Net Influencer

Net Influencer

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Creator/influencer economy trade news, interviews and case studies.

Ashley Mady On Why Safe Social and Consumer Products Strategy Are Converging In The Kids Creator Economy
NewsFeb 24, 2026

Ashley Mady On Why Safe Social and Consumer Products Strategy Are Converging In The Kids Creator Economy

Zigazoo, a safe‑social platform for Gen Alpha, has grown to over 10 million users and more than 1,000 kid creators, positioning itself as both a moderated community and a brand activation hub. President Ashley Mady emphasizes a “trifecta” strategy that merges product,...

By Net Influencer
Epidemic Sound Launches API To Embed AI-Powered Music Licensing Into Third-Party Platforms
NewsFeb 24, 2026

Epidemic Sound Launches API To Embed AI-Powered Music Licensing Into Third-Party Platforms

Epidemic Sound has unveiled a developer API that lets third‑party platforms embed its extensive catalog of over 50,000 original tracks and 200,000 sound effects. The API is AI‑enhanced, offering text‑prompt, video‑prompt, SoundMatch, semantic search and an audio reference tool to...

By Net Influencer
QYOU Media Earns TikTok Agency Partner Badge, Expanding Creator Marketing Capabilities
NewsFeb 24, 2026

QYOU Media Earns TikTok Agency Partner Badge, Expanding Creator Marketing Capabilities

QYOU Media has earned TikTok Agency Partner status, joining a select group of trusted advertising partners. The badge gives the Toronto‑Los Angeles agency direct access to TikTok’s premium tools, analytics, and support for both organic and paid campaigns. QYOU already...

By Net Influencer
MENA Music Market Embraces Multilingual Content As TikTok Accelerates Track Virality, Per Report
NewsFeb 24, 2026

MENA Music Market Embraces Multilingual Content As TikTok Accelerates Track Virality, Per Report

TikTok continues to dominate music discovery in the MENA region, with 84 % of songs that entered the Billboard Global 200 in 2024 first going viral on the platform. The time to reach 100,000 TikTok posts fell dramatically from roughly 340 days in...

By Net Influencer
How Adidas Built A Loyalty Infrastructure That Blends Commerce, Fitness, And Content
NewsFeb 24, 2026

How Adidas Built A Loyalty Infrastructure That Blends Commerce, Fitness, And Content

Adidas has transformed its adiClub loyalty program into a multi‑dimensional ecosystem that blends commerce, fitness tracking, and user‑generated content. Members earn points not only for purchases but also for workouts, reviews, and outfit photos, with points serving both as tier...

By Net Influencer
The 10 Fastest-Growing UK Instagram Accounts Of January 2026
NewsFeb 23, 2026

The 10 Fastest-Growing UK Instagram Accounts Of January 2026

Manchester United led the UK Instagram surge in January 2026, adding 497,000 followers to reach 66.1 million total. Harry Styles, Owen Cooper, Olivia Dean and other entertainers followed, each gaining between 191,000 and 419,000 new followers. The growth was driven by a...

By Net Influencer
Substack Doubles Down On Canada, Hiring Digital Media Veteran Mark Swierszcz To Expand Subscription-Led Publishing
NewsFeb 23, 2026

Substack Doubles Down On Canada, Hiring Digital Media Veteran Mark Swierszcz To Expand Subscription-Led Publishing

Substack has hired veteran digital‑media executive Mark Swierszcz as its first Head of Partnerships for Canada, signaling a focused push into its third‑largest market. Swierszcz brings a decade of experience from MTV, MuchMusic, YouTube and Google Canada to grow creator,...

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Millennial Entertainment: Inside The Strategy Behind Long-Term Talent Growth In The Creator Economy
NewsFeb 23, 2026

Millennial Entertainment: Inside The Strategy Behind Long-Term Talent Growth In The Creator Economy

Millennial Entertainment, a Beverly Hills‑based 360° talent firm founded in 2017, positions itself as a long‑term career architect for creators, athletes and performers. Co‑founders Jack Reed and Max Litke emphasize a full‑service model that extends beyond brand deals into podcast...

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Guggenheim Brothers Media Wants To Institutionalize The Creator Economy’s Middle Market
NewsFeb 23, 2026

Guggenheim Brothers Media Wants To Institutionalize The Creator Economy’s Middle Market

Guggenheim Brothers Media has launched a $75 million fund, anchored by Abu Dhabi’s Ethmar International, to fill the middle‑market funding gap in the creator economy. The Los Angeles‑based firm will invest $1‑5 million in 20‑25 early‑ to growth‑stage media and entertainment companies...

By Net Influencer
Meta To Host Virtual Marketing Summit On March 11 To Address AI-Driven Advertising Strategies
NewsFeb 20, 2026

Meta To Host Virtual Marketing Summit On March 11 To Address AI-Driven Advertising Strategies

Meta will host its Marketing Summit Online 2026 on March 11, a virtual event spanning three continents for marketers, brand executives, and creators. The agenda includes Meta’s 2026 product roadmap, AI‑driven advertising tactics, and performance measurement sessions led by senior...

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Brand Marketers Can’t See Where Their Influencer Budgets Go. And They’re Running Out Of Patience
NewsFeb 20, 2026

Brand Marketers Can’t See Where Their Influencer Budgets Go. And They’re Running Out Of Patience

An ANA survey of 84 brand marketers reveals that only half have full visibility into influencer agency payments, with up to 61% potentially facing opaque compensation structures. More than half of respondents intend to revise their compensation models within the...

By Net Influencer
Creator Monetization Platform Destream Enters GCC Market
NewsFeb 20, 2026

Creator Monetization Platform Destream Enters GCC Market

Destream, a creator‑focused monetization platform, has launched services in the Gulf Cooperation Council (GCC), giving regional influencers access to a global payment infrastructure. The rollout includes secure payment links, multi‑currency payouts and a Mastercard‑backed debit card, plus a built‑in eSIM...

By Net Influencer
Natasha Valerie On Why Creator Management’s Next Phase Demands Cultural Fluency And Infrastructure
NewsFeb 19, 2026

Natasha Valerie On Why Creator Management’s Next Phase Demands Cultural Fluency And Infrastructure

The Viralist Group, founded in September 2022, now represents over 200 creators—more than 90% of whom identify as AAPI or BIPOC—and commands a combined audience of 500 million across platforms. The agency has partnered with over 1,300 global brands, positioning itself...

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Manychat Earns WhatsApp Technical Certification From Meta
NewsFeb 19, 2026

Manychat Earns WhatsApp Technical Certification From Meta

ManyChat has regained Meta’s WhatsApp Technical Certification, confirming its compliance with the messaging giant’s security and API standards. The renewed status elevates ManyChat to Meta’s “Tech Partner” tier, reflecting high conversation volumes and robust client onboarding. The certification allows the...

By Net Influencer
Influencer Darla Bundus On Why She Decided To Slow Down, Sell Less, And Protect Audience Trust
NewsFeb 19, 2026

Influencer Darla Bundus On Why She Decided To Slow Down, Sell Less, And Protect Audience Trust

Influencer Darla Bundus, who commands over nine million followers across Instagram, TikTok, YouTube and Snapchat, has shifted her strategy from rapid growth to deliberate restraint. She now accepts fewer brand deals, posts less frequently, and emphasizes transparency around personal health...

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AI Startup Hightouch Launches AI Tool To Repurpose Existing Marketing Creative
NewsFeb 19, 2026

AI Startup Hightouch Launches AI Tool To Repurpose Existing Marketing Creative

Hightouch unveiled Content Assembly, an AI‑driven tool that repurposes existing brand‑approved assets into new campaign materials. Marketers describe desired outputs in plain language and AI agents scour DAMs, Figma, Adobe, Google Drive and other repositories to assemble on‑brand emails, ads,...

By Net Influencer