Exclusive: Mac and Depop Are Teaming up to Convert Gen Z to Buy Lipstick
Estée Lauder’s MAC brand is launching a first‑ever beauty partnership with resale platform Depop to tap Gen‑Z shoppers. The collaboration features influencers Jordyn Woods and Leah Kateb curating wardrobes, with each purchase rewarding buyers a MAC lipstick and custom Depop backgrounds. A pop‑up takeover in New York’s Union Square will distribute co‑branded merch and samples. The move follows MAC’s broader effort to re‑position itself as a culture‑forward brand amid a modest decline in makeup division sales.
How Brilliant Earth Is Capitalizing on Couples Shopping for Wedding Rings Together
Brilliant Earth opened a flagship showroom in Beverly Hills, expanding its 42‑store network and shifting from appointment‑only spaces to high‑traffic locations. The brand is redesigning the in‑store experience to cater to couples who now shop for engagement rings together, a...
Luxury Briefing: Inside LMVH’s ‘Quiet Opulence’ Jewelry Brand, as Jewelry Outpaces Luxury
Fine jewelry has become the standout performer in luxury, outpacing fashion and leather goods. LVMH’s watches and jewelry division posted an 8% earnings increase in 2025, driven by Bulgari and Tiffany & Co.’s repositioning. Richemont similarly benefits from its jewelry...
Glossy Podcast: Wholesale Overhauls, AI Strategies and More Hot Topics From Shoptalk Luxe in Abu Dhabi
At Shoptalk Luxe in Abu Dhabi, luxury brands highlighted a dual focus on AI integration and the renewed importance of human storytelling in retail. Executives said AI is best applied to back‑office tasks such as data analysis, while client‑facing experiences...
AS Beauty CEO Joey Shamah on Shuttering CoverFX and Mally Beauty (for Now), Plus Warning Signs a Brand Is Going...
AS Beauty, led by former e.l.f. CEO Joey Shamah, announced the temporary shutdown of its CoverFX and Mally Beauty lines. The move follows a wave of closures in the beauty sector, including the bankruptcy filing of Pat McGrath Labs, and reflects mounting...
Fashion Briefing: Why the New India-EU Trade Deal Will ‘Undoubtedly’ Have Big Benefits for the Fashion Industry
The European Union and India are finalising a historic trade agreement that will slash tariffs on almost all goods, including textiles, jewelry and leather, effectively eliminating duties on 97% of EU exports to India and 99.5% of Indian exports to...
The New Wave of Protein Is for the Girls
David, the protein‑bar maker valued at $725 million, introduced the Bronze Bar, a lower‑protein, indulgent snack positioned as a beauty‑focused lifestyle product. The brand partnered with actress Julia Fox to market protein as a status symbol for women, emphasizing body composition and...
Wellness Briefing: Is Absorption the New Supplement Industry Frontier? Plus, Industry News
The Absorption Company, a three‑year‑old supplement brand backed by celebrity couple Nikki Reed and Ian Somerhalder, launched a line of single‑nutrient products that sold out within days. The founders emphasized absorption and bioavailability as the next frontier for differentiating supplements...
How Miu Miu Beauty Used AI to Ensure a Successful Launch
Miu Miu Beauty, launched by L’Oréal Luxe in 2025, deployed AI early to streamline internal workflows and pre‑test creative assets for its debut fragrance Miutine. The brand leveraged AI tools such as Vizit and L’Oréal GPT to predict visual engagement and...
LVMH Doubles Down on Tiffany and Loro Piana as It Plays the Long Game Through Luxury’s Slowdown
LVMH closed 2025 with revenue just over €80 billion and free cash flow of €11.3 billion, an 8% year‑over‑year rise despite modest organic decline and currency headwinds. The group highlighted a long‑term brand strategy, centering on Tiffany & Co.’s shift to gold and high‑jewelry...
Under New Ownership, Classic Brands St. Ives and Noxzema Are Ready for a Modern Makeover
Evermark, the newly formed consumer‑goods holding company, has taken ownership of legacy skincare brands St. Ives and Noxzema. The acquisition adds the iconic names to a portfolio that already includes Suave and Pond’s, positioning Evermark for a broader beauty play....
Journelle Bets on the Power of Vertical Integration with New Factory Investment
Journelle has fully acquired its Italian lingerie factory and plans a second, moving from third‑party vendors to complete vertical integration. The co‑CEOs say owning production improves margin control, reduces tariff risk, and supports the brand’s rapid private‑label growth, now accounting...
Exclusive: The Nue Co. Brings Its Functional Fragrances to Ulta Beauty
The Nue Co., a wellness brand known for functional fragrances, is launching its scent line at Ulta Beauty, expanding to 1,100 stores by April. The partnership introduces exclusive discovery kits, travel‑size 10 ml bottles, and full‑size options within Ulta’s new wellness‑focused...
Luxury Briefing: Inside Burberry’s Outerwear-Led Recovery
Burberry’s latest fiscal third‑quarter results show a clear rebound driven primarily by outerwear sales, rather than a sweeping brand reinvention. After years of repositioning under the Burberry Forward framework, the company shifted focus from scarves—used to boost store traffic—to high‑margin...
Aerie Launches Largest Collaboration yet, Focused on ‘Remixed Vintage’ and Styling Inspiration
Aerie unveiled its biggest collaboration yet, a 64‑piece “Emily + Meritt” capsule that embodies a “remixed vintage” aesthetic. The collection, priced between $18 and $88, spans intimates, sleepwear, loungewear and accessories and is available online, select stores, and prominently at the SoHo...
Fashion Briefing: The US Economy in 2026 Could Be Just as Challenging for Fashion Brands as 2025
Fashion executives warn that the U.S. economic outlook for 2026 will be as tough as 2025, citing heightened geopolitical tension, unpredictable tariffs and the growing complexity of AI adoption. Recent market volatility, fueled by President Trump's rhetoric and new trade...
Ulta Beauty’s Laura Beres Talks the Company’s New Wellness Boutique Pilot
Ulta Beauty is rolling out a new shop‑in‑shop concept called Wellness by Ulta Beauty, a 475‑square‑foot boutique pilot launching next week in four U.S. stores. The boutique features an education‑focused wall, gondolas, end caps, and a sampling table staffed by...
How Foodology Is Accelerating Its US Growth Through TikTok Super Brand Day
Foodology, a Korean inner‑beauty brand, leveraged TikTok’s Super Brand Day to launch its Cutting Jelly in the United States. A Kylie Jenner mention sparked viral buzz, helping the product earn Amazon’s Best Seller badge and a 378% year‑over‑year revenue increase...
Nude by Nature Enters Walmart with Nicole Richie as Global Ambassador
Australian clean‑beauty brand Nude by Nature, now owned by Vidacorp, has entered the U.S. market through a rollout at 1,900 Walmart locations, offering 94 SKUs under $14 each. The launch is anchored by global ambassador Nicole Richie, whose Instagram video...
The Australian Open Wants to Be ‘the Super Bowl’ for Experiential Beauty Marketing
Australian tennis’s governing body has elevated beauty retailer Mecca to a flagship sponsor for the 2026 Australian Open, positioning the event as a hub for experiential marketing aimed at Gen‑Z. In 2025 Mecca supplied gift bags to over 800 players...
Wellness Briefing: How OpenAI’s ChatGPT Health Beta Launch Could Impact the Wellness Industry
OpenAI unveiled the ChatGPT Health beta, an AI‑driven chatbot that aggregates medical records, wearable data, and personal wellness insights into a single conversational interface. The launch coincides with Target’s plan to boost its wellness product line by 30%, and a...
Glossy Pop Newsletter: Why Cocokind Is Sending Unreleased Products to Creators with 200 Followers
Cocokind has pivoted its PR mailer program from top‑tier influencers to a community‑first model, sending unreleased products to micro‑creators with 200‑300 followers. The December "leak" mailer introduced the $18 Milky‑Soft Face and Body Cleanser and replaced a quiz with a...
Luxury Briefing: Why Harrods’ Big Sale Swept TikTok, and What It Means for Luxury Brands
Harrods’ January sale exploded onto TikTok, turning a traditionally discreet event into a viral showcase. The platform streamed floor‑by‑floor discount maps and brand highlights, making the sale’s pricing details publicly visible. This unprecedented exposure challenges luxury retailers’ reliance on scarcity...
Glossy Podcast: The Ripple Effects of the Saks Global Bankruptcy
Saks Global announced bankruptcy, confirming long‑rumored debt woes and exposing hundreds of millions owed to luxury vendors such as Chanel and Kering. Amazon, which funded Saks' acquisition of Neiman Marcus, now labels its investment worthless. Brands have already halted shipments and...
2026 Beauty M&A Predictions with Industry Vet Kimber Maderazzo
The beauty sector experienced a resurgence in M&A activity in 2025, highlighted by three transactions exceeding $1 billion each—e.l.f. Beauty’s acquisition of Rhode, Unilever’s purchase of Dr. Squatch, and L’Oréal’s buy of Medik‑8. Industry veteran Kimber Maderazzo says 2026 will shift focus...
After Rapid Growth, Thirdlove Expands Its Menopause-Focused Line to Activewear
Thirdlove is extending its TempSync line into activewear, debuting a $78 active bra and $88 leggings that use thermoregulating particles. The TempSync franchise generated $1 million in sales within six weeks of its T‑shirt bra launch, prompting the brand to broaden...
China’s JNBY Group Is Making a Case for Faux Fur, as the Real Thing Falls Out of Fashion
China’s JNBY Group introduced a plant‑based faux‑fur vest for its Croquis menswear line, marking the first large‑scale retail rollout of BioFluff’s Savian material. The collaboration leverages JNBY’s vertically integrated network of over 2,100 stores, allowing the eco‑fur product to reach...
Saks Global Files for Chapter 11, with a $1.75 Billion Lifeline and Familiar Turnaround Playbook
Saks Global announced a voluntary Chapter 11 filing, securing about $1.75 billion in financing. The package provides $1 billion in debtor‑in‑possession funding, $500 million post‑emergence, and $240 million incremental liquidity to keep operations running. All Saks brands, including Saks Fifth Avenue and Neiman Marcus, will remain...
As Professional Hair Care Grows in US Retail and E-Commerce, Davines Bets on Old-School Salons
Davines Group defied a declining U.S. salon‑product market, posting a 42% increase in professional hair‑care sales through salons from 2019 to 2024 and surpassing $350 million in revenue in 2025. While overall salon sales fell 3% in the first half of...
Wellness Briefing: The Collabs and Campaigns Winning ‘New Year, New You’ Marketing, Plus News
The wellness sector’s January push centers on high‑impact "new year, new you" collaborations, notably fast‑casual restaurant tie‑ins and the quirky "Quitters’ Day" anti‑resolution campaign. Brands are leveraging these seasonal moments to capture early‑year consumer spend and differentiate in a crowded...
Beauty Briefing: How Beauty’s Beleaguered Makeup Brands Can Turn It Around
Estée Lauder is divesting its once‑iconic makeup brands Too Faced, Smashbox and Dr. Jart as it reshapes its portfolio, while Pat McGrath Labs also puts assets up for sale. The makeup category, however, is showing a resurgence, with NielsenIQ reporting a 9 % year‑over‑year...
Limited Inventory and Thoughtful Partnerships: How Brands at NRF Are Making the Most of TikTok Shop
Brands at the NRF Big Show highlighted how TikTok Shop is reshaping fashion and beauty commerce, with U.S. sales soaring over 400% and now accounting for more than 20% of social commerce. Success stories like Pacsun’s 11,000 pairs of jeans...
Brazil’s Oldest Perfumery Is Making a Play for US Fragrance Consumers. And No, It’s Not Sol De Janeiro
Brazilian heritage brand Granado, founded in 1870, is accelerating its U.S. expansion after posting 12% revenue growth in 2025 and 95% year‑over‑year sales growth in the United States. The company opened its first New York store in January 2024 and...
Asos Tests the Return of Topshop and Topman Stores in the US
Parent company ASOS revived Topshop and Topman in the United States with a 17‑day pop‑up in New York’s SoHo district. The activation showcased curated selections from the brands alongside ASOS’s premium lines, providing a physical touchpoint for U.S. shoppers after...