‘One in Five Spanish Ecommerce Sellers on TikTok Shop’
TikTok Shop has quickly become a major e‑commerce player in Spain, attracting 21,000 local sellers—about 18.7 % of the country’s online merchants—and ranking as the sixteenth‑largest retailer by sales volume. In less than 18 months it surpassed Amazon’s 15,000 Spanish SMEs, a milestone Amazon reached after thirteen years. The platform blends short‑form video and live‑shopping to turn entertainment into purchases, offering merchants a low‑friction, discovery‑driven sales channel. TikTok’s fulfillment network further lowers entry barriers for brands seeking cross‑border growth.
Breuninger Launches in Denmark, Sweden and Romania
German luxury retailer Breuninger has launched its online shop in Denmark, Sweden and Romania, taking its e‑commerce presence to 13 European countries. The rollout follows earlier expansions into Austria, Switzerland, Poland, Benelux, Spain, Italy and the Czech Republic. CEO Holger...
Turkish Online Spending Reached 86 Billion Euros
Turkey's online transaction volume surged 52% year‑over‑year, hitting 4.57 trillion lira (about $143 bn) or roughly €86 bn ($93 bn) in 2025. The e‑commerce sector accounted for 19.5% of all retail sales and 6.9% of GDP, with total online sales reaching $115.5 bn, a 29%...
Otto Opens to Polish Sellers
German e‑commerce platform Otto announced a pilot program to admit Polish sellers to its marketplace starting next month. The €99.90 (~$109) monthly fee applies regardless of catalogue size, and participants must use a Polish entity, join the OSS tax scheme,...
Fulfilmentcrowd Acquires Fulfilment.nl to Accelerate European Growth
Fulfilmentcrowd has acquired Dutch fulfilment provider Fulfilment.nl, keeping the latter’s brand and management intact. The deal adds a proven, profitable operation in the Netherlands—Europe’s key logistics hub—to fulfilmentcrowd’s portfolio. Post‑acquisition, customers will gain access to upgraded technology, greater capacity, and...
Fulfilmentcrowd: ‘Stock Localization to Become More Important’
Fulfilmentcrowd, a logistics provider for online retailers, is urging a shift from single‑warehouse models to distributed, in‑country stock networks as order volumes and cross‑border sales rise. The company runs 16 fulfilment centres worldwide, serving more than 250 brands, and uses...
Small Online Stores in Germany See Revenues Decrease
Uptain’s 2026 E‑Commerce Market Study shows German online retail is consolidating. Since Q3 2023 the median online revenue fell 22% to €11,305 (about $12,200), while stores generating over €1 million annually grew 7.6% and those under €50,000 shrank 12.3%. The shift is...
Italian Ecommerce Reached 90 Billion Euros in 2025
Italy’s e‑commerce market is projected to reach €90.6 billion (about $99 billion) in 2025, a 6.1% rise from 2024. Travel and tourism remain the dominant online sector, accounting for over €22 billion ($24 billion) in sales, followed by marketplaces at €17.1 billion and leisure at...
EU SMEs Hit 17 Billion Euros in Amazon Exports
More than 100,000 European Union SMEs used Amazon as a sales channel in 2025, pushing total Amazon sales to over €40 bn ($43.6 bn) and generating €17 bn ($18.5 bn) in cross‑border transactions—€2 bn ($2.2 bn) higher than the previous year. About 85% of those sellers...
Nordic Consumers Mostly Use Local Payment Methods
The PostNord Spring 2026 e‑commerce report shows 86 % of Nordic consumers shopped online in the past month, a 2‑3 % rise year‑over‑year. For the first time, local mobile payment solutions—Swish, Vipps and MobilePay—accounted for a larger share (23 %) than credit cards. Cross‑border...
Temu and Shein Cost Germany 2.4 Billion Euros Yearly
A study commissioned by the German Retail Federation finds that Shein and Temu deliver 460,000 parcels daily to Germany, costing the economy an estimated €2.4 bn ($2.6 bn) in added value each year. The platforms’ alleged regulatory violations create an uneven playing...
France: 75% of Imported Products Did Not Meet EU Rules
The French consumer‑protection authority (DGCCRF) tested more than 600 products bought from seven foreign online marketplaces in 2025 and found that 75% failed to meet EU product rules, with 46% deemed dangerous. All electrical appliances examined were non‑compliant, and many...
Vinted Connects Marketplaces in Germany and Austria
Vinted has linked its German and Austrian marketplaces, allowing users in both countries to buy and sell without extra steps, and has integrated Austrian Post as a logistics partner with 3,000 drop‑off points. The move follows a secondary share transaction that...
‘Ikea, Jysk and H&M Best-Performing Cross-Border Sellers’
The eighth edition of the TOP 500 B2C Cross‑Border Retail Europe report shows Sweden’s Ikea, Denmark’s Jysk and Sweden’s H&M as the three best‑performing cross‑border ecommerce sellers in Europe. All three stem from traditional brick‑and‑mortar roots, while pure‑play Zalando is the only...
Zalando Bulgaria Launch Expected Soon
Zalando is speeding up its European rollout, having gone live in Portugal and Greece and now targeting a Bulgarian launch on August 1 2026. The addition will push the retailer’s footprint to 28 European countries, reinforcing its pan‑European logistics network. The company’s...