SAMY Debuts Proprietary AI Platform to Consolidate Social Media, Influencer Marketing Data
Global social‑media agency SAMY launched Maia, an AI‑powered platform that consolidates paid social, influencer activities, and owned media into a single management environment. The solution delivers a real‑time campaign dashboard, influencer approval hub, streamlined content‑approval workflows, brand‑safety screening, spoken‑word analysis, AI visual search, and a proprietary Social Relevance Score built from more than ten KPIs. Maia is positioned as a remedy for fragmented data infrastructure and inconsistent metrics across the 55 markets where SAMY operates. Clients such as L’Oréal, The North Face, Diageo, Microsoft and Samsung will pilot the platform globally.
YMU Group Promotes Five Senior Leaders Across Entertainment Division
YMU Group, the UK talent agency behind Simon Cowell, Steve Aoki and Paris Hilton, announced the promotion of five senior leaders to Executive Director and Claire Dundas to Senior Executive Director within its Entertainment division. The moves took effect immediately and were highlighted by...
Kick Hits 100M Users but Co-Founder Warns Milestone Masks Deep Platform Flaws
Kick announced it has surpassed 100 million users, positioning it as the third‑largest live‑streaming platform by hours watched. Co‑founder Bijan Tehrani warned the milestone masks deep technical debt from a rushed launch, prompting a three‑year infrastructure rebuild and a fully native...
Plaiced CEO Kaaveh Shoamanesh on Building a Network Inside the Internet’s Closed Doors
Plaiced, led by CEO Kaaveh Shoamanesh, has built an ad network that taps into the "gated web"—private groups, niche apps, newsletters and Discord servers—offering brands access to over 50,000 curated communities and roughly 500 million high‑intent users. The platform promises engagement...
Ex-OnlyFans CEO Launches Vylit, an 18+ Creator Platform Positioned Between Social Media, Adult Content
Former OnlyFans CEO Ami Gan has launched Vylit, an 18+ creator platform that blends social‑media style discovery with adult‑content monetization. The New York‑based startup secured $2.7 million in seed funding from Windmill Chain Fund and angel investors. Vylit differentiates itself by...
Travel & Hospitality Brands Scale Creator Programs at Fastest Rate Across European Sectors, Research Finds
Travel and hospitality brands across Europe and the UK are expanding their influencer creator programs faster than any other sector, with 28% reporting a major increase in creator volume over the past year. A striking 92% of these brands rely...
Survey: 81% of Creators Rely on Brand Deals as Primary Income Amid Life Milestones
Creator marketplace #paid’s "Creator Signals 2026" report shows 81% of creators rely on brand deals as their primary income, while 63% identify as full‑time creators. Earnings are spread across brackets, with 24% making $50K‑$100K annually and 6.6% exceeding $200K. Travel‑vlog...
YFCon Is Turning TikTok Commerce Into a Contact Sport
YFCon, a TikTok Shop‑focused expo in Los Angeles, is set for April 14‑15 and expects over 13,000 attendees, 300+ brands and 150 speakers. Organized by FastMoss and YooFinds, the event sold out 80% of its exhibitor booths a month early,...
Later Appoints Tech Veteran Mohsin Hussain as CTO to Accelerate AI Development
Later, the influencer‑marketing platform, appointed Mohsin Hussain—formerly CTO of LiveRamp and veteran of Criteo and AOL—as its new chief technology officer. Hussain will spearhead the development of Later EdgeAI, a predictive‑intelligence engine built on the company’s extensive creator dataset. The...
Neither Debt Nor Equity: How Copyright Capital Is Funding Creators Banks Won’t Touch
Copyright Capital, founded by former M&A banker Jack Ojalvo in 2022, offers a novel financing model for digital creators that sidesteps traditional debt and equity. The Geneva‑based firm evaluates creators primarily on actual revenue, not subscriber or view counts, and...
E.l.f. Cosmetics Launches True Crime Mockumentary to Spotlight TikTok Bathroom Counter Clutter Trend
e.l.f. Cosmetics debuted a 10‑minute true‑crime‑style mockumentary called “Vanity Vandals,” spotlighting the TikTok‑driven trend of cluttered shared bathroom spaces. The launch combined a Hollywood red‑carpet event, a Twitch watch party, and a Roblox experience, extending the brand’s Cosmetic Crime series....
EBay Taps Fashion Influencers to Stock NYC Pop-Up Market
eBay is launching a three‑day pop‑up called “The NYC Edit Market” in SoHo from April 17‑19, showcasing pre‑loved items curated by ten local fashion influencers. The event blends physical retail with eBay’s digital platform, allowing visitors to list items on‑site...
Creator Economy NYC Partners With Social Media Week to Host Creator Economy Exchange Session on April 16
Creator Economy NYC is teaming with Social Media Week to host a "Creator Economy Exchange" during ADWEEK’s New York conference on April 16. The half‑hour session will feature eight rotating stations covering topics such as long‑form content, AI workflows, partnership...
CAA, YouTube, Meta, and Rivian Among Speakers at Brand Innovators’ Creator Economy Summit in LA
Brand Innovators will host its Creator Economy Summit on April 23, 2026, at Dhar Mann Studios in Burbank. The one‑day event gathers senior marketers from Fortune 500 firms and fast‑growing brands to explore brand‑creator collaboration, monetization, and full‑funnel content strategies. High‑profile...
Snapchat Partners With Los Angeles Dodgers to Bring AR Lens Experiences to Dodger Stadium
Snap Inc. has teamed with the Los Angeles Dodgers to roll out Snapchat’s augmented‑reality lenses throughout Dodger Stadium this season. The deal adds in‑stadium branding, on‑site photo experiences and a dedicated AR photobooth at select games, leveraging Snap’s Cam Lens...
Syracuse University Wants to Be Where the Creator Economy Goes to College
In September 2025 Syracuse University unveiled the nation’s first Center for the Creator Economy, a joint effort between the Newhouse School of Public Communications and the Whitman School of Management. The center does not grant a standalone degree but offers...
The Creator Who Paid for the Product: Dan Lovatt on What Builds a Real Brand Partnership
Interior designer Dan Lovatt formalized a long‑term ambassadorship with COAT, a climate‑positive paint brand, after a year of buying and recommending the product out of his own pocket. The partnership, built on genuine product use, shared values and minimal briefs,...
Stanify’s Hank Leber on Turning Brand Comment Sections Into Business Intelligence Tools
Stanify, a Los Angeles‑based AI startup founded in 2025, automates brand comment and direct‑message management across Instagram, Facebook, TikTok and YouTube. In its first ten months the platform processed close to three million comments for enterprise clients in CPG, gaming,...
K-FESTA to Debut in Palm Springs as First U.S. K-Beauty Festival Built Around Creator Partnerships
K‑FESTA, the first U.S. Korean‑beauty festival, launches April 11‑12, 2026 in Palm Springs, timed with Coachella. The two‑day event places global beauty creators at its core, letting them lead live demos, brand activations, and content‑driven storytelling. Twelve Korean brands across skincare, cosmetics,...
How 8 Episodes a Year Built One of Podcasting’s Most Expensive Advertising Inventories
Acquired, the business‑history podcast hosted by Ben Gilbert and David Rosenthal, limits itself to eight deep‑dive episodes a year, a scarcity strategy that has enabled it to command presenting sponsorships up to $6.5 million through Fall 2029. Each episode attracts over one...
Digital Platform Ripe in Town Launches Brand Partnership Program to Connect Advertisers With Australian Travel Audiences
ripe in Town, a digital platform spotlighting regional Australian food, stays and travel, has unveiled a brand partnership program aimed at advertisers targeting regional travel audiences. The offering includes branded guides, integrated campaigns, content series, sponsored features and directory placements...
RHEI Overhauls Made Platform With Proactive AI Agents to Eliminate Creator Blank-Page Problem
RHEI has rolled out a major overhaul of its Made platform, shifting from a prompt‑driven tool to a proactive AI assistant that surfaces personalized content ideas as soon as creators log in. The update introduces five dedicated AI agents—Milo, Zara,...
SAMY & L’Oréal Launched TikTok Shop in Spain Together: Here’s What the First Year Taught Them
When TikTok Shop launched in Spain in late 2024, L’Oréal partnered with influencer agency SAMY to test social commerce. Over the first year, SAMY produced 18 live shopping events—42 hours of content—expanding from L’Oréal Paris to Maybelline, NYX and Garnier....
OWM Founder Jeff Frommer on Why Creators Are Leaving Money on the Table
Jeff Frommer, founder of creator‑ownership platform OWM, argues that creators are missing out on equity in deals that generate billions of brand value. He identifies three structural blockers—lack of standard contracts, limited equity education, and misaligned manager incentives—and shows how...
IShowSpeed Anime Series in Development at Big Shot Pictures, ‘One Piece’ Showrunner Matt Owens to Write
YouTube star iShowSpeed is set to headline an original anime‑style series being developed by Big Shot Pictures, the new production company founded by former Paramount Global co‑CEO Brian Robbins. Veteran writer Matt Owens, who co‑showran Netflix’s One Piece, will write...
Video Startup Livid Raises $10M From StreamYard Founders, Targets Vimeo Users With New Hosting Platform
Livid, an ad‑free video‑hosting platform for creators and small businesses, raised $10 million from StreamYard co‑founders Geige Vandentop and Dan Briggs. The funding follows Bending Spoons' acquisition of Vimeo and subsequent layoffs that left many Vimeo users seeking alternatives. Livid introduced...
Well Spirit Collective Bets That Trust Outlasts Scale in the Wellness Creator Market
Well Spirit Collective, a women‑owned, BIPOC‑led Los Angeles agency, prioritizes selective partnerships over volume, believing trust outweighs scale in the wellness creator market. COO Haley Oberon, who joined in 2021, has grown the firm by refusing misaligned deals, even when...
How Shady Dnaf Turned a Snapchat Bet Into a $23M Creator Economy Exit
Amsterdam entrepreneur Shady Dnaf sold his Snapchat‑focused Sunny State Agency to Bent Pixels for over $23 million. The acquisition merges Bent Pixels' YouTube‑centric brand network with SSA’s short‑form distribution, creating a 850‑creator platform that generates 6 billion monthly views. Post‑deal, Dnaf joins...
From Printing Press to Podcast to Digital Mind: Delphi CEO on the Next Form of Media
Delphi, founded by Dara Ladjevardian and backed by Sequoia, Founders Fund, and Lux Capital, offers creators a platform to build AI-powered digital versions of their minds. By ingesting existing content—videos, podcasts, documents—the system creates a conversational interface that answers questions...
Creator Television to Launch Pickleball Tour at VidCon Anaheim, Testing Live Event-to-Streaming Format
Creator Television, the creator‑focused streaming network owned by Sabio Holdings, will debut the Creator Pickleball Tour at VidCon Anaheim from June 25‑27. The three‑day activation features a 16‑player creator tournament in front of more than 55,000 attendees and will be...
The 10 Fastest-Growing U.S. Instagram Accounts of March 2026
March 2026 saw a surge of Instagram follower gains among U.S. celebrities and brands, led by Megan Fox’s 2.8 million new followers after a high‑profile comeback. Event‑driven accounts such as Jason Derulo, Alysa Liu, and “The Tonight Show” each added over a million followers,...
Source Media Group Launches YouTube Golf Network With Bryson DeChambeau, Grant Horvat
Source Media Group has launched Source Golf, a YouTube‑based network that bundles existing content from top golf creators such as Bryson DeChambeau (2.6 million subscribers), Grant Horvat (1.6 million), and the Bryan Bros (800 k). The platform sells advertising against these pre‑existing videos, eliminating the...
Instagram Now Lets Creators Tag Affiliate Links Directly in Reels
Instagram is rolling out a new feature that lets creators tag shoppable products directly in Reels, supporting up to 30 items per video. Creators can add products by pasting affiliate URLs or selecting items from a brand’s Meta commerce catalog,...
U.S. Creator Marketing Spending to Surpass $21B as Brands Move Beyond Social
U.S. creator marketing spend is projected to top $21.1 billion in 2026, more than double the 2022 level. Nano and micro‑influencers now command roughly half of that budget as brands chase audience relevance over sheer reach. Companies are repurposing creator assets...
Open Influence Names Julie Levitas Greenhouse VP of Partnerships in New York
Open Influence has appointed Julie Levitas Greenhouse as Vice President of Partnerships in its New York office. Greenhouse brings more than 25 years of digital advertising and sales experience, most recently leading strategic sales for Everyday Health Group’s BabyCenter and...
YouTube to Stream Coachella 2026 Across Seven Stages in 4K
YouTube will livestream both weekends of Coachella 2026, expanding coverage to seven simultaneous stages and delivering 4K resolution for the Coachella Stage, Outdoor Theatre, and Sahara. The platform introduces a 24/7 linear “Coachella TV” channel featuring archival performances, and enhances...
Creator Economy Rocks Announces ‘HollyTube’, a Curated LA Immersion Bridging Hollywood, Creator Industry
Creator Economy Rocks unveiled “HollyTube,” a four‑day immersion in Los Angeles scheduled for May 18‑21. The program brings together ten hand‑picked leaders from Hollywood, the creator economy, and brand marketing for onsite studio, agency, and startup visits, plus private founder sessions....
Kentucky Fanatics Extends Partnership With University of Kentucky, Adds NIL Component for Student-Athletes
The University of Kentucky has extended its partnership with Fanatics for 12 years, adding a Name, Image, and Likeness (NIL) component that grants select student‑athletes access to Fanatics’ influencer marketing platform. Through the Fanatics Creator Program, athletes can open affiliate...
Creator Pricing, Rewritten: 50 Industry Professionals on Metrics That Actually Predict Performance
Creator partnerships have become the top ad priority for 57% of U.S. brand and agency buyers in 2026, yet pricing remains anchored to outdated follower counts. A new study of 50 agency, platform and talent‑management professionals reveals a shift toward...
While Brands Chased Celebrities, Trusted Media Brands Bet on the People Next Door
Trusted Media Brands (TMB) is doubling down on community‑driven creators, a strategy validated by Edelman’s trust research. The company runs a four‑layer creator engine that blends licensed viral clips, external specialists, in‑house talent, and network sharers across brands like Reader’s...
WorldBuilder Summit Debuts as First Dedicated Event for UGC Creators Across Roblox, Fortnite, and Beyond
The WorldBuilder Summit will launch its inaugural conference on April 23, 2026, at The London West Hollywood in California, positioning itself as the first in‑person event dedicated to user‑generated‑content (UGC) creators across platforms such as Roblox, Fortnite, Rec Room and others....
The Australian Creator Who Said ‘Yes’ Before She Knew How: Kat Clark Shares Business Blueprint
Australian creator Kat Clark turned a turbulent teen‑mom start into a digital empire, amassing over 10 million followers across TikTok, Instagram, YouTube and Snapchat. She leveraged viral recipe videos to launch a $10‑a‑month paid community, then pivoted to product entrepreneurship with...
B2B Has Run Out of Excuses to Avoid Creator Marketing, Says Later CEO Scott Sutton
B2B firms are finally embracing creator marketing as the millennial decision‑maker generation spends its buying power on social platforms. New attribution technology now links creator posts directly to subscription installs, lifetime value and customer acquisition cost, closing the ROI gap...
Inside Mom 2.0 Summit 2026: Ownership, AI, and the Creator Economy’s Next Phase
The Mom 2.0 Summit returns to Austin April 16‑18, 2026, spotlighting parenting creators’ transition from content‑centric influencers to owners, founders, and executives. Four agenda‑shaping forces—shifting from sharing to building, sustainability, privacy/consent, and AI—drive a program that blends keynote insights from Dr. Becky...
TikToker Khaby Lame Named Ambassador for Dakar 2026 Youth Olympic Games
TikTok star Khaby Lame has been named an official ambassador for the Dakar 2026 Youth Olympic Games, the first Olympic event to be held on African soil. The Games, scheduled for Oct. 31‑Nov. 13, will host roughly 2,700 athletes aged 17 or...
Owl & Co. To Host Vertical Media Summit in Los Angeles This June
Owl & Co. will host the Vertical Media Summit on June 3, 2026, at W Hollywood in Los Angeles, gathering senior operators, investors, and technology builders for a half‑day, ticketed event. The summit follows a December 2025 invitation‑only Short Drama...
NYC Mayor Zohran Mamdani Lifts Government TikTok Ban, Citing Need to Reach New Yorkers on Social Media
New York City Mayor Zohran Mamdani has lifted the 2023 ban on TikTok for government use, allowing agencies to operate on the platform under strict guidelines. The new policy requires dedicated government devices, designated staff, and agency‑managed credentials to address...
UK MPs Urge Government to Formally Recognize Creator Economy Through Industrial Classification Update
A cross‑party group of UK MPs, backed by YouTube, has urged Culture Secretary Lisa Nandy to add the creator economy to the Standard Industrial Classification (SIC) 2026 framework. The sector generated about $2.8 billion (≈£2.2 bn) in 2024 and supports 45,000 jobs,...
Billion Dollar Boy Partners With Lumanu to Launch ‘Creator Payments’ in Its Companion Platform
Billion Dollar Boy’s AI‑driven platform Companion now includes a Creator Payments feature, built with Lumanu’s financial infrastructure. The tool consolidates onboarding, tax compliance and payout distribution into a single dashboard, handling up to 14 administrative actions per creator. An accompanying...
TikTok Shop Partners With Singapore Retail Groups to Build Social Commerce Workforce
TikTok Shop announced a memorandum of understanding with the Singapore Retailers Association and Workforce Singapore to launch social commerce training and supporting infrastructure. The initiative defines three core roles—Social Commerce Hosts, Leads, and Engineers—to reskill workers for live‑stream shopping. Singapore’s...