Reimagining Annual Brand Planning with AI
EVERSANA’s fourth annual brand‑planning survey reveals that 60% of pharma marketers lack a trusted single source of truth for brand data, and only half maintain a consistent planning process across the enterprise. Nearly two‑thirds of leaders are already using or planning to use AI, but the real impact comes from re‑architecting the entire workflow rather than tacking AI onto fragmented systems. By centralizing data and leveraging AI‑generated tactics and synthetic advisory boards, companies reported completing brand planning about 30% faster. The shift frees teams to focus on high‑value strategic and creative work that drives growth.
ACTO Unveils First Ever Role-Based AI SuperAgents Purpose-Built to Orchestrate Work for Life Sciences Field Teams
ACTO announced the launch of SuperAgents, the first role‑based, empathetic AI platform designed to orchestrate work for life‑sciences field teams. The solution embeds contextual awareness, system integration, compliance controls and change‑management features directly into sales, medical, marketing and other customer‑facing...
Populus Health Technologies Partners with Patients, Physicians and Pharma Marketers to Create the First Comprehensive Report on Virtual Care in...
Populus Health Technologies, a Princeton‑based virtual‑care media firm, has partnered with DHC Group, PM360 and Researchscape to produce “Virtual Care in America: The Populus Report.” The study surveyed more than 1,250 patients, healthcare providers and pharmaceutical marketing executives to capture...
How AI Is Revolutionizing Senior Living: Insights From the 2026 CXO Summit
At the 2026 Long‑Term Care & Senior Living CXO Summit, senior‑living executives highlighted artificial intelligence as a strategic lever to address workforce shortages and the looming Boomer surge. AI tools such as predictive analytics, wearable monitoring and virtual assistants are...
What Is Value-Based Care? A Comprehensive Guide to Transforming Healthcare
Value‑Based Care (VBC) is reshaping U.S. healthcare by tying provider payments to patient outcomes rather than service volume. Since the Affordable Care Act introduced ACOs and bundled payments, VBC programs have saved billions, prompting payers, providers, and patients to adopt...
BGB Group Acquires Hayden Consulting Group to Bolster Market Access and Patient Services
BGB Group announced the acquisition of Hayden Consulting Group, a specialist in market access and patient services, to broaden its Strategic Advisory practice. The deal combines Hayden’s expertise in payer, reimbursement and affordability with BGB’s capabilities across commercial due diligence,...
Scaling Certainty
Precision medicine is shifting pharma from a volume‑driven model to one focused on early patient identification and diagnostic certainty. Real‑world studies show genomic profiling yields actionable insights in about 61% of advanced solid‑tumor cases, yet only a fraction of patients...
From Insight to Impact:
The article presents a five‑phase global branding framework for pharmaceutical companies, beginning with local market intelligence and analytical foundations, then moving through strategic synthesis, creative development, local testing, and execution planning. It stresses cross‑functional collaboration, integration of clinical data, and...
The Compliance Tightrope
Pharma marketers are rapidly adopting AI content‑generation tools that can produce polished promotional assets in minutes, promising faster go‑to‑market and richer personalization. However, the speed and volume of AI output heighten compliance risk, as FDA, FTC and emerging state or...
HealthcareWATCH
Within3 unveiled Dataverse, a unified real‑world data ecosystem that merges electronic health records, claims, and specialty analytics to sharpen pharmaceutical launch decisions. Avalere Health released a global framework to broaden genomic profiling in cancer care, while Emota’s report highlighted rising...
LIFESTYLE – Five Morning Rituals That Set the Tone for a Better Day
The article outlines five simple morning rituals—drinking a glass of water, avoiding the phone for the first 20 minutes, moving the body briefly, setting a daily intention, and doing a quick gratitude check—to reset personal habits as spring arrives. It...
Authorized Generics, Pricing Transparency, and the Changing Economics of Dermatology Prescriptions
Dermatologists are grappling with rising drug costs, insurance hurdles, and patient adherence, prompting a shift toward authorized generics that mirror brand formulations at lower prices. Interviews with seven U.S. dermatologists at the AAD meeting reveal that cost dominates prescribing decisions,...
The 2026 PM360 Pharma Choice Awards – Variety BRONZE Winner
The 2026 PM360 Pharma Choice Awards named Fingerpaint Multicultural and Novo Nordisk’s "Maneja Tu Peso" campaign a Variety Bronze winner. The initiative is an online hub aimed at US Hispanic adults living with obesity, delivering culturally tailored education and a...