Stensul’s 2026 MarTech Outlook on AI and Agency Spend: The Demand Gen Report Interview with Rachel Meranus
Stensul’s 2026 MarTech Outlook, shared in a Demand Gen Report interview with Chief Revenue & Marketing Officer Rachel Meranus, highlights a rapid AI‑driven transformation of B2B marketing. The report finds B2B firms are 64% more likely to increase automation spend and 57% plan to reskill teams for AI, emphasizing nuanced content engines, hybrid research workflows, and geo‑search optimization. Companies are shifting from agency‑outsourced assets to in‑house AI‑enabled production, while large enterprises wrestle with collaboration bottlenecks caused by complex toolchains and siloed stakeholders. Near‑80% of firms are boosting MarTech budgets, positioning marketing as a strategic growth engine rather than a cost center.
Retail Media Is a $69B Opportunity. So Why Is It Still So Hard to Get Right?
Retail media is projected to reach $69.3 billion in 2026, cementing its place as one of the fastest‑growing ad channels. The surge is driven by retailers leveraging first‑party shopper data to sell ads on‑site and off‑site. However, most retailers juggle 15‑20...
Haus Survey: Half of Marketing Leaders Can’t Explain ROI Measurement
The inaugural Decision Confidence Index surveyed 500 U.S. senior marketing and finance leaders and found only half can clearly articulate how they measure marketing ROI to the board. While 90% believe marketing drives growth, 35% say more than a fifth...
NetLine, Demandbase Join Forces to Elevate ABM Programs
NetLine and Demandbase have launched a native integration that merges programmatic lead generation with account‑level intelligence, directly syncing Demandbase’s curated account lists into NetLine campaigns. The partnership bridges the longstanding gap between high‑level ABM insights and buyer‑level engagement, enabling marketers...
Day 1 of the 8th Annual Campaign Optimization Series (#COSeries)
Demand Gen Report launched Day 1 of its 8th Annual Campaign Optimization Series, a multi‑day digital event aimed at B2B marketers navigating a privacy‑first, AI‑mature landscape. The morning session featured Demandbase’s Hannah Jordan and Anthony Yee discussing how to leverage...
Domo Launches AI Agent Builder, MCP Server to Connect Enterprise Data to AI Ecosystem
Domo unveiled an AI orchestration framework that includes an AI Agent Builder, AI Toolkits, a centralized AI Library, and the Domo MCP Server. The suite lets enterprises create custom AI agents that operate on trusted, governed data and connect to...
BambooBox Raise over $6M to Build Managed ABM Operating System
BambooBox announced a $6.6 million funding round led by Peak XV’s Surge to accelerate its Managed ABM Operating System. The startup positions itself as an execution layer that integrates with existing CRM, marketing automation, and advertising tools, turning intent data into measurable...
How to Adapt Your Content for the Modern B2B Buyer
The 2026 B2B Trends Research Report shows static assets are losing traction as modern B2B buyers gravitate toward dynamic, platform‑native formats. 82% of marketers now prioritize short‑form video on TikTok, Instagram Reels and YouTube Shorts, while 68% are boosting investment in...
The Demand Gen Engine: Why Buyer Interest Now Starts With Proof
B2B buyers are abandoning traditional outbound messaging in favor of self‑serve research backed by verifiable proof such as reviews, pricing transparency, and interactive demos. Edelman’s 2025 Trust Barometer and Gartner’s 2025 Buyer Study reveal that 61% of buyers now prefer...
Apollo.io Acquires Pocus to Advance GTM Operating System
Apollo.io, an AI-native go‑to‑market platform, announced the acquisition of revenue‑intelligence firm Pocus. The deal follows Apollo’s 400% growth in enterprise accounts and the recent launch of its AI Assistant, which has doubled credit consumption and lifted AI adoption to 75%....
Snapchat’s Role in Shaping the Future of B2B Engagement
Snapchat is emerging as a viable B2B outreach channel, according to a GWI study of 2,200 professionals aged 18‑45. The research shows Snapchat users are 1.5 times more likely to hold executive roles and twice as likely to launch side...
Informa TechTarget Launches Two New Content Solutions
Informa TechTarget announced two AI‑focused content solutions—the AI Visibility Audit and the GEO (Generative Engine Optimization) Topic Planner—to help B2B marketers improve brand discoverability in an AI‑driven search environment. The AI Visibility Audit evaluates how audiences encounter a brand through...
Synter Emerges From Stealth With AI Agent to Execute Paid Media Campaigns
Synter has launched from stealth with an AI‑driven advertising operations platform that lets marketers issue natural‑language commands to manage paid campaigns across Google, Meta, LinkedIn, and other networks. The agent connects via official APIs, eliminating the need for manual dashboard...
Marketing Movers: Adswerve, Apollo.io Have New CEOs; 33Across, DemandScience, PubMatic, TECH B2B Marketing
The marketing technology sector saw a wave of senior appointments, with Adswerve and Apollo.io each naming new CEOs to steer AI‑driven growth, PubMatic adding a CMO to scale its AI‑powered ad platform, and 33Across hiring a CPO to broaden its...
Multiply Raises $9.5M, Focused on B2B Self-Learning Ads
Multiply, an AI‑native media agency for B2B firms, emerged from stealth with a $9.5 million Series A led by Mayfield. Its self‑learning advertising platform links Google Search and LinkedIn campaigns to sales call recordings, CRM data, and performance metrics, automatically generating and...
Clari + Salesloft, 1mind Partner to Advance Revenue Orchestration
Clari + Salesloft announced a strategic partnership with AI firm 1mind, embedding 1mind’s digital teammates into its Predictive Revenue System. The agreement also marks the gradual sunset of the Drift conversational marketing tool, with existing clients being referred to 1mind...
Trust Is the New Currency in B2B Buying: SurveyMonkey, Reddit
A joint SurveyMonkey‑Reddit study finds B2B buyers now prioritize peer validation over vendor marketing, with 73% trusting recommendations from colleagues. Decision‑makers are largely self‑directed, with 83% conducting research before speaking to sales and 65% completing it within a week. High‑stakes...
OneMagnify Acquires Optimal’s Performance Marketing Business
OneMagnify, an AI‑enabled marketing solutions provider, announced the acquisition of Optimal’s performance‑marketing business. The deal brings Optimal’s proprietary audience data and expertise in programmatic, CTV, paid search, and social advertising into OneMagnify’s AI‑native platform. Combined with its recent Emodo purchase,...
LinkedIn Outperforms All B2B Ad Platforms: Dreamdata
Dreamdata’s 2026 LinkedIn Benchmarks Report reveals LinkedIn is the only B2B advertising platform delivering a positive return on ad spend, posting a 121% ROAS. The platform now commands 41% of B2B paid‑social budgets, outpacing Google Search (67% ROAS) and Meta...
The Semantic SEO/GEO Revenue Equation: Best Practices for Building Global Content in the Age of AI Discovery
The article argues that AI‑driven search has shifted global demand generation from simple keyword translation to semantically rich content that machines can understand across languages and markets. It explains that traditional SEO tactics—high‑volume keywords and literal translations—often miss buyer intent,...
LiveRamp, Chalice AI Partnership Offers Growth Scored Audiences
LiveRamp and Chalice AI have formed a strategic partnership that embeds Chalice’s Growth Scored Audiences directly into LiveRamp’s data collaboration ecosystem. The offering assigns a predictive growth score to every U.S. household, reflecting its likely impact on a brand’s specific...
DemandFactor Rebrands as Demand.com
DemandFactor announced it has rebranded as Demand.com, launching a new website that reflects its full‑funnel B2B demand generation and performance‑marketing services. The rebrand aligns the company’s name with its core focus on generating revenue‑driving demand for enterprise clients. With a...
Gartner: 67% of B2B Buyers Prefer a Rep-Free Experience
Gartner’s survey of 650 B2B buyers shows 67 % now prefer a rep‑free buying experience, while 45 % used AI tools during a recent purchase. The findings highlight a shift toward self‑directed, digitally mediated buyer journeys. As early interactions drop, static sales...
Why More CMOs Are Questioning Their Longtime Marketing Stack
Enterprise CMOs are increasingly dissatisfied with large marketing suites such as Adobe Experience Cloud and Salesforce Marketing Cloud. Recent interviews with 52 enterprise teams reveal 94% frustration, with high costs, low adoption, and complex vendor lock‑in. The generational shift toward...
Energize Marketing: 2026 The Year of the Pipeline Mandate
Energize Marketing’s 2026 State of Demand Generation report declares 2026 “the Year of the Pipeline Mandate,” marking a decisive shift from activity‑based metrics to measurable pipeline and revenue impact. The survey of 300 senior B2B marketers shows 52% rank qualified...
B2BMX 2026: OpenAI’s Dane Vahey Urges B2B Marketers to Adopt a Builder Mindset
OpenAI’s B2B marketing chief Dane Vahey delivered a keynote at B2BMX 2026 urging marketers to shift from operators to builders. He highlighted how generative AI now lets individuals create solutions that previously required large teams and budgets. Vahey outlined seven...
Vereigen Media Focused on Modern Approach to Content Syndication
Vereigen Media has launched a new content‑syndication tool built around its proprietary Verified Content Engagement (VCE) methodology. The VCE model replaces passive lead capture with consent‑driven, first‑party data and human‑verified interaction signals, ensuring prospects truly engage with assets. The platform...
The New CSO Mandate: Hit the Number While Rebuilding the Engine
Gartner reports that 89% of chief sales officers (CSOs) wrestle with balancing transformation risk and revenue targets, while only 11% see commercial success during a sales overhaul. Organizations average three to four sales transformations annually, yet most initiatives falter because...
Infuse, InkHub Partner to Deliver the First True End-to-End 1to1 Buyer Experience
Infuse and InkHub have launched an exclusive partnership that delivers a true end‑to‑end 1to1 buyer experience, extending personalization from the initial outreach email through a custom landing page to the final content asset. The solution merges Infuse’s proprietary demand intelligence—backed...
B2BMX 2026 Keynote: Elfried Samba Looks to Bring the Sexy Back to B2B Marketing
At B2BMX 2026, Elfried Samba urged marketers to treat B2B as a sexy, emotionally‑driven space rather than a purely technical one. He highlighted that human connection and community‑first strategies are the strongest growth levers, citing his agency Butterfly Effect’s work...
DemandScience’s Content-IQ Increases AI Visibility for B2B Brands
DemandScience has launched Content‑IQ, a proprietary platform that unifies AI Visibility Optimization, content architecture, and web personalization to transform B2B content into a measurable pipeline engine. The system uses patented content opportunity scoring to build pillar‑based topic networks that boost...
Labs by Demandbase Publishes New GTM-Centered Report
Demandbase’s new research arm, Labs, released its inaugural B2B AI GTM Report, drawing on more than 24 billion buyer interactions, 429 k ad campaigns and insights from over 1,400 companies. The study shows that deploying four tiers of ad products can lift...
Elastic Marketing Wins When Companies Build It as Infrastructure—Not Campaign Support
Elastic marketing is becoming mainstream as firms replace full‑time staff with freelancers, agencies, and contractors to match fluctuating demand. The article warns that without redesigning core workflows, flexible talent creates bottlenecks, brand drift, and rising costs. Success hinges on treating...
MarTech Veterans Return with Kana, Raise $15M for Agentic AI
Kana, founded by MarTech veterans Tom Chavez and Vivek Vaidya, announced a $15 million seed round led by Mayfield to launch its agentic AI platform for marketers. The suite of AI agents automates tasks such as media planning, campaign optimization, synthetic...
Typeface Launches Marketing Orchestration Engine
Typeface unveiled its Marketing Orchestration Engine, a unified operating layer that synchronizes people, AI agents, and enterprise systems throughout the marketing lifecycle. The platform rests on three pillars: a living brand‑intelligence graph (Arc Graph), governed AI‑driven workflows (Arc Agents), and closed‑loop performance...
DemandScience Launches Winnable Account System
DemandScience has partnered with HG Insights and GTM Fabric to launch a Winnable Account System that enriches Ideal Customer Profiles with technographic, spend, competitive and buyer‑research intelligence. The collaboration introduces two new products—Propensity‑Based Audience Activation and In‑Market Buyer Activation—that score...
The Future of B2B Marketing? Committee-Level AI Targeting
B2B marketers are shifting from single‑persona campaigns to committee‑level targeting, recognizing that buying decisions involve 5‑50 stakeholders across decision‑makers, influencers, and executors. Artificial intelligence now classifies each prospect’s role, predicts their buying stage, and orchestrates personalized messages in real time....
Why Segmentation Just Became the Top Database Priority for 2026
The 2026 Database Strategies & Contact Acquisition Benchmark Survey shows segmentation has vaulted to the top database priority, with 73% of marketers citing targeted segments as their primary focus. Unlike the 2024 era of retroactive measurement, firms now design databases...
Unlocking Programmatic Performance: The Demand Gen Report Interview with StackAdapt’s Yang Han
StackAdapt’s CTO Yang Han says artificial intelligence has graduated from a feature to the connective intelligence layer that links creative, data and optimization in programmatic advertising. Marketers investing meaningfully in AI are already seeing a 20‑point performance gap, with dynamic...
Put Your AI Stack to the Test: Offer Performance Based On Cost Per Sale
The article urges marketers to shift from CPM and traditional CPA models to Cost‑Per‑Sale (CPS) pricing, leveraging AI‑driven personalization, real‑time A/B testing, and predictive analytics. Recent AI advances have improved conversion rate optimization, allowing campaigns to predict and deliver higher...
B2BMX 2026 Tracks: Building Teams That Drive Success
B2BMX 2026’s Leadership & Culture track spotlights how modern CMOs are reshaping teams to drive growth, featuring sessions on playbooks, lead‑gen risk mitigation, and social selling. Speakers include Ricky Abbott, May Petry, Uky Chong, Sarah Icely Hill, and Darren McKee, who...
SalientMG, Hivekind AI Team Up to Drive Pipeline for Startups
SalientMG announced a strategic partnership with Hivekind AI to combine its B2B go‑to‑market (GTM) advisory services with Hivekind’s pre‑pipeline decision engine. The joint offering promises startups a unified system that aligns ideal customer profile (ICP) definition, account prioritization, and buyer‑group...
Watch NetLine’s Josh Baez The Hidden Moments of the Buying Journey Webinar on Demand Now
NetLine’s senior demand manager Josh Baez hosted a webinar titled “The Hidden Moments of the Buying Journey,” revealing why traditional linear funnels are obsolete. He explained how privacy regulations have crippled identifier‑based tracking, forcing marketers to shift toward proactive, programmatic...
Aurasell Launches AI-Native OS for GTM Workflows
Aurasell announced the launch of the world’s first AI‑native Go‑To‑Market Operating System (GTM OS) that layers intelligent, automated workflows onto any existing CRM such as Salesforce or HubSpot. The platform promises to double productivity and deliver measurable impact within two...
Why Community-Led Growth Is the Future of B2B Marketing Trust: Meet B2BMX 2026 Keynote Speaker Elfried Samba
Elfried Samba, co‑founder and CEO of community‑centric agency Butterfly Effect, will headline B2BMX 2026 with a keynote titled “Building a Sexy Brand in an Unsexy Industry.” Drawing on his success scaling Gymshark’s 20 million‑member community and partnerships with Netflix, Bumble, McDonald’s...