Marketing Tech News
Publication
2 followers
Marketing Tech News - Latest marketing technology news and insights
Recent Posts
News•Feb 26, 2026
Nestlé’s AI Push Brings New Marketing Tools Into Daily Workflows
Nestlé is embedding artificial intelligence across its marketing and sales functions by upgrading to SAP S/4HANA Cloud Private Edition, a platform now serving over 50,000 users in 112 countries. The rollout introduces SAP’s AI copilot, enabling automated insights and routine‑task automation. In 2025 the company launched an AI‑powered content service that creates digital twins of products using NVIDIA Omniverse, allowing rapid, cost‑effective visual asset generation for brands like Purina and Nespresso. These initiatives aim to make data‑driven, AI‑enabled marketing the new operational norm.
By Marketing Tech News
News•Feb 11, 2026
Marketers Struggle to Predict AI’s Methods for B2B Purchase Choice
A new Norstat study of 175 UK decision‑makers shows AI tools now dominate the B2B buying journey, with 79% using AI daily or weekly and spending up to four hours each week on AI‑driven decisions. Buyers rely on AI summaries...
By Marketing Tech News
News•Feb 10, 2026
Reddit and AI Search Are Reshaping How Brands Get Found
Marketers are shifting focus to niche platforms and AI‑driven search, highlighted by two recent awards: Everso Media as Best Reddit Marketing Agency and Nicely Network as Best AI‑SEO Marketing Agency for 2026. Reddit’s community‑driven content now appears prominently in Google...
By Marketing Tech News
News•Feb 9, 2026
Marketing Compliance in Cryptocurrency – Lessons for Martech
Cryptocurrency marketers, led by exchanges such as Binance, have made regulatory compliance a core design constraint rather than an after‑thought. By embedding automated approval workflows, jurisdiction‑aware messaging, and transparent disclosures into their martech stacks, they maintain scale while avoiding violations....
By Marketing Tech News
News•Feb 6, 2026
Visa Expands Into Small Business Tools Beyond Payments
Visa has launched a new platform that merges financing options, transaction analytics, and operational tools into a single hub for small businesses. The solution lets merchants view lender offers alongside real‑time sales data, while providing dashboards that surface spending trends...
By Marketing Tech News
News•Jan 29, 2026
Webflow and Google Ads Narrow the Gap Between Ads and Site Results
Webflow has launched a native Google Ads integration that lets marketers create, run, and monitor campaigns directly from the Webflow design environment. The new app, available in the Webflow Marketplace, supports Google’s Performance Max campaigns and pulls site assets such...
By Marketing Tech News
News•Jan 21, 2026
Using AI for Email Content: What Marketing Leaders Should Know
AI is becoming a staple in email marketing, but its success hinges on solid governance, high‑quality data, and strict consent management. Marketers must integrate AI with CRM systems, consolidate records, and ensure compliance before automating subject lines, copy, and calls‑to‑action....
By Marketing Tech News
News•Jan 20, 2026
Gen Z Is Changing Where Marketing Begins, Not Just Where It Ends
Gen Z’s purchasing power is set to hit roughly $12 trillion by 2030, turning the cohort into a primary decision driver rather than a peripheral audience. Marketers now see brand discovery moving from search engines to short‑form social clips on TikTok...
By Marketing Tech News
News•Jan 8, 2026
Using LinkedIn Automation and Advanced Tools in B2B Marketing
The article examines how LinkedIn automation and advanced B2B marketing tools are reshaping lead generation and client outreach. It highlights the dual focus on efficiency—through automated email, posting, and lead scoring—and deeper personalization via data‑driven segmentation. While these technologies cut...
By Marketing Tech News
News•Dec 11, 2025
FYP to ROI: The TikTok Playbook for Brands
Visibrain’s new study dissects TikTok’s viral mechanics, revealing how timing, tone, audio and authenticity combine to spark massive engagement. The research contrasts TikTok’s spontaneity‑driven ecosystem with the polished aesthetics of X and Instagram, and shows how content strategies differ across...
By Marketing Tech News
News•Nov 25, 2025
Billo Rolls Out Powerful Creator Marketing Stack that Delivers Tangible Results
Billo has launched an upgraded creator‑marketing platform that integrates analytics from more than 326,000 creator‑made ads—accounting for $505 million in tracked purchases—into a unified workflow called CreativeOps™. The new suite includes a Smart Brief Builder that generates four data‑backed video concepts...
By Marketing Tech News
News•Nov 24, 2025
Social Media Use Trends and Insights for Marketing Professionals
A new Marketing Tech News study shows YouTube (84%) and Facebook (71%) remain the dominant U.S. social platforms, while Instagram reaches half of adults and TikTok, WhatsApp, Reddit and Snapchat have modest but growing user bases. TikTok usage jumped from...
By Marketing Tech News
News•Nov 24, 2025
Technology Protects Retailers, Issuers, and Consumers From CNP Fraud
Card‑not‑present (CNP) fraud, where purchases are made without the physical card, continues to cost retailers, issuers and consumers billions worldwide. A new suite of technologies—primarily multi‑factor authentication (MFA) embedded in banking apps and tokenization of card data—are being deployed to...
By Marketing Tech News
Deals•Oct 22, 2025
Oracle-Led Group to Acquire US TikTok Operations in $14 Billion Deal
ByteDance is divesting its US TikTok operations in a reported $14 billion acquisition led by Oracle and other investors. The deal transfers control of TikTok’s US algorithm and operations to the Oracle-led group, with significant implications for the platform’s recommendation...
Marketing Tech News