Shoppable AI Data Sets New Standard For Media Buyers
Shopsense AI is preparing to launch its Shoppable Intelligence Model (SIM), a multimodal AI engine that links audience insights directly to commerce outcomes. In early testing, SIM outperformed OpenAI's CLIP and Google's SigLIP2 by 25‑50% on product‑discovery benchmarks and delivered a 24.5% lift in click‑through rates for retail media. The model’s first public partner, People Inc., along with clients such as Fox Tubi, Paramount, Disney, and Univision, will use SIM to provide real‑time, context‑aware product recommendations across fashion, furniture, and accessories. Shopsense claims the technology adds ten more relevant results per 100 searches, driving higher conversion and revenue without additional integration effort.
Half Of Advertisers Buying Programmatic Are Underperforming...
The Association of National Advertisers (ANA) released its Q1 2026 Programmatic Transparency Benchmark, revealing a stark split between advertisers. The upper half converted 54.0% of programmatic spend into qualified impressions, while the lower half managed only 32.1%, a 21.9‑point gap. Transaction...
Measure This: Engagement, Viewing... Or Fandom?
Streaming giants Netflix and Disney are redefining "engagement" as a quality metric rather than raw viewing hours. Executives emphasized that meaningful engagement drives churn reduction and advertiser value. MoffettNathanson’s latest research ranks Disney+ as the top platform for overall quality,...
CBS Names Nick Bilton As Executive Producer Of '60 Minutes'
CBS News has named former New York Times technology columnist Nick Bilton as the new executive producer of "60 Minutes," succeeding long‑time veteran Tanya Simon. Bilton inherits a newsroom skeptical of the change, with some staff viewing it as politically...
Researchers Describe A Hostile Misinformation Effect In Media
A new study expands the classic hostile media effect into a "hostile misinformation effect." Researchers found that individuals perceive misinformation campaigns as disproportionately targeting their own political party, while viewing opponents as less affected. The effect was observed across a...
Geoff Schiller Hired As CEO Of Screenvision
Screenvision Media announced that Geoff Schiller, former chief revenue officer of Vox Media, will take over as chief executive officer, succeeding interim leader Jeff Howe. Schiller will also join the company’s board of directors. The appointment comes as the in‑theater...
Anthropic Valuation Nears $1T, Eclipses OpenAI
Anthropic announced a $65 billion Series H round that lifts its post‑money valuation to $965 billion, overtaking OpenAI’s $852 billion estimate. The funding, led by Altimeter Capital and Sequoia, brings strategic chipmakers Micron, Samsung and SK Hynix on board. Claude’s revenue run rate now exceeds...
Amazon Expands Signals To Improve Performance
Amazon Publisher Services unveiled a suite of new tools aimed at boosting publisher revenue and ad performance. Signal IQ now accepts the full OpenRTB signal set and launches a coverage report that benchmarks signal usage against peers. A revamped Mobile...
10 Years Later, ANA Finds Transparency Concerns Remain Acute
The Association of National Advertisers (ANA) released a decade‑old follow‑up to its 2014 media‑transparency benchmark, showing overall advertiser concern fell slightly to 43% in 2026 from 46% in 2014. However, among the advertisers who remain worried, the intensity of the...
IAB Opens AI Bot Guidance For New Web Rules
The IAB Tech Lab’s CoMP Working Group has published new guidance on managing AI bots and crawlers for publishers and advertisers. The document details a spectrum of strategies—ranging from outright blocking to negotiated access via the CoMP API V1—highlighting financial, operational...
Netflix Goes Familiar With Morning, Weekday Live Show
Netflix is adding a weekday early‑morning video podcast, "The Breakfast Club," hosted by Charlamagne tha God and co‑hosts. The live show will stream every weekday, positioning Netflix against traditional broadcast morning programs and YouTube’s growing video‑podcast slate. The move follows...
Brand-Safe -- And Not-So-Safe -- News
Wurl’s analysis of ad‑supported news on FAST channels finds only 36% of news scenes meet full brand‑safety standards, lagging behind non‑news content (54.5% vs 35.7%). Heavy news viewers represent just 3% of streaming users but account for 63% of news...
Lone Democrat On FCC Urges Media Firms To Fight For First Amendment
Anna Gomez, the lone Democrat on the Federal Communications Commission, warned media firms that the Biden administration is launching a coordinated campaign to curb free speech, citing a four‑page letter to Disney CEO Josh D’Amaro that alleges censorship. The FCC’s...
Anthropic Readies Mythos For Release, Addresses Cyber Security
Anthropic is gearing up to launch Mythos, a next‑generation AI model that claims markedly better cold reasoning and autonomy than its current Opus 4.7 flagship. The company warns that Mythos can autonomously generate professional‑grade cyber‑attack code, raising dual‑use concerns. To mitigate...
SCOTUS Won't Intervene In Vermont Suit Against Meta
The U.S. Supreme Court declined to hear Meta Platforms’ request to intervene in Vermont’s consumer‑protection lawsuit, leaving the state’s case intact. Vermont alleges Instagram’s design features addict teenagers, violating state law. The Vermont Supreme Court affirmed specific jurisdiction, noting Meta’s...