Most Content Doesn’t Build Credibility: Let’s Fix That
Marketing teams are flooding the market with content, yet most of it fails to earn buyer trust. As AI‑driven research tools synthesize information from multiple sources, they quickly expose generic, self‑referential messaging. Surveys reveal 68% of buyers are more skeptical of content they suspect was created by AI, and 61% question its accuracy even without that knowledge. Leading organizations are responding by prioritizing topical authority, expert‑driven insights, and independent validation to rebuild credibility.
Is AI Visibility Your 2026 Imperative? Learn How To Achieve It At B2B Summit
AI answer engines such as Microsoft Copilot, ChatGPT, and Google AI Mode are rapidly becoming the primary research tool for B2B buyers, moving inquiries off‑site and creating a "visibility vacuum" for marketers. This shift erodes traditional signals like keyword volume,...
Human Insight, Amplified: How Forrester Is Reinventing Research For The AI Era
Forrester announced that its generative‑AI research assistant, Forrester AI, is now available as a native Microsoft Teams app, bringing proprietary insights directly into users' daily workspaces. The tool is trained exclusively on Forrester’s own data and analyst expertise, positioning it...
Agentic Software Development: Defining The Next Phase Of AI‑Driven Engineering Tools
Agentic software development (ASD) marks a shift from AI‑assisted coding to AI agents that can plan, generate, test, and document software across the entire development lifecycle. These agents operate with a degree of autonomy, handling tasks from design artifacts to...
AI Will Rewrite Employee Experience. Deep Listening Shows How
In this episode, the host explores how AI-driven deep listening is set to transform employee experience (EX) by turning the digital exhaust from tools like Teams into real‑time, emotion‑aware insights. The discussion highlights the limitations of traditional surveys, the ability...
AI Can Make You Multilingual Overnight — Or Create Chaos Just As Fast
The episode explores how generative AI and machine translation are reshaping enterprise localization, turning multilingual content from a niche function into a pervasive capability across all business units. It warns that treating AI translation as a simple toggle leads to...
Machines Are Your Content’s New Audience
The episode explores how AI is reshaping content creation and consumption, introducing the new Business‑to‑Agent (B2A) model alongside B2B and B2C. It highlights that while many firms adopt generative AI, legacy workflows and siloed repositories limit impact, leading to wasteful,...
The State Of GenAI And Consumers For 2026
The episode examines the rapid rise of consumer generative AI (GenAI), noting that three years after ChatGPT’s launch, 38 % of U.S. consumers have used GenAI and usage is set to outpace smartphone adoption due to low barriers and integration into...
It’s People All The Way Down
The episode argues that despite the hype around autonomous AI agents, real commerce and AI interactions ultimately hinge on people. It outlines how ad‑ and commerce‑funded AI tools must keep humans central, warns that agent‑to‑agent workflows become opaque operations challenges,...
Manage the Emerging Costs of Agentic Commerce by Taking a Cue From Drop Shipping Strategy
The episode examines the emerging costs of "agentic commerce"—shopping experiences that happen inside answer engines like ChatGPT—highlighting OpenAI’s 4% fee for Shopify merchants and the resulting 7%+ transaction cost when using native checkout. It draws parallels to early drop‑shipping, urging...
The State Of Business Buying: Risk-Averse Buyers Demand Proof, Not Promises
The episode examines how heightened economic uncertainty and the rise of generative AI are reshaping B2B purchasing, with buyers demanding verifiable proof over promises. Key findings from Forrester’s 2026 Buyers’ Journey Survey reveal that 94% of buyers use AI but...
Conversational Banking: The New Gateway to Digital Banking Experiences
Conversational banking is evolving from simple chatbots into a core, AI‑driven channel that lets customers use natural language to access services, make transactions, and receive guidance. Advances in large language models, generative AI, and emerging agentic AI are enabling context‑aware,...
GenAI In European B2B Marketing: Why Hesitation Is The Real Risk
The episode examines how generative AI is reshaping European B2B marketing, highlighting the tension between strong enthusiasm—81% of marketers want to adopt AI—and the heavy regulatory and technical constraints of GDPR, the EU AI Act, legacy systems, and talent gaps....
Vendasta Shows Why Platforms Become Operating Systems for AI Agents
The episode explains how Vendasta pivoted from a traditional SaaS marketplace to an AI‑driven platform that functions as an operating system for digital agents, enabling SMBs and partners to automate core business tasks and deliver enterprise‑grade customer experiences. Key takeaways...
IFS’s Industrial X Unleashed 2025: Opportunities And Risks In Industrial AI
The IFS Industrial X Unleashed 2025 event showcased the Loops platform, demonstrating how AI-driven digital workers and robots like Boston Dynamics' Spot can automate service requests, inspections, and predictive maintenance to cut downtime and boost productivity across manufacturing, utilities, and...
