Recent Posts
News•Feb 27, 2026
Why a Beauty Brand Is Giving Gen Alpha Equity
Evereden, the kid‑focused beauty brand that hit $100 million in sales, announced its Generation E program, granting equity stakes to three Gen‑Alpha creators aged 14, 15 and 17. The teenagers—Embreigh Courtlyn, Kaili Asa and Madison Rae—bring combined millions of followers and will advise on product development, brand voice and community initiatives. The move coincides with Evereden’s rollout into all 640 U.S. Sephora stores and its dominant 60% Amazon market share for kids’ skincare. By turning influencers into owners, Evereden aims to deepen authentic connections with the fast‑growing Gen‑Alpha consumer segment.
By Glossy
News•Feb 27, 2026
A Buyer’s Take on London Fashion Week, with Mytheresa’s Tiffany Hsu
In the Glossy Podcast’s London Fashion Week edition, Mytheresa chief buying director Tiffany Hsu offers a buyer’s lens on the Fall 2026 collections. She highlights Burberry’s outerwear‑led show, the romantic opulence of Simone Rocha and Erdem, and the sculptural concepts of newcomers...
By Glossy
News•Feb 26, 2026
Meta Is Auto-Generating AI Ads for Its Advertisers, Causing Headaches for Image-Conscious Fashion Brands
Meta has begun automatically generating AI‑derived advertisements from brands' existing creative assets, inserting them into Facebook and Instagram feeds without explicit advertiser approval. The move aims to boost ad inventory and lower production costs, but early adopters like British tights...
By Glossy
News•Feb 25, 2026
Can Solid Perfume Be the Next Body Mist?
Solid perfume is emerging as a fast‑growing fragrance format, with Sol de Janeiro’s new Jelly Perfume balms leading the latest wave. The alcohol‑free sticks prioritize a skin‑felt, intimate scent rather than room‑filling projection, echoing a broader consumer desire for subtlety...
By Glossy
News•Feb 24, 2026
From Nausea to Relief, How Beauty Founders and Execs Are Reacting to the Supreme Court’s Tariff Decision
The U.S. Supreme Court ruled to block the Trump‑era tariffs on Chinese beauty products, ending weeks of uncertainty for the industry. Beauty founders and executives, who had been bracing for higher import costs, described the decision as a “relief” after...
By Glossy
News•Feb 24, 2026
Rodan + Fields Moves Beyond Social Selling with Influencer-Powered ‘C-Suite’ Campaign
Rodan + Fields is transitioning from a pure social‑selling model to an omnichannel strategy, launching its Pure C Serum on a new direct‑to‑consumer website and through Ulta Beauty. To amplify the rollout, the brand unveiled a “C‑Suite” influencer campaign featuring seven...
By Glossy
News•Feb 24, 2026
Off Season Taps Into the NBA’s Growing Merchandise Sales with New Licensed Fashion Collection
Off Season, the fashion label known for NFL‑centric apparel, launched its first NBA‑focused ready‑to‑wear collection, featuring items from halter tops to track jackets. The line spotlights a select group of teams—including the Knicks, Warriors, Lakers and Clippers—and is sold through...
By Glossy
News•Feb 23, 2026
3 Standout Strategies Driving Revlon’s 2026 Comeback Plan
Revlon, under CEO Melissa Peluso, is executing a three‑pronged turnaround aimed at reviving its legacy brands. The strategy emphasizes a narrowed “e‑glam” identity for Revlon, a clean‑beauty refresh for Almay, and an aggressive expansion of its fragrance portfolio through new...
By Glossy
News•Feb 20, 2026
Exclusive: Bath & Body Works Launches on Amazon
Bath & Body Works announced its body mists, candles and hand soaps are now sold directly on Amazon.com in the United States. The initial launch features more than a dozen top‑selling scents such as Japanese Cherry Blossom and Warm Vanilla...
By Glossy
News•Feb 20, 2026
Glossy Pop Newsletter: Inside Hello’s Plan to Make Toothpaste Part of Gen Z’s Beauty Routine
Hello, the Colgate‑Palmolive‑owned oral‑care brand, unveiled its Whipped Toothpaste—a velvety, foam‑dispensing product aimed at Gen Z—via TikTok Shop in December. The texture‑first formula, offered in Mellow Mint Dream and Peppermint Stick, combines aesthetic appeal with cavity‑fighting efficacy. Hello leverages Gen...
By Glossy
News•Feb 19, 2026
How Clarins Reached 70% Conversion and Doubled Its Basket Size in Brick-and-Mortar Test of Shade-Matching Tech
Clarins piloted its AI Shade Finder in 20 French and UK stores, using an iPhone‑based spectroscopic tool to match foundation shades. The trial lifted conversion to 70% and doubled average basket size, while boosting associate confidence and prompting cross‑selling of...
By Glossy
News•Feb 19, 2026
The Olympics’ Beauty Moments, Plus CEO Catherine D’Aragon on First Aid Beauty’s Partnership with Team USA
First Aid Beauty announced its first brand redesign in nearly two decades, aligning the launch with the 2026 Winter Olympics. The company secured the role of official skin‑care partner for Team USA, gifting products to every athlete. CEO Catherine D’Aragon...
By Glossy
Deals•Jan 27, 2026
Evermark Acquires St. Ives and Noxzema
Evermark, a newly formed portfolio, has taken ownership of classic skincare brands St. Ives and Noxzema, adding them to its lineup that already includes Suave and Pond’s. The acquisition aims to modernize the brands and expand Evermark’s presence in the...
Glossy
Deals•Jan 26, 2026
Journelle Acquires Italian Factory to Boost Vertical Integration
New‑York‑based lingerie retailer Journelle announced it has fully acquired its own factory in Italy, marking a step toward vertical integration and greater control over its supply chain. The acquisition, completed on Monday, will allow the brand to produce its own...
Glossy
Deals•Jan 14, 2026
Saks Global Secures $1.75B DIP Financing in Chapter 11 Filing
Saks Global announced a voluntary Chapter 11 filing and secured approximately $1.75 billion in debtor‑in‑possession financing, including $1 billion upfront, $500 million committed upon emergence, and $240 million of incremental liquidity. Backed by senior secured bondholders and asset‑based lenders, the funding aims to stabilize operations...
Glossy