New Markets, New Customers: Why Digital Accessibility Is Now a Growth Strategy

Why It Matters

Addressing digital accessibility can close a multi‑billion‑euro revenue leak and boost organic reach, making it a critical growth lever for marketers and a differentiator in a tightening regulatory environment.

Summary

A new AccessiWay survey of 5,000 EU and UK consumers reveals that 61% abandon online purchases due to accessibility issues, representing over €50 billion in lost transactions annually. The study shows 85% encounter digital barriers, while accessible sites enjoy 23% more organic traffic and rank for 27% more keywords, yet more than 70% of websites still fall short of basic standards. With the European Accessibility Act now in force, the report argues that accessibility is a competitive advantage rather than merely a compliance requirement, and AccessiWay will showcase its end‑to‑end audit, testing, remediation, monitoring and AI solutions at DMWF Europe 2025.