Recent Posts
News•Feb 6, 2026
AI Will Rewrite Employee Experience. Deep Listening Shows How
In this episode, the host explores how AI-driven deep listening is set to transform employee experience (EX) by turning the digital exhaust from tools like Teams into real‑time, emotion‑aware insights. The discussion highlights the limitations of traditional surveys, the ability of advanced NLP models to detect nuanced emotions and friction, and the strategic advantage early adopters can gain despite the technology still maturing. Ethical considerations—privacy, anonymization, and governance—are emphasized as essential for building trust and ensuring the data is used to support, not surveil, employees.
By Forrester Generative AI
News•Feb 5, 2026
AI Can Make You Multilingual Overnight — Or Create Chaos Just As Fast
The episode explores how generative AI and machine translation are reshaping enterprise localization, turning multilingual content from a niche function into a pervasive capability across all business units. It warns that treating AI translation as a simple toggle leads to...
By Forrester Generative AI
News•Feb 3, 2026
Machines Are Your Content’s New Audience
The episode explores how AI is reshaping content creation and consumption, introducing the new Business‑to‑Agent (B2A) model alongside B2B and B2C. It highlights that while many firms adopt generative AI, legacy workflows and siloed repositories limit impact, leading to wasteful,...
By Forrester Generative AI
News•Jan 30, 2026
The State Of GenAI And Consumers For 2026
The episode examines the rapid rise of consumer generative AI (GenAI), noting that three years after ChatGPT’s launch, 38 % of U.S. consumers have used GenAI and usage is set to outpace smartphone adoption due to low barriers and integration into...
By Forrester Generative AI
News•Jan 29, 2026
It’s People All The Way Down
The episode argues that despite the hype around autonomous AI agents, real commerce and AI interactions ultimately hinge on people. It outlines how ad‑ and commerce‑funded AI tools must keep humans central, warns that agent‑to‑agent workflows become opaque operations challenges,...
By Forrester Generative AI
News•Jan 28, 2026
Manage the Emerging Costs of Agentic Commerce by Taking a Cue From Drop Shipping Strategy
The episode examines the emerging costs of "agentic commerce"—shopping experiences that happen inside answer engines like ChatGPT—highlighting OpenAI’s 4% fee for Shopify merchants and the resulting 7%+ transaction cost when using native checkout. It draws parallels to early drop‑shipping, urging...
By Forrester Generative AI
News•Jan 21, 2026
The State Of Business Buying: Risk-Averse Buyers Demand Proof, Not Promises
The episode examines how heightened economic uncertainty and the rise of generative AI are reshaping B2B purchasing, with buyers demanding verifiable proof over promises. Key findings from Forrester’s 2026 Buyers’ Journey Survey reveal that 94% of buyers use AI but...
By Forrester Generative AI
News•Jan 19, 2026
Conversational Banking: The New Gateway to Digital Banking Experiences
Conversational banking is evolving from simple chatbots into a core, AI‑driven channel that lets customers use natural language to access services, make transactions, and receive guidance. Advances in large language models, generative AI, and emerging agentic AI are enabling context‑aware,...
By Forrester Generative AI
News•Jan 14, 2026
GenAI In European B2B Marketing: Why Hesitation Is The Real Risk
The episode examines how generative AI is reshaping European B2B marketing, highlighting the tension between strong enthusiasm—81% of marketers want to adopt AI—and the heavy regulatory and technical constraints of GDPR, the EU AI Act, legacy systems, and talent gaps....
By Forrester Generative AI
News•Jan 9, 2026
Vendasta Shows Why Platforms Become Operating Systems for AI Agents
The episode explains how Vendasta pivoted from a traditional SaaS marketplace to an AI‑driven platform that functions as an operating system for digital agents, enabling SMBs and partners to automate core business tasks and deliver enterprise‑grade customer experiences. Key takeaways...
By Forrester Generative AI
News•Dec 22, 2025
IFS’s Industrial X Unleashed 2025: Opportunities And Risks In Industrial AI
The IFS Industrial X Unleashed 2025 event showcased the Loops platform, demonstrating how AI-driven digital workers and robots like Boston Dynamics' Spot can automate service requests, inspections, and predictive maintenance to cut downtime and boost productivity across manufacturing, utilities, and...
By Forrester Generative AI
News•Dec 17, 2025
Semantic Shelf: The Dynamics Of Commerce Across Answer Engines
The episode explains how AI‑driven answer engines like ChatGPT, Google Gemini, and Perplexity are reshaping the top and middle of the commerce funnel by turning lengthy product research into rapid, guided Q&A and offering intuitive comparison tables, while their impact...
By Forrester Generative AI
Deals•Nov 26, 2025
Palo Alto Networks to Acquire Chronosphere for $3.35 Billion
Palo Alto Networks announced it will acquire observability platform Chronosphere in a deal valued at $3.35 billion. The acquisition aims to give PANW AI‑driven visibility and extend its security suite into the observability market.
Forrester Generative AI