VB Goes Mid with New William McInnes-Voiced Campaign
Victoria Bitter (VB) has introduced VB Mid, a 3.5% ABV beer, accompanied by a new television campaign voiced by Australian actor William McInnes. The launch follows VB’s 2023 VX effort and targets the fast‑growing low‑ and mid‑strength segment, which now accounts for more than 30% of Australian beer sales. The campaign, created by Droga5 ANZ, positions the new brew as a moderate‑strength alternative for the “permanent part of Aussie beer culture.” VB hopes the move will capture consumers shifting toward lower‑alcohol options.
Shiine Media Drives Rooftop Rideshare OOH Growth Across WA
Shiine Media, a Perth‑based rooftop rideshare OOH operator, is experiencing rising demand for its mobile digital inventory as advertisers target events and nightlife districts. The company runs 20 rideshare vehicles equipped with 40 programmable LED panels that can be geofenced...
Qantas Splits Strategy From Execution in Loyalty Marketing Shake-Up
Qantas Loyalty, serving 18 million members, generated $2.86 billion revenue and $556 million EBIT in FY25. The airline is restructuring its loyalty marketing by separating high‑level strategy and partnership management from day‑to‑day campaign execution. A new Sydney‑based Marketing Centre of Excellence, backed by...
Emotive Boss Simon Joyce Bought Agency From ARN Media for One Dollar, Accounts Reveal
Emotive’s founders Simon Joyce and Ben Keep acquired the agency from ARN Media for a nominal $1, with a contingent $1.5 million earn‑out tied to future performance. The firm reported $10.8 million in revenue and a modest $72 k pre‑tax profit in 2024,...
Bastion Hires Joanne Norton to Lead Insights Arm
Bastion announced the appointment of Joanne Norton as managing director of its Insights division, succeeding Steven Howlett. Norton brings over 25 years of experience, most recently as Global Director of Consumer Insights at Bondi Sands and former L’Oréal ANZ insights...
We Are Different Appoints Ex-Fleishman Hillard MD Jenna Orme to Ops Leadership
We Are Different, an earned‑first creative agency, appointed former Fleishman Hillard Australia managing director Jenna Orme to a newly created Head of Difference role. Orme left Fleishman in January 2025 after three years and spent the last twelve months running...
Clemenger BBDO Melbourne Seeks New CCO After Psembi Kinstan Departs
Melbourne’s Clemenger BBDO is searching for a new chief creative officer after Psembi Kinstan accepted a role at 72andSunny in the Netherlands. Kinstan, who rose to CCO following DDB’s merger into Clemenger BBDO, was lauded by co‑CEO Mike Napolitano as...
Big 4 Sends Aussies on Year-Long Roadtrip in ‘Boldest Campaign’ yet, via Pangea
Big 4 Holiday Parks has launched its most ambitious campaign in 46 years, offering a selected couple or family a year‑long roadtrip across its network of over 300 parks. The winners will receive a Ford Ranger and a Crusader caravan,...
Revolution360 to Exclusively Represent Wrappr’s OOH Inventory
Revolution360 announced it will exclusively represent Wrappr’s out‑of‑home inventory, merging the vehicle‑wrapped advertising platform with its own static street‑level sites. The combined network claims over 98% monthly metro reach across Australia, delivering both street‑level signage and city‑wide mobile coverage. Advertisers...
Digitas Australia Names Miriam Healy as Chief Technology Officer
Digitas Australia announced Miriam Healy as its new chief technology officer. Healy, who joins from a previous engineering director role, brings more than 25 years of experience delivering large‑scale digital products for household brands. In her CTO role she will...
Narrative Communications Opens Sydney Office to Support National Clients, Sophie Mullen Appointed to Lead
Narrative Communications announced the launch of a new Sydney office, marking its first expansion beyond Melbourne. The office will be led by Sophie Mullen, a communications veteran with over eight years of experience in corporate, reputation and crisis management. The...
Intrepid Travel Rolls Out ‘Golden Gap Year’ Campaign for 55+ Travellers
Intrepid Travel has launched the Golden Gap Year campaign aimed at Australians aged 55 and over, offering a competition for a 12‑month, tailor‑made travel experience valued up to $100,000 plus $25,000 for flights. The initiative is built on research showing...
WPP Media Appoints Kevin Kivi as Managing Director for South Australia
WPP Media has named Kevin Kivi as managing director of its South Australian operations, bringing 25 years of global advertising and media experience. Kivi previously led Horizon Media Canada, driving a 92% revenue increase and earning Best Place to Work...
Westpac NZ Deploys Immersive ‘Laneway Loot’ Campaign at Laneway Festival 2026
Westpac NZ, together with Saatchi & Saatchi NZ and Spark Foundry NZ, launched the immersive “Laneway Loot” experience at Laneway Festival 2026. The activation featured limited‑edition street posters that were ripped down and claimed within 24 hours, and a Westpac‑branded...
Snapchat Releases Next Phase of ‘Say It in a Snap’ Campaign in Australia
Snapchat has launched the next phase of its “Say it in a Snap” campaign across Australia, targeting university‑aged Gen Z with a mix of out‑of‑home billboards, digital video and brand‑integrated Snaps. The rollout highlights how students use the platform to...