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Net Influencer

Net Influencer

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Creator/influencer economy trade news, interviews and case studies.

Recent Posts

The Lawyer at the Negotiating Table: Frank Poe on Professionalizing the Creator Economy
News•Feb 27, 2026

The Lawyer at the Negotiating Table: Frank Poe on Professionalizing the Creator Economy

Frank Poe, former general counsel at Creators Entertainment, launched Poe Law PLLC in December 2023 to provide dedicated legal services for the rapidly expanding creator economy. His firm represents agencies, managers, creators, and brands, focusing on influencer contracts, payment structures, intellectual‑property rights, and dispute resolution. Poe emphasizes balanced agreements, early entity formation, and collective leverage to professionalize an industry still marked by uneven legal infrastructure. He is also authoring a practical guide to creator‑economy law.

By Net Influencer
Later CEO Scott Sutton Breaks Down How Later 360 Unifies Creator Marketing Measurement
News•Feb 27, 2026

Later CEO Scott Sutton Breaks Down How Later 360 Unifies Creator Marketing Measurement

Later introduced Later 360, a unified analytics platform that merges organic content, paid amplification, and verified commerce data into a single reporting environment. The tool delivers granular visibility down to the SKU level, allowing marketers to trace every dollar, click,...

By Net Influencer
Calvin Klein, Ralph Lauren Top New York Fashion Week Social Media Rankings as Total Media Value Reaches $275M
News•Feb 27, 2026

Calvin Klein, Ralph Lauren Top New York Fashion Week Social Media Rankings as Total Media Value Reaches $275M

New York Fashion Week FW26 generated $275 million in total media value, a 73 % increase year‑over‑year. Calvin Klein led with $81.3 million, followed by Ralph Lauren ($58.4 million) and Michael Kors ($56.7 million). Their success stemmed from distinct tactics: APAC‑focused celebrity partnerships for Calvin Klein,...

By Net Influencer
Study of $1.3B in Meta Ad Spend Suggests Creative Output, Not Creative Intuition, Drives Results
News•Feb 27, 2026

Study of $1.3B in Meta Ad Spend Suggests Creative Output, Not Creative Intuition, Drives Results

Motion’s analysis of $1.29 billion in Meta ad spend across 600,000 ads shows that only 4‑8 % of creatives become “winners,” yet they capture roughly 55 % of total budget. Advertisers that produce the most winners do so by scaling creative output, launching...

By Net Influencer
Podcast Agency Oxford Road Launches Awards to Honor Indie Podcast Creators Outside Major Platforms
News•Feb 27, 2026

Podcast Agency Oxford Road Launches Awards to Honor Indie Podcast Creators Outside Major Platforms

Oxford Road, a podcast advertising agency, has launched the Independent Podcast and Creator Awards to spotlight independent shows that operate outside major audio platforms. The inaugural ceremony, hosted by rapper Killer Mike, will take place at SXSW in Austin on...

By Net Influencer
Carson Roney: Discipline Of An Athlete, Instinct Of A Content Creator
News•Feb 25, 2026

Carson Roney: Discipline Of An Athlete, Instinct Of A Content Creator

Carson Roney leveraged her athlete’s discipline to build a multi‑platform creator business after college, turning TikTok, Instagram and Snapchat into revenue streams that now outpace her previous wait‑staff job. A surge in posting frequency during the COVID‑19 lockdown sparked rapid...

By Net Influencer
Olympic Snowboarder Maddie Mastro Generated The Biggest Engagement Surge On Team USA’s Instagram – All On Organic Content
News•Feb 25, 2026

Olympic Snowboarder Maddie Mastro Generated The Biggest Engagement Surge On Team USA’s Instagram – All On Organic Content

U.S. halfpipe snowboarder Maddie Mastro, reigning World Cup champion, generated the largest organic engagement surge among Team USA accounts during the lead‑up to the Milan‑Cortina 2026 Winter Olympics. In the 30 days surrounding the Games her Instagram engagement rose nearly...

By Net Influencer
DUPAY: The Income Protection Platform Turning Unpaid Creator Invoices Into Recoverable Revenue
News•Feb 25, 2026

DUPAY: The Income Protection Platform Turning Unpaid Creator Invoices Into Recoverable Revenue

DUPAY, launched in May 2023, offers a subscription‑based income‑protection platform for creators, agencies, and small businesses. Leveraging AI‑generated demand letters and a three‑letter escalation protocol, the service reports an 81% success rate in recovering unpaid invoices across 16 countries. Beyond...

By Net Influencer
AiMCO Wants to End the ‘Wild West’ Era of Influencer Marketing in Australia With Its 2026 Summit
News•Feb 25, 2026

AiMCO Wants to End the ‘Wild West’ Era of Influencer Marketing in Australia With Its 2026 Summit

The Australian Influencer Marketing Council (AiMCO) will host its 2026 Summit on Feb 26 in Sydney, aiming to shift the perception of influencer marketing from a “Wild West” to a disciplined, brand‑ready channel. The not‑for‑profit body, which introduced Australia’s first influencer...

By Net Influencer
Digital Media Company Raptive Crosses $4B In Publisher Payouts
News•Feb 25, 2026

Digital Media Company Raptive Crosses $4B In Publisher Payouts

Raptive, the ad‑management platform for independent sites, announced it has paid $4 billion to its publisher partners, confirming its status among the top‑10 global media companies. The network now spans more than 6,500 premium sites, reaching 223 million unique monthly visitors and...

By Net Influencer
Twitch Introduces Separate Streaming And Chatting Suspensions Under New Enforcement Framework
News•Feb 24, 2026

Twitch Introduces Separate Streaming And Chatting Suspensions Under New Enforcement Framework

Twitch is overhauling its suspension system by introducing two distinct penalties—streaming suspensions and chat suspensions—linked directly to the type of policy breach. A streaming suspension blocks live broadcasts and disables the channel’s chat while still allowing the user to watch...

By Net Influencer
Ashley Mady On Why Safe Social and Consumer Products Strategy Are Converging In The Kids Creator Economy
News•Feb 24, 2026

Ashley Mady On Why Safe Social and Consumer Products Strategy Are Converging In The Kids Creator Economy

Zigazoo, a safe‑social platform for Gen Alpha, has grown to over 10 million users and more than 1,000 kid creators, positioning itself as both a moderated community and a brand activation hub. President Ashley Mady emphasizes a “trifecta” strategy that merges product,...

By Net Influencer
Epidemic Sound Launches API To Embed AI-Powered Music Licensing Into Third-Party Platforms
News•Feb 24, 2026

Epidemic Sound Launches API To Embed AI-Powered Music Licensing Into Third-Party Platforms

Epidemic Sound has unveiled a developer API that lets third‑party platforms embed its extensive catalog of over 50,000 original tracks and 200,000 sound effects. The API is AI‑enhanced, offering text‑prompt, video‑prompt, SoundMatch, semantic search and an audio reference tool to...

By Net Influencer
QYOU Media Earns TikTok Agency Partner Badge, Expanding Creator Marketing Capabilities
News•Feb 24, 2026

QYOU Media Earns TikTok Agency Partner Badge, Expanding Creator Marketing Capabilities

QYOU Media has earned TikTok Agency Partner status, joining a select group of trusted advertising partners. The badge gives the Toronto‑Los Angeles agency direct access to TikTok’s premium tools, analytics, and support for both organic and paid campaigns. QYOU already...

By Net Influencer
MENA Music Market Embraces Multilingual Content As TikTok Accelerates Track Virality, Per Report
News•Feb 24, 2026

MENA Music Market Embraces Multilingual Content As TikTok Accelerates Track Virality, Per Report

TikTok continues to dominate music discovery in the MENA region, with 84 % of songs that entered the Billboard Global 200 in 2024 first going viral on the platform. The time to reach 100,000 TikTok posts fell dramatically from roughly 340 days in...

By Net Influencer

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