New Study Identifies Three Behaviours Behind Health and Wellness Spend
Australia’s Growth Distillery released the “Signals of Intent: Health & Wellness” report, analyzing one million purchases and a survey of 3,000 consumers. The study identifies “high‑agency” shoppers—who believe daily choices affect health—as the most valuable segment, spending 50% more and buying twice as much as low‑agency peers. Three behaviours signal readiness to spend: thorough product comparison, heavy consumption of specialist health content, and reliance on reviews from trusted health news sites. News Australia will embed these insights into its Intent Connect platform to let brands target these consumers in real time.
Taboola Appoints Krishan Bhatia as Chief Business Officer
Taboola announced the hiring of Krishan Bhatia, former Amazon Ads and NBCUniversal executive, as its inaugural Chief Business Officer. Bhatia will oversee global go‑to‑market execution across Taboola’s Realize performance advertising platform, CTV offerings, publisher network and generative AI products. The...
What’s up, Doc? WBD Takes Looney Tunes Off-Screen and Onto the Pitch
Warner Bros. Discovery’s Global Consumer Products unit has partnered with Sport Star Academy to embed the Looney Tunes franchise into Australian grassroots soccer and basketball holiday camps. The program, aimed at children aged four to twelve, will launch across five...
CRA Poaches Nine Growth Executive Helena O’Dowd to Drive Audio’s Commercial Push
The Commercial Radio Australia (CRA) has created a new Head of Commercial Strategy role and hired Nine’s Director of Growth and Retention, Helena O’Dowd, to fill it. O’Dowd will steer industry‑wide initiatives under CRA’s 2030 Strategic Plan, aiming to expand...