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News•Nov 21, 2025
New Markets, New Customers: Why Digital Accessibility Is Now a Growth Strategy
A new AccessiWay survey of 5,000 EU and UK consumers reveals that 61% abandon online purchases due to accessibility issues, representing over €50 billion in lost transactions annually. The study shows 85% encounter digital barriers, while accessible sites enjoy 23% more organic traffic and rank for 27% more keywords, yet more than 70% of websites still fall short of basic standards. With the European Accessibility Act now in force, the report argues that accessibility is a competitive advantage rather than merely a compliance requirement, and AccessiWay will showcase its end‑to‑end audit, testing, remediation, monitoring and AI solutions at DMWF Europe 2025.
By Marketing Tech News
News•Nov 21, 2025
Influence Everywhere, All at Once
The Goat Agency argues that creator‑generated content is now central to marketing, citing Nielsen data that 92% of consumers trust user‑generated content over brand messaging and its own campaigns showing over 80% lift in conversions. It warns that platform fatigue—Meta...
By Marketing Tech News
News•Nov 21, 2025
How Performance Teams Are Taking over Influencer Marketing in 2025
Influencer marketing is evolving from a brand‑centric activity to a core performance lever, as platforms like Meta and TikTok reward creator‑driven content. The Cirqle offers an end‑to‑end operating system that integrates with major social and e‑commerce platforms, providing AI‑powered creator...
By Marketing Tech News
News•Nov 19, 2025
Retailers Turn to Generative AI for Smoother Store Operations
Retailers are turning to generative AI, computer vision and RFID to improve real‑time inventory visibility and reduce labor strain, according to Zebra Technologies’ Global Shopper Study. The study links better inventory processes to up to a 1.8% lift in revenue...
By Marketing Tech News
News•Nov 17, 2025
Email Signature Do’s & Don’ts: From Chaos to Consistency and Performance in Every Send
The article outlines how email signatures, often overlooked, can become a powerful, measurable brand asset when governed and automated. It cites that the average office worker sends 32 emails daily, equating to nearly 200,000 messages per month for a 300‑person...
By Marketing Tech News
News•Nov 13, 2025
What Enterprises Can Learn From NTT’s Approach to Customer Insight
NTT and NTT DOCOMO have introduced a Large Action Model (LAM) that analyzes the sequence of customer actions across digital and physical channels, moving beyond traditional demographic segmentation. The platform structures data using a 4W1H framework and leverages time‑series modeling to...
By Marketing Tech News
News•Nov 13, 2025
New DBS–Ant International Plans for Cross-Border Payments
DBS and Ant International announced an expanded partnership at the Singapore Fintech Festival to integrate DBS’s digital banking platform with Ant’s Alipay+ network, aiming to streamline cross‑border payments across Southeast Asia. The memorandum outlines four focus areas: enhanced payment access,...
By Marketing Tech News
News•Nov 12, 2025
Visa Finally Joins Asia Pacific’s QR Payment Party—But Is It Too Late?
Visa announced its Scan to Pay QR‑payment solution across eight Asia‑Pacific markets, partnering with digital wallets such as Samsung Wallet, LINE Pay, VNPT Money and regional QR providers like Lakala and VNPAY. The rollout comes after QR payments have already been dominated by...
By Marketing Tech News
News•Nov 7, 2025
Why Leading Brands Are Moving to SaaS Marketing Mix Modelling
Leading brands are shifting from traditional, consultancy‑driven Marketing Mix Modelling (MMM) to cloud‑based SaaS solutions that deliver real‑time analytics, predictive forecasting, and AI‑powered optimization. The legacy MMM approach has been costly, opaque and updated only annually, limiting marketers' ability to...
By Marketing Tech News
News•Nov 7, 2025
The Future of SEO in a Machine-First World
Search is shifting from keyword‑centric rankings to AI‑driven, conversational answers, forcing marketers to treat SEO as a content‑ecosystem problem rather than a technical checklist. Brands must build interconnected, deep‑topic clusters with strong internal linking, clear taxonomy, transparent authorship and schema...
By Marketing Tech News
News•Oct 30, 2025
Provus AI – an Agentic AI for Services Quoting
Provus Inc unveiled Provus AI, its first agentic AI platform built to automate and optimize the quoting process for services‑based engagements. The solution is designed to accelerate the revenue lifecycle by generating estimates, pricing, and proposals faster and more accurately....
By Marketing Tech News
News•Oct 30, 2025
The Implications of China’s New Influencer Law for Marketing Accountability
China’s new influencer regulation took effect on 25 October, mandating that any creator who discusses regulated subjects—such as finance, law, medicine or education—must possess recognized professional qualifications before publishing online. The rule targets the credibility of digital content by tying expertise...
By Marketing Tech News
News•Oct 24, 2025
Unleashing Marketing Potential: Optimizely AI and Agent Orchestration for Digital Experience
Optimizely announced Optimizely AI, a platform-wide AI layer powered by an agentic assistant called Opal that orchestrates specialized AI agents across content, personalization, experimentation and analytics to automate tasks and accelerate marketing workflows. The system promises AI-driven content creation and...
By Marketing Tech News
News•Oct 24, 2025
Is Your Brand Prepared for Its Next Digital Wildfire?
Brands face rising risk from coordinated inauthentic amplification—bots, fake profiles and AI‑generated content—that can rapidly distort public perception and inflict real financial damage. Cyabra’s analysis cites cases where 21% fake profiles drove 4.4 million potential views around Cracker Barrel’s logo...
By Marketing Tech News
News•Oct 22, 2025
What the TikTok Sale Means for US Digital Engagement
ByteDance appears set to sell US TikTok operations in a $14 billion deal led by Oracle, but the central question is who will control the platform’s recommendation algorithm that drives its unmatched engagement. If the US algorithm is retrained or...
By Marketing Tech News
Deals•Oct 22, 2025
Oracle-Led Group to Acquire US TikTok Operations in $14 Billion Deal
ByteDance is divesting its US TikTok operations in a reported $14 billion acquisition led by Oracle and other investors. The deal transfers control of TikTok’s US algorithm and operations to the Oracle-led group, with significant implications for the platform’s recommendation...
Marketing Tech News