Recent Posts
News•Feb 17, 2026
Function Health’s New Erewhon Smoothie Was Designed to Highlight Nutritional Gaps and Promote Telehealth Lab Testing
Function Health, a telehealth platform with half‑million users, unveiled a limited‑edition Erewhon smoothie to spotlight widespread nutritional deficiencies revealed by its lab tests. The company reports that 65% of members have elevated insulin, 54% show high ApoB, and 70% are deficient in vitamins D, B, omega‑3s, iron and magnesium. Priced at $16, the smoothie includes a $25 coupon for new Function members, aiming to drive acquisition. Valued at $2.5 billion, Function leverages AI‑driven data and a broad test menu to position itself as a preventive‑health leader.
By Glossy
News•Feb 17, 2026
Beauty Briefing: Why Every Beauty Brand Is Collaborating with a Soda
Beauty brands are increasingly partnering with soda companies, leveraging the drinks' cultural cachet to launch limited‑edition collections and co‑branded experiences. The trend reflects a broader shift toward experiential marketing aimed at younger, social‑media‑savvy consumers. At the same time, Rare Beauty...
By Glossy
News•Feb 13, 2026
Purely Elizabeth Is Borrowing From Beauty’s Launch Playbook to Target Gen Z
Purely Elizabeth, the leading natural‑category granola brand, launched Purely Glow, a limited‑edition salted vanilla pistachio granola infused with collagen peptides and biotin. The product debuted exclusively on the brand’s e‑commerce platform and TikTok Shop, supported by a TikTok‑centric creator campaign...
By Glossy
News•Feb 12, 2026
Fashion Briefing: At NYFW, Fashion Brands Are Embracing Department Stores — Even the Embattled Saks Global
At New York Fashion Week, leading fashion brands confirmed that wholesale through department stores remains a core growth pillar despite recent turbulence. The high‑profile bankruptcy of Saks Global and declining foot traffic at peers such as Neiman Marcus have heightened...
By Glossy
News•Feb 11, 2026
With Value Top of Mind, Sally Beauty Is Betting on Dupe Fragrances and Instant Delivery
Sally Beauty is rolling out its fragrance category, anchored by the dupe brand Alt., to over 2,000 stores, offering $25‑$35 scents that replicate $300 luxury perfumes. The retailer reported a modest 1.2% net‑sales growth in Q1 FY2026 and maintains full‑year...
By Glossy
News•Feb 10, 2026
This Valentine’s Day, Perfume Is Playing Matchmaker
Perfume houses are leveraging Valentine's Day to launch romance‑focused collections and experiential campaigns, positioning scent as a modern matchmaking tool. LVMH announced the appointment of a new chief executive to lead its beauty division, signaling strategic emphasis on luxury fragrance...
By Glossy
News•Feb 10, 2026
Confessions of a Former Saks Designer: ‘If Your Retail Partner Is Knocking You Off, That’s a Red Flag’
Former Saks Fifth Avenue designer Hadley Pollet left the department‑store partnership in 2018 after witnessing buyers request cheap copies of luxury designs and a shift toward an asset‑light, drop‑shipping model. Saks later filed Chapter 11, leaving many boutique vendors uncertain about...
By Glossy
News•Feb 10, 2026
Seoul-Born Borntostandout Aims to Be ‘the Craziest’ Fragrance Brand in Sephora
Seoul‑born fragrance house Borntostandout is set to debut on Sephora’s digital platform on Feb 24 and in physical stores on March 13, offering eleven scents ranging from $85 to $290. Founder Jun Lim, who self‑funded the brand after a career in investment...
By Glossy
News•Feb 9, 2026
How an Indie Bridal Brand Earned a Major Marketing Moment at the Super Bowl
Indie bridal designer Hayley Paige secured a surprise fashion moment when her "Becoming Jane" wedding dress was worn during Bad Bunny's Super Bowl halftime show. The exposure came just six months after she regained control of her eponymous brand following...
By Glossy
News•Feb 9, 2026
As China’s Fashion Market Recovers, Western Brands Are Going All in on Lunar New Year
Western fashion houses are rolling out Lunar New Year capsule collections as the holiday approaches, targeting the massive East Asian consumer base. Brands such as Miu Miu, Le Vian, Levi’s, Jil Sander and Burberry are leveraging the Year of the Horse theme to...
By Glossy
News•Feb 6, 2026
Luxury Briefing: Brunello Cucinelli Thinks Keyword Search Is Holding Luxury Back
Brunello Cucinelli’s chief of humanistic technology, Francesco Bottiglieri, revealed the brand’s new AI‑driven website at Shoptalk Luxe, arguing that traditional keyword search hampers luxury discovery. He explained that classic site structures—homepages, category filters, and search bars—serve repeat buyers but fall...
By Glossy
News•Feb 6, 2026
Fashion Briefing: Brands Are Rushing to Make Fashionable Sports Merchandise — but Is There Enough Demand?
With the Super Bowl approaching, apparel brands are racing to release fashionable, licensed sports merchandise that blends street style with team branding. The surge is fueled by high‑profile moments like Taylor Swift’s custom jersey coat, which highlighted a growing appetite among...
By Glossy
News•Feb 6, 2026
Wolf & Badger Is Positioning Itself as an Anti-Saks to Brands Seeking New Sales Channels
Wolf & Badger is positioning itself as an alternative to collapsing department‑store channels, offering independent fashion brands a curated marketplace that handles logistics, duties and marketing. The UK‑based platform now works with just under 2,000 brands, generating roughly $100 million in GMV,...
By Glossy
News•Feb 6, 2026
What Goes Into an NFL Partnership? With Abercrombie & Fitch CMO Carey Collins Krug
Abercrombie & Fitch has been the NFL’s official fashion partner since August, expanding beyond product sales into athlete styling, fashion shows, and in‑stadium experiences. CMO Carey Collins Krug says the partnership exceeded sales expectations and generated organic athlete interest, leading to...
By Glossy
News•Feb 6, 2026
Glossy Pop Newsletter: Why Are so Many Skin Care Brands Hitting the Slopes?
Beauty brands are turning ski resorts into experiential marketing stages, hosting influencer trips and multi‑year resort partnerships to showcase product performance in cold, high‑altitude conditions. Rhode’s Snow Club activation in Big Sky, Montana features top beauty creators and pre‑seeded product...
By Glossy
News•Feb 5, 2026
A Year Into Turnaround Plan, the Estée Lauder Companies Finds Steady Growth
Estée Lauder Companies reported a 6% rise in Q2 net sales to $4.2 billion, marking the first growth after its “Beauty Reimagined” turnaround plan. Fragrance, skin‑care and hair‑care all posted double‑digit gains, while makeup slipped 1% despite MAC’s TikTok Shop debut....
By Glossy
News•Feb 5, 2026
With New Launch, Hailey Bieber’s Makeup Artist Aims to Dominate Foundation Sales at Sephora
Celebrity makeup artist Mary Phillips’ brand m.ph by Mary Phillips introduced Le Skin Weightless Serum Foundation, a $49, 35‑shade, medium‑coverage formula with 2% niacinamide. The launch follows the brand’s underpainting palette and aims to become Sephora’s number‑one foundation, challenging Haus...
By Glossy
News•Feb 5, 2026
Glossy Beauty Podcast: Why Creators Are Building Systems — Not Chasing Virality — on TikTok Shop
TikTok’s U.S. operation was sold for roughly $14 billion to a consortium that includes Oracle, Silver Lake and MGX, underscoring the platform’s strategic value. Recent data shows TikTok Shop moved about $19 billion of goods globally in Q3 2024, rivaling legacy marketplaces. Brands...
By Glossy
News•Feb 5, 2026
The Health and Wellness Trends Glossy and Modern Retail Staffers Are Watching in 2026
Consumer enthusiasm for health data is reshaping the wellness market, driven by wearable devices such as the Oura ring and the rise of biohacking. Shoppers are increasingly demanding proof of product efficacy and are scrutinizing health claims more rigorously. Brands...
By Glossy
News•Feb 4, 2026
E.l.f. Beauty CEO Outlines Rhode’s International Expansion Plan, Holiday Sales Wins, Fall Mascara Launch on Today’s Earnings Call
E.l.f. Beauty posted a 38% jump in Q3 fiscal 2026 net sales to $489.5 million, largely fueled by the recent acquisition of Hailey Bieber’s brand Rhode. The company lifted its full‑year outlook, now expecting Rhode to contribute $260‑$265 million, up from $200 million....
By Glossy
News•Feb 4, 2026
AI-Powered Fragrance Company Osmo Raises $70 Million in Series B Funding
AI‑driven fragrance startup Osmo announced a $70 million Series B round, led by Two Sigma Ventures and backed by Alumni Ventures and Patrick Collison. The capital will fund a move to a new manufacturing hub in New Jersey and the addition of three...
By Glossy
News•Feb 4, 2026
Puma Is Fueling Engagement and Community Feedback with an AI Platform Centered on Co-Creation
Puma relaunched its AI Creator platform in January, inviting fans to co‑design the Olympique de Marseille 2027‑28 third kit. The contest attracted over 35,000 unique users, who spent an average of eight minutes each, produced five designs per participant and...
By Glossy
News•Feb 3, 2026
‘The Fragrance Consumer Is Experimental as Ever’: Why Snif Is Going ‘Even Weirder’ with Its Latest Ulta Launch
Snif has launched two novelty fragrances—one evoking pizza and another inspired by Swedish candy—through Ulta Beauty’s nationwide stores. The brand frames the scents as part of an "experimental" consumer wave, targeting shoppers who seek playful, unconventional perfume experiences. By partnering...
By Glossy
News•Feb 3, 2026
Lulus Beefs up Its Wholesale Strategy with Nordstrom and Dillard’s Expansions
Occasionwear brand Lulus, celebrating its 30th anniversary, is accelerating its wholesale expansion. After a 140% jump in wholesale sales last year, the brand now sells in all 350 Nordstrom locations and has more than doubled its presence at Dillard’s to...
By Glossy
News•Feb 3, 2026
How Tree Hut Used AI to Turn Customer Feedback Into Product Insights and Quadruple Social Engagement
Tree Hut, a bath‑and‑body brand under Naterra, has deployed an AI‑powered community‑management platform to mine comments, DMs and other social signals. The technology transformed routine engagement into a data engine that quantifies product demand, sentiment and collaboration ideas, enabling the...
By Glossy
News•Feb 2, 2026
Exclusive: Mac and Depop Are Teaming up to Convert Gen Z to Buy Lipstick
Estée Lauder’s MAC brand is launching a first‑ever beauty partnership with resale platform Depop to tap Gen‑Z shoppers. The collaboration features influencers Jordyn Woods and Leah Kateb curating wardrobes, with each purchase rewarding buyers a MAC lipstick and custom Depop...
By Glossy
News•Feb 2, 2026
How Brilliant Earth Is Capitalizing on Couples Shopping for Wedding Rings Together
Brilliant Earth opened a flagship showroom in Beverly Hills, expanding its 42‑store network and shifting from appointment‑only spaces to high‑traffic locations. The brand is redesigning the in‑store experience to cater to couples who now shop for engagement rings together, a...
By Glossy
News•Jan 30, 2026
Luxury Briefing: Inside LMVH’s ‘Quiet Opulence’ Jewelry Brand, as Jewelry Outpaces Luxury
Fine jewelry has become the standout performer in luxury, outpacing fashion and leather goods. LVMH’s watches and jewelry division posted an 8% earnings increase in 2025, driven by Bulgari and Tiffany & Co.’s repositioning. Richemont similarly benefits from its jewelry...
By Glossy
News•Jan 30, 2026
Glossy Podcast: Wholesale Overhauls, AI Strategies and More Hot Topics From Shoptalk Luxe in Abu Dhabi
At Shoptalk Luxe in Abu Dhabi, luxury brands highlighted a dual focus on AI integration and the renewed importance of human storytelling in retail. Executives said AI is best applied to back‑office tasks such as data analysis, while client‑facing experiences...
By Glossy
News•Jan 29, 2026
AS Beauty CEO Joey Shamah on Shuttering CoverFX and Mally Beauty (for Now), Plus Warning Signs a Brand Is Going...
AS Beauty, led by former e.l.f. CEO Joey Shamah, announced the temporary shutdown of its CoverFX and Mally Beauty lines. The move follows a wave of closures in the beauty sector, including the bankruptcy filing of Pat McGrath Labs, and reflects mounting...
By Glossy
News•Jan 29, 2026
Fashion Briefing: Why the New India-EU Trade Deal Will ‘Undoubtedly’ Have Big Benefits for the Fashion Industry
The European Union and India are finalising a historic trade agreement that will slash tariffs on almost all goods, including textiles, jewelry and leather, effectively eliminating duties on 97% of EU exports to India and 99.5% of Indian exports to...
By Glossy
News•Jan 28, 2026
The New Wave of Protein Is for the Girls
David, the protein‑bar maker valued at $725 million, introduced the Bronze Bar, a lower‑protein, indulgent snack positioned as a beauty‑focused lifestyle product. The brand partnered with actress Julia Fox to market protein as a status symbol for women, emphasizing body composition and...
By Glossy
News•Jan 28, 2026
Wellness Briefing: Is Absorption the New Supplement Industry Frontier? Plus, Industry News
The Absorption Company, a three‑year‑old supplement brand backed by celebrity couple Nikki Reed and Ian Somerhalder, launched a line of single‑nutrient products that sold out within days. The founders emphasized absorption and bioavailability as the next frontier for differentiating supplements...
By Glossy
News•Jan 28, 2026
How Miu Miu Beauty Used AI to Ensure a Successful Launch
Miu Miu Beauty, launched by L’Oréal Luxe in 2025, deployed AI early to streamline internal workflows and pre‑test creative assets for its debut fragrance Miutine. The brand leveraged AI tools such as Vizit and L’Oréal GPT to predict visual engagement and...
By Glossy
Deals•Jan 27, 2026
Evermark Acquires St. Ives and Noxzema
Evermark, a newly formed portfolio, has taken ownership of classic skincare brands St. Ives and Noxzema, adding them to its lineup that already includes Suave and Pond’s. The acquisition aims to modernize the brands and expand Evermark’s presence in the...
Glossy
Deals•Jan 26, 2026
Journelle Acquires Italian Factory to Boost Vertical Integration
New‑York‑based lingerie retailer Journelle announced it has fully acquired its own factory in Italy, marking a step toward vertical integration and greater control over its supply chain. The acquisition, completed on Monday, will allow the brand to produce its own...
Glossy
Deals•Jan 14, 2026
Saks Global Secures $1.75B DIP Financing in Chapter 11 Filing
Saks Global announced a voluntary Chapter 11 filing and secured approximately $1.75 billion in debtor‑in‑possession financing, including $1 billion upfront, $500 million committed upon emergence, and $240 million of incremental liquidity. Backed by senior secured bondholders and asset‑based lenders, the funding aims to stabilize operations...
Glossy