Marketplaces Account for 61% of European Ecommerce
Marketplaces now account for 61% of European ecommerce gross merchandise value (GMV) in 2025, up from 56.2% in 2023. Globally, they captured 83.4% of ecommerce GMV last year, dwarfing the 16.6% share of first‑party stores. Amazon remains the dominant platform, posting double‑digit growth in Germany and the United Kingdom. Cross‑border transactions on marketplaces generated €247.5 bn (≈$270 bn), representing 70% of Europe’s online cross‑border revenue.
Salesupply and BrandOn Group Announce Partnership
Dutch ecommerce provider Salesupply has teamed up with Italy’s BrandOn Group to create a unified cross‑border solution for Italian brands. Salesupply, which supports more than 500 online retailers with fulfillment and customer‑service capabilities, will supply its logistics network across Europe....
PosterXXL Rated Best Online Shop in Germany
PosterXXL was crowned the Best Online Shop in Germany in ServiceValue’s 12th annual ranking, achieving the lowest average satisfaction score of 2.35. The study analyzed more than 753,000 customer reviews across 2,400 online stores spanning 172 sectors. Otto (2.37) and...
Bureaucracy Weighs Heavily on German Online Sellers
A Händlerbund survey reveals that 89% of German online sellers find bureaucratic procedures heavy or very heavy, with product safety and packaging regulations cited as the biggest hurdles. Data‑protection rules, especially GDPR, rank third, while sustainability reporting adds to the...
73% Portuguese Shoppers Driven by Price
A ConsumerChoice report finds 73% of Portuguese online shoppers prioritize low price, with 71% driven by promotions. Over half (51%) compare prices before purchase, and 81% shop via marketplaces, followed by brand sites (54%). 63% have increased online buying in...
HyperSKU Invests in BigBuy
HyperSKU, a global supply‑chain platform serving over 200,000 ecommerce sellers, has joined a €4 million (≈ $4.4 million) financing round for Spanish wholesale platform BigBuy. The investment deepens a strategic partnership that merges HyperSKU’s sourcing and customization services with BigBuy’s pan‑European fulfillment network....
TikTok Shop Prepares for Entry Into Poland and the Benelux
TikTok Shop, ByteDance’s fast‑growing social commerce platform, is set to launch in Poland, the Netherlands and Belgium after establishing a presence in six European markets, including Spain, Ireland, Germany, France and Italy. The rollout is being supported by a new...
50% European Consumers Use BNPL
A recent Galaxus‑commissioned survey of 2,600 shoppers across Germany, Austria, France, Italy and Switzerland shows that half of European consumers use Buy‑Now‑Pay‑Later (BNPL) services, with France leading at 55%. German users are the most frequent, with 8% employing BNPL weekly...
Amazon Introduces Transport Surcharge for Partners
Amazon announced a new transport surcharge to offset rising fuel and logistics costs linked to the Middle East conflict. Effective April 17, a 1.5% fee will be added to Fulfilment by Amazon (FBA) shipments in ten European countries, followed by a...
Winners Dutch Shopping Awards 2026
The 25th Dutch Shopping Awards crowned Kaartje2go as the DHL Best Online Store of the Year, making it the overall winner of the ceremony. The event also presented jury awards—including Decathlon’s DS Smith Sustainability Award and Zalando’s PostNL Innovation & AI...
TikTok Shop Gains Traction in Germany
TikTok Shop has become a mainstream channel in Germany one year after its launch, with 15 percent of online shoppers making at least one purchase. The platform now ranks as the 15th‑largest online retailer in the country, driven by rising purchase...
Flaconi Expands to the UK, Spain and 5 More Countries
Flaconi, the German online perfume and beauty retailer, announced expansion into the United Kingdom and Spain, plus Hungary, Ireland, Norway, Portugal and Romania, raising its market footprint to 19 European countries. The company reported a 27% revenue increase to €651 million...
Otto.de Opens up to Dutch Sellers
Otto.de has opened its marketplace to Dutch sellers that meet Dutch legal and VAT requirements, charging a flat €99.90 (≈ $109) monthly fee. Accepted retailers must handle German‑language customer service and can ship returns to designated EU warehouses. The move expands...
Amazon to Invest over 5 Billion Euros in Poland
Amazon announced a €5 billion investment in Poland between 2026 and 2028, adding to the €10 billion it has already spent since 2012. The funding will support a new 200,000‑square‑meter fulfillment center in Dobromierz equipped with 5,000 robots, expanding its logistics footprint...
Shein: ‘More than Six Hundred Sales Partners in Germany’
Shein reports more than six hundred German retailers have joined its marketplace, part of a broader network of thousands of sales partners across Europe. The Chinese fast‑fashion platform is leveraging new software integrations and a large logistics hub in Poland...
Temu Grows Rapidly in Spain and Italy
Temu’s Digital Services Act report reveals the platform serving an average of 129.7 million European shoppers per month in the second half of 2025, a 12 percent increase over the previous six months. Growth was strongest in Southern Europe, with Spain and...
Niceshops: ‘Revenue Increased 20% in 2025’
Austrian e‑commerce provider Niceshops reported a 20 percent revenue jump to €169 million in fiscal 2025, alongside an EBITDA increase to €8 million. After cutting 20 percent of its workforce in 2024, the firm now employs roughly 400 staff and serves 1.3 million active customers...
Amount of Online Shoppers Increases in Portugal
Portugal's e‑commerce market reached 5.8 million online shoppers in 2025, a 4 percent increase year‑over‑year and representing 67.9 percent of the population. The Marktest E‑commerce Barometer found free delivery to be the most influential purchase driver, ahead of price discounts and loyalty incentives....
78% of European Internet Users Bought Online in 2025
In 2025, 78% of EU internet users made at least one online purchase, up from 76.6% in 2024. Ireland tops the chart with a 95.3% adoption rate, followed by the Netherlands and Denmark. Romania posted the strongest decade‑long growth, jumping...
Brake on Shein’s Growth in Europe
Shein’s latest Digital Services Act transparency report shows the platform’s European monthly active users reached 155.7 million, a 6.9% increase over the previous six months. Growth has decelerated from the prior 11.6% rate, with France remaining the largest market and Germany...
Back Market’s GMV Increased 32% in 2025
Back Market reported a 2025 gross merchandise value (GMV) exceeding €3.5 billion, a 32 percent rise from the prior year. The French marketplace also posted a 35 percent EBITDA margin in France and achieved global EBITDA profitability. In Germany, GMV and revenue jumped...
Amazon Seller Wallet Launches in Europe
Amazon has launched its Seller Wallet in seven European marketplaces—Germany, France, Italy, Spain, Belgium, Ireland and the Netherlands—extending the U.S.‑originated tool that consolidates earnings and payout scheduling. The service lets sellers hold balances in euros or U.S. dollars, view real‑time...
Shopify Dominant Software in New Stores
ShopRank research shows Shopify powered 54% of new online stores in the Netherlands, 49% in France and 41% in Spain last year. Across seven major European markets, Shopify launched 148,044 new stores, outpacing WooCommerce’s 99,140 and PrestaShop’s 9,747. WooCommerce saw...
40% Portuguese Consumers Shop Online Weekly
A new Webloyalty study shows 40% of Portuguese consumers shop online weekly, up from 24% a year earlier. Mobile devices drive 66% of e‑commerce transactions, reflecting over 14 million active connections. Convenience is the top motivator, cited by 62% of shoppers,...
US, China and Russia Dominate Europe’s Ecommerce Top 10
ECDB’s Global E‑commerce Compass 2026 reveals that U.S., Chinese and Russian platforms dominate Europe’s ecommerce landscape. Amazon leads with a 2025 GMV just under $232 billion, almost equal to the combined GMV of the next nine players. Russian marketplaces Ozon and...
New Customs Rules for Imported Parcels
The EU Council approved new customs rules that will end the duty‑free exemption for parcels up to €150, imposing a flat €3 charge per item category starting July 1. Last year, 5.8 billion low‑cost e‑commerce parcels entered the bloc, a 26 % rise...
‘Selling in Germany Requires Consumer-Oriented Approach’
Germany’s e‑commerce market generated €83.1 billion last year, attracting cross‑border sellers. Andreas Giese of Dexport warns that German shoppers prioritize trust and deliberate decision‑making over impulse purchases. Success hinges on authentic social‑media content, user‑generated proof, and a mobile‑first brand website, while...
Ceconomy Passes 30% Online Revenue Share
Ceconomy, the parent of MediaMarkt and Saturn, reported that online sales now represent 30.1% of total revenue, the highest level since the pandemic. Digital sales grew 7% in Q4 2025, adding €107 million and offsetting a decline in physical stores. The...
No Customer Service in the Evenings at 72% Online Stores
A joint study of the 100 largest Belgian and Dutch online stores found that only 28 percent provide evening customer‑service and just 44 percent use WhatsApp, despite strong consumer demand. Delivery performance remains strong, with 91 percent meeting promised times and over half...
German Watchdog Bans Amazon’s Price Controls on Partners
Germany’s competition authority, the Bundeskartellamt, ruled that Amazon can no longer dictate prices for third‑party sellers on Amazon.de, limiting price influence to exceptional cases such as price gouging. The regulator also ordered Amazon to return roughly 59 million euros in economic...
Product Subscriptions Used by 23% of German Online Shoppers
A Bitkom survey of over 1,000 Germans finds 23% use product subscriptions, averaging three each. Subscriptions cover essentials like razor blades, shampoo, flowers and surprise boxes. The market still has room to grow, as roughly 75% of shoppers lack any...
Bol Builds External Fulfillment Network
Dutch e‑commerce platform Bol announced the creation of an external third‑party logistics (3PL) ecosystem for its marketplace sellers. The initiative will let all 45,000 partners, currently limited to Bol’s own “Logistics via Bol,” outsource warehousing and order processing to vetted...
German Companies Unite to Launch EU-Based Product
Three German software firms—STACKIT, Adesso, and Empiriecom—have launched the German Digital Commerce Operation Model, an end‑to‑end ecommerce solution that keeps all data and processes within Europe. The platform stores information in Germany and Austria, complying with GDPR and offering zero‑access...
EU Import of Cheap Parcels Rises 26%
EU imports of low‑cost ecommerce parcels jumped 26% last year, reaching 5.8 billion items valued under €150 each—roughly one parcel per citizen per month. The surge is driven largely by Chinese platforms such as AliExpress, Shein and Temu, whose growth has...
Temu Becomes Local-Only in Türkiye
Temu has halted cross‑border sales in Turkey, limiting the marketplace to products offered by domestic sellers after a recent inspection by the Turkish Competition Authority. The shift follows the company’s 2025 establishment of an Istanbul office and a regulatory push...
German Ecommerce Grows Beyond Expectations
German online product spending reached €83.1 bn in 2025, growing 3.2% year‑over‑year and surpassing the 2.5% forecast. For the first time since the pandemic, every quarter posted higher sales than the same period a year earlier, driven by pharmaceuticals, groceries and...
TikTok Offers European Fulfillment for Asian Sellers
TikTok is extending its Fulfilled by TikTok service to Europe, offering Asian merchants warehousing, order fulfillment and returns through facilities in Germany, France, Italy and Spain. The move positions TikTok not only as a marketplace but also as a logistics...
Amazon Now Live in London, European Expansion Imminent
Amazon has launched its Amazon Now quick‑commerce service in London, offering 30‑minute delivery of everyday essentials. The rollout centers on a new micro‑fulfilment hub, “QLD1,” serving the Southwark district. The initiative involved 57 internal Amazon teams and introduces a new...
Wolt Repositions Itself as Broad Trading Platform
Finnish ecommerce platform Wolt has rolled out an app update that repositions it as a multi‑category commerce platform, shifting from store‑first to product‑first search. The redesign lets users browse and compare products across brands, with topic‑based grouping such as protein...
‘Temu Matches Amazon in Cross-Border Sales’
Temu, the international arm of China‑based PDD Holdings, has surged to a 24 percent share of cross‑border e‑commerce, matching Amazon according to the IPC’s 2025 shopper survey. The platform grew from a 1 percent share in 2022 to parity with Amazon in...
EBay Makes International Shipping Easier for German Sellers
eBay has introduced SpeedPAK in Germany, a logistics service that provides customs‑cleared shipping with duties prepaid, simplifying cross‑border sales for German merchants. The offering, built with logistics partner Orange Connex, integrates directly into eBay’s platform, allowing sellers to purchase labels...
‘Instagram Is the Leading Social Commerce Platform in Germany’
Instagram has emerged as Germany’s top social commerce platform, with 15% of consumers purchasing directly on the app or via redirects. Overall, three in ten Germans shop through social media, while Facebook (14%) and YouTube (11%) follow. Bitkom’s research shows...
58% of Consumers Use AI Tools to Research Products
ChannelEngine’s 2026 Marketplace Shopping Behavior Report shows AI tools now assist 58% of shoppers during product research, while the share of consumers beginning their journey on marketplaces fell to 37%, a 10‑point drop from last year. Marketplaces still outrank search...
Allegro Group Sells Operations in Slovenia and Croatia
Polish e‑commerce leader Allegro Group agreed to sell its Slovenian and Croatian subsidiaries, including the Mimovrste platform, to German private‑equity firm Mutares. The Mall South segment, which encompassed these assets, reported a €5.7 million adjusted EBITDA loss and a 6.7% drop...
Online Sales Grow 19% During Christmas in Portugal
Online shopping in Portugal surged during the 2025 Christmas period, with ecommerce transactions up 19% and total online spend rising about 14% compared with the same window in 2024. E‑commerce accounted for 18% of all sales transactions and 21% of...
Online Growth Expected in Bulgaria
Bulgaria joined the eurozone on January 1, becoming the 21st member and eliminating currency conversion for cross‑border transactions. The move grants local financial institutions access to Europe’s central payment systems, streamlining payments for online retailers. Despite this, e‑commerce adoption remains modest,...