “There’s No Matching a Scratching” radio and OOH campaign and...
Vax Appoints UK Media Agency Following 7-Way Pitch
Vax, the long‑standing UK floor‑care brand, has appointed the7stars as its new media agency after a competitive seven‑way pitch that also featured incumbent McCann Birmingham. The agency will assume media planning and buying responsibilities for Vax’s vacuum, carpet‑washer and cleaning‑solution...
AA Beefs up Top Team in Drive for Responsible Growth
The Advertising Association (AA) has strengthened its leadership by appointing Charlie Rudd as its inaugural vice‑president and Natalie Bell as chair of Front Foot, the industry network of over 100 advertisers, agencies and tech firms. Rudd, who runs Publicis Groupe UK’s...
Bauer Media Taps Experian to Boost Audience Targeting
Bauer Media has partnered with Experian to embed its Mosaic consumer‑insight data into the company’s digital audio platform audioXi and publishing platform Illuminate. The integration gives advertisers access to consistent audience segments across Bauer’s 120 radio stations and more than...
M&S to Usher in New Era of AI-Driven Sparks Loyalty
Marks & Spencer is allocating roughly £200 million (about $254 million) to revamp its Sparks loyalty program with AI and a digital‑first architecture. The new system will issue personalized money‑off rewards each Tuesday through a digital wallet that works across food, fashion,...
Lidl and Iceland Battered in First Crackdown on LHF Ads
The UK Advertising Standards Authority (ASA) has issued its first rulings under the new Less Healthy Food (LHF) restrictions, targeting food and drink ads that exceed fat, salt or sugar thresholds. Lidl’s Instagram post featuring Pain Suisse sweet bread and...
How to Get Chosen by AI Platforms that Control Search
ChatGPT’s ascent to the fifth‑largest website marks the emergence of Web 4.0, where AI platforms act as the primary search interface, interpreting intent and delivering answers. Marketers must shift focus from human clicks to being chosen by these AI models, which...
British Equestrian Saddles up for Sponsorship Boost
British Equestrian has hired global agency Mongoose to overhaul its sponsorship and partnership strategy. The review will map the sport’s £5 billion (~$6.3 billion) economic footprint and an additional £1.2 billion (~$1.5 billion) of social value into a structured rights‑package model. Mongoose will craft...
Industry Targets Young to Make Sense of Political Ads
The advertising industry, through Media Smart and the Advertising Association, has released an updated "What’s the deal with political advertising?" guide aimed at young voters. The initiative includes a digital‑screen campaign that reaches over 250,000 university and college students each...
Premier Inn ‘Chief Kipologist’ Stars in Born Social Debut
Premier Inn has teamed with UK comedian Al Nash and its new agency Born Social to launch a social‑first campaign called “You Know What You’re Getting.” The series of short, comedic “sleep experiments” starring Nash as a “chief kipologist” dramatise the brand’s...
New Lottery Podcast to Quiz Celebs on £200m Question
Allwyn, the operator of the UK National Lottery, is launching season three of its “Rich Beyond My Wildest Dreams” podcast, expanding to eight episodes with celebrities like Paloma Faith, Matt Lucas and Mo Gilligan. The series asks guests how they...