Puig-Backed Joan Miró Show Moves to Washington’s Phillips Collection
Spanish luxury group Puig is sponsoring the U.S. leg of the "Miró and the United States" exhibition, now on view at Washington’s Phillips Collection through July 5, 2026. The show, curated by the Fundació Joan Miró and Phillips staff, assembles roughly 75 paintings, sculptures, works on paper and archives that trace Joan Miró’s seven trips to America between 1947 and 1968. It follows a Barcelona run from October 2025 to February 2026 and sits under Puig’s "Home of Creativity" brand platform, reinforcing the company’s cultural patronage across continents.
Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
Tracy Margolies, who started as a Bergdorf Goodman intern in 1996, now serves as the store’s president, offering a full‑circle view of luxury retail. In a recent Luxury Daily interview she stresses that relationship‑building and strategic risk‑taking are the core skills...
Coty’s Net-Zero Plan Gains SBTi Approval
Coty announced that its net‑zero roadmap has been validated by the Science Based Targets initiative (SBTi), confirming the company’s alignment with 1.5 °C climate science. The plan calls for a 90% reduction in absolute Scope 1, 2 and 3 emissions by 2050, with an...
Luxury Brands Are Now Limited in Naming Capacity
The USPTO has refused registration of the perfume marks “Oud Nebula” and “Florae Nebula,” citing likely confusion with the existing “Nebula” cosmetics trademark. The Board highlighted similarities in appearance, sound, connotation, and commercial impression, noting that perfume is classified as a cosmetic...
Balenciaga Deploys New Art Series
Balenciaga announced a new art series that will debut in its flagship Via Montenapoleone store in Milan. The initiative pairs the fashion house with a roster of contemporary artists, featuring limited‑edition installations and wearable pieces that blend runway aesthetics with...
Luxury Unfiltered: The Q1 Number Luxury Will Celebrate Is the One that Should Worry It Most
LVMH posted Q1 revenue of €19.1 bn (≈$20.8 bn), a 5.9% decline, with organic growth of just 1% after a 7% currency drag and a 1% Iran‑conflict impact. Despite the slowdown, the group kept marketing spend at €9.5 bn (≈$10.4 bn), 11.5% of sales,...
Culture Is Luxury’s Next Competitive Edge
Luxury brands are shifting from product‑centric strategies to culturally rich experiences, using flagship spaces as immersive museums, hospitality hubs, and community venues. The watch sector illustrates this trend, with houses like Audemars Piguet, Patek Philippe and Panerai creating AP Houses, ateliers and access‑led...
Cartier, The King’s Foundation Create Fellowship for Fine Watchmakers
Cartier has partnered with The King’s Foundation to launch a fellowship for emerging watch and jewellery makers. The two‑year program, titled “The King’s Foundation and Cartier: Decorative Métiers d’Art in Watchmaking,” offers five months of training in Scotland followed by...
Gigi Hadid Fronts New Leather Goods Campaign From Miu Miu
Miu Miu has unveiled a new leather‑goods campaign fronted by supermodel Gigi Hadid, showcasing the brand’s latest accessories ahead of its Spring 2024 collection. The campaign emphasizes the use of sustainably sourced Italian leather and is being rolled out across...
Schiaparelli Begins Harrods Takeover
French couture house Schiaparelli has launched a multi‑area takeover at London’s flagship Harrods, revamping window displays and creating pop‑up installations on the first floor. The activation features the brand’s iconic golden key‑hole motif and promotes a new coffee‑table book, "Anglomaniac,"...
Luxury Unfiltered: Kering’s 80pc Opportunity Starts with a Question Most Brands Won’t Ask
Kering currently commands roughly 20% of a $380 billion luxury market, leaving an $305 billion opportunity that CEO Luca de Meo aims to capture. De Meo, who turned around Renault’s €8 billion loss with a purpose‑driven brand story, now wants Kering to redefine the emotional...
Louis Vuitton Adds to Color Blossom Collection
Louis Vuitton has expanded its spring‑time Color Blossom line with a suite of new pastel‑hued pieces, including the Speedy 30 handbag in blush pink and the Neverfull tote in lilac. The additions, priced between $1,200 and $2,500, will hit stores...
Lexus, Artist Alex Alpert to Present Custom IS 350 at EXPO Chicago
Lexus has teamed up with New York‑based illustrator Alex Alpert to create a one‑off, line‑art‑styled IS 350 sedan. The custom vehicle will be unveiled at EXPO Chicago, the city’s premier design and innovation showcase. Alpert’s distinctive sketch aesthetic is applied...
Versace Collaborates with Footwear Brand Onitsuka Tiger
Italian luxury house Versace has announced a partnership with Japanese sneaker maker Onitsuka Tiger to create a co‑branded footwear collection. The line merges Versace's iconic motifs with Onitsuka Tiger's classic silhouette, celebrating the diversity of the human form through bold...
The RealReal Combats AI Fakes in ‘I Am Real’
The RealReal has launched an AI‑generated short film called “I Am Real,” created with advertising agency Team One and director Sebastian Strasser, to spotlight the platform’s authentication guarantee. The film deliberately inserts visual glitches that reveal the limits of generative video tools, ending with...
Cartier Continues ‘Artist Meets Artisan’ Series
Cartier’s decade‑old “Artist meets Artisan” program has moved to its Newbury Street flagship, where the eight‑foot mobile “Aquarium” by Brazilian artist Beatriz Milhazes will be displayed through May 17, 2026. The kinetic sculpture incorporates diamonds, emeralds, sapphires, amethysts and opals, reflecting two years...
Mercedes-Maybach Takes to Driver’s Seat for ‘The Devil Wears Prada 2’
Mercedes‑Maybach has launched “The Art of Arrival,” a global, 360‑degree campaign tied to the upcoming film *The Devil Wears Prada 2*. The partnership revives a two‑decade‑old product‑placement link, featuring a custom short film and exclusive footage of the new 2026 Maybach S‑Class. The...
Louis Vuitton Names Second Edition Watch Prize Winner
French fashion house Louis Vuitton has revealed the winner of its second annual Watch Prize, a competition designed to spotlight emerging talent in independent horology. The award, presented during a high‑profile event, recognizes a boutique watchmaker whose innovative design aligns...
Audemars Piguet Brings AP House Concept to Miami Beach
Swiss watchmaker Audemars Piguet has opened AP House Miami, a 7,300‑sq‑ft experiential retail space on Miami Beach. Designed with Miami‑based Studio DADO, the venue blends natural materials and bluish tones to echo the brand’s Le Brassus headquarters. The concept features lounges, a mini museum of...
Natural Diamond Council Introduces World Diamond Day
The Natural Diamond Council (NDC) is launching the inaugural World Diamond Day on April 8, 2026, inviting consumers to celebrate natural diamonds through personal stories and social media posts. Participants can use #WorldDiamondDay and #naturaldiamonds across platforms, supported by a dedicated...
The Macallan Brings ‘Distil Your World’ Series to Paris
The Macallan has unveiled the fifth “Distil Your World” edition, a limited‑edition single‑malt whisky inspired by Paris. The project pairs the Scotch maker with the Roca brothers of three‑Michelin‑star El Celler de Can Roca and includes a half‑hour documentary. The spirit...
Loewe Presents Creative Directors’ Debut Collection at Bergdorf Goodman
Loewe’s newly appointed creative directors Jack McCollough and Lazaro Hernandez unveiled their spring‑summer 2026 debut at Bergdorf Goodman, featuring an exclusive window display and a 360° interior installation that runs through April 6. The showcase highlights women’s ready‑to‑wear, leather goods and the reimagined Amazona 180...
MCM Begins Year-Long 50th Anniversary Celebration
German luxury label MCM is marking its 50th anniversary in 2026 with a year‑long campaign that includes a refreshed logo, a digital content series, and refreshed versions of iconic products such as the Ella Boston handbag and Liz tote. The...
Luxury Unfiltered: The Conflict in Iran Is a Wake-Up Call for Luxury
The Iran war is accelerating a structural shift in luxury spending, exposing the fragility of the Gulf’s luxury model built on perceived regional stability. Travel disruptions and revised risk assessments are forcing ultra‑high‑net‑worth wealth to redirect away from Dubai and...
Bentley Nears $3B in Annual Sales, Growth Slows
Bentley reported near‑$3 billion in annual revenue, marking a modest 2 percent increase over the prior year. Despite the headline figure, the growth rate slowed sharply, with sales expanding only about 1 percent versus the 5‑percent surge recorded in 2022. The slowdown reflects...
Natalie Portman Leads Cinematic Tiffany & Co. HardWear Campaign
Luxury jeweler Tiffany & Co has unveiled its new HardWear collection with a cinematic campaign fronted by Oscar‑winning actress Natalie Portman. The high‑budget short film, created with leading directors and stylists, showcases the line’s bold, industrial‑inspired jewelry across multiple digital...
What the Supreme Court’s Tariff Ruling Means for Luxury Imports
The Supreme Court invalidated the Trump administration’s executive‑order tariffs on foreign goods, reaffirming that Congress alone controls commerce regulation. The ruling does not eliminate presidential tariff authority, as statutes like the Trade Act’s Section 301 and Section 122 still grant limited powers....
Porsche Plots ’Leaner’ Future as Full-Year Sales Slide
Porsche reported a 9.5% drop in 2025 sales to €36.27 billion and a 92.7% plunge in profit to $477.9 million, prompting a strategic reset. The automaker is accelerating its "Strategy 2035" plan, focusing on cost discipline, a "Value over Volume" mindset, and a...
LVMH Beauty, Parfums Christian Dior Gain Deputy CEO
LVMH announced the appointment of a new deputy chief executive officer to head its Beauty division, which includes the Parfums Christian Dior portfolio. The executive will take charge of both Dior’s fragrance line and its cosmetics brands, reporting directly to...
‘Choose Your Own Drive’ Film From Lamborghini Honors International Women’s Day
Lamborghini released a "Choose Your Own Drive" film for International Women’s Day, spotlighting female customers and their growing role. Women now represent one in ten owners, a 30% rise over five years, with many under 40 and a strong presence...
Berluti Lights up Shadow Sneaker
French luxury brand Berluti has unveiled a new campaign for its flagship Shadow sneaker, featuring actor Rupert Everett, Michelin‑starred chef Mory Sacko, and German bartender Charles Schumann. Creative director Beda Achermann aimed to capture each personality’s essence, while photographer Roe Ethridge...
YSL Beauty Refreshes US Ambassador Roster
YSL Beauty has refreshed its U.S. ambassador lineup, adding models Lila Moss, Amelia Gray and Laura Harrier to a new campaign shot by New York photographer Renell Medrano. The visuals place the trio in everyday urban settings to highlight individuality while showcasing products such as Lash Latex...
Model Ashley Graham Joins Stuart Weitzman for ‘Concrete Paradise’
Stuart Weitzman has launched its Spring 2026 "Concrete Paradise" campaign, starring supermodel Ashley Graham. The black‑and‑white visuals, shot by Ned Rogers, place Graham in the historic Westsider Rare & Used Books shop on Manhattan's Upper West Side. The campaign highlights the Vinnie Sculptural heel collection and...
Luxury Unfiltered: Why Most Luxury Brands Are Talking to the Wrong Part of the Brain
Daniel Langer argues that luxury buying decisions are driven first by emotion, with rational analysis serving only as post‑purchase justification. He notes that ultra‑high‑net‑worth individuals have risen 44 % since 2019, yet many clients now view luxury as overpriced because brands...
‘Art of the Desk’ Centers New Content From Montblanc
Montblanc unveiled its spring/summer 2026 "Art of the Desk" campaign, pairing a new line of writing accessories with a short‑film featuring Roman Coppola, Cooper Koch, Kiernan Shipka, Dree Hemingway and Daniel Brühl. The video series, called "Art of the Desk Talks," explores each star’s personal...
Luxury Unfiltered: The AI Reckoning Will Separate True Luxury Brands From Imitators
A viral Citrini Research report envisions AI‑driven white‑collar job loss, wealth concentration and a 38% S&P 500 decline. The analysis warns that luxury brands that rely only on heritage and price will falter as the aspirational middle disappears. The next generation...
Luxury on Trial: What Will Stand up in 2026
The luxury sector is moving from mystique to evidence as AI‑savvy consumers scrutinize every sustainability claim. 2025’s rise in greenwashing exposed fragile trust, forcing brands to prove value through transparent, audit‑ready data and third‑party verification. Margins are squeezed by higher...
Gucci Expands ‘La Famiglia’ Concept to Eyewear
Gucci has broadened its La Famiglia narrative to include its eyewear line for the spring‑summer 2026 season. The campaign, shot by Blommers and Schumm, showcases a multicultural cast portraying distinct personalities while wearing vintage‑inspired frames such as throw‑back aviators and...
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