Wonderskin CEO Michael Malinsky on Turning a Viral Product Into a Thriving Beauty Brand
Wonderskin, founded by Michael Malinsky in 2020, turned a TikTok‑viral metallic blue lip‑stain into a multi‑category beauty brand. The $22 Wonder Blading Lip Stain Peel‑Off Mask has sold over 6 million units, fueling a 300% revenue surge that hit roughly $125 million in 2025. Early adoption of TikTok Shop boosted return on ad spend by 328% and click‑through rates by 182%, while a $50 million funding round led by Insight Partners enabled expansion into eye, complexion and brick‑and‑mortar partners like Sephora. The brand now sells DTC, on Amazon, TikTok Shop, and through major retailers.
Exclusive: Dr. Joyce Park Enters Hair Care with Science-Backed Brand Kerativ
Dermatologist Dr. Joyce Park, known as @teawithmd, is launching Kerativ, a science‑backed hair‑care line targeting scalp health and telogen effluvium. The brand debuts on April 28 with a $44 Redensify Reset Shampoo and a $65 Treatment Serum, both formulated with...
Fashion Briefing: Gold Prices Are Skyrocketing, Squeezing the Jewelry Industry’s Margins in Uncomfortable Ways
Gold prices have surged dramatically, with futures topping $5,500 in January and analysts now projecting levels near $6,000 by year‑end. The rally is fueled by persistent inflation and heightened Middle East tensions, which have reinforced gold’s safe‑haven appeal. This price...
Kering’s $3.9 Billion Quarter Shows Gucci Isn’t Fixed Yet
Kering posted first‑quarter revenue of €3.57 billion (about $3.9 billion), down 6% on a reported basis and flat on a comparable basis, as Gucci’s 8% sales decline continues to weigh on the group. While North America showed a 9% rebound for Gucci,...
Beauty Briefing: The Business of Being Rachel Zoe
Fashion influencer Rachel Zoe is capitalizing on her recent stint on "Real Housewives" to secure high‑value brand partnerships, expanding her beauty empire beyond traditional styling services. The exposure has translated into multiple endorsement deals and a surge in her social...
Courteney Cox’s Homecourt Doubles Down on Luxe Hand Care with New Exfoliating Product
Homecourt, the home‑care brand founded by Courteney Cox, is expanding its hand‑care line with a new Exfoliating Hand Wash priced at $38. The product, scented with the bestselling Cece fragrance, combines organic rosella, saccharide isomerate and argan oil for up to...
For Mother’s Day, Kendra Scott Invests in Its Largest Influencer Activation to Date
Kendra Scott unveiled its "Mark It: Jewelry for the Moments That Matter" campaign for Mother’s Day, fronted by influencer Sara Foster and featuring more than 200 short‑form videos across TikTok, YouTube, Meta and Pinterest. The effort represents the brand’s largest influencer...
Sol De Janeiro’s Director of Global Influence on the Rise of ‘Non-Followers’ and the New Rules of Social Engagement
Sol de Janeiro’s new director of global influence, Avrielle Cortes, says the brand is shifting from a TikTok‑centric strategy to a fragmented, multi‑platform approach. She highlights the rise of “non‑followers” – viewers reached through algorithmic feeds – as a key...
Can Dolce & Gabbana Stay Independent Through Leadership Changes and the Middle East Crisis?
Dolce & Gabbana is wrestling with more than $520 million in debt while co‑founder Stefano Gabbana steps down as chair but remains in a creative role. The brand, which generated over $2 billion in revenue last year, is seeking $176 million of fresh...
It’s a 10 Haircare Taps Khloé Kardashian as Ambassador, Plots Packaging Rebrand, Book Release for 20th Anniversary
It’s a 10 Haircare, founded by Carolyn Aronson in 2006, is celebrating its 20th anniversary with $500 million in annual retail sales. The brand has appointed Khloé Kardashian as its first global ambassador and is launching a full packaging redesign that will...
Glossy Pop Newsletter: I.AM.GIA Sold 1 Million Blare Tracksuits — Now It’s Betting on Coachella for Its Next Viral Moment
I.AM.GIA’s Blake tracksuit line, launched after founder Alana Pallister sold her house to fund 300,000 units, has now sold 1 million pieces across 44 styles. The brand is turning Coachella 2026 into a live‑marketing blitz, dressing Sexyy Red and her dancers while...
At Coachella, Festival Fashion and Brand Activations Get Modern Updates
Coachella returns to Indio for two weekends, and fashion data shows a surge in interest, with Pinterest searches for “Coachella outfit ideas” up 465% year‑over‑year. Attendees are planning multiple looks—58% of Shein users expect to wear two or more outfits...
Luxury Briefing: Luxury Brands Proceed with Retail Plans in the Middle East
Luxury brands are pressing ahead with new retail projects across the Middle East, signaling confidence in the region’s high‑net‑worth consumer base. Orlebar Brown’s CMO highlighted a strategy built around the luxury travel circuit, while other players such as Saks, Brunello...
Fashion Briefing: How Did Nike’s Embattled Heritage Brand Converse Reach a 15-Year Revenue Low?
Nike’s heritage label Converse has hit its lowest revenue in 15 years, prompting speculation that the sneaker maker may be put up for sale. The brand’s sales slipped to roughly $1.3 billion, with profit margins falling below 5% as direct‑to‑consumer initiatives...
Glossier Built the Modern Beauty Playbook — Now What?
Glossier, the millennial‑born beauty brand that popularized the “clean girl” aesthetic, has entered a new era under CEO Colin Walsh, a former Ouai executive. Since his appointment, the company has slashed roughly a third of its workforce, scaled back its...
Cotopaxi Taps FP Movement to Bring Its Outdoor Gear Into Everyday Wardrobes
Cotopaxi unveiled a limited‑edition four‑piece capsule with FP Movement on April 9, aiming to attract style‑conscious women beyond its core outdoor audience. The collection—featuring a travel pack, messenger‑style bag and five‑panel hat—prices range from $45 to $150. Cotopaxi reported $150 million in...
Ipsy Joins the WNBA Craze as the Official Beauty Partner of the Las Vegas Aces
Ipsy announced a three‑year partnership making it the official beauty partner of the Las Vegas Aces, the WNBA champion team. The deal puts Ipsy’s logo on jerseys, the free‑throw line and arena backboard, and includes game‑day activations and a media‑day...
Beauty Briefing: The Billion-Dollar Business of Bath & Body Works’ Japanese Cherry Blossom
Bath & Body Works is banking on its flagship Japanese Cherry Blossom fragrance to fuel a turnaround, marking the scent's 20th anniversary with new limited‑edition products and heightened marketing. The fragrance now drives more than $1 billion in annual sales, making...
Google Says Its AI-Powered Ads Helped Aritzia Lift Online Sales by 80%
Google announced that its AI‑powered ad suite, particularly AI Max, helped fashion retailer Aritzia boost online revenue by 80%. The company is expanding AI‑driven ad formats in its new AI Mode and testing “direct offers” that deliver real‑time promotions. Google’s fourth‑quarter ad...
How Boll & Branch Is Integrating an OpenClaw-Based AI Agent in Every Part of Its Business
Boll & Branch has deployed an autonomous AI agent, Tess, built on the open‑source OpenClaw platform. Initially a scheduling assistant, Tess now operates across Slack, Shopify, and marketing tool Iterable, pulling data to generate real‑time customer reports. The company is extending...
Macy’s Reset: Bloomingdale’s Momentum, Beauty Bets and the New Department Store Model
Macy’s posted $7.6 billion in Q4 revenue and $21.8 billion for FY 2025, beating forecasts. Growth was largely driven by Bloomingdale’s, which has posted consecutive quarters of gains and captured market share as rivals Saks and Neiman Marcus navigate bankruptcy. The retailer is reshaping...
Luxury Briefing: Shanghai Fashion Week Draws Global Attention Again as China Bounces Back
Shanghai Fashion Week, held March 25‑April 1, attracted a stronger international turnout than recent seasons. Designers such as Susan Fang presented collections while local brands pursued varied growth tactics amid China’s post‑pandemic rebound. HSBC forecast a 6% compound annual growth...
Fashion Briefing: As AI Shopping Agents Proliferate, Both Retailers and Consumers Have Concerns
AI-powered shopping agents are rapidly entering fashion e‑commerce, but both retailers and shoppers voice strong concerns. Retailers worry about security breaches, fraud, and the erosion of advertising revenue as agents sidestep traditional ad placements. Consumers are uneasy about data privacy,...
Why AI-Powered Wellness Chatbots Will Be ‘Table Stakes’ for Supplement Brands, with Thorne CSO Dr. Nathan Price
Thorne, a leading supplement brand, launched Taia, a generative AI wellness chatbot, on its website. In its first six months, Taia processed over 200,000 messages, delivered more than 350,000 product and lifestyle recommendations, and generated an 8% higher average order...
Wellness Briefing: Service-Based Businesses Are Attracting New Customers Through Wellness Offerings, Plus News
Service‑based fitness businesses are leveraging wellness offerings to attract new customers, as consumer demand for holistic health experiences and “third spaces” grows. Jeff Bladt of Playlist explained how studios integrate classes, nutrition and mental‑wellness to boost membership. Danone completed a...
Mejuri Builds on Its Fastest-Selling Collection, with Most Shoppers Buying 3 Products
Mejuri has expanded its best‑selling Puzzle stacking‑ring line with sterling‑silver versions and modular slider charms, creating over 16 million possible mix‑and‑match combinations. The brand reports that 60% of Puzzle shoppers buy three or more pieces, turning the collection into a repeat‑purchase...
Beauty Briefing: How Fragrance Is Winning on TikTok Shop
Fragrance brand Snif saw explosive sales on TikTok Shop after influencer Mikayla Nogueira livestreamed a product demo, highlighting the platform’s power for scent categories. The surge underscores how live video and creator seeding can turn traditionally tactile products into impulse...
Stitch Fix Is Targeting People Mid-Transition, From GLP-1 Users to Newly Divorced Men
Stitch Fix is pivoting to hyper‑targeted life‑stage segments, focusing on GLP‑1 weight‑loss drug users and recently divorced men who need rapid wardrobe updates. The company posted Q2 revenue of $341.3 million, a 9.4% year‑over‑year increase, and a record $577 revenue per active...
WNBA Player Lexie Hull Launches Forta, Aimed at Creating a New Category of Performance-Driven Makeup
WNBA star Lexie Hull and investor Bella Guller have launched Forta, a performance‑driven makeup line built around sweat‑resistant polymers. After two‑and‑a‑half years of formulation, the brand debuted direct‑to‑consumer, seeding products to athletes across the WNBA, gymnastics, soccer and volleyball. TikTok...
Why TikTok Shop’s Real ROI Was Never Meant to Stay on TikTok
TikTok Shop is being re‑positioned from a narrow sales channel to a powerful demand‑generation engine, a shift highlighted by Greek sun‑care brand Carroten’s rapid U.S. expansion. Leveraging over 13,000 creators, the brand generated 152 million views, sparking a cascade that lifted Amazon...
Dupe Fragrance Has Hit the Mainstream. Now What?
Dupe perfume brands such as Dossier, Oakcha and Alt. Fragrances have moved from niche direct‑to‑consumer channels into mainstream retail, securing space in Walmart, Target, CVS and even a flagship store on New York’s Elizabeth Street. The shift is fueled by...
An Exception to Luxury’s Slowed Growth, Perigold Eyes Vacant Department Store Locations Amid Expansion
Perigold, Wayfair’s luxury home‑furnishings brand, has sustained double‑digit growth since its 2017 launch, even as the broader luxury market slows. In 2025 it opened flagship stores in Houston (20,000 sq ft) and West Palm Beach (30,000 sq ft) and launched a high‑profile content partnership...
What’s Driving the Beauty Bag Charm Trend
The beauty industry is turning everyday products into wearable accessories, a trend sparked by Hailey Bieber’s Rhode Lip Case and amplified by bag‑charm sales at retailers like Anthropologie, which moved over 10,000 units between August and October 2024. Brands such...
Luxury Briefing: In a Volatile Middle East, Bags Charms Reaching $250,000 Are Catching On
Luxury brands are launching a new category that fuses fine jewelry with handbags, featuring charms that can cost up to $250,000. The trend is fueled by ultra‑wealthy consumers in the Middle East, where volatile markets are prompting a shift toward...
Hollister Leans Into Nostalgia with New Graduation Campaign — and Music Video — Featuring Gen-Z Singer Gigi Perez
Hollister has launched a graduation‑themed campaign featuring Gen‑Z singer‑songwriter Gigi Perez, who covers Green Day’s 1997 anthem “Good Riddance (Time of Your Life)” in a brand‑produced music video. The 360‑degree effort includes a new “Time of Your Life” clothing collection,...
Fashion Briefing: How Watch Heavyweights Swatch and SwissWatchExpo Are Responding to War in the Middle East
The escalating U.S.-Israeli conflict in Iran is causing the most severe supply‑chain disruption in the luxury watch sector since the 1970s. Swatch and SwissWatchExpo, two industry heavyweights, are scrambling to protect sales by shifting inventory and event planning away from...
Julie Cartwright on Pvolve’s Prolific Partnership Strategy with Beauty, Wellness and Fashion Brands
Pvolve, the low‑impact functional‑movement brand founded in 2017, has built a prolific partnership ecosystem spanning beauty, wellness, apparel, and consumer giants such as Tower28, Lululemon, Amex and Amazon. These collaborations fuel brand awareness, drive foot traffic to its 43 U.S....
Reddit’s New Shopping Ads Are a Play for Beauty Brands’ Business
Reddit unveiled new Dynamic Product Ads at Shoptalk 2026, featuring Collection Ads and Reddit‑specific overlays that embed shoppable tiles within community threads. The platform reports a 40% YoY rise in high‑intent shopping conversations and a 60% surge in beauty‑related purchase discussions....
Beauty Briefing: The Monobrand Perfume Store Boom
The article highlights a rapid surge of monobrand perfume boutiques across New York’s premium shopping districts and globally, as fragrance houses open dedicated stores to tighten brand control and pricing. It also notes a leadership overhaul at Spanish cosmetics group...
Exclusive: Tarte Founder Maureen Kelly Enters Nootropics with Finnsul, Co-Founded with Her Gen-Z Sons
Cosmetics founder Maureen Kelly has launched Finnsul, a brain‑hydration supplement co‑created with her Gen‑Z sons. The powder combines electrolytes, vitamin B, biotin and the nootropic Cognizin, sold in caffeinated and non‑caffeinated packets for $29.99 (15‑pack) or $49.99 (loose). Finnsul debuted...
Remedy Place Launches a ‘Smart NAD Injection Pen’ — and ‘Smart Peptide Pens’ Could Be Next
Remedy Place, a boutique wellness club with locations in Los Angeles, New York and Boston, has introduced a $500 smart NAD injection pen that lasts 30 days and is reusable with a fresh needle for each dose. The pen is manufactured by UK‑based...
Inside Sephoria’s Return to Los Angeles This Weekend
Sephoria, Sephora’s flagship consumer event, returned to Los Angeles this weekend, drawing an expected 8,000 beauty enthusiasts to the Magic Box venue. The two‑day, ticketed experience featured over 65 brands, with tickets ranging from $180 to $465 and a VIP...
Glossy Pop Newsletter: Target’s Roller Rabbit Collab Did $6 Million in First-Hour Sales, Won over Gen Z
Target’s partnership with teen‑focused brand Roller Rabbit launched over 250 items and generated roughly $6 million in sales within the first hour, averaging $100,000 per minute. The collection, featuring family‑friendly pajamas, pool floats, luggage and exclusive mystery boxes, sold about 5,000...
Luxury Briefing: Zara Bets on Galliano to up Its Pricing Power
Zara has launched a two‑year creative partnership with John Galliano to reinterpret its archive, marking a deliberate push upmarket. The collaboration is positioned as a branding exercise as much as a product line, aiming to infuse luxury credibility into the...
A Fashion Brand’s Guide to Tariff Refunds, with ArentFox Schiff’s Angela Santos
The Glossy Podcast featured ArentFox Schiff partner Angela Santos discussing the fallout from the Supreme Court’s February 2026 decision that struck down IEEPA‑based tariffs. The ruling sparked an immediate rollout of new tariff regimes, leaving fashion importers uncertain about refund timelines....
Fashion Briefing: How Trump’s ‘Made in America’ Executive Order Will Affect Fashion Brands
On March 13, the Trump administration issued an executive order tightening "Made in America" labeling rules, demanding that any product bearing the claim be verifiably produced in the United States. The order targets a wide range of consumer goods, including...
How One Brand Is Making Gut Health Foundational to Daily Wellness
Consumers are rapidly prioritizing gut health, with 84% showing heightened interest. The global probiotics market is projected to reach nearly $115 billion by 2030, expanding at an 8.5% annual rate. Zenwise, founded in 2015, has rebranded to position gut health as...
Wellness Briefing: How Top UK Wellness Brand Ancient + Brave Is Cracking the U.S. Market One City at a Time,...
UK‑based wellness brand Ancient + Brave launched its U.S. entry with a multi‑week pop‑up in Los Angeles, backed by influencer partnerships and out‑of‑home advertising. Head of U.S. marketing Hannah Rowe highlighted strong foot traffic, social engagement spikes, and valuable brand...
Beauty Briefing: Why Botox Is Showing up Everywhere, From Your Home to Planned Parenthood
Botox and other aesthetic injections are moving out of traditional dermatologist offices into unconventional locations such as upscale grocery retailer Erewhon and Planned Parenthood clinics. The shift reflects a broader consumer appetite for convenient, on‑demand cosmetic procedures, prompting a wave...
Lulus Becomes Victoria’s Secret’s Latest Brand Partner
Lulus, the 30‑year‑old occasion‑wear label, is expanding its wholesale footprint by adding Amazon and Victoria’s Secret to its distribution roster. The brand already entered all 350 Nordstrom stores and broadened its assortment at Urban Outfitters, aiming to capture customers where...