Time’s Editor-in-Chief on AI, Relationships and What Makes a Good Pitch
Time editor-in-chief Sam Jacobs told PR Daily that AI is reshaping how audiences discover news, but authentic journalist‑brand relationships remain the most valuable asset for PR. He urged communicators to build trust before making a pitch, personalize outreach, and demonstrate genuine interest in a publication’s coverage. Jacobs highlighted that repeated, transparent interactions are critical when stories are complex or sensitive. As AI‑driven summaries replace traditional search, strong relationships with journalists become essential for credibility and impact.
Understanding the 3 Categories of Online Chatter
Tim Gilman, Oshkosh Corp’s external communications lead, outlined three tiers of online chatter—Noise, Issue, and Crisis—at the PR Daily Conference. Noise consists of isolated complaints that require monitoring only, while an Issue signals a growing pattern that warrants early engagement....
Social Media Updates and New Features to Know This Week
Social platforms are increasingly adding paid subscription options and premium features as AI costs rise and investors demand new revenue streams. Meta unveiled Meta One, a suite of AI‑enhanced tools and creator‑focused packages, while also launching the Forum app for...
The Scoop: Hidden Valley Ranch’s Job Posting Sparks Major Fan Excitement
Hidden Valley Ranch announced a summer “ranchbassador” program, inviting four ambassadors to travel Europe and pair its dressing with local cuisine. The posting attracted over 6,000 applications—about 70 times the usual response—sparking a wave of fan‑made videos, petitions and social...
See How You and Your Team Stack Up. Start Now.
Ragan’s Center for AI Strategy has launched a short, confidential assessment aimed at communicators seeking to gauge their organization’s AI maturity. The tool promises anonymized data collection, using results only to illustrate broader market trends. Participants receive tailored recommendations, access...
The Scoop: Ferrari Tries to Message Electric Car as Market Value Plunges $5 Billion
Ferrari unveiled its first electric vehicle, the $640,000 Luce, a four‑door, five‑seat model designed by former Apple chief Jony Ive. The car’s futuristic styling provoked a wave of online memes that likened it to the budget Nissan Leaf. Within days, the...
How Internal Communicators Can Embrace AI
Internal communications teams face rising expectations for speed, relevance, and personalization, while resources remain constrained. A new guide from Interact shows how AI can be leveraged beyond simple drafting, improving workflow efficiency, content relevance, and strategic impact. It outlines practical...
The Unconventional Storytelling Move that Helped Ohio State Expand Brand Storytelling Beyond Football
Ohio State University’s Wexner Medical Center faced a branding overhaul that required the university’s name to be recognized for more than football. Former CMO Skip Hidlay created a centralized storytelling website that sits above the health system’s multiple sites, acting...
The Scoop: Kickstarter Admitted It ‘Botched’ Adult Content Policy Change
Kickstarter announced it had "botched" a recent overhaul of its adult‑content guidelines and promptly reinstated the previous rules. The change, driven by Stripe’s compliance requirements, sparked sharp backlash from creators—especially comic artists—who feared project shutdowns and lost revenue. COO Sean...
Data, Experts and Early Access: What Journalists Want in 2026
Cision’s 2026 State of the Media Report, based on interviews with more than 1,800 reporters worldwide, shows that accuracy and combating misinformation remain the biggest challenges, with half of journalists citing them. Resource constraints have intensified, as 49% now flag...
Even with Rules, Custom GPTs Forget to Follow Instructions. This Keeps Them on Track.
Custom GPTs often drift from their original instructions, leading to formatting slips and hallucinations, says PR specialist Sarah Evans. She recommends embedding institutional editorial standards into every prompt via detailed addenda and repeatable workflows. By mapping and automating existing content...
Social Media Updates and New Features to Know This Week
Meta announced a new AI incubator partnership with gener8tor, training over 100 small and rural businesses on AI tools, while also previewing advanced AI agents that can shop, research and act on users' behalf. The company introduced AI‑powered age‑verification that...
The Scoop: Gap CEO Connects Brand’s Cultural Relevance with Concrete Turnaround Goals
Gap CEO Richard Dickson says the company’s turnaround now hinges on cultural relevance rather than pure operational fixes. He has brought designer Zac Posen on board, dressed Kendall Jenner at the Met Gala, and hired a chief entertainment officer to produce content...
A Smarter Way to Approach Reddit in PR
Reddit, now 21 years old, has become a primary source for AI‑generated answers, with Google paying $60 million annually for its content. This shift means that brand visibility on Reddit directly influences the information AI assistants present to consumers. PR professionals...
How to Create and Own Your Seat at the Table
The article outlines a four‑step framework for emerging leaders to claim and own a seat at the decision‑making table. It begins with inward reflection to build self‑belief, then advises early contribution by anticipating senior leaders' needs. The third step stresses...