The Scoop: When to Call in the CEO
Recent coverage highlights a growing pattern of restaurant CEOs stepping into ads and social media, especially when brands face operational or financial headwinds. McDonald’s CEO became a meme after tasting a new sandwich, while Burger King’s Tom Curtis narrated a Super Bowl spot that revived Whopper sales. In contrast, Red Lobster’s CEO Damola Adamolekun’s high‑profile appearances have not halted a streak of quarterly losses. The New York Times notes that such visibility usually signals trouble, prompting PR teams to weigh the benefits of personalizing a brand against the risk of overexposure.
AI Has Changed Entry-Level Hiring. Most Interviews Haven’t.
AI tools have lifted the baseline of communication fluency among entry‑level candidates, making polished answers appear commonplace. However, this surface polish can conceal a lack of real judgment, which is critical when stakes rise. Hiring leaders are urged to redesign...
2 Strategic Choices that Shape Spokesperson Success
Ragan Training’s new online course, “Building and Training Effective Media Spokespeople,” teaches communicators how to diagnose common spokesperson failures and strategically match the right voice to each situation. The program emphasizes that breakdowns stem from inadequate preparation rather than personality,...
Does Your Intranet Still Matter in an AI-First Workplace?
The article argues that intranets remain vital in an AI‑first workplace because they serve three distinct jobs—pull (answering employee queries), push (delivering proactive messages), and people (building culture). AI reshapes how each function operates but does not replace the intranet;...
The Scoop: Live Nation Vows to Keep Fighting After Antitrust Ruling
A federal jury concluded that Ticketmaster and its parent Live Nation operate as a monopoly in violation of antitrust law. Live Nation responded that the verdict is not final, noting several motions remain, including a bid to strike expert testimony,...
4 Qualities Every Effective Spokesperson Must Possess
The PR Daily article highlights a new Ragan Training course that defines four essential traits for corporate spokespeople: credibility, composure, clarity, and coachability. It argues that charisma or technical expertise alone are insufficient when addressing regulators, stakeholders, or the public....
Inside United Airlines’ ‘Mean Girls Day’ Campaign and the Pivot that Made It Work
United Airlines' social team built a Mean Girls Day campaign for Oct. 3, featuring actor Jonathan Bennett. When Taylor Swift announced a new album release on the same day, the team quickly re‑engineered the concept, weaving Swift’s buzz into the video...
The Attention Crisis: Why Your Internal Comms Aren’t Landing
DraftKings and PlayPlay are co‑hosting a free webinar on April 29, 2026 to tackle the growing attention crisis in internal communications. As employees face inbox overload, constant notifications, and shorter attention spans, traditional text‑heavy messages are increasingly ignored. The session will showcase...
If They Can’t Access It, It Doesn’t Exist: Rethinking Comms for the Deskless Majority
Internal communications often miss the mark not because the message is poor, but because desk‑less workers can’t access it. Research from Interact and Ragan shows only 1% of communicators feel very effective reaching frontline staff, while 67% battle information overload....
The Scoop: Hollywood Bands Together to Oppose Paramount-Warner Bros. Deal in Open Letter
More than 2,500 actors, writers and directors have signed an open letter denouncing the proposed $110 billion Paramount‑Warner Bros. merger. The letter argues the deal would deepen media consolidation, threaten jobs, and narrow the range of stories financed and released. High‑profile...
Social Media Updates and New Features to Know This Week
X announced a more aggressive bot purge, eliminating 208 fake accounts per minute and revamping its algorithm to prioritize original, high‑quality posts while adding voice replies and global auto‑translation via Grok. YouTube clarified a bug that showed 90‑second unskippable ads...
Creating a ‘Shared Understanding’ Around Change Comms
Jessica Pantages, VP of corporate marketing at Egnyte, warned that traditional top‑down emails no longer create shared understanding during continuous organizational change. She highlighted how AI adoption, economic pressure and private‑equity ownership fuel change fatigue and fragment communication across Slack,...
The CEO Whisperer: How Comms Leaders Become the Most Trusted Voice in the Room
Today's top communications leaders are evolving from message makers to strategic advisors embedded in C‑suite decision making. By mastering business fluency, engaging early in discussions, and listening intently, they become the trusted “CEO whisperer” who shapes outcomes, not just narratives....
TikTok, Threads and the New Disinformation Pipeline
The article warns that misinformation now spreads through a rapid, remix‑driven pipeline across TikTok and Threads before traditional media or PR teams notice it. TikTok’s content‑first algorithm and Threads’ fast‑moving reply culture let false claims gain credibility without source attribution....
Stop Measuring Activity and Start Measuring Impact
The article argues that internal communication should be judged by impact, not by activity metrics such as open rates or clicks. It introduces the "Kick Butt Indicator" framework, which starts with desired outcomes—awareness, understanding, behavior change—and works backward to define...