Marketing Tech News
Marketing Tech News - Latest marketing technology news and insights
Burberry’s Trench Coat Campaign Shows Luxury Marketing’s Shift to Social Platforms
Burberry’s latest trench‑coat campaign marks a decisive shift from traditional, season‑driven luxury advertising to a digital‑first approach. By tailoring assets for Instagram and TikTok, the brand can launch content in real time, reacting to viral moments and algorithmic boosts. The campaign blends heritage storytelling with short‑form video and celebrity collaborations, featuring Kate Moss and Kid Cudi to reach diverse audiences. This faster, platform‑native rhythm reflects a broader industry move toward speed and social relevance.
DMWF Spotlight: The New Rules of B2B: Gen Z, AI, and the Rise of Social-First Marketing
B2B marketing is undergoing a rapid transformation as Gen Z buyers demand transparent, peer‑validated experiences and AI amplifies strategic insight. These forces are pushing social media from a support role to the primary go‑to‑market engine, where credibility and real‑time influence shape...
DMWF Spotlight: Answer Engine Optimization (AEO): A Comprehensive Guide for 2026
Answer Engine Optimization (AEO) is emerging as a critical discipline that enables brands to appear within AI‑generated answers on platforms such as ChatGPT, Gemini, and voice assistants. Unlike traditional SEO, AEO focuses on concise, structured content and schema markup so...
Ford Campaign Shows Brands Testing Longer Streaming Ads
Ford is testing a micro‑docuseries on Apple TV that tells a multi‑episode story about its return to Formula One, using streaming ad slots instead of traditional 30‑second spots. The campaign places each short episode alongside race‑weekend coverage, highlighting engineers and power‑unit development....
Coca-Cola Expands AI Use in Marketing and Product Development
Coca‑Cola is scaling artificial intelligence from experimental projects to a core component of its marketing and product development operations. AI tools now analyze consumer behavior, generate and test creative assets, and inform flavor and packaging concepts such as the Y3000...
DMWF Spotlight: How Ecommerce Marketers Gain a Competitive Advantage – without More Complexity
E‑commerce marketers are confronting rising acquisition costs and a fragmented, multi‑device buyer journey that traditional search and social channels no longer dominate. Autonomous AI platforms now analyze live intent signals across the open internet, allowing brands to reach high‑intent shoppers...
DMWF Spotlight: Stop Personalising More. Start Thinking Better.
The article argues that CRM success isn’t driven by more personalization or automation, but by better judgment and restraint. Companies often assume that increasing messages boosts engagement, yet customers feel overwhelmed and ignore the noise. Atombit advises focusing on what...
Nestlé’s AI Push Brings New Marketing Tools Into Daily Workflows
Nestlé is embedding artificial intelligence across its marketing and sales functions by upgrading to SAP S/4HANA Cloud Private Edition, a platform now serving over 50,000 users in 112 countries. The rollout introduces SAP’s AI copilot, enabling automated insights and routine‑task...
Marketers Struggle to Predict AI’s Methods for B2B Purchase Choice
A new Norstat study of 175 UK decision‑makers shows AI tools now dominate the B2B buying journey, with 79% using AI daily or weekly and spending up to four hours each week on AI‑driven decisions. Buyers rely on AI summaries...
Reddit and AI Search Are Reshaping How Brands Get Found
Marketers are shifting focus to niche platforms and AI‑driven search, highlighted by two recent awards: Everso Media as Best Reddit Marketing Agency and Nicely Network as Best AI‑SEO Marketing Agency for 2026. Reddit’s community‑driven content now appears prominently in Google...
Marketing Compliance in Cryptocurrency – Lessons for Martech
Cryptocurrency marketers, led by exchanges such as Binance, have made regulatory compliance a core design constraint rather than an after‑thought. By embedding automated approval workflows, jurisdiction‑aware messaging, and transparent disclosures into their martech stacks, they maintain scale while avoiding violations....
Visa Expands Into Small Business Tools Beyond Payments
Visa has launched a new platform that merges financing options, transaction analytics, and operational tools into a single hub for small businesses. The solution lets merchants view lender offers alongside real‑time sales data, while providing dashboards that surface spending trends...
Webflow and Google Ads Narrow the Gap Between Ads and Site Results
Webflow has launched a native Google Ads integration that lets marketers create, run, and monitor campaigns directly from the Webflow design environment. The new app, available in the Webflow Marketplace, supports Google’s Performance Max campaigns and pulls site assets such...
Using AI for Email Content: What Marketing Leaders Should Know
AI is becoming a staple in email marketing, but its success hinges on solid governance, high‑quality data, and strict consent management. Marketers must integrate AI with CRM systems, consolidate records, and ensure compliance before automating subject lines, copy, and calls‑to‑action....
Gen Z Is Changing Where Marketing Begins, Not Just Where It Ends
Gen Z’s purchasing power is set to hit roughly $12 trillion by 2030, turning the cohort into a primary decision driver rather than a peripheral audience. Marketers now see brand discovery moving from search engines to short‑form social clips on TikTok...
Using LinkedIn Automation and Advanced Tools in B2B Marketing
The article examines how LinkedIn automation and advanced B2B marketing tools are reshaping lead generation and client outreach. It highlights the dual focus on efficiency—through automated email, posting, and lead scoring—and deeper personalization via data‑driven segmentation. While these technologies cut...
FYP to ROI: The TikTok Playbook for Brands
Visibrain’s new study dissects TikTok’s viral mechanics, revealing how timing, tone, audio and authenticity combine to spark massive engagement. The research contrasts TikTok’s spontaneity‑driven ecosystem with the polished aesthetics of X and Instagram, and shows how content strategies differ across...
Billo Rolls Out Powerful Creator Marketing Stack that Delivers Tangible Results
Billo has launched an upgraded creator‑marketing platform that integrates analytics from more than 326,000 creator‑made ads—accounting for $505 million in tracked purchases—into a unified workflow called CreativeOps™. The new suite includes a Smart Brief Builder that generates four data‑backed video concepts...
Social Media Use Trends and Insights for Marketing Professionals
A new Marketing Tech News study shows YouTube (84%) and Facebook (71%) remain the dominant U.S. social platforms, while Instagram reaches half of adults and TikTok, WhatsApp, Reddit and Snapchat have modest but growing user bases. TikTok usage jumped from...
Technology Protects Retailers, Issuers, and Consumers From CNP Fraud
Card‑not‑present (CNP) fraud, where purchases are made without the physical card, continues to cost retailers, issuers and consumers billions worldwide. A new suite of technologies—primarily multi‑factor authentication (MFA) embedded in banking apps and tokenization of card data—are being deployed to...
New Markets, New Customers: Why Digital Accessibility Is Now a Growth Strategy
A new AccessiWay survey of 5,000 EU and UK consumers reveals that 61% abandon online purchases due to accessibility issues, representing over €50 billion in lost transactions annually. The study shows 85% encounter digital barriers, while accessible sites enjoy 23% more...
Influence Everywhere, All at Once
The Goat Agency argues that creator‑generated content is now central to marketing, citing Nielsen data that 92% of consumers trust user‑generated content over brand messaging and its own campaigns showing over 80% lift in conversions. It warns that platform fatigue—Meta...
How Performance Teams Are Taking over Influencer Marketing in 2025
Influencer marketing is evolving from a brand‑centric activity to a core performance lever, as platforms like Meta and TikTok reward creator‑driven content. The Cirqle offers an end‑to‑end operating system that integrates with major social and e‑commerce platforms, providing AI‑powered creator...
Retailers Turn to Generative AI for Smoother Store Operations
Retailers are turning to generative AI, computer vision and RFID to improve real‑time inventory visibility and reduce labor strain, according to Zebra Technologies’ Global Shopper Study. The study links better inventory processes to up to a 1.8% lift in revenue...
Email Signature Do’s & Don’ts: From Chaos to Consistency and Performance in Every Send
The article outlines how email signatures, often overlooked, can become a powerful, measurable brand asset when governed and automated. It cites that the average office worker sends 32 emails daily, equating to nearly 200,000 messages per month for a 300‑person...
What Enterprises Can Learn From NTT’s Approach to Customer Insight
NTT and NTT DOCOMO have introduced a Large Action Model (LAM) that analyzes the sequence of customer actions across digital and physical channels, moving beyond traditional demographic segmentation. The platform structures data using a 4W1H framework and leverages time‑series modeling to...
New DBS–Ant International Plans for Cross-Border Payments
DBS and Ant International announced an expanded partnership at the Singapore Fintech Festival to integrate DBS’s digital banking platform with Ant’s Alipay+ network, aiming to streamline cross‑border payments across Southeast Asia. The memorandum outlines four focus areas: enhanced payment access,...
Visa Finally Joins Asia Pacific’s QR Payment Party—But Is It Too Late?
Visa announced its Scan to Pay QR‑payment solution across eight Asia‑Pacific markets, partnering with digital wallets such as Samsung Wallet, LINE Pay, VNPT Money and regional QR providers like Lakala and VNPAY. The rollout comes after QR payments have already been dominated by...
Why Leading Brands Are Moving to SaaS Marketing Mix Modelling
Leading brands are shifting from traditional, consultancy‑driven Marketing Mix Modelling (MMM) to cloud‑based SaaS solutions that deliver real‑time analytics, predictive forecasting, and AI‑powered optimization. The legacy MMM approach has been costly, opaque and updated only annually, limiting marketers' ability to...
The Future of SEO in a Machine-First World
Search is shifting from keyword‑centric rankings to AI‑driven, conversational answers, forcing marketers to treat SEO as a content‑ecosystem problem rather than a technical checklist. Brands must build interconnected, deep‑topic clusters with strong internal linking, clear taxonomy, transparent authorship and schema...
Provus AI – an Agentic AI for Services Quoting
Provus Inc unveiled Provus AI, its first agentic AI platform built to automate and optimize the quoting process for services‑based engagements. The solution is designed to accelerate the revenue lifecycle by generating estimates, pricing, and proposals faster and more accurately....
The Implications of China’s New Influencer Law for Marketing Accountability
China’s new influencer regulation took effect on 25 October, mandating that any creator who discusses regulated subjects—such as finance, law, medicine or education—must possess recognized professional qualifications before publishing online. The rule targets the credibility of digital content by tying expertise...
Unleashing Marketing Potential: Optimizely AI and Agent Orchestration for Digital Experience
Optimizely announced Optimizely AI, a platform-wide AI layer powered by an agentic assistant called Opal that orchestrates specialized AI agents across content, personalization, experimentation and analytics to automate tasks and accelerate marketing workflows. The system promises AI-driven content creation and...
Is Your Brand Prepared for Its Next Digital Wildfire?
Brands face rising risk from coordinated inauthentic amplification—bots, fake profiles and AI‑generated content—that can rapidly distort public perception and inflict real financial damage. Cyabra’s analysis cites cases where 21% fake profiles drove 4.4 million potential views around Cracker Barrel’s logo...
What the TikTok Sale Means for US Digital Engagement
ByteDance appears set to sell US TikTok operations in a $14 billion deal led by Oracle, but the central question is who will control the platform’s recommendation algorithm that drives its unmatched engagement. If the US algorithm is retrained or...