MCV/Develop

[Guest Post] Chris Rowe: Co-Dev Without the Culture Clash

Chris Rowe argues that AAA studios can avoid costly culture clashes by keeping a small, high‑performing core team and scaling through phased co‑development rather than bulk hiring. He recommends building a solid prototype over 6‑12 months, then adding external specialists on contract before making permanent hires. The piece differentiates co‑development—large, ownership‑level partnerships—from targeted outsourcing and stresses that trust, shared tools, and cultural fit are essential. Early adoption of external capacity protects leadership focus, reduces burn, and sustains creative momentum.