Semantic Shelf: The Dynamics Of Commerce Across Answer Engines
The episode explains how AI‑driven answer engines like ChatGPT, Google Gemini, and Perplexity are reshaping the top and middle of the commerce funnel by turning lengthy product research into rapid, guided Q&A and offering intuitive comparison tables, while their impact on checkout remains limited. Marketers are shifting ad spend toward these platforms, with paid media emerging as impressions‑based ads and affiliate links that monetize the high commercial intent generated by answer engines. To succeed, brands must produce fresh, authoritative content that directly answers the questions shoppers ask across these engines, leveraging insights from forums and expert contributors to boost visibility and relevance.
Announcing The Forrester Wave™: AI Infrastructure Solutions, Q4 2025
The episode highlights the shift in AI infrastructure from experimental pilots to production‑scale workloads, emphasizing the need for integrated solutions that balance compute, networking, storage, and operations. It introduces the Forrester Wave™: AI Infrastructure Solutions, Q4 2025, which evaluates vendors on...
GenAI Is Pushing Digital Transformation Into A No-Blueprint Phase
The episode explains how generative AI has shifted digital transformation from a predictable, blueprint‑driven era to a "no‑blueprint" phase where enterprises must co‑create new models with service providers. It highlights three key findings: providers are racing to develop AI‑centric blueprints...
Announcing: Evaluation Of The ‘Agent Control Plane’ Market
In this episode, Principal Analyst Leslie Joseph introduces Forrester's new evaluation of the emerging 'Agent Control Plane' market, outlining its relevance for managing distributed software agents across cloud and edge environments. She explains the market's key drivers, such as the...
AI Vendor Threat Research And Cybersecurity’s Cynicism Problem
The episode examines the split reaction within the cybersecurity community to AI vendors publicly disclosing how attackers exploit their platforms, highlighting that cynicism can blind teams to valuable threat intel. It explains how AI is being used to accelerate traditional...
The AI Automation Fallacy
The episode debunks the hype around AI automation, arguing that companies fail when they try to automate without fully understanding their processes, especially when frontline staff hide critical knowledge out of job‑security fears. It also highlights that faster individual tasks...
Prepare Your Workforce For An Agentic Future With An Agent Experience Program
The episode explains that integrating AI agents into the workforce creates significant organizational disruption, with most costs tied to human change‑management rather than technology. It introduces the concept of an Agent Experience (AX) program and outlines five essential skills—knowledge curation,...
2025: The Year Context Became King (And How Developers Are Wielding It)
The episode highlights the 2025 shift from raw AI model power to "context engineering," emphasizing how developers must manage persistent, high‑quality context for AI coding agents to avoid "agent drift" and costly rework. It introduces the Conductor methodology—a set of...
How Do You Redefine Research Delivery For The AI Era? Start With Trust.
In this episode, Forrester’s CTO discusses how AI is reshaping research delivery, emphasizing that trust is the non‑negotiable foundation for any generative‑AI tool. He explains the development of Izola, a client‑facing AI that pulls exclusively from Forrester’s own IP and...
Announcing The Forrester Wave™: Enterprise Fraud Management Solutions In Asia Pacific, Q4 2025
The episode highlights the rapid evolution of fraud in Asia Pacific, driven by instant payment systems, stablecoins, and AI‑powered scams, and introduces Forrester’s Q4 2025 Wave evaluating nine enterprise fraud‑management vendors. It underscores five critical capabilities institutions now demand: generative and agentic...
Predictions 2026: Trust & Privacy—How GenAI, Deepfakes, And Privacy Tech Will Affect Trust Globally
The episode outlines Forrester’s 2026 Trust & Privacy predictions, focusing on three disruptive trends: rising consumer use of generative AI in high‑risk decisions despite low trust, a rapid increase in deep‑fake detection spending, and a wave of consolidation in privacy‑preserving...
What Trader Joe Can Teach Us About AI Use Cases
The episode draws a parallel between Trader Joe’s historic "Four Tests" for product selection and a new "Five Tests" framework for evaluating enterprise AI use cases, presented by Michele Pelino. Pelino’s five tenets—high business value, rapid learning, adequate data, defensible advantage, and...
Pilots, Promises, And Public Purpose: How To Say “Yes” (Or “No”) To Government AI Offers
The episode examines how government AI decision‑makers can responsibly evaluate AI pilot offers, emphasizing alignment with mission outcomes, clear governance, and avoidance of vendor lock‑in. It highlights data showing rising AI adoption in the public sector while noting persistent barriers...
Should B2B Brands Embrace Reddit?
Reddit has partnered with review platform G2, embedding G2 data into Reddit business profiles and licensing Reddit content to AI models. With 115 million daily active users and a high proportion of tech decision‑makers, Reddit is emerging as a pivotal channel...
Predictions 2026: Software Development Goes From Jamming To A Full Orchestra
Forrester’s 2025 Developer Survey shows AI and generative AI have become top priorities in the software development lifecycle, with 48% of respondents using AI for coding and 47% for testing. By 2026, AI‑enhanced development is expected to become the leading...
Shifting From Creator Tools To Creative Participation: Adobe MAX Takeaways
Adobe MAX 2025 unveiled a suite of AI‑driven tools that move creativity from specialist teams to the broader enterprise. Adobe announced partnerships that embed external models (Google, OpenAI, Luma AI, Runway) alongside its Firefly engine, letting users pick the best model inside...
Cognite Lets Customers Demonstrate The Power Of Industrial AI
Cognite used its Impact event in Houston to showcase large‑scale industrial AI deployments built on its Cognite Data Fusion (CDF) platform. Customers include NOVA Chemicals, which is expanding CDF from one to eleven plants to cut data discovery time by...
Secure Vibe Coding: I’ve Done It Myself And It’s A Paradigm Not A Paradox
The article warns that “vibe coding” – using AI tools like Cursor to generate applications without reviewing the code – produces functional but insecure software, as demonstrated by missing input sanitization, lack of rate limiting, poor error handling, and exposed...
Predictions 2026: The “Agentic Commerce” Race – And Some Potential Regrets – In Digital Commerce
Forrester forecasts three pivotal 2026 trends in digital commerce driven by generative AI. First, five leading US or European brands will build unified "agentic commerce" experiences that handle returns, exchanges, logistics, payments and product recommendations in a single AI‑driven interface,...
LocWorld54 Shows Why Localization Can Be the Next Strategic Powerhouse — And What’s Holding It Back
At LocWorld54 in Monterey, localization leaders argued that the function is moving from a cost center to a strategic AI powerhouse, showcasing sessions on making large language models reason like linguists, SPA‑RAG for targeted generation, and operationalizing enterprise‑scale AI translation....
Predictions 2026: The Race To Trust And Value
Forrester’s 2026 predictions warn that economic and geopolitical volatility will persist, tempering AI hype and prompting leaders to shift from ambition to pragmatism. The firm advises marketers, CX and tech executives to prioritize trust, operational discipline, and accountable AI governance...
Gold Rush Or Fool’s Gold? How To Evaluate Security Tools’ Generative AI Claims
Forrester released a new research report, *Panning For Gold: How To Evaluate Generative AI Capabilities In Security Tools*, outlining three dimensions—utility, trust, and cost—to assess AI‑driven security products. The report emphasizes trust, detailing methods such as crowdsourced QA, golden datasets,...
From Veto To Victory: California’s New AI Act Revives The National (And International) Conversation On AI Regulations
California Gov. Newsom signed SB 53 (the Transparency in Frontier Artificial Intelligence Act), imposing transparency, incident‑reporting and whistleblower requirements on frontier AI developers with over $500 million in revenue, while creating a public compute cluster (CalCompute) and mandating annual reviews...
Forrester AEGIS: The New Standard For AI Governance
Forrester released the AEGIS Framework for Agentic Security with a regulation‑aware crosswalk that maps 39 substantive controls to major AI governance standards, notably showing 100% alignment with both NIST AI RMF and ISO/IEC 42001. Eighty percent of controls map to...
Retail’s Holiday 2025: More Sales, Profits, And AI-Driven Commerce
Retailers should expect a stronger Q4 2025 holiday season with year‑over‑year sales and profits rising as consumers continue to spend despite price worries and retailers operate leaner or use AI to cut costs. Promotions will remain muted through early November...
Stop Optimizing, Start Reinventing: Three Imperatives For Marketing Leaders in 2026
At MAICON 2025, marketing leaders were urged to move beyond incremental efficiency gains and pursue 10x reinvention by treating content as a structured, machine-readable data layer and designing for both human and AI agent audiences. Key imperatives include measuring system-level...
Celebrating Excellence: Bank Of America Wins Forrester’s 2025 Data & AI Impact Award
Bank of America won Forrester’s inaugural 2025 Data & AI Impact Award for an enterprise‑wide AI strategy that blends scale, trust and enablement to drive measurable business outcomes. The bank’s AI footprint includes 50 million users of its Erica virtual...
Is Agentic Commerce a Thing?
Forrester analysts outline “agentic commerce” as nascent AI systems—composed of foundation models and task-specific agents—that can take actions to assist or conduct parts of the shopping journey, from discovery to, in rare cases, checkout. The firm distinguishes owned experiences (brand-controlled...
A Holiday Season Gift-Wrapped In Agentic Commerce
OpenAI has published a Product Feed Specification to let merchants list and sell products directly through ChatGPT’s Instant Checkout, complete with product-level controls (enable_search, enable_checkout), support for rich media/3D assets, and 15-minute feed updates. Major partners including Walmart and Salesforce...
The Right Mental Model For Agentic AI
A forthcoming report preview argues that companies need a clear mental model for 'agentic' AI—autonomous, goal-driven systems—to effectively reshape work and capture value. It outlines practical frameworks and design principles for integrating agents across enterprise functions, plus metrics for measuring...
