Enhance Management’s Bronagh Quinn Is Betting Irish Creators Can Win by Staying Selective
Bronagh Quinn founded Enhance Management in late 2022, growing a boutique agency that now represents 16 Irish lifestyle creators with a three‑person team. The firm’s core strategy is selective onboarding and a one‑in‑one‑out model, refusing low‑value brand deals to preserve authenticity. Enhance pushes creator‑driven concepts to brands, a shift that has resonated with Irish advertisers seeking genuine engagement. Expansion plans include UK market entry and scaling the team while maintaining its tight‑knit culture.
Awareness Tops Micro-Influencer Goals as Social SEO Campaigns Surge, Report Finds
Brands partnering with micro‑influencers in 2025 prioritized awareness growth, while social search optimization (social SEO) emerged as the fastest‑growing campaign objective. The Statusphere benchmark, covering 68,000 creator posts across 1,000 TikTok and Instagram campaigns, shows enterprise brands ran 2.5 times more...
Front-Loading Brand Pitches Cut Social View Rates by 44%, Research Finds
Billion Dollar Boy and DAIVID analyzed 5,000 creator‑led social video assets across the U.S. and U.K., covering 77 brands in six categories. The study shows that front‑loading product or brand messaging slashes view‑through rates by 44 % on paid Instagram and...
NYC Mayor Zohran Mamdani Debuts on Twitch With ‘Talk with the People’ Series
NYC Mayor Zohran Mamdani launched a Twitch livestream series “Talk with the People” on May 21, attracting 8,426 peak concurrent viewers and ranking third in Twitch’s Talk Shows and Podcasts category. The 35‑minute debut, also streamed on YouTube, Instagram and...
‘Internet People’ Founder Myriam Roche on Building the Archive France’s Creator Economy Never Had
French creator economy, now a multi‑billion‑euro (≈ $2 billion) market, has long lacked systematic documentation. Journalist Myriam Roche founded the blog Les Gens d’Internet in 2020, growing it to over 80,000 monthly visitors and 600,000 YouTube views, and is now releasing...
The Creator Who Treats Honesty as Infrastructure: Carly Weinstein’s Mental Health Media Play
Carly Weinstein, a 29‑year‑old New York creator, has turned candid mental‑health storytelling into a multi‑platform business with 840,000 followers, a podcast and a forthcoming nonprofit. Her viral April 2026 disclosure about using GLP‑1 medication earned coverage from People and ABC...
Uncovered Launches Influence Division to Solve the Creator Campaign Problem It Says Most Agencies Miss
Uncovered, a London‑based social‑first agency, launched an Influence Division in March 2026 and appointed former Coolr client partner Katie Fieldman as Director of Influence. The move follows a 50% headcount surge, new marquee clients such as KFC and Tesco, and...
From Radio Co-Host to DIY Creator, Erika Ver Wants Her Brand to Outlast Influencer Culture
Erika Ver lost her long‑running radio gig in early 2020 and, while on state disability, turned her home into a DIY showcase that became the Peony and Honey brand. The lifestyle channel now commands over 1.5 million followers across Instagram, TikTok,...
Bedford Launches Creator Economy Program Advised by Top YouTube Creators
Bedford, a Los Angeles‑based learning platform, has unveiled a six‑week Creator Economy program aimed at executives, entrepreneurs and corporate teams. The inaugural cohort starts on July 20, 2026, with tuition set at $3,750 per participant. The curriculum blends AI‑enabled production...
TikTok Shop Ireland Opens to All Businesses
TikTok Shop Ireland has moved from an invite‑only system to open access for all Irish businesses, unlocking the platform for a broader merchant base. The creator affiliate program has paid over $2.2 million in commissions and seen a 600% rise in...
Screeny Tests Creator Audiences as a New Demand Engine for Movie Theaters
Screeny, a platform that brings creator premieres into cinemas, is testing whether online fandom can be turned into ticketed theatrical demand. Since its launch in October 2025, the company has sold out every event, ranging from intimate 100‑seat venues to...
UK Podcast Viewers Turn to Smart TVs as Living Room Consumption Rises
A new Pulse Report from Signal Hill Insights and FlightStory reveals that smart televisions have become the second‑most popular device for podcast consumption in the United Kingdom, used by 45 % of monthly listeners. Smart TVs now account for 52 % of...
Popfly Launches Creator-Led Sponsorship Model, Will Fund One Adventure Trip This Summer
Popfly, an outdoor‑focused creator platform, unveiled a new sponsorship model that will fully fund one creator’s adventure trip this summer. The "Adventures" feature lets creators pitch their own trips and request gear or cash without waiting for brand briefs. Hundreds...
Southeast Asian Creators Accuse Influencer Marketing Platform Partipost of Withholding Campaign Payments
Singapore-based influencer marketing platform Partipost is under fire from Southeast Asian creators who allege the company has delayed or withheld payments for completed campaigns, some dating back to 2024 and 2025. Malaysian influencer Kezia Zhang publicized her unpaid April invoice,...
IAB UK Launches Creator Training Program as Brand Investment in Influencer Partnerships Rises
IAB UK has launched a 90‑minute Creator Qualification program, part of the EASA AdEthics initiative and developed with the ASA and CAP. The training equips influencers with knowledge of advertising rules, disclosure best practices, and contract standards, culminating in an...