Recent Posts
Deals•Feb 19, 2026
CACI UK Acquires Public Sector Data Specialist Datalynx
CACI UK announced the acquisition of Datalynx, a specialist in data and cloud migration services for the public sector. The deal expands CACI's capabilities in handling sensitive government data and strengthens its position in the UK public sector market.
DecisionMarketing
News•Jan 28, 2026
TMW Reigns Supreme in Major Accenture Song Shake-Out
Accenture Song has officially retired the Unlimited brand, a move that follows TMW’s earlier decision to drop the name and marks a broader restructuring of the firm’s UK marketing practice. Nelson Bostock, Sport Unlimited and Unlimited Health have been folded...
By DecisionMarketing
News•Jan 28, 2026
Medialab Raids Brainlabs for New Chief Product Officer
Medialab has appointed Mark Syal, former global chief product officer at Brainlabs, as its new chief product officer. Syal will sharpen the agency’s product vision, scale digital delivery, and enhance its Apollo operating system. He brings five years of product...
By DecisionMarketing
News•Jan 27, 2026
Meta Cleans up as ‘High Risk’ Dodgy Finance Ads Spread
Meta’s ad platform is exposing users to an estimated 15 billion high‑risk finance advertisements each day, generating roughly $7 billion in annual revenue. A study by BrokerChooser of over 1,200 active finance ads found that 43.36% of UK‑targeted ads are classified as...
By DecisionMarketing
News•Jan 27, 2026
How Brands Can Drive Change in the Automotive Space
In 2026 vehicles will evolve from static media channels into rolling operating systems that deliver real‑time, contextual brand experiences. Early pilots in China already show drivers receiving traffic‑aware prompts and personalized content, a model that can expand globally as connected...
By DecisionMarketing
News•Jan 27, 2026
IPA Reveals Why Investing in Trust Pays Big Dividends
The IPA Effectiveness Databank analysis of 812 campaigns shows that advertising focused on building brand trust delivers markedly stronger business results. Ninety‑three percent of campaigns reporting very large trust gains also recorded at least one very large business effect, compared...
By DecisionMarketing
News•Jan 27, 2026
Oreo Creme Egg Cookie Channels the Spoilt Nepo-Baby
Mondelez International is rolling out a limited‑edition Oreo Creme Egg Cookie, blending two iconic UK confectionery brands. The “Born of Two Icons” campaign, created by Saatchi & Saatchi, leans into a tongue‑in‑cheek nepo‑baby narrative across OOH, DOOH, radio, social and podcast channels throughout the...
By DecisionMarketing
News•Jan 27, 2026
Krispy Kreme Jumps Aboard Ark for Advertising Rethink
Krispy Kreme has hired Ark Agency as its lead creative partner for the UK and Ireland, aiming to revamp its advertising in response to the UK’s new Less Healthy Food (LHF) legislation. The law, effective Jan. 5, imposes a near‑total ban...
By DecisionMarketing
News•Jan 26, 2026
From Cringe to Fandom: Social Media Reigns Supreme
We Are Social’s "Think Forward 2026" study finds 95% of marketers view social media as essential for brand building, with 63% already leveraging social selling and another 17% planning to start. AI‑generated content is flooding feeds, prompting a pivot toward...
By DecisionMarketing
News•Jan 26, 2026
NCA Hires Creatives Behind Just Eat and Moonpig Ads
New Commercial Arts (NCA) has added four senior creatives—Adam Taylor‑Smith, Steve Yeates, Rose Power and Niamh McBride—to its team. Taylor‑Smith and Yeates bring experience from McCann London, including the viral Just Eat ads, while Power and McBride have shaped brand...
By DecisionMarketing
News•Jan 22, 2026
Scottish Widows Taps Gen Z Creators for Pensions Push
Lloyds‑owned Scottish Widows has launched the “Get Pension Ready With Me” campaign, enlisting Gen Z creators like Anastasia Kingsnorth and Lauren Sarah to demystify pensions for young women. The influencer‑driven videos mirror the popular “Get Ready With Me” format, linking personal...
By DecisionMarketing
News•Jan 22, 2026
Herdify Aims to Milk Rory Sutherland for Scale-Up Advice
Consumer‑influence platform Herdify, backed by brands such as Who Gives A Crap and the RSPCA, has enlisted behavioural‑science guru Rory Sutherland as an ad‑hoc advisor. Sutherland, president emeritus of Ogilvy Consulting, will counsel the leadership on go‑to‑market and scaling strategies...
By DecisionMarketing
News•Jan 22, 2026
IPA Launches Initiative to Help Agencies Unpick GenAI
The Institute of Practitioners in Advertising (IPA) has launched a free, online platform called IPAi Forum to help agencies cut through generative AI hype and apply the technology responsibly. The forum delivers real‑world case studies, deployment tactics, and guidance on...
By DecisionMarketing
News•Jan 21, 2026
Zamora Books Into Motel for Premium Limoncello Brand
Spanish family-owned Zamora Company has appointed creative agency Motel to develop an integrated global campaign for its premium limoncello brand, Villa Massa. The partnership follows Zamora’s €2 million investment to double production capacity at its Sorrento plant, targeting expansion into the...
By DecisionMarketing
News•Jan 21, 2026
Lloyds Expands AI Training Scheme to Entire Workforce
Lloyds Banking Group will roll out AI training to its entire 67,000‑strong workforce over the next 12 months, aiming for 100% AI literacy as part of a £4 billion digital transformation agenda. The programme will deliver bite‑sized modules on ethical AI...
By DecisionMarketing
News•Jan 21, 2026
Five Tanning Firms Scorched as ASA Turns up the Heat
The UK Advertising Standards Authority (ASA) has banned five tanning‑related advertising campaigns after finding them to be misleading and irresponsible. The ads, from SunShine Co, Tanbox Towcester, The Sun Company, Tan & Deliver Home Hire Sunbeds and Byrokko, claimed sunbeds...
By DecisionMarketing
News•Jan 21, 2026
Liverpool FC Signs SAS to up the Club’s Marketing Game
Liverpool Football Club has signed a multi‑year global partnership with SAS, appointing the tech giant as its official AI marketing automation partner. The club will roll out SAS Customer Intelligence 360 and SAS Viya to power real‑time analytics, campaign management...
By DecisionMarketing
News•Jan 20, 2026
Two Firms Whacked for Illegal Marketing Bombardment
The UK Information Commissioner’s Office (ICO) has imposed £225,000 in fines on two firms for massive unsolicited marketing campaigns. Allay Claims was fined £120,000 after sending more than 4 million text messages without valid consent, while Bristol‑based ZMLUK received a £105,000...
By DecisionMarketing
News•Jan 20, 2026
Dinosaur Wins Task to Cook up New Breville Ad Strategy
Breville has tapped UK creative agency Dinosaur to overhaul its advertising and marketing strategy, launching a long‑term partnership that will run through 2026 and beyond. Dinosaur will craft a new brand platform and integrated campaigns aimed at injecting colour, creativity...
By DecisionMarketing
News•Jan 20, 2026
Cheil UK Hires Ex-MSQ Chief Nimmo to Head New Unit
Cheil UK has appointed former MSQ/MBAstack chief Nicola Nimmo to head a new data‑driven offering called Intelligent Engagement. Nimmo brings more than two decades of agency transformation experience, most recently launching MBAstack’s London office and expanding it to New York....
By DecisionMarketing
News•Jan 20, 2026
Influencer Spend Set to Soar Despite Brands ‘Flying Blind’
Kantar’s 2026 Marketing Trends report finds that 61% of marketers will increase creator budgets even as they admit to lacking clear ROI evidence. The UK influencer market, valued at £1.8bn in 2024, is projected to surge to over £17.8bn by...
By DecisionMarketing
News•Jan 19, 2026
BBD Perfect Storm Secures Majority Stake in St Luke’s
Independent agency BBD Perfect Storm has taken a majority equity stake in UK creative shop St Luke’s, creating a new agency group that blends international reach with local cultural expertise. The deal preserves both brands, leadership teams and cultures while...
By DecisionMarketing
Deals•Jan 19, 2026
BBD Perfect Storm Secures Majority Stake in St Luke’s
Independent agency BBD Perfect Storm announced a majority equity investment in UK creative shop St Luke’s, forming a new agency group with international reach. Both brands and leadership teams will be retained while combining BBD Perfect Storm’s global presence with...
DecisionMarketing
News•Jan 15, 2026
Big Table Group Restaurant Giant Hires New Media Shop
The Big Table Group, owner of Bella Italia, Frankie & Benny’s, Las Iguanas and Banana Tree, has appointed the international agency DAC to run its paid‑media operations. DAC will unify strategy across the four restaurant brands, replace pure awareness campaigns...
By DecisionMarketing
News•Jan 15, 2026
Shopping Lists Ripped up for ‘in the Moment’ Purchases
Tesco Media’s "Moving Mindsets" study of 7,000 shoppers reveals that only 24% of grocery purchases are routine, while 70% of buying decisions occur "in the moment" during the store visit. Shoppers cycle through an average of 2.5 emotional mindsets, with...
By DecisionMarketing
News•Jan 15, 2026
Budgets on Life Support as Trump Gives Firms the Willies
The IPA Bellwether Report shows UK marketing budgets flat‑lined in Q4 2025, with 57.4% of firms keeping spend unchanged amid heightened economic and geopolitical uncertainty, including Donald Trump’s protectionist stance and a gloomy Autumn Budget. Direct‑marketing growth stalled and most categories...
By DecisionMarketing
News•Jan 15, 2026
Get Your Kicks in 2026… by Getting Audio in the Mix
Audio advertising is emerging from the background to become a central pillar of the 2026 media mix. In the UK, commercial radio reaches 40 million adults weekly, while streaming and smart speakers extend reach across daily environments. Radiocentre’s analysis shows radio...
By DecisionMarketing
News•Jan 14, 2026
Lidl GB Promotes Insider to Lead Its Customer Business
Lidl GB has elevated long‑time insider Louise Weise to chief customer officer, adding her to the board of directors. In her new role she will steer brand, marketing, loyalty, customer insight, in‑store experience and care. The promotion follows Lidl's strongest...
By DecisionMarketing