ChatGPT Is Asking for Reddit by Name Before It Answers
A new Profound analysis shows ChatGPT now references Reddit in 3.68% of its responses, a 24‑fold rise since January. Reddit has reclaimed the top spot for AI citations, accounting for 8.5% of all source mentions. The surge is driven by query fan‑outs, where the model lists preferred sources before generating an answer. Marketers are urged to monitor these fan‑outs and audit Reddit content to safeguard AI‑driven visibility.
Nearly 90% of AI Citations for B2B SaaS Come From Off-Site Sources
B2B buyers are increasingly turning to AI chatbots such as ChatGPT and Perplexity before ever visiting a vendor’s website, and these models rely heavily on external citations to build shortlists. G2’s Answer Economy Report shows 71% of buyers now use...
The LLMs Have Spoken: Yelp Is the Top Source for AI Local Search
AI tools like ChatGPT, Gemini and Google AI Mode now serve as the primary entry point for local‑business discovery, and they rely heavily on trusted review sites for answers. A joint analysis by AirOps and Yelp found that Yelp was...
What Google’s AI Optimization Guide Means for Your GEO Strategy
Google released an AI search optimization guide that stresses the same SEO fundamentals—high‑quality, first‑hand content and solid technical health—while debunking popular GEO myths. It clarifies that structured data and content chunking are not required for AI Overviews, but warns against...
Google Wants Non-Commodity Content. These B2B Brands Show You What It Looks Like.
Google Search Central highlighted a split between commodity and non‑commodity content, declaring that only the latter thrives in AI‑driven search results. Non‑commodity pieces are defined by uniqueness, specificity, and authenticity—attributes that founder‑led B2B brands like 6Sense, Clarify and Beehiiv already...
Google’s Preferred Sources Are Officially Live: The Marketing Impact
Google has rolled out Preferred Sources worldwide, letting users star the publications they trust so those outlets appear more often in Top Stories and a new "From your sources" carousel. The feature adds a user‑driven layer to search personalization, moving...
Uncovering the Hidden Selection Phase: The 14x AI Citation Gap Between Branded and Unbranded Prompts.
A joint AirOps‑Foundation Marketing study examined 5.1 million AI‑generated responses for 50 B2B brands across seven verticals. Overall, only 10.15 % of citations in those responses linked to brand‑owned domains, and the figure plummets to just 2.2 % for unbranded, early‑stage queries. Branded...
One SEO Week Sponsor Is Dominating AI Visibility. It’s Not Who You’d Expect.
The Foundation team audited ChatGPT’s responses to a uniform prompt about each of the 15 SEO Week 2026 sponsors, logging 220 citations across brand‑owned, editorial, review and user‑generated sources. Siteimprove emerged as the clear leader in on‑domain citations, with 16 of...
We Let AI Plan Our SEO Week. Here’s What It Recommended.
Foundation Inc. used multiple AI tools to create a data‑driven SEO Week Survival Guide for attendees of the April 27‑30 conference in Manhattan. The guide ranks coffee spots, restaurant picks, and analyzes how AI cites conference sponsors, revealing that Culture Espresso received...
How AI Search Is Rewiring B2B Software Buying [G2 Report]
G2’s new report, The Answer Economy, shows AI chatbots have become the primary research tool for B2B software buyers, replacing traditional search engines. Fifty‑one percent of respondents now start their vendor search with a chatbot, and 69% say the AI’s...
Introducing the Newest Edition to Your Team: The Marketing Engineer | Vol 288
Profound announced a new Marketing Engineer role that blends marketing strategy with technical execution, offering a free certification through Profound University. The position is designed to build AI‑driven agents, automations, and end‑to‑end workflows that accelerate existing processes and create capabilities...
Reddit Statistics: What 80+ Data Points Tell Us About the World’s Most Influential Community Platform
Reddit now draws more than 450 million weekly active users and accounts for 3.8 billion monthly visits, with roughly two‑thirds of its traffic coming from organic search. The platform ranks for 84 million keywords, generating about 1.1 billion organic visits and $440 million in traffic...
37% of Your Content Budget Is Going to the Worst-Performing Format | VOL 287
The new B2B Backlink Intelligence Report examined 12,154 content pages from 24 leading B2B brands and 2.4 million referring domains. It found that statistics‑and‑data‑roundup pages represent only 1 % of all content but attract 4.1 % of referring domains, delivering a 4.25× efficiency...
This Page Earns 4x More Backlinks Than Any Other B2B Content Format
Backlink acquisition remains a top priority for B2B marketers, yet many formats underperform. An analysis of 12,154 pages from 24 leading brands shows that statistics pages—data‑roundup resources—outshine all other formats, delivering an efficiency score 4.25 times their share of referring...
LinkedIn Pulse Lost 89% of Its Google Traffic.
LinkedIn’s long‑form Pulse articles have seen a dramatic drop in Google visibility, falling from a peak of 33 million monthly visits in March 2024 to just 3.6 million in March 2026 – an 89 % decline. In contrast, the platform’s shorter Posts have surged, climbing...