Glossy Podcast: Moda Operandi’s Marc Rofsky on the Brands and Trends that Stood Out at Paris Fashion Week
Moda Operandi’s buying director Marc Rofsky discussed the standout brands and emerging trends from Paris Fashion Week on the Glossy Podcast. He highlighted strong client interest in Dries van Noten, Gabriella Hearst, Balenciaga, Victoria Beckham and Chloé, while noting a surge in crocodile‑embossed leather, velvet, jacquard and rich embroideries. The season’s palette leans dark with pops of royal purple, cherry red and cobalt, and silhouettes shift toward feminine tailoring and defined waists. Outerwear moves from shearling to cloth, with Balenciaga’s cocoon coats gaining attention.
Dr. Tanvi Jayaraman on Oura Ring’s First Female-Focused LLM and the Future of AI Wellness Chatbots
Oura Health, the Finnish wearable maker behind 5 million rings, has unveiled its first proprietary large language model (LLM) built exclusively for women’s health. The model powers Oura’s in‑app Advisor chatbot, delivering answers drawn from clinically vetted studies rather than generic...
Why Vintage Sellers Are Taking Resale Live
Vintage resale sellers are shifting from static listings to livestream auctions, with Whatnot emerging as a primary platform. Stephania Garcia’s Costura channel grew annual revenue from $25,000 to over $250,000 by hosting multiple weekly live shows. Whatnot’s fashion category now...
Milk Remains Hot in Fragrance — Dedcool Aims to Own the Trend
Dedcool is set to launch Mineral Milk, the fourth scent in its fast‑growing Milk franchise, featuring nectar, lavender, and amber‑infused milk notes. The brand has been teasing the perfume through Alfred Coffee locations in Los Angeles, offering branded sleeves, a...
Exclusive: Phlur to Expand to Mexico and Europe
Phlur, the clean‑fragrance brand backed by TSG Consumer, is rolling out its products in Mexico on April 3 via Sephora, followed by a broader launch on April 6. A second phase will see the brand enter more than 300 Sephora locations across...
How Walmart Became a Beauty Destination
Facing a decline in Target’s beauty share, Walmart has aggressively repositioned itself as a premier beauty destination. The retailer expanded its assortment by adding over 1,200 new SKUs and launched dedicated in‑store beauty hubs, driving a 15% rise in foot...
Sephora Doubles Down on K-Beauty Hair Care
Sephora is deepening its K‑beauty hair‑care offering, now featuring 17 Korean brands after adding Dr. Groot and Unove. Dr. Groot will launch online on April 1 and in stores on May 15, while Unove debuted earlier with a seven‑SKU line priced $13‑$28. The retailer...
Vitamin Shoppe Debuts ‘Suppie Awards’ and SuppCo Unveils Certification Program as Third-Party Validation Drives Category Growth, Plus News
The Vitamin Shoppe unveiled its first Suppie Awards, a brand‑focused accolade created with Hearst Magazines, while supplement‑tracking startup SuppCo launched a “Tested by SuppCo” certification program featuring a roster of leading supplement brands. Both initiatives aim to provide third‑party validation...
Why a Beauty Brand Is Giving Gen Alpha Equity
Evereden, the kid‑focused beauty brand that hit $100 million in sales, announced its Generation E program, granting equity stakes to three Gen‑Alpha creators aged 14, 15 and 17. The teenagers—Embreigh Courtlyn, Kaili Asa and Madison Rae—bring combined millions of followers and will...
A Buyer’s Take on London Fashion Week, with Mytheresa’s Tiffany Hsu
In the Glossy Podcast’s London Fashion Week edition, Mytheresa chief buying director Tiffany Hsu offers a buyer’s lens on the Fall 2026 collections. She highlights Burberry’s outerwear‑led show, the romantic opulence of Simone Rocha and Erdem, and the sculptural concepts of newcomers...
Meta Is Auto-Generating AI Ads for Its Advertisers, Causing Headaches for Image-Conscious Fashion Brands
Meta has begun automatically generating AI‑derived advertisements from brands' existing creative assets, inserting them into Facebook and Instagram feeds without explicit advertiser approval. The move aims to boost ad inventory and lower production costs, but early adopters like British tights...
Can Solid Perfume Be the Next Body Mist?
Solid perfume is emerging as a fast‑growing fragrance format, with Sol de Janeiro’s new Jelly Perfume balms leading the latest wave. The alcohol‑free sticks prioritize a skin‑felt, intimate scent rather than room‑filling projection, echoing a broader consumer desire for subtlety...
From Nausea to Relief, How Beauty Founders and Execs Are Reacting to the Supreme Court’s Tariff Decision
The U.S. Supreme Court ruled to block the Trump‑era tariffs on Chinese beauty products, ending weeks of uncertainty for the industry. Beauty founders and executives, who had been bracing for higher import costs, described the decision as a “relief” after...
Rodan + Fields Moves Beyond Social Selling with Influencer-Powered ‘C-Suite’ Campaign
Rodan + Fields is transitioning from a pure social‑selling model to an omnichannel strategy, launching its Pure C Serum on a new direct‑to‑consumer website and through Ulta Beauty. To amplify the rollout, the brand unveiled a “C‑Suite” influencer campaign featuring seven...
Off Season Taps Into the NBA’s Growing Merchandise Sales with New Licensed Fashion Collection
Off Season, the fashion label known for NFL‑centric apparel, launched its first NBA‑focused ready‑to‑wear collection, featuring items from halter tops to track jackets. The line spotlights a select group of teams—including the Knicks, Warriors, Lakers and Clippers—and is sold through...
3 Standout Strategies Driving Revlon’s 2026 Comeback Plan
Revlon, under CEO Melissa Peluso, is executing a three‑pronged turnaround aimed at reviving its legacy brands. The strategy emphasizes a narrowed “e‑glam” identity for Revlon, a clean‑beauty refresh for Almay, and an aggressive expansion of its fragrance portfolio through new...
Exclusive: Bath & Body Works Launches on Amazon
Bath & Body Works announced its body mists, candles and hand soaps are now sold directly on Amazon.com in the United States. The initial launch features more than a dozen top‑selling scents such as Japanese Cherry Blossom and Warm Vanilla...
Glossy Pop Newsletter: Inside Hello’s Plan to Make Toothpaste Part of Gen Z’s Beauty Routine
Hello, the Colgate‑Palmolive‑owned oral‑care brand, unveiled its Whipped Toothpaste—a velvety, foam‑dispensing product aimed at Gen Z—via TikTok Shop in December. The texture‑first formula, offered in Mellow Mint Dream and Peppermint Stick, combines aesthetic appeal with cavity‑fighting efficacy. Hello leverages Gen...
How Clarins Reached 70% Conversion and Doubled Its Basket Size in Brick-and-Mortar Test of Shade-Matching Tech
Clarins piloted its AI Shade Finder in 20 French and UK stores, using an iPhone‑based spectroscopic tool to match foundation shades. The trial lifted conversion to 70% and doubled average basket size, while boosting associate confidence and prompting cross‑selling of...
The Olympics’ Beauty Moments, Plus CEO Catherine D’Aragon on First Aid Beauty’s Partnership with Team USA
First Aid Beauty announced its first brand redesign in nearly two decades, aligning the launch with the 2026 Winter Olympics. The company secured the role of official skin‑care partner for Team USA, gifting products to every athlete. CEO Catherine D’Aragon...
Function Health’s New Erewhon Smoothie Was Designed to Highlight Nutritional Gaps and Promote Telehealth Lab Testing
Function Health, a telehealth platform with half‑million users, unveiled a limited‑edition Erewhon smoothie to spotlight widespread nutritional deficiencies revealed by its lab tests. The company reports that 65% of members have elevated insulin, 54% show high ApoB, and 70% are...
Beauty Briefing: Why Every Beauty Brand Is Collaborating with a Soda
Beauty brands are increasingly partnering with soda companies, leveraging the drinks' cultural cachet to launch limited‑edition collections and co‑branded experiences. The trend reflects a broader shift toward experiential marketing aimed at younger, social‑media‑savvy consumers. At the same time, Rare Beauty...
Purely Elizabeth Is Borrowing From Beauty’s Launch Playbook to Target Gen Z
Purely Elizabeth, the leading natural‑category granola brand, launched Purely Glow, a limited‑edition salted vanilla pistachio granola infused with collagen peptides and biotin. The product debuted exclusively on the brand’s e‑commerce platform and TikTok Shop, supported by a TikTok‑centric creator campaign...
Fashion Briefing: At NYFW, Fashion Brands Are Embracing Department Stores — Even the Embattled Saks Global
At New York Fashion Week, leading fashion brands confirmed that wholesale through department stores remains a core growth pillar despite recent turbulence. The high‑profile bankruptcy of Saks Global and declining foot traffic at peers such as Neiman Marcus have heightened...
With Value Top of Mind, Sally Beauty Is Betting on Dupe Fragrances and Instant Delivery
Sally Beauty is rolling out its fragrance category, anchored by the dupe brand Alt., to over 2,000 stores, offering $25‑$35 scents that replicate $300 luxury perfumes. The retailer reported a modest 1.2% net‑sales growth in Q1 FY2026 and maintains full‑year...
This Valentine’s Day, Perfume Is Playing Matchmaker
Perfume houses are leveraging Valentine's Day to launch romance‑focused collections and experiential campaigns, positioning scent as a modern matchmaking tool. LVMH announced the appointment of a new chief executive to lead its beauty division, signaling strategic emphasis on luxury fragrance...
Confessions of a Former Saks Designer: ‘If Your Retail Partner Is Knocking You Off, That’s a Red Flag’
Former Saks Fifth Avenue designer Hadley Pollet left the department‑store partnership in 2018 after witnessing buyers request cheap copies of luxury designs and a shift toward an asset‑light, drop‑shipping model. Saks later filed Chapter 11, leaving many boutique vendors uncertain about...
Seoul-Born Borntostandout Aims to Be ‘the Craziest’ Fragrance Brand in Sephora
Seoul‑born fragrance house Borntostandout is set to debut on Sephora’s digital platform on Feb 24 and in physical stores on March 13, offering eleven scents ranging from $85 to $290. Founder Jun Lim, who self‑funded the brand after a career in investment...
How an Indie Bridal Brand Earned a Major Marketing Moment at the Super Bowl
Indie bridal designer Hayley Paige secured a surprise fashion moment when her "Becoming Jane" wedding dress was worn during Bad Bunny's Super Bowl halftime show. The exposure came just six months after she regained control of her eponymous brand following...
As China’s Fashion Market Recovers, Western Brands Are Going All in on Lunar New Year
Western fashion houses are rolling out Lunar New Year capsule collections as the holiday approaches, targeting the massive East Asian consumer base. Brands such as Miu Miu, Le Vian, Levi’s, Jil Sander and Burberry are leveraging the Year of the Horse theme to...
Luxury Briefing: Brunello Cucinelli Thinks Keyword Search Is Holding Luxury Back
Brunello Cucinelli’s chief of humanistic technology, Francesco Bottiglieri, revealed the brand’s new AI‑driven website at Shoptalk Luxe, arguing that traditional keyword search hampers luxury discovery. He explained that classic site structures—homepages, category filters, and search bars—serve repeat buyers but fall...
Wolf & Badger Is Positioning Itself as an Anti-Saks to Brands Seeking New Sales Channels
Wolf & Badger is positioning itself as an alternative to collapsing department‑store channels, offering independent fashion brands a curated marketplace that handles logistics, duties and marketing. The UK‑based platform now works with just under 2,000 brands, generating roughly $100 million in GMV,...
Fashion Briefing: Brands Are Rushing to Make Fashionable Sports Merchandise — but Is There Enough Demand?
With the Super Bowl approaching, apparel brands are racing to release fashionable, licensed sports merchandise that blends street style with team branding. The surge is fueled by high‑profile moments like Taylor Swift’s custom jersey coat, which highlighted a growing appetite among...
What Goes Into an NFL Partnership? With Abercrombie & Fitch CMO Carey Collins Krug
Abercrombie & Fitch has been the NFL’s official fashion partner since August, expanding beyond product sales into athlete styling, fashion shows, and in‑stadium experiences. CMO Carey Collins Krug says the partnership exceeded sales expectations and generated organic athlete interest, leading to...
Glossy Pop Newsletter: Why Are so Many Skin Care Brands Hitting the Slopes?
Beauty brands are turning ski resorts into experiential marketing stages, hosting influencer trips and multi‑year resort partnerships to showcase product performance in cold, high‑altitude conditions. Rhode’s Snow Club activation in Big Sky, Montana features top beauty creators and pre‑seeded product...
A Year Into Turnaround Plan, the Estée Lauder Companies Finds Steady Growth
Estée Lauder Companies reported a 6% rise in Q2 net sales to $4.2 billion, marking the first growth after its “Beauty Reimagined” turnaround plan. Fragrance, skin‑care and hair‑care all posted double‑digit gains, while makeup slipped 1% despite MAC’s TikTok Shop debut....
With New Launch, Hailey Bieber’s Makeup Artist Aims to Dominate Foundation Sales at Sephora
Celebrity makeup artist Mary Phillips’ brand m.ph by Mary Phillips introduced Le Skin Weightless Serum Foundation, a $49, 35‑shade, medium‑coverage formula with 2% niacinamide. The launch follows the brand’s underpainting palette and aims to become Sephora’s number‑one foundation, challenging Haus...
Glossy Beauty Podcast: Why Creators Are Building Systems — Not Chasing Virality — on TikTok Shop
TikTok’s U.S. operation was sold for roughly $14 billion to a consortium that includes Oracle, Silver Lake and MGX, underscoring the platform’s strategic value. Recent data shows TikTok Shop moved about $19 billion of goods globally in Q3 2024, rivaling legacy marketplaces. Brands...
The Health and Wellness Trends Glossy and Modern Retail Staffers Are Watching in 2026
Consumer enthusiasm for health data is reshaping the wellness market, driven by wearable devices such as the Oura ring and the rise of biohacking. Shoppers are increasingly demanding proof of product efficacy and are scrutinizing health claims more rigorously. Brands...
E.l.f. Beauty CEO Outlines Rhode’s International Expansion Plan, Holiday Sales Wins, Fall Mascara Launch on Today’s Earnings Call
E.l.f. Beauty posted a 38% jump in Q3 fiscal 2026 net sales to $489.5 million, largely fueled by the recent acquisition of Hailey Bieber’s brand Rhode. The company lifted its full‑year outlook, now expecting Rhode to contribute $260‑$265 million, up from $200 million....
AI-Powered Fragrance Company Osmo Raises $70 Million in Series B Funding
AI‑driven fragrance startup Osmo announced a $70 million Series B round, led by Two Sigma Ventures and backed by Alumni Ventures and Patrick Collison. The capital will fund a move to a new manufacturing hub in New Jersey and the addition of three...
Puma Is Fueling Engagement and Community Feedback with an AI Platform Centered on Co-Creation
Puma relaunched its AI Creator platform in January, inviting fans to co‑design the Olympique de Marseille 2027‑28 third kit. The contest attracted over 35,000 unique users, who spent an average of eight minutes each, produced five designs per participant and...
‘The Fragrance Consumer Is Experimental as Ever’: Why Snif Is Going ‘Even Weirder’ with Its Latest Ulta Launch
Snif has launched two novelty fragrances—one evoking pizza and another inspired by Swedish candy—through Ulta Beauty’s nationwide stores. The brand frames the scents as part of an "experimental" consumer wave, targeting shoppers who seek playful, unconventional perfume experiences. By partnering...
Lulus Beefs up Its Wholesale Strategy with Nordstrom and Dillard’s Expansions
Occasionwear brand Lulus, celebrating its 30th anniversary, is accelerating its wholesale expansion. After a 140% jump in wholesale sales last year, the brand now sells in all 350 Nordstrom locations and has more than doubled its presence at Dillard’s to...
How Tree Hut Used AI to Turn Customer Feedback Into Product Insights and Quadruple Social Engagement
Tree Hut, a bath‑and‑body brand under Naterra, has deployed an AI‑powered community‑management platform to mine comments, DMs and other social signals. The technology transformed routine engagement into a data engine that quantifies product demand, sentiment and collaboration ideas, enabling the...
Exclusive: Mac and Depop Are Teaming up to Convert Gen Z to Buy Lipstick
Estée Lauder’s MAC brand is launching a first‑ever beauty partnership with resale platform Depop to tap Gen‑Z shoppers. The collaboration features influencers Jordyn Woods and Leah Kateb curating wardrobes, with each purchase rewarding buyers a MAC lipstick and custom Depop...
How Brilliant Earth Is Capitalizing on Couples Shopping for Wedding Rings Together
Brilliant Earth opened a flagship showroom in Beverly Hills, expanding its 42‑store network and shifting from appointment‑only spaces to high‑traffic locations. The brand is redesigning the in‑store experience to cater to couples who now shop for engagement rings together, a...
Luxury Briefing: Inside LMVH’s ‘Quiet Opulence’ Jewelry Brand, as Jewelry Outpaces Luxury
Fine jewelry has become the standout performer in luxury, outpacing fashion and leather goods. LVMH’s watches and jewelry division posted an 8% earnings increase in 2025, driven by Bulgari and Tiffany & Co.’s repositioning. Richemont similarly benefits from its jewelry...
Glossy Podcast: Wholesale Overhauls, AI Strategies and More Hot Topics From Shoptalk Luxe in Abu Dhabi
At Shoptalk Luxe in Abu Dhabi, luxury brands highlighted a dual focus on AI integration and the renewed importance of human storytelling in retail. Executives said AI is best applied to back‑office tasks such as data analysis, while client‑facing experiences...
AS Beauty CEO Joey Shamah on Shuttering CoverFX and Mally Beauty (for Now), Plus Warning Signs a Brand Is Going...
AS Beauty, led by former e.l.f. CEO Joey Shamah, announced the temporary shutdown of its CoverFX and Mally Beauty lines. The move follows a wave of closures in the beauty sector, including the bankruptcy filing of Pat McGrath Labs, and reflects mounting...