Retailers Turn to Generative AI for Smoother Store Operations

Why It Matters

Improved inventory accuracy and AI‑enabled automation can directly lift retailer margins and customer satisfaction, making it a critical lever for the industry’s profitability and competitive positioning amid labor shortages and rising costs.

Summary

Retailers are turning to generative AI, computer vision and RFID to improve real‑time inventory visibility and reduce labor strain, according to Zebra Technologies’ Global Shopper Study. The study links better inventory processes to up to a 1.8% lift in revenue growth and profit, and 84% of retail leaders now rank real‑time inventory sync as a top technology priority. While adoption is hampered by fragmented data systems, training gaps and cross‑functional misalignment, regional pressures vary, with Asia‑Pacific staff most optimistic about AI and North America still struggling with out‑of‑stock tracking. Executives anticipate broader rollouts of AI‑driven automation over the next five years to cut shrinkage, boost stock accuracy and enhance the shopper experience.