With GucciCore, Demna Looks Beyond the Wardrobe
Gucci staged its "GucciCore" runway in Times Square on May 17, marking the fourth show under creative director Demna Gvasalia. The event introduced the Gucci NY capsule, headlined by a new tote bag released in two distinct styles. By placing the presentation in a high‑traffic public space, Gucci blended fashion with urban culture. The show underscored Demna’s push toward experiential, digitally‑savvy luxury experiences.
Luxury Unfiltered: Royal Pop From Audemars Piguet and Swatch Already Has a Precedent, and the Results Are In
Audemars Piguet is set to launch a "Royal Pop" line with Swatch, bringing the iconic Royal Oak design into mass‑market boutiques at a fraction of the usual price. The move mirrors the 2023 Omega‑Swatch MoonSwatch collaboration, which generated massive hype but failed...
Phillips Notches Highest-Grossing Watch Auction in History
Phillips auction house shattered previous records by delivering a $28.5 million haul at its latest watch auction, the highest‑grossing watch sale ever recorded. The collection featured rare vintage pieces, including a 1930s Patek Philippe Grandmaster Chime and several iconic Rolex models....
Chrono24 Promotes Growth Officer José Gaztelu to CEO
Chrono24 has appointed its long‑time growth officer José Gaztelu as chief executive officer, ending his interim tenure that began in September 2025. Gaztelu, who previously held senior roles at Nextdoor, Domestika, Houzz and Zalora, will lead the platform’s next phase of expansion,...
Accor Takes Roland-Garros Global
Accor’s ALL Accor platform is partnering with Roland‑Garros to launch a hospitality‑driven campaign that blends hotel stays, live match experiences and loyalty rewards. The centerpiece is Raffles Paris, transformed with clay‑court inspired design and collaborations with Lacoste, pastry chef Yazid...
Audemars Piguet Picks up Padel as Official Timekeeper
Swiss watchmaker Audemars Piguet has signed a global agreement to serve as the official timekeeper for the Qatar Airways Premier Padel Tour, which will feature 25 tournaments across 17 countries in 2026. The partnership includes installing branded court clocks and elements...
Brand Events up 54pc Since 2019: Launchmetrics
Launchmetrics reports that luxury brand events have surged 54% since 2019, signaling a strong return to offline, experience‑driven marketing. The growth is driven by high‑profile activations such as Veuve Clicquot’s Caffè at Milan Design Week and similar pop‑ups in New...
Louis Vuitton Recruits Figure Skater Alysa Liu as Ambassador
Louis Vuitton announced that 20‑year‑old Olympic figure‑skating champion Alysa Liu will serve as its newest house ambassador. Liu debuted at the brand’s Fall/Winter 2026 runway, showcasing a Brown Speedy Patch Denim jacket and the Squire East West handbag. The partnership positions Liu...
Tod’s Heads to Forte Dei Marmi for ‘Vacanze Italiane’
Italian luxury label Tod’s unveiled its summer‑focused "Vacanze Italiane" campaign, showcasing the season’s new arrivals against the backdrop of the upscale Tuscan resort Forte dei Marmi. The visual narrative highlights casual yet refined apparel designed for seaside leisure, reinforcing the...
‘The Devil Wears Prada 2’ Inspires New Edit From Vestiaire Collective
Vestiaire Collective has launched a curated edit of over 500 pre‑loved luxury items inspired by the upcoming *The Devil Wears Prada 2*. The collection pairs vintage finds with red‑carpet pieces from Dior, Valentino, Mugler, Gabriela Hearst, Schiaparelli and others, including iconic looks like a Chanel...
Vacheron Constantin Unveils Four Louvre-Inspired Métiers D’Art Timepieces
Swiss watchmaker Vacheron Constantin has launched the second installment of its Métiers d’Art Tribute to Great Civilisations series, unveiling four Louvre‑inspired timepieces. Each watch is built around a distinct ancient sculpture—Egyptian Akhenaten, Assyrian Lamassu, Greek Athena, and Roman Tiber—using stone glyptics...
Burberry Crowns Student Winner of Reimagining Materials Competition
British luxury label Burberry announced that Aamna Yasin, a pattern‑cutting student at London College of Fashion, won the second‑annual Reimagining Materials competition. The contest asked participants to reinterpret Burberry’s iconic trench and car coats using surplus materials and circular‑design principles....
Luxury Unfiltered: Luxury’s Listening Problem Is Worse than the Industry Thinks
Luxury brands believe their problem lies in service, yet the real issue is an authenticity gap created by scripted adaptability. Associates follow pre‑loaded scripts that mimic personalization, leaving customers feeling classified rather than recognized. Younger, authenticity‑driven consumers detect this in...
Chanel Adds Rudd Estate to St. Supéry Portfolio in Napa Valley
French fashion house Chanel is expanding its wine portfolio with the acquisition of the Rudd Estate in Oakville, Napa Valley. The Rudd Estate, renowned for its premium Cabernet Sauvignon, joins the St. Supéry collection, enhancing Chanel’s presence in the prestigious...
Moncler, Actor Jamie Dornan Stretch Puffer Into Summer
Moncler has launched a summer‑focused campaign featuring actor Jamie Dornan wearing its signature puffer jackets in warm‑weather settings. The partnership showcases the brand’s push to position its traditionally winter‑centric outerwear as year‑round luxury apparel. The campaign debuted across digital, print...