Introducing the Newest Edition to Your Team: The Marketing Engineer | Vol 288
Profound announced a new Marketing Engineer role that blends marketing strategy with technical execution, offering a free certification through Profound University. The position is designed to build AI‑driven agents, automations, and end‑to‑end workflows that accelerate existing processes and create capabilities that didn’t exist before. By formalizing a function already emerging in growth and SEO teams, Profound aims to make the most technically adept marketers the core orchestrators of AI‑enabled operations. The move signals a shift from using AI as a content tool to engineering it as a scalable business asset.
Reddit Statistics: What 80+ Data Points Tell Us About the World’s Most Influential Community Platform
Reddit now draws more than 450 million weekly active users and accounts for 3.8 billion monthly visits, with roughly two‑thirds of its traffic coming from organic search. The platform ranks for 84 million keywords, generating about 1.1 billion organic visits and $440 million in traffic...
37% of Your Content Budget Is Going to the Worst-Performing Format | VOL 287
The new B2B Backlink Intelligence Report examined 12,154 content pages from 24 leading B2B brands and 2.4 million referring domains. It found that statistics‑and‑data‑roundup pages represent only 1 % of all content but attract 4.1 % of referring domains, delivering a 4.25× efficiency...
This Page Earns 4x More Backlinks Than Any Other B2B Content Format
Backlink acquisition remains a top priority for B2B marketers, yet many formats underperform. An analysis of 12,154 pages from 24 leading brands shows that statistics pages—data‑roundup resources—outshine all other formats, delivering an efficiency score 4.25 times their share of referring...
LinkedIn Pulse Lost 89% of Its Google Traffic.
LinkedIn’s long‑form Pulse articles have seen a dramatic drop in Google visibility, falling from a peak of 33 million monthly visits in March 2024 to just 3.6 million in March 2026 – an 89 % decline. In contrast, the platform’s shorter Posts have surged, climbing...
We Analyzed 12,154 Pages. The Most Popular B2B Content Format Has a 44.8% Fail Rate.
A new analysis of 12,154 pages across 24 B2B brands finds that thought leadership accounts for 37% of all content but only generates 27.5% of referring domains, resulting in a 44.8% fail rate. The format’s efficiency score of 0.74× places...
We Analyzed 8,566 Keywords Across 14 SaaS Domains to Measure Reddit’s Impact on B2B Search… Here’s What We Found
A recent analysis of 8,566 keywords across 14 SaaS domains shows Reddit now frequently outranks B2B vendors in organic search. Reddit appears in the top three positions for 40‑45% of keywords and beats every competitor on more than half of...
Over 55% of Enterprise Buyers Ask AI First. Is Your Brand On the Shortlist?
Enterprise buyers are increasingly turning to generative AI before traditional search, with 55% of large firms starting research with AI. This shift moves the sensemaking phase—defining problems, categories, and criteria—upstream into conversational interfaces, effectively shaping the Day One shortlist. Reports show...