Recent Posts
News•Feb 24, 2026
How Adidas Built A Loyalty Infrastructure That Blends Commerce, Fitness, And Content
Adidas has transformed its adiClub loyalty program into a multi‑dimensional ecosystem that blends commerce, fitness tracking, and user‑generated content. Members earn points not only for purchases but also for workouts, reviews, and outfit photos, with points serving both as tier status drivers and redeemable currency. The tiered system grants perks such as free shipping, VIP event access, and priority product drops, while the integrated data from apps enables personalized marketing. This approach positions loyalty as a data‑rich, engagement‑focused infrastructure rather than a simple discount tool.
By Net Influencer
News•Feb 23, 2026
The 10 Fastest-Growing UK Instagram Accounts Of January 2026
Manchester United led the UK Instagram surge in January 2026, adding 497,000 followers to reach 66.1 million total. Harry Styles, Owen Cooper, Olivia Dean and other entertainers followed, each gaining between 191,000 and 419,000 new followers. The growth was driven by a...
By Net Influencer
News•Feb 23, 2026
Substack Doubles Down On Canada, Hiring Digital Media Veteran Mark Swierszcz To Expand Subscription-Led Publishing
Substack has hired veteran digital‑media executive Mark Swierszcz as its first Head of Partnerships for Canada, signaling a focused push into its third‑largest market. Swierszcz brings a decade of experience from MTV, MuchMusic, YouTube and Google Canada to grow creator,...
By Net Influencer
News•Feb 23, 2026
Millennial Entertainment: Inside The Strategy Behind Long-Term Talent Growth In The Creator Economy
Millennial Entertainment, a Beverly Hills‑based 360° talent firm founded in 2017, positions itself as a long‑term career architect for creators, athletes and performers. Co‑founders Jack Reed and Max Litke emphasize a full‑service model that extends beyond brand deals into podcast...
By Net Influencer
News•Feb 23, 2026
Guggenheim Brothers Media Wants To Institutionalize The Creator Economy’s Middle Market
Guggenheim Brothers Media has launched a $75 million fund, anchored by Abu Dhabi’s Ethmar International, to fill the middle‑market funding gap in the creator economy. The Los Angeles‑based firm will invest $1‑5 million in 20‑25 early‑ to growth‑stage media and entertainment companies...
By Net Influencer
News•Feb 20, 2026
Meta To Host Virtual Marketing Summit On March 11 To Address AI-Driven Advertising Strategies
Meta will host its Marketing Summit Online 2026 on March 11, a virtual event spanning three continents for marketers, brand executives, and creators. The agenda includes Meta’s 2026 product roadmap, AI‑driven advertising tactics, and performance measurement sessions led by senior...
By Net Influencer
News•Feb 20, 2026
Brand Marketers Can’t See Where Their Influencer Budgets Go. And They’re Running Out Of Patience
An ANA survey of 84 brand marketers reveals that only half have full visibility into influencer agency payments, with up to 61% potentially facing opaque compensation structures. More than half of respondents intend to revise their compensation models within the...
By Net Influencer
News•Feb 20, 2026
Creator Monetization Platform Destream Enters GCC Market
Destream, a creator‑focused monetization platform, has launched services in the Gulf Cooperation Council (GCC), giving regional influencers access to a global payment infrastructure. The rollout includes secure payment links, multi‑currency payouts and a Mastercard‑backed debit card, plus a built‑in eSIM...
By Net Influencer
News•Feb 19, 2026
Natasha Valerie On Why Creator Management’s Next Phase Demands Cultural Fluency And Infrastructure
The Viralist Group, founded in September 2022, now represents over 200 creators—more than 90% of whom identify as AAPI or BIPOC—and commands a combined audience of 500 million across platforms. The agency has partnered with over 1,300 global brands, positioning itself...
By Net Influencer
News•Feb 19, 2026
Manychat Earns WhatsApp Technical Certification From Meta
ManyChat has regained Meta’s WhatsApp Technical Certification, confirming its compliance with the messaging giant’s security and API standards. The renewed status elevates ManyChat to Meta’s “Tech Partner” tier, reflecting high conversation volumes and robust client onboarding. The certification allows the...
By Net Influencer
News•Feb 19, 2026
Influencer Darla Bundus On Why She Decided To Slow Down, Sell Less, And Protect Audience Trust
Influencer Darla Bundus, who commands over nine million followers across Instagram, TikTok, YouTube and Snapchat, has shifted her strategy from rapid growth to deliberate restraint. She now accepts fewer brand deals, posts less frequently, and emphasizes transparency around personal health...
By Net Influencer
News•Feb 19, 2026
AI Startup Hightouch Launches AI Tool To Repurpose Existing Marketing Creative
Hightouch unveiled Content Assembly, an AI‑driven tool that repurposes existing brand‑approved assets into new campaign materials. Marketers describe desired outputs in plain language and AI agents scour DAMs, Figma, Adobe, Google Drive and other repositories to assemble on‑brand emails, ads,...
By Net Influencer