Marketing Tech News
Marketing Tech News - Latest marketing technology news and insights
Sitecore Deal Targets Brand Visibility in AI Search
Sitecore announced the acquisition of Scrunch, an AI‑driven customer‑experience platform that helps brands monitor and improve their visibility in AI‑generated search results. The deal’s financial terms were undisclosed, but Scrunch’s Agent Experience Platform will be integrated into Sitecore’s digital‑experience suite. The move aims to address the shift toward LLM‑powered search, where traditional SEO is losing ground. Early customer pilots showed dramatic lifts in brand presence and conversions after deploying the technology.
Why AI and Signal Data Are Rewriting the Rules of B2B Lead Generation
B2B lead generation is shifting from high‑volume, list‑based outreach to AI‑driven, signal‑led targeting. Buyers now enter vendor shortlists early, with 95% of deals having a preferred vendor from day one, making cold contacts increasingly ineffective. Intent data, technographic cues, hiring...
Macy’s Personalising AI Bot Drives Basket Values Inside a Few Weeks
Macy’s has launched "Ask Macy’s," an AI‑powered shopping assistant built on Google Cloud’s Gemini Enterprise. The bot, developed in under six months, scans the retailer’s full catalogue and asks preference questions, even offering virtual try‑on overlays. During beta testing it...
Google Pushes Traditional Search Results Further Down the Page
Google announced at I/O that its search homepage will be overhauled with an "intelligent search box" powered by Gemini, pushing large‑language‑model answers ahead of traditional blue‑link results. The redesign encourages conversational follow‑ups and introduces LLM agents that can monitor web...
Google Expands AI Search, Shopping, and Content Verification Tools
Google unveiled a suite of AI upgrades at I/O 2026, making Gemini 3.5 Flash the default model for AI Mode in Search and expanding AI‑driven features across Search, shopping, payments, and content verification. AI Mode now serves over a billion monthly users,...
Ex-Google and Databricks Engineers Launch Martech Platform
A team of former engineers from Google, Adobe and DeepMind has launched Pomo, an agentic marketing intelligence platform aimed at mid‑market brands. The startup secured $4.5 million in seed funding, led by Kindred Ventures with participation from Databricks Ventures and other...
LinkedIn Plans Paid-For Events to Court the Creator Economy
LinkedIn is preparing to launch paid creator‑focused events, targeting up to 4,000 gatherings a year beginning in the second half of 2026. Early pilots with high‑profile creators such as Cassie Kozyrkov and Codie Sanchez demonstrated demand, prompting the rollout of gated sessions...
Banuba Advances AI Try-On Platform as Retail Goes Digital
Banuba has upgraded its AI‑powered virtual try‑on platform, adding contact‑lens try‑on, hair‑dye and makeup options to its Shopify plugin and introducing a one‑photo eyewear digitisation tool. The enhancements also include faster processing, bulk inventory handling and a simplified onboarding flow...
Target’s AI Trend Brain Speeds up Apparel Trend Forecasting
Target is piloting its AI Trend Brain tool to accelerate apparel trend forecasting, initially rolling it out to designers of its private‑label brands such as Wild Fable and Universal Thread. The system ingests social‑media posts, runway imagery and purchasing data...
AI Drives More Rational Decision-Making, New Research Shows
A recent study by UCD Michael Smurfit Graduate Business School found that people view AI as more rational than humans, leading them to accept unfair financial offers more readily when the counterpart is an AI. In an economic game where...
Yahoo Uses Scout AI Campaign to Focus on Trust in AI Search
Yahoo launched its first ad campaign for Scout, the company’s AI‑powered search assistant, emphasizing source transparency to build trust. Scout, built on Anthropic’s Claude and Microsoft’s Grounding with Bing, taps Yahoo’s vast data assets—including 500 million user profiles and a billion‑entity...
DMWF Spotlight: From Framework to Reality: Scaling Hyper-Personalisation with Greene King
The Digital Marketing World Forum highlighted how Bond’s Personalisation Maturity Framework helps companies move from fragmented, campaign‑centric tactics to true hyper‑personalisation. The framework evaluates four pillars—data, decisioning, content and orchestration—to pinpoint gaps and prescribe actionable steps. Greene King’s four‑year transformation, built...
Microsoft Prepares AI Max for Search Pilot Across Bing and Copilot
Microsoft Advertising will open an AI Max pilot in May, extending AI‑enhanced query matching and URL routing to Bing and Copilot Search campaigns. The tool adds brand, term and messaging controls, plus real‑time search‑term and asset reporting for advertisers who opt‑in....
Blockchain Helps Brands Prove Product Authenticity without Shoppers Learning Crypto
Counterfeit trade reached $467 bn in 2021, about 2.3 % of global commerce, and U.S. Customs seized 32 million fake items worth $5 bn in FY 2024. Brands face eroding consumer trust and lost revenue, prompting a search for reliable authenticity tools. Blockchain‑based digital product...
Email ROI Claims Meet a More Complicated Reality
Email marketing is still praised for high returns, but Mailgun’s survey of 1,200 senders shows only 13% of campaigns achieve the famed $40‑for‑$1 ROI. While 60‑62% of respondents who measure claim ten‑fold returns, less than half can actually calculate ROI,...