Plaiced CEO Kaaveh Shoamanesh on Building a Network Inside the Internet’s Closed Doors
Plaiced, led by CEO Kaaveh Shoamanesh, has built an ad network that taps into the "gated web"—private groups, niche apps, newsletters and Discord servers—offering brands access to over 50,000 curated communities and roughly 500 million high‑intent users. The platform promises engagement rates above 10%, far higher than the 1.8% average on open‑web social feeds, and includes a real‑time causal measurement system that reallocates spend before waste occurs. Major advertisers such as Sony Pictures, Disney, L’Oréal and Omnicom are already using Plaiced to run community‑centric campaigns. The company positions itself as the infrastructure layer beneath creator marketing, aiming to eliminate wasted media spend.
Ex-OnlyFans CEO Launches Vylit, an 18+ Creator Platform Positioned Between Social Media, Adult Content
Former OnlyFans CEO Ami Gan has launched Vylit, an 18+ creator platform that blends social‑media style discovery with adult‑content monetization. The New York‑based startup secured $2.7 million in seed funding from Windmill Chain Fund and angel investors. Vylit differentiates itself by...
Travel & Hospitality Brands Scale Creator Programs at Fastest Rate Across European Sectors, Research Finds
Travel and hospitality brands across Europe and the UK are expanding their influencer creator programs faster than any other sector, with 28% reporting a major increase in creator volume over the past year. A striking 92% of these brands rely...
Survey: 81% of Creators Rely on Brand Deals as Primary Income Amid Life Milestones
Creator marketplace #paid’s "Creator Signals 2026" report shows 81% of creators rely on brand deals as their primary income, while 63% identify as full‑time creators. Earnings are spread across brackets, with 24% making $50K‑$100K annually and 6.6% exceeding $200K. Travel‑vlog...
YFCon Is Turning TikTok Commerce Into a Contact Sport
YFCon, a TikTok Shop‑focused expo in Los Angeles, is set for April 14‑15 and expects over 13,000 attendees, 300+ brands and 150 speakers. Organized by FastMoss and YooFinds, the event sold out 80% of its exhibitor booths a month early,...
Later Appoints Tech Veteran Mohsin Hussain as CTO to Accelerate AI Development
Later, the influencer‑marketing platform, appointed Mohsin Hussain—formerly CTO of LiveRamp and veteran of Criteo and AOL—as its new chief technology officer. Hussain will spearhead the development of Later EdgeAI, a predictive‑intelligence engine built on the company’s extensive creator dataset. The...
Neither Debt Nor Equity: How Copyright Capital Is Funding Creators Banks Won’t Touch
Copyright Capital, founded by former M&A banker Jack Ojalvo in 2022, offers a novel financing model for digital creators that sidesteps traditional debt and equity. The Geneva‑based firm evaluates creators primarily on actual revenue, not subscriber or view counts, and...
E.l.f. Cosmetics Launches True Crime Mockumentary to Spotlight TikTok Bathroom Counter Clutter Trend
e.l.f. Cosmetics debuted a 10‑minute true‑crime‑style mockumentary called “Vanity Vandals,” spotlighting the TikTok‑driven trend of cluttered shared bathroom spaces. The launch combined a Hollywood red‑carpet event, a Twitch watch party, and a Roblox experience, extending the brand’s Cosmetic Crime series....
EBay Taps Fashion Influencers to Stock NYC Pop-Up Market
eBay is launching a three‑day pop‑up called “The NYC Edit Market” in SoHo from April 17‑19, showcasing pre‑loved items curated by ten local fashion influencers. The event blends physical retail with eBay’s digital platform, allowing visitors to list items on‑site...
Creator Economy NYC Partners With Social Media Week to Host Creator Economy Exchange Session on April 16
Creator Economy NYC is teaming with Social Media Week to host a "Creator Economy Exchange" during ADWEEK’s New York conference on April 16. The half‑hour session will feature eight rotating stations covering topics such as long‑form content, AI workflows, partnership...
CAA, YouTube, Meta, and Rivian Among Speakers at Brand Innovators’ Creator Economy Summit in LA
Brand Innovators will host its Creator Economy Summit on April 23, 2026, at Dhar Mann Studios in Burbank. The one‑day event gathers senior marketers from Fortune 500 firms and fast‑growing brands to explore brand‑creator collaboration, monetization, and full‑funnel content strategies. High‑profile...
Snapchat Partners With Los Angeles Dodgers to Bring AR Lens Experiences to Dodger Stadium
Snap Inc. has teamed with the Los Angeles Dodgers to roll out Snapchat’s augmented‑reality lenses throughout Dodger Stadium this season. The deal adds in‑stadium branding, on‑site photo experiences and a dedicated AR photobooth at select games, leveraging Snap’s Cam Lens...
Syracuse University Wants to Be Where the Creator Economy Goes to College
In September 2025 Syracuse University unveiled the nation’s first Center for the Creator Economy, a joint effort between the Newhouse School of Public Communications and the Whitman School of Management. The center does not grant a standalone degree but offers...
The Creator Who Paid for the Product: Dan Lovatt on What Builds a Real Brand Partnership
Interior designer Dan Lovatt formalized a long‑term ambassadorship with COAT, a climate‑positive paint brand, after a year of buying and recommending the product out of his own pocket. The partnership, built on genuine product use, shared values and minimal briefs,...
Stanify’s Hank Leber on Turning Brand Comment Sections Into Business Intelligence Tools
Stanify, a Los Angeles‑based AI startup founded in 2025, automates brand comment and direct‑message management across Instagram, Facebook, TikTok and YouTube. In its first ten months the platform processed close to three million comments for enterprise clients in CPG, gaming,...
